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Mediator
Published by Universitas Islam Bandung
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Articles 294 Documents
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Perempuan dalam Tayangan Iklan di Televisi Kurniadi, Oji
Mediator Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : FIkom Unisba

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Abstract

As part of marketing activities, advertising played a very important role. Through the means of advertising, a product with all its characteristics and qualities was being introduced to the public. The ad creators competitively search ideas to construct an attractive ad. The depiction of women becomes one of the old-but-believed-to-be-effective-formula for such advertisings. In the world of advertising and marketing, women are not only becoming models for women products, but also for men products. Women figures were depicted beside men models in cigarettes advertising and in turn seemed problematic. A strong and unending debate has been circulating amongst public concerning advertising who significantly exploited women’s sensuality. These kinds of ads are believed degraded women and create negative image for women.
Kekerasan di Televisi: Perspektif Kultivasi Yohana, Nova; Ahmadi, Dadi
Mediator Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : FIkom Unisba

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Abstract

Indonesians are categorized as Views Society, i.e. society who significantly spent most of their leisure times in front of the screen, instead of doing other activities, such as reading. Television, on the other hand, proved to be an effective media whose outreach and penetration potent were undefeatable compared with other media. This situation turns to be problematic, due to the low quality of television which contained violence materials. People naturally learn violence from television. Being overexposed to violence materials, people were getting used to solve their problems by means of violence, too.
Youth Lifestyle in A Moslem Magazine: A Reception Analysis on “Muslimah” Readers Nisa, Airin; Reciana, Ken; Atmonobudi, Billy K. Sarwono
Mediator Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : FIkom Unisba

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Abstract

This research is about whether or not Indonesian female youth Moslem are easily accepting religious values packaged with popular icons in a Moslem magazine. In this magazine, teenagers do not have to wear long, loose dark colored clothes, but they may wear light colored, tight and trendy dresses known as modern hijab. The main goal of this research is understanding female youths’ reception over Muslimah magazine applying Stuart Hall’s encoding and decoding approach. Primary data were collected by in-depth interview toward selected readers. The results are: (1) the ability of parents to control their teenagers’ religious behavior affect teenagers’ reading over Muslimah. (2) Informants who live with their parents younger than 20 years old, and have strong connection with religious peer group—tend to build negotiated readings. (3) Informants who do not depend on their parents—older than 20 years old, and have professional jobs—tend to rely more on mass media for seeking religious information more than their peer group or parents. Therefore, they tend to agree with Muslimah coverage which emphasized more on modern Moslem youth lifestyle than on its syariah (religious values).
Kebebasan Pers dalam Konteks KUHP Pidana: Menyoal Undang-Undang sebagai Fungsi Komunikasi Rahayu, Mella Ismelina Farma
Mediator Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : FIkom Unisba

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Abstract

In his book, The Limits of Law, Anthony Allots stated that regulation is no more that a communication system based on Wittgenstein’s phrase: the language game. Regulations always ask the same questions: who’s the actor of communication? For whom the regulations been imposed? How did its communication method? What were communication obstacles which disturbed the communication process? Speaking about press regulations, which cutting-off and narrowing the freedom of press in Indonesia as imposed by KUH Pidana, it was clear enough that such regulation’s function mainly part of repressive acts, not preventive purposes.
Polemik Rancangan Undang-Undang Anti Pornografi & Pornoaksi (RUU-APP) Fardiah, Dedeh
Mediator Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : FIkom Unisba

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Abstract

This article focuses on polemics concerning the draft of Anti-pornography Act as represented by two national dailies: Kompas and Republika. Kompas was traditionally perceived as media with strong Christianity values and liberal tendencies. Contrasted with Kompas, Republika is perceived as media which represents Islamic values with strong Islam movement interests. Employing framing analysis devices, it is found that Kompas has defined anti-pornography act polemics as humanity problem. Meanwhile, Republika framed it as national problem to be solved. Concerning the source of problem, Kompas blamed the substance of the draft, whereas Republika blamed the government.
Kepribadian Negosiator Hamdan, Yusuf
Mediator Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : FIkom Unisba

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Abstract

Negotiation has an important role on human interaction in order to fulfill their needs of life. Negotiation enabled cooperation and in turn, resolved conflicts as well. This paper examines a vital part of negotiation, namely negotiator’s personality. Although tactic and strategy are important, the negotiator’s personality played a more vital role. A good tactic and strategy will be useless in the hands of negotiator whose personality isn’t matched perfectly with negotiation purposes. The description toward negotiator personality covered a discussion toward negotiator’s attitude, and confidence.
Sosialisasi Anak dalam Majalah “Bobo” Chaerowaty, Dede Lilis
Mediator Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : FIkom Unisba

