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INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 844 Documents
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FAKTOR-FAKTOR YANG MEMPENGARUHI PENGHASILAN USAHA SALON DI KOTA SOLO -, Suwarto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 15, No 3 (2015): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to analyze (1) Effect of products on the income of salon business in the city of Solo, (2) The effect of price on the income of salon business in the city of Solo, (3) Effect of promotions on the income of salon business in the city of Solo. This study is a sample research with 35 respondents of salon entrepreneur in the city of Solo, using proporsional sample random sampling. To test the hypothesis, researcher used linear multiple regression analysis, data processing using SPSS. The results of this study point to the fact (1) Product services significantly influence the salon business income in the city of Solo, indicated by p value of 0.02, so the hypothesis 1 is proved. (2) Price significant effect on the income of salon business in the city of Solo, indicated by p value of 0.024, so the hypothesis 2 is proved. (3) Promotion of a significant effect on operating income in the city of Solo salon indicated by p value of 0.030, so the hypothesis 3 is proved.Keywords: income, service, products, price, promote
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SOPHIE PARIS DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta) Sumaryanto, Mellaty Sunny Kusumawati, Untung Sriwidodo &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16, No 2 (2016): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

A purchasing decision made by a consumer is undertaken on the basis of the wishes and needs of a product. Therefore the fashion companies strive to innovate to create high-quality products and having a good brand in the minds of consumers. The purpose of this research was: 1) to analyze the significance of the influence of the brand image of Sophie Paris purchases. 2) to analyze the significance of the influence of Word of Mouth (WOM) positive towards purchasing decision Sophie Paris. 3) to analyze the effect of moderation is Word of Mouth on the influence of the brand image of Sophie Paris purchases at Coed Faculty of Economics University of Slamet Riyadi. Research methods method using survey data, the type of data used was qualitative and quantitative data, the source data used the primary data and the data of second. The population in this research is student courses accounting and Management Faculty of Economics University of Surakarta Slamet Riyadi on force 2012-2015 as much as 540 people. As for the number of samples used in the study was as many as 70 students, with sampling techniques used in this research is to Accidental sampling method. Methods of data collection were used: questionnaires, observation and documentation. Technique of data analysis used the test of validity, reliability test, test the assumption of Linear regression analysis, classic Double, t test, F test, the coefficient of determination and the absolute difference test. The research results obtained conclusions: 1) Testing the significance of the influence of brand image against a decision of purchase Sophie Paris acquired p-value of 0,05 then Ho 0.000 < rejected means there is a significant influence on brand image against a decision of purchase Sophie Paris 2) Testing the significance of positive Word of Mouth influence against the purchasing decisions of Sophie Paris acquired p-value of 0,007 < 0,05 then Ho denied means there is a significant influence of positive Word of Mouth against the purchasing decisions of Sophie Paris 3) acquired the absolute difference in the test Results of the p-value of 0,163 > 0,05, thus it can be concluded that the variable is positive Word of Mouth does not moderate the influence of variable brand image against Sophie's purchasing decisions.Keywords: brand image, Word of Mouth positive, purchasing decisions
ANALISIS RASIO KEUANGAN UNTUK MENILAI KINERJA KEUANGAN INDUSTRI SEMEN DI BURSA EFEK INDONESIA Suprihatmi Sri Wardiningsih, Remmy Mayorado, Untung Sriwidodo &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 1 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The objective of research was to assess the financial performance of cementindustry using financial ratio analysis. This research was conducted in the cementindustries enlisted in Indonesia Stock Exchange with qualitative and quantitative dataas the types of data used. The data source employed was secondary one in the form ofcompanies’ financial statements published. Technique of analyzing data used wasfinancial ratio analysis with liquidity ratio (performance ratio), profitability ratio(return on equity ratio), solvency ratio (debt to equity ratio), and market ratio (priceearning ratio and dividend yield). The result of research showed that the cementindustries enlisted in Indonesia Stock Exchange, viewed from liquidity, profitability, andsolvency ratios compared between one year and another using industrial average ratio,showed the poor performance, while viewed from market ratio, it showed the goodperformance.Keywords: liquidity ratio, profitability ratio, solvency ratio, market ratio
