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Mediator
Published by Universitas Islam Bandung
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Articles 294 Documents
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Mengomunikasikan Musik kepada Anak Hirzi, Aziz Taufik
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

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Abstract

Musical lessons are believed helping children to nurture their brains. Depended on the beat, rhythm, and melody, music triggers young nerves to develop and stimulates it to reach maximum impact. In the field of communication education, music was involved in learning process. A method called accelerated learning uses music to create conducive and healthy atmosphere which is necessary in learning process. Within such atmosphere, children develop their creativity to solve their problem. Musical lessons help children to develop their personality, effective communication and social interaction capability, and who knows—find their ways to musical talents.
Karya Seni sebagai Media Sobur, Alex
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

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Abstract

In essence, art is a form of human spirit and cultural expression contained and expressing aesthetic beauty. Art is born from the deepest side of human, encouraged by artist tendency toward beauty—whatever it is. Such encouragement mirrored human instinct provide by God (Allah) to His people. Art is also medium, the process of artisans in fact reflects the process of communication. There are messages to be delivered in art. Without messages, art become no more than a mute art, and therefore, has no meaning at all.
Strategi Dakwah Islam dalam Pengembangan Seni dan Peradaban Yahya, Wildan
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

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Abstract

As a distinctive feature of Islamic civilization, art become a way for communicating Islamic principles. The real essence of art is al-Tauhid which comes up from light chemical reactions. Al Tauhid has two aspects: the methodology and conceptual. The art of Islam itself has functions like these: reminder of tauhid, material transfiguration, structure transfiguration, and beauty.
Mengapa Kita Perlu Regulasi Penyiaran? Rochim, Mochamad
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

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Abstract

The rise of media market in Indonesia has obvious impacts in the world of Indonesian media—especially television. There are more than 11 national commercial televisions, and hundreds of local television today—thanks for SK Menteri Penerangan Th. 111/1990 which allowing mass media business to be operated in Indonesia. But, years after such liberalizations, televisions has growing rapidly without real regulations. Complaints come from citizens concerning the low quality of TV programs, the tendency of mono-culturalization, and unhealthy market (and content) due to monopolistic ownership. These complaints marked the needs of broadcasting regulation. Based on the assumption frequency as public’s own, therefore, the use of frequencies must be dedicated to educate and serve public needs.
Konstruksi Jilbab sebagai Simbol Keislaman Ahmadi, Dadi; Yohana, Nova
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

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Abstract

Veil usage is not only just a matter of fashion style. Moreover, veils symbolize many great values in Islamic tradition. No wonder if veil—or jilbab—are commonly found in many places, including campus, among students as well as lecturer. This research aimed to investigate the motivation of the girls in wearing jilbab. Using phenomenology approach to know more about subjectivity meanings constructed between research subjects, the research has finally revealed some motivations among the girls in wearing jilbab. There are three motives in wearing jilbab as found among Unisba’s students: theological motive, psychological motive, and fashionable motive. Such motive further implied on three different identities constructed by research subjects: Phenomenal Moslem Students, Fashionable Moslem Students, and Tolerant Moslem Students.
Opini Publik dan Kebijakan Pemerintah Chatamallah, Maman
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

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Abstract

A reciprocal relationship exists between public opinion and government policy. Public opinion shaped and reshaped government policies, on the other hand, regulations also influence and transform the public. Public opinion could strengthen support to the administration. On the other hand, weak regulations would create unfavorable public opinion, which in turn will reduce people support toward the government. Such was the case of government policy over energy regulations in Indonesia. Unpopular decision to increase gasoline price made by Megawati administration turned out to be fatal when public opinion swung to another pole. From the image of the party for grass root, PDI then gained popularity as the party who betrayed and corrupted their constituents.
Peran dan Komitmen Indonesia dalam “Millenium Development Goals”: (Perspektif Humas Internasional) Yuningsih, Ani
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

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Abstract

The Declaration of Millenium Development Goals (MDGs) marked a new context in global network which emphasized the role of present society toward the future of next generation. Within MDGs scheme, wealthy countries are encouraged to help their counterpart—underdevelopment countries—by donating some funds for developing their countries. Indonesia’s commitment toward MDGs was expressed by publicity means such as campaign, slogans, etc. Such actions are not enough. The commitment of Indonesia government toward MDGs as seen from International Public Relation Perspective must be implemented through a series of effort to cut poverty, which involved every citizen and stakeholders. Based on national information system, penetrated to structural and functional layers, program socialization and education could reach a maximum impact.
Ketika Parpol Mengiklankan Kandidatnya di Televisi Haryati, Haryati
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

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Abstract

The use of mass media (especially television) for political campaign has started since four decades ago. US Presidential Election (1950) became an example of how advertising and news became sites of political campaign. In Indonesia, political campaign through advertising began in 1999 General Election. In effect, this phenomenon gave birth to PR Politic: the use of PR consultant to manage political campaign and political leader’s publicity. In local election of DKI Jakarta, Fortune PR and Hotline dominated campaign consultant activities for government candidates. The use of advertising and news in political campaign essentially follows marketingand promotion principles as well. Both are trying to sell products to a particular consumer by applying some strategies. Success will be measured from popularity of a particular candidate, a significant change of voter’s decision, and candidate image.
Manajemen Komunikasi “Bidan Delima” Kota Bandung Rodiah, Saleha
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

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Abstract

To become a private midwife with the tittle of bidan delima, one’s should be able not only to communicate both in verbal and non verbal communication but also able to manage a positive impression management. The study is conducted in qualitative method by the perspective of phenomenology and it is aimed to know about bidan delima’s effort in managing their communication act. The result of study has shown that midwives and their clients performed the communication management in form of interpersonal and intrapersonal communication both in a verbal and nonverbal manner. Then, in forms of verbal communication, the informants used mother tongue, informal language, warnings, greetings, and motivation. While in forms of nonverbal communication, the informants performed body gesture, touch, time management, status mark, competition, and identification. Moreover, the bidan delima performed their verbal communication mostly in spoken language, friendly greetings, and as the symbols of their nonverbal communication towards their client, they performed face expression, touch, time schedule, status mark, competition, and identification board. The other result of the study has shown that in terms of the bidan delima’s value of communication competence, the informants have enriched their value by adding ethics, experiences, and positive self-concepts into their communication act. Therefore, based on the result above, the author created a model of bidan delima’s communication management.
Membangun Loyalitas Pelanggan “Citilink” Garuda: Tinjauan Manajemen Hubungan Pelanggan Agustini, Prima Mulyasari
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

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Abstract

Building a loyal customer community is the aim of transportation business. Citilink as one of national flag carrier manages its customer relation by maintaining communication among customer, corporate, and workforce. Using communication management approach to build a close connection among its customers, Citilink focused on 4 aspects: makes regular repeat purchase, purchases across products and service lines, refers others, and demonstratesimmunity to the pull of competition. A system of customer satisfaction fulfillment needs to be established to ensure customer loyalty.

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