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INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 844 Documents
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ANALISIS PENGUKURAN KINERJA PERUSAHAAN DENGAN MENGGUNAKAN METODE BALANCED SCORECARD PADA PERUSAHAAN DAERAH AIR MINUM SURAKARTA TAHUN 2015 – 2016 Setyaningsih Sri Utami, Vina Pratiwi, Edi Wibowo &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to measure the performance of PDAM Surakarta using Balanced Scorecard method. This research was conducted taking data for 2 years, from 2015 and 2016 from PDAM annual report and annual financial report of PDAM. The type of data used is qualitative and quantitative data. Sources of data used are secondary data. Technique of collecting data with documentation, literature study and observation. Furthermore, the researcher compared the theories that become the basis of the research by using four perspectives: financial perspective, customer perspective, internal business perspective, learning and growth perspective, after measured by those four perspectives, PDAM will get the level of performance measure. From the results of the study shows that financial perspective has good results, Customer's perspective has poor results, Internal business perspective has good result, Learning perspective and growth have bad result. Surakarta PDAM performance measured by balanced scorecard method has good result, customer perspective and learning and growth perspective need to be improved its performance.Keywords: performance measurement, financial perspective, customer perspective, internal business perspective, learning and growth perspective, PDAM Surakarta
PENGARUH KOMPETENSI, KOMUNIKASI, DAN KEPEMIMPINAN TERHADAP LOYALITAS KARYAWAN PADA CV ANDALAS KOMPUTER SURAKARTA Djumali, Ngatman, Istiatin &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 3 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to know how big the influence of competence, communication, and leadership on employee loyalty in CV Andalas Surakarta. This research includes the type of quantitative research that explains the relationship between the variables and test the hypothesis. The population in this study is all employees in CV Andalas Komputer in Surakarta which amounted to 50 people. The entire population is taken as a sample. Methods of data collection using questionnaire / questionnaire. Data analysis technique using classical assumption test and statistical analysis to test hypothesis with multiple linear regression analysis, t test, F test, and test of coefficient of determination. The results showed that: Based on the F test (simultaneous) showed that competence, communication, and leadership simultaneously have a significant effect on employee loyalty and t test result (partial) indicate that competence, communication and leadership have positive effect on employee loyalty CV Andalas Komputer Surakarta individually (partial)Keywords: employee loyalty, competence, communication, leadership
ANALISIS PENGARUH KEPUASAN KERJA, GAJI DAN IKLIM ORGANISASI TERHADAP PERPINDAHAN KERJA KARYAWAN KONTRAK Erni Widajanti, Shandy Agita Yoga Kusuma
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 14, No 2 (2014): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research was to analyze the significance of the influence of job satisfaction, organizational climate on salaries and transfer of employees (employee turnover) on contract employees in the Bank BRI in Sragen. Population of the study was a contract employee at the BRI in Sragen who have worked more than 1 year, amounting to 57 people. The samples in this study were 57 contract employees at Bank BRI in Sragen by using total sampling as a sampling technique. Analytical methods used to test the hypotheses is multiple linear regression analysis with first tested the classical assumptions. Results reveal that H1 is accepted, which means that job satisfaction significantly influence employee transfer contract with Bank BRI in Sragen. H2 is accepted, which means that a significant effect on the movement of wages of employees working on the contract in Sragen BRI. H3 is accepted, which means that the organizational climate significantly influence employee transfer contract with Bank BRI in Sragen. F test results model fit to analyze this research. Regression results obtained values for variables regression coefficient salary of 0,313; in which the value of the regression coefficient is greater than the value of the regression coefficients of other variables, so H4 is accepted, mean wages are the dominant factors that influence the movement of the employee contract with Bank BRI in Sragen. Keywords: job satisfaction, salary, organizational climate, employee displacement.