PENGARUH UPAH DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MODERASI (Survei pada CV Aji Bali Jaya Wijaya di Surakarta) Sumarno Dwi Saputra, Stefanus Bagi Lalu Pada, Lamidi &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 2 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of research is to analyze the significance of the effect of wages,working environment and motivation on employee performance in CV Aji BaliJayawijaya in Surakarta. Analyzing motivation moderating effects on wage and workingenvironment influences the performance of employees at CV Aji Bali Jayawijaya inSurakarta. This study uses survey method, the type of data used quantitative andqualitative data, the data source used primary data and secondary data. Population andsample in this study were all employees of CV Aji Bali Jayawijaya totaling 55 people, sothis study is a census study. Data collection methods are used: questionnaires andobservations. Data analysis technique used to test the validity, reliability test, classicassumption test, multiple linear regression analysis, and test the absolute difference. Inconclusion, that there is a significant influence wages, working environment andmotivation on employee performance in CV Aji Bali Jayawijaya in Surakarta.Motivation does not moderate the influence wages and working environment toemployees performance at CV Aji Bali Jayawijaya in Surakarta. The dominant variableinfluence on employee performance is variable wages, since most large regressioncoefficient, regression coefficient between independent variables work environment andwork motivation.Keywords: salary, work environment, motivation, employee performance
PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN CAT TEMBOK MEREK ENVI DENGAN KUALITAS PRODUK SEBAGAI VARIABEL MODERASI Setyaningsih Sri Utami, Wahyu Mudomo, Ernawati &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16, No 4 (2016): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to determine what factors are affecting the sales increase in the production of wall paint brand Envi PT Indaco and what factors most dominant influence. The hypothesis of this study is suspected factors that affect the sales increase in the production of wall paint brand Envi PT Indaco is a factor of promotion mix. Sources of data in this research is secondary data obtained from PT Indaco and primary data obtained from questionnaires to 100 respondents. Data were analyzed using multiple linear regression and test of absolute difference. The results showed that the promotion mix negatively affect purchasing decisions. The product quality has positive influence on purchase decisions. The quality of the product does not moderate promotion mix on purchasing decisions.Keywords: promotion mix , product quality , purchasing decisions
PENGARUH KUALITAS MAKANAN, PELAYANAN, HARGA DAN SUASANA RESTORAN TERHADAP KEPUTUSAN PEMBELIAN Setyaningsih Sri Utami, Dita Wahyu Candra Sari, Sumaryanto &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to know the effect of quality of food, service, priceand store atmosphere on consumer purchasing decisions This study is a survey. The typeof data used quantitative and qualitative data. The data source used primary datasources and secondary data. The study population is consumer Vien's Selat Segar danSop Solo. The research sample of 100 people with accidental sampling technique. Datacollection technique used questionnaire, observation and literature. Data were analyzedused multiple linear regression, t-test, F and coefficient of determination. The resultsshowed that the quality of food significantly effect on purchasing decisions. Services hassignificantly effect on purchasing decisions. Price has significantly effect on purchasingdecisions. Store atmosphere does not significantly effect on purchasing decisions. Thecoefficient of determination of 0,811 means that the contribution of variables influencethe quality of food, service, price and store atmosphere on purchasing decisions was81,1%, while the remaining 18,9% is influenced by other variables not studied, forexample, is location.Keywords: quaity of food, service, price, store atmosphere, purchasing decision
ANALISIS PENGARUH HARGA, KUALITAS PRODUK, KEBUTUHAN MENCARI VARIASI DAN IKLAN PRODUK PESAING TERHADAP KEPUTUSAN PERPINDAHAN MEREK PADA KONSUMEN PEMBALUT WANITA CHARM (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta) Edi Wibowo, Debora Ocvia Arundina, Untung Sriwidodo &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16 (2016): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The large number of brands of sanitary napkins that are on the market causing consumers desirability has moved from one brand to another brand. The shift of consumers to other brands is influenced by various factors, including price, product quality, needs looking for variety and product advertising competitors. The purpose of this research was: analyzing the significance of the influence of prices, quality products, needs looking for variety and product advertising a competitor against the decision of the transfer of the brand on consumers ' sanitary napkins Charm Coed Faculty of Economics University of the Slamet Riyadi. Research methods method using survey data, the type of data used was qualitative and quantitative data, the source data used the primary data and secondary data. The population in this study all Coed Faculty of Economics University of Surakarta Slamet Riyadi force 2012-2015 to ever use sanitary napkins Charm. The number of samples that used as many as 70 students with techniques of sampling using a purposive sampling. Methods of data collection were used: questionnaires, observation and documentation. Technique of data analysis used the test of validity, reliability test, test the assumption of Linear regression analysis, classic Double, t test, F test, and the coefficient of determination. The research results obtained conclusions: 1) there is a significant influence on the price of the transfer of the brand on consumers ' sanitary napkins Charm Coed Faculty of Economics University of the Slamet Riyadi. 