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MENCIPTAKAN VALUE BAGI KONSUMEN UNTUK MENDORONG IMPULS BUYING HORAS, LAURA KATHIREN
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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This paper is to know whether impulse buying can give positive impacts to customers or not. Impulse buying is one way to buy a product without thinking too much but because of a TV, advertisements, famous brands. People think that doing that of buying is easier, efficient, practical and satistying. It will get more profits with low expenses charges. This marketing strategy has been coming since the last few years because it is able to attract customers to buy. The author is going to do some value to know the influences and the feedback of impulse buying. So consumers thinking about different ways to buy a goods at doing.

EFEKTIFITAS BANNER ADS DIBANDINGKAN MEDIA IKLAN KONVENSIONAL SAGITA, ERWIN
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Advertising by using Internet media have a lot of different marketing strategies Further strategy uses banner ads which is one of the strategies of marketing via the internet's most widely used in addition to the email campaign. Shape, size, content and placement of a banner ads must be observed in order to be considered by the visitors of the website. The paperhas been focuses on idenfyedby the advantages, benefits and application of banner ads on the internet as a medium of advertising.Banner advertising is a tool for customer retention, such as banner ads is the builder of relationships and have a positive effect on the probability of purchase. Here are five important things that we need to pay attention so that ourbannerads more effective. (1) a mature draft; (2) know the target market that is more clear and precise; (3) Learn the bannerads before; (4) make the Offer attractive and clear; (5) the banner ads is created not for throwing money away

STRATEGI PENGEMBANGAN PRIVATE LABEL DALAM BISNIS RITEL MULYONO, PATRISIA
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Changes in an uncertain business environment, realize the business establish appropriate retail strategy to achieve corporate objectives. Private Brand is one of the strategies used by retailers today to compete among other retailers and retain customers. Private brand is a brand owned by the retailer. Where retailers have products with the brand of the retailer itself. Brand is one of the factors that influence consumer purchasing decisions so that retailers should be able to do private brand development strategy appropriately. Retailers need to be more creative and innovative in developing private brand to attract customers and differentiate their products from the competition. So from the uniqueness of the private brand different from competitors can lead to customer loyalty in the retailer. The existence of private brand products retailer may increase the variety of products offered to consumers. Private brand development strategy in the retail business to see that retailers should be able to consider the use of the private brand. Retailers also need to develop a branding strategy and pricing strategy private private brand because the brand is one of the factors influence the purchase decisions of consumers and the retail market development in Indonesia, Indonesian consumers are price-sensitive market potential for the development of the brand. So it can be seen that the private brand has a bright prospect.

PROGRAM LOYALITAS DENGAN A CARD FLAZZ PADA MINIMARKET ALFAMART KUSWADI, FILICIUS GORBI
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The competition among the retailers cause retailers build customer loyalty. One of the way to build it is by applied loyalty program. The loyalty program have the influenced towards the relationship between retailer and customer. The main question is identify the type-type of loyalty program that given Alfamart Minimarket, and identify the impact of loyalty program toward customer loyalty at Alfamart Minimarket. There are the various loyalty program for customer, and its showing that the retailer care to customers. By the memberships cards can build the retailer community. The interesting rewards to customer can build the positive respond. The succesfully Alfamart to reach the Superbrand award at 2010, 2011, and 2012 proved that the loyalty program have influenced towards image and implied towards the buying behavior.

PENGARUH MOTIVASI KERJA, KEPEMIMPINAN, LINGKUNGAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN KEPUASAN KERJA DI PT. SUCOFINDO DAVID PRASETYO SOENTORO, DAVID PRASETYO SOENTORO DAVID PRASETYO SOENTORO
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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In the era of globalization, the company is required to have good performance in order to survive in the midst of a very tight competition between organizations. Any company or organization to carry out activities to achieve the goals set before the attempt to gain an advantage, but not apart from its main purpose is to prosper and provide job satisfaction for the employees so that the company is also getting feedback gained from the ability of its employees because the employee is asset for the company. The purpose of this study was to determine the effect of Job motivation, leadership, work environment on organizational citizenship behaviors and job satisfaction in the PT. SUCOFINDO. Type of research is causal research, this study consisted of variable exogenous and endogenous. Exogenous variables of this study is motivation, leadership, and work environment while endogenous variables are organizational citizenship behaviors and job satisfaction. The research sample set at 134 samples and data analysis techniques using Structural Equation Modeling. The results of this study indicate that the motivation had no effect on organizational citizenship behavior, but influence on job satisfaction, leadership, organizational citizenship behavior affects and job satisfaction, work environment had not effect on organizational citizenship behavior, but influence on job satisfaction, and organizational citizenship behavior does not affect the job satisfaction.