ANALISIS PENGARUH REPUTASI PERUSAHAAN DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KUALITAS PELAYANAN SEBAGAI VARIABEL MODERASI Rahayu Tiastity, Andi Iswadi
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 15, No 2 (2015): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the significance of the effect of the company's reputation, customer trust and service quality on customer loyalty delivery service at PT Pos Indonesia Branch Office Sukoharjo. To analyze whether quality of service moderating influence a company's reputation and customer trust on customer loyalty delivery service at PT Pos Indonesia Branch Office Sukoharjo. In conclusion, no significant influence corporate reputation on customer loyalty delivery service at PT Pos Indonesia Branch Office Sukoharjo, unsubstantiated. There was a significant influence on customer loyalty customer confidence delivery service at PT Pos Indonesia Branch Office Sukoharjo, unsubstantiated. There was a significant effect of service quality on customer loyalty delivery service at PT Pos Indonesia Branch Office Sukoharjo. Quality of service moderating influence of corporate reputation on customer loyalty delivery service at PT Pos Indonesia Branch Office Sukoharjo, not truth. Moderate the effect of service quality on customer loyalty customer confidence delivery service at PT Pos Indonesia Branch Office Sukoharjo, not truth. Keywords: corporate reputation, customer trust, service quality, customer loyalty
ANALISIS FAKTOR KETIDAKPUASAN, FITUR PRODUK, HARGA, DAN WORD OF MOUTH TERHADAP BRAND SWITCHING PADA PRODUK SMARTPHONE OPPO Eny Kustiyah, Soni Dewantara, Bambang Mursito &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 1 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The phenomenon of displacement behavior of the brand (brand switching) toevaluation is important for every company, to avoid losing customers and going forwardto reach new consumers. The purpose of this research is to know the influence factor ofdissatisfaction, product features, pricing, and word of mouth against brand switching onOppo smartphone products. The respondents in this study are students who are usuallymore in the use of smartphones with a sample of 100 respondents, sampling techniquethat is purposive sampling. Quantitative methods with questionnaires used to collectdata. Using multiple linear regression analysis tool. The analysis of the F-test describesa factor dissatisfaction, product features, price, and word of mouth effect simultaneouslyagainst brand switching on Oppo smartphone products. Through the t-test, thatdissatisfaction has no effect and does not significantly to brand switching on Opposmartphone products. Product features influential and significantly to brand switchingon Oppo smartphone products. Price influential and significantly to brand switching onOppo smartphone products. Word of mouth has no effect and does not significantly tobrand switching on Oppo smartphone products. Of all the variables, contributed 51%obtained from the determination of the test results (adjusted R2), the remaining 49% arenot described in this study.Keywords: dissatisfaction, product features, price, word of mouth, brand switching
PENGARUH KOMPETENSI, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT POS INDONESIA (PERSERO) CABANG SURAKARTA Eny Kustiyah, Andika Sulistyo Rini, Istiatin &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 2 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This research intends to test competence, motivation and influence of work environment on performance of employees of PT Pos Indonesia (Persero) Cabang Surakarta. The population is taken all employees totalling 170 and sample as much of the 43 respondents with spread questionnaire. Hypothesis testing using multiple linear regression analysis. The questionnaire items tested has been declared valid and reliability. Classical assumptions in this research generates data which is normal, no multicollinearity and heterokedastisitas does not occur. Variable competence, motivation and work environment effect simultaneously and significantly to the performance of the employees with a value Fhitung 8,509 > Ftabel 2,84 significantly 0,000 < 0,05. The t-test with variable competence (X1) positive and significant effect on performance of employees with the results thitung 2,092 > ttabel 2,022 significantly 0,043 < 0,05. Motivational variables (X2) but not significant effect on performance of employees with a value of thitung 0,087 < ttabel 2,022 significantly 0,931 > 0,05. Environment variables work (X3) a positive and significant effect on performance of employees with a value thitung 2,275 > ttabel 2,022 significantly 0.028 < 0.05.Keywords: competence, motivation, work environment, performance
PERAN STRATEGI OPERASI DALAM MENCAPAI KEUNGGULAN KOMPETITIF BAGI PERUSAHAAN Widajanti, Erni
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 14, No 1 (2014): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

In order to achieve a competitive advantage, companies should always attention and adjust to the changing corporate environment. Changes in corporate environments including internal environment (egg, changes in size, structure) and external environment (egg: change desires and expectations of consumers, changes in technology, companies, competitors). Adjustments to the environment can have an impact on a change in operating strategy. Basically to achieve competitive advantage through the establishment and implementation of operating strategies can be done through: leadership in product differentiation, cost leadership and leadership in response to the speed of the response. Keywords: Competitive advantage, operation strategy.