2) there is a significant influence on the product quality of the transfer of the brand on consumers ' sanitary napkins Charm Coed Faculty of Economics University of the Slamet Riyadi. 3) there are significant effects needs looking for variation of the displacement of the brand on consumers ' sanitary napkins Charm Coed Faculty of Economics University of the Slamet Riyadi. 4) there is a significant influence of advertising products of competitors against the decision of the transfer of the brand on consumers ' sanitary napkins Charm Coed Faculty of Economics University of the Slamet Riyadi.Keywords: pricing, quality products, needs looking for variety, advertising products of competitors, brand switching
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI WARUNG MIE AYAM BAKSO AJENG KARANGANYAR Retno Susanti, Baron Himawan, Sumaryanto &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16, No 3 (2016): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study are: 1) To analyze the significance of the influence of product quality, service quality and location of the purchase decisions of consumers in Warung Mie Ayam Bakso Ajeng Karanganyar. 2) To analyze the dominant variable influence (product quality, service quality or location) on consumer purchasing decisions in Warung Mie Ayam Bakso Ajeng Karanganyar. The research method used survey method, the type of data used quantitative and qualitative data, the data source used primary data and secondary data. The population in this study is consumers who buy at Warung Mie Ayam Bakso Ajeng Karanganyar in the period of August 2016. The number of samples in this study of 100 respondents, the sampling technique uses accidental sampling. Data collection methods used: questionnaire, observation and documentation. Data analysis technique used to test the validity, reliability test, classic assumption test, multiple linear regression analysis. Based on the results obtained conclusions: 1) There is significant influence product quality on consumer purchasing decisions in Warung Mie Ayam Bakso Ajeng Karanganyar. 2) There is significant influence of service quality to consumer purchase decisions in Warung Mie Ayam Bakso Ajeng Karanganyar. 3) There is significant influence on consumer purchasing decisions locations in Warung Mie Ayam Bakso Ajeng Karanganyar. 4) Quality of care is the dominant variable influence on consumer purchase decisions in Warung Mie Ayam Bakso Ajeng Karanganyar.Keywords: product quality, service quality, location, purchasing decisions
PENGARUH KOMUNIKASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN KOPERASI MEKKAR DENGAN MOTIVASI SEBAGAI VARIABEL MODERASI Erni Widajanti, Kristiana Asih Indrayanti, Alwi Suddin &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study to determine the significance of the effect ofcommunication, working environment, motivation on employee performance and analyzethe influence of communication and work environment on employee performance andmotivation as a moderating variable. The data used qualitative and quantitative datasources using primary and secondary data. The population is all employees of theCooperative Mekkar PDAM Surakarta many as 48 people. Techniques of data collectionusing questionnaires, sampling technique used total sampling to all employees of theCooperative Mekkar PDAM Surakarta. Data were analyzed using classical assumptiontest, multiple linear regression analysis, t-test, F, R2 test, and test the absolute value ofthe difference. Based on the research results obtained communication and motivation tohave a significant effect on employee performance, but the work environment does notsignificantly influence employee performance and motivation does not moderate theinfluence of communication and work environment on employee performance.Keywords: communication, work environment, motivation, employee performance.
PENGARUH PEMASARAN RELASIONAL DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI Sumarno Dwi Saputra, Fitriana Puspitasari, Marjam Desma Rahadhini &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the effect of relationship marketing,customer value and customer satisfaction to customer loyalty and analyze the effect ofrelationship marketing and customer value on customer loyalty with satisfaction as amoderating variable. This study is a survey. The type of data used quantitative andqualitative data. The data source used primary data sources and secondary data. Thestudy population is consumer Warung Pecel Solo. The research sample of 100 peoplewith purposive sampling technique. The technique of collecting data used interviews,questionnaires and observations. Data were analyzed used multiple linear regressionand test of absolute difference. The results showed that relationship marketing has asignificant effect on customer loyalty. Value customers has a significant effect oncustomer loyalty. Satisfaction has a significant effect on customer loyalty. Satisfactiondoes not moderate the effect of relationship marketing on customer loyalty. Satisfactiondoes not moderate the influence of customer value on customer loyaltyKeywords: relationship marketing, customer value, satisfaction, loyalty

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