Jurnal Ilmu Komunikasi
urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
Articles
684 Documents
The Roles of Communication and Organizational Culture in Maintaining Employees’ Loyalty (A Case Study of Charoen Pokphand Company)
Azizah, Siti
Jurnal ILMU KOMUNIKASI Vol 8, No 1 (2011)
Publisher : FISIP Universitas