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Abstract

As pointed out by Piaget, mass media products are not only an entertainment medium for audience. Mass media—especially for children—become a source of reference. Children learn through media in their developmental age. Media provided materials and children inherited cultural values from media through a series of socialization stages. Bobo, a national children magazine, did the same thing. An analysis toward issue coverage of Bobo revealed that the magazine reported international events more than local events. Bobo, therefore, has ignored a chance to supplant Indonesian children with local wisdom. Another finding showed a Bobo’s high tendency to claim children as consumer and purchaser.
“Call Center” sebagai Alat Komunikasi Pemasaran di Abad ke-21 Tresnati, Ratih
Mediator Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : FIkom Unisba

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Abstract

Call center is a part of contact center who responsible to serve customers. Call center relates corporate and targeted market. As communication media whose tasks are focused to serve the customers, call center receives and processes consumer expectations and hopes. The result can be processed as an opportunity for the corporate to expand its market and develop their products. Call center is believed could raise customer satisfactions by reduced service costs for each customer in long term action plan.
Pengaruh Komunikasi Antarpribadi Bermedia Internet terhadap Persahabatan Mahasiswa di Dunia Maya Ratnasari, Anne
Mediator Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : FIkom Unisba

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Abstract

The problem which was studied is the influence of the Internet mediated interpersonal communication on online student friendship. Some communication modes are available on the Internet however this research focused on the use of chat facility to establish student online friendship. The quantitative aproach was applied by conducting explanatory survey method to determine the influence of the Internet mediated interpersonal communication through Chatting on student online friendship. Some aspects which were studied on this research are Chatting intensity, Chatting appeal, Chatting dependency, and communication messages while Chatting. All those aspects were considered their influence on student online friendship. Population of this research is students who used chat facility in the Kubus Net Bandung. The data of this research was analyzed using path analysis to determine the level of influence of each research variable. The result of influence test on the four hypothesis either partially or simultaneously showed that there was an influence of Chatting intencity, Chatting appeal, Chatting dependency, and communication messages while Chatting on the student online friendship of the student who use chat facility. The four aspects of Chatting influence differently on student online friendship. Chatting message had more influence than Chatting intensity, dependency and Chatting appeal to the student online friendship.
Salam MediaTor, Dewan Redaksi
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