PENGARUH KUALITAS PELAYANAN, ATRIBUT PRODUK ISLAM, DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH Rahayu Triastity, Suranto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 15 (2015): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Purpose of this research to analyze the effect of service quality, Islamic product attributes and customer value on customer satisfaction and analyze the factors that dominant effect on customer satisfaction. This study is a survey on customer KJKS Bina Insan Mandiri. This type of data is qualitative data and quantitative data. Source of data used primary data and secondary data. Sample research are 100 customers with accidental sampling technique. The technique of collected data use questionnaires, observation and documentation. Analysis of data use multiple linear regression. The results showed that the service quality has positive and significance effect on customer satisfaction. Islamic product attributes has positive and significant positive effect on customer satisfaction. Customer value has positive and significant effect on customer satisfaction. Islamic product attributes is the dominant variable who effect on customer satisfaction. The magnitude of the effect of service quality, Islamic product attributes and customer value by 53,2 percent. Keywords: service qeuality, Islamic product attributes, customer value and customer satisfaction.
PENGARUH VARIABEL BAURAN PEMASARAN TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE OBJEK WISATA WADUK GAJAH MUNGKUR WONOGIRI Sudarwati, Bellinda Nur Annisa, Bambang Mursito &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 1 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This research have the goal to know how big the effect of the marketing mixvariable concerning the tourist decision in Gajah Mungkur Lake Tourism object ofWonogiri, in Simultaneous and partial. Respondent in this research are the visitor ofGajah Mungkur Lake Tourism of Wonogiri with the sample about 100 respondent,taking the data using accidental sampling method. Quantitative method with questioneras the submitted toll. Double linear regression analysis technique with SPSS forwindows. Based on the result of F test analysis knowing that marketing mix variablehave the effect in simultaneous concerning visitor decision. The result of F test analysisknowing that marketing mix variable have the positive effect and significant to the visitordecision. Adjusted R square analysis (R2) as big as 0,507, this is showing that marketingmix variable have the effect concerning visitor decision as big as 50, 7 %, while the restas big as 40,3% not explained in this research.Keywords: Product, Price, Promotion, Location, Person, Process, Physical Evidence,Visiting Decision.
PENGARUH BEAUTY VLOGGER TERHADAP MINAT BELI PRODUK KOSMETIK WARDAH DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI (Survei Pada Mahasiswi Universitas Slamet Riyadi Surakarta) Edi Wibowo, Sunarti,; Sri Utami, Setyaningsih
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 4 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to analyze 1) the effect of beauty vlogger as e-WOM on brand image; 2) the influence of beauty vlogger as e-WOM on purchase intention; 3) the influence of brand image on purchase intention; and 4) the influence of beauty vlogger as e-WOM on purchase intention through brand image. This research was conducted at the students of Slamet Riyadi University, Surakarta. The sample size taken was 70 respondents, with non-probability sampling method and purposive sampling using path analysis. Based on the analysis, it was found that the beauty vlogger as e-WOM had a significant effect on brand image, beauty vlogger as e-WOM had a significant effect on buying interest, brand image had a significant effect on purchase intention, brand image mediates the influence of beauty vlogger as e-WOM on purchase intention. Based on the results of the research, the use of beauty vlogger must be decided appropriately in order to have a very large influence on the level of product salesKeywords: Beauty Vlogger, e-WOM, Brand Image, Purchase Intention.

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