MEMBANGUN KEUNGGULAN RITEL MODERN MELALUI STRATEGI HARGA CYNTHIA MT, .
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Modern Retail is basically a bargain which has a modern concept, and has a modern versatile system ranging from payments to be made directly or through cards such as credit cards and debut. As the development of the modern era, the modern retailing has exploded with modern retail establishment that elevates the prestige of someone in the buying and selling action, namely the presence of malls and shopping centers that can lift a person's prestige. The results of the discussion can be made several conclusions, among others: (1) Modern Retail is a retail managed with modern management, generally found in urban, as providers of goods and services with quality and good service to consumers who are generally members of the middle class and above. Among other modern retail malls, supermarkets, department stores, mini supermarkets, department stores, etc., (2) Consumers have a perception about the price, the higher the price of a product the higher the quality of the product, because consumers do not have a clue other than quality products in addition to price, and (3) Price help buyers to decide how to obtain the expected benefits based on the highest purchasing power and with the pricing of a product such as a discount and others. Keywords: modern retail, pricing strategy

COMPULSIVE BUYING BEHAVIOR PADA KONSUMEN RITEL FORMAT FASHION STORE KURNIA, NATALISA INDAH
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Everyoneâ€™s life is unavoidable from shopping habit especially in fashion things. There are so many fashion store now in Indonesia and all over the world, because fashion store offer goods that suitable with trend that growth. Consument habits in shopping is always different, there is some that shop something they need, but there is some that shop very extreem compare with other people and we said that as compulsive buying behavior. This paper discusses the phenomenon of compulsive buying behavior in which the writer wanted to know the causes, processes, and the impact of compulsive buying behavior in the consumer retail fashion store format in Surabaya. Compulsive buying behavior is affected by family, psychological, sociological, situational, and materialism, that cause someone do buy something uncontrolable. Compulsive buying behavior can have a negative effect for the consumer is to use all means in order to get the goods they want. Then it will broke someone relationship with the other and cause psychological and financial problem to the compulsive consument.

STRATEGI PELAKU BISNIS RITEL DALAM MENGEMBANGKAN PRODUK PRIVATE LABEL LIEM, RENDY NOVANDA SUMANTO
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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This discussion paper aims to provide an understanding of the retail business strategy in the development of private label. It is a subject that objectives are being achieved is the development of private label to build brand image and strategy of the retail businesses in developing private label.Can be developed by the private label retail businesses by leveraging the power of the brand image held. Ability to develop private label will bring in the ability to extend the product to be offered to consumers so that the opportunity to build a brand image. Retail business person should choose the right strategy, in order to successfully achieve the goals of private label development. The selection of the right product to be developed in private label sales is important, because not all products can be sold with private label. Another thing to consider is the ability to create customer satisfaction and create competitive advantage, because it can increase positive brand image to attract consumers to products with private label sales.

PENERAPAN MERCHANDISING PADA CONVENIENCE STORES DI TOKO BERJEJARING HERMANTO, HANDOKO
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The phenomenon of emergence of various types of convenience stores currently provide its own color in competition at the retail stores type category, this makes the competition as a venue where convenience stores in search for ways to strengthen their position in the retail market, therefore increasing merchandising as a medium in effectiveness in the stores should be focused according to the circumstances and market conditions. Merchandising is the heart of the retail business. Merchandising in the present context should be viewed not merely as an internal process, but rather as a series of efforts in penediaan retailers and distribution of goods or services from the manufacture or distributor to consumers not only in accordance with the level of need, but rather a collaborative action simultaneously with the supplier in a consumer driven supply chain and category management. In order to increase the effectiveness of merchandising merchandising needs effective management, so that the process can be run with neatly applied and in accordance with the expected goals include procurement, codification processes and information systems, the distribution of goods, and goods handling process.

POTENSI PRIVATE LABEL DALAM MENARIK MINAT KONSUMEN PADA BISNIS RETAIL UNTUNG, DIANNA SARI
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Intense competition between retailer coupled with a dynamic marketing environment requires the retailer to set the right marketing strategies evaluated. One of these strategies is private label products. Private label products can be attraction for consumers and drive buying decisions on high hanging low attractiveness for private label consumer products. Private label products that have a number of advantages compared to other products, especially on product attributes and price. This product attributes and product quality concerns regarding the price also competitive prices. Quality products that compete with lower prices possible to drive the consumer purchase decision. Various forms of superiority of private label products will be able to provide traction for consumer purchase. Consumer purchase decisions through a number of evaluations until the product range with an attractive attribute in particular price and quality will be able to encourage consumer purchase decisions. Nonetheless, private label products also need to have standardized quality to be accepted by consumers. in making a purchase of a product, then the post-purchase evaluation will determine consumer buying behavior further. When the post-purchase evaluation creates satisfaction, then repeat purchases will be created for private label products.

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Abstract

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Contact Name
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Contact Email
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Phone
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Journal Mail Official
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Editorial Address
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Location
Kota surabaya,

Jawa timur

INDONESIA