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Abstract

Proses Berkesenian = Proses BerkomunikasiSeni adalah keindahan. Begitu kata Quraish Shihab. Ia merupakan ekspresi ruh dan budayamanusia yang mengandung dan mengungkapkan keselarasan, keserasian, keharmonisan, dan ketepatan yang memesonakan batin manusia. Musik itu indah. Itu sebabnya musik banyak diposisikan sebagai salah satu wujud seni. Tapi, bagaimana cara “Mengomunikasikan Musik kepada Anak”? Ihwal persoalan inilah yang coba diangkat Aziz Taufik Hirzi. Masih soal seni, Alex Sobur mengulas “Karya Seni sebagai Media”. “Karya seni itu media. Media itu pesan. Karya seni mengandung pesan. Kalau karya seni itu tidak bisa dimengerti, maka pesan seni bakal macet,” begitu paparnya. “Seni yang macet,” menurut Alex,”adalah seni yang tidak bisa berbicara.” Apabila karya seni itu sudah bisu, maka ditandaskannya, seni tidak lagi menjadi media.Media itu macam-macam jenisnya. Ada media ruang ada pula media luar ruang. M. WildanYahya melalui tulisannya, “Strategi Dakwah Islam dalam Pengembangan Seni dan Peradaban”,  menyinggung ihwal seni ruang, khususnya dalam perspektif Islam. Menurutnya, kepedulian Islam kepada seni ruang tidak terlepas dari tujuan utamanya, yaitu menampilkan keindahan pada ruang yang terjalin dengan nilai-nilai tauhid. Begitulah, pembaca budiman, Mediator Volume 8, No.2, ini mencoba mengangkat persoalan seni dari berbagai perspektif. Tidak kurang dari tiga penulis menjadikan seni sebagai topik bahasannya. Mengapa membahas seni? Apa sesungguhnya kaitan antara seni dan komunikasi? Para ahli komunikasi bilang, komunikasi itu bersifat ubiquitous, komunikasi itu hadir di manamana.Komunikasi itu juga bisa hadir di ruang-ruang seni. Komunikasi eksis di pergelaran pergelaran seni. Jadi, tidak berlebihan kalau proses berkesenian itu sesungguhnya juga adalah proses berkomunikasi. Sebab, komunikasi itu adalah berpesan-pesanan. Kesenian mengandung pesan. Kalau kesenian itu tak lagi bertata pesan, maka kesenian hanya pepesan kosong. Seni yang berkosong pesan, juga adalah seni yang bisu.Televisi adalah medium yang sarat dengan nilai seni. Lewat jangkauannya yang sangat luas,nilai-nilai seni disosialisasikan. Kajian performance arts, sinetron (sinema elektronik), bahkan juga pertunjukan wayang golek, dapat kita apresiasi lewat siaran televisi. Tak terkecuali pun tayangan tayangan seronok yang berdarah-darah, tayangan pornografi, sampai tontonan bernuansa mistik kerap dipertunjukan dalam layar kaca ini. Sebagai medium komunikasi massa, televisi sesungguhnya netral-netral saja. Fungsinya, tergantung pada orang-orang yang mengendalikan di belakangnya. Apakah ia berfungsi sebagai media pendidikan, penerangan, hiburan, kontrol sosial, atau sekaligus menjalankan keempat fungsi tersebut. Atau memilih “fungsi” lain, sebut saja ekstremnya merusak norma-normayang selama ini diindahkan masyarakat? Namun, berbagai keluhan pemirsa tampaknya bisa dijadikan indikator, betapa televisi kita, meski tak hendak memukul rata, telah menjadikan dirinya sebagai wahana praktik kaum kapitalistik dalam mereguk laba besar. Kerap, atas nama hak publik untuk tahu, ia seolah bisa melabrak urusan privat siapa saja menjadi urusan publik. Cukup bisa dimengerti jika kemudian publk sendiri menuntut agar, hak-hak penyiaran yang disebut-sebut sebagai ranah publik itu perlu dikembalikan kepada habitatnya. Dengan kata lain, dunia penyiaran tampaknya masih perlu diatur olehlembaga regulasi independen.Berbicara ihwal penyiaran, sudah tentu kita berbicara soal ruang publik (public sphere). Jika kita mengacu pada pendapat Habermas, maka dalam ruang publik itu, di satu sisi, terjadi tarik-menarik kepentingan antara para cendekiawan, kaum pemodal, dan publik itu sendiri. Di sisi lain, ada lembaga negara (state), yang juga berkepentingan untuk “merebut” ruang publik itu. Terjadilah tarik-ulur kepentingan yang menjadikan dunia penyiaran semakin “amburadul”. Peran Komisi Penyiaran Indonesia (KPI), yang notabene merupakan representasi publik, posisinya semakin tidak menguntungkan, sebab ia berada persis di tengah-tengah pusaran pertarungan tersebut. Jadi, “Mengapa Kita Perlu Regulasi Penyiaran?” Jawabannya bisa kita simak lewat paparan M. Rochim.Masih banyak tema tulisan lain yang menarik kita simak. Dadi Ahmadi dan Nova Yohana, misalnya, mengangkat ihwal “Konstruksi Jilbab sebagai Simbol Keislaman”. Maman Chatamalah menyoroti “Opini Publik dan Kebijakan Pemerintah”. Ani Yuningsih membincangkan “Peran dan Komitmen Indonesia dalam ‘Millenium Development Goals’: Perspektif Humas Internasional”. Haryati melihat berbagai kecenderungan “Ketika Parpol Mengiklankan Kandidatnya di Televisi”. Sementara, Saleha Rodiah mencoba menyoroti “Manajemen Komunikasi ‘Bidan Delima’ Kota Bandung” dan Prima Mulyasari Agustina mengangkat tema yang agak beda, “Membangun Loyalitas Pelanggan ‘Citilink’ Garuda: Tinjauan Manajemen Hubungan Pelanggan”.“Konsep Waktu: Perspektif Komunikasi, Islam, dan Anak TK” adalah judul tulisan yang ingin ditawarkan Rini Rinawati. Sementara, Ibnu Hamad mengajak kita untuk “Lebih Dekat dengan Analisis Wacana”. Tak ketinggalan, Anne Ratnasari dan Yusuf Hamdan, masing-masing membincangkan “Komunikasi Harmonis Orang Tua dengan Anak” dan “Karakteristik Khutbah Jumat di Mesjid Kampus: Perspektif Komunikasi”. Selebihnya, lewat hasil amatan duet-penulis, Teuku Winnetou dan Iwan Setiawan, mereka memaparkan “Peranan Radio Komunitas Agro dalam Pelayanan Informasi Pertanian di Desa Pangalengan” sementara, Dede Lilis Ch. Ingin berbagi cerita seputar “Representasi Simbolik Film Kartun ‘Dora the Explorer’: Ethnographic Content Analysis”. Muatan Jurnal Komunikasi Mediator ini, sebagaimana biasa, ditutup dengan telaah buku. Kali ini yang ditelaah adalah Etika Komunikasi karya Haryatmoko. Ditulis oleh Rita Gani, salah seorang kontributor yang spesialis menelaah karya-karya terbaru komunikasi. Selamat membaca.Penyunting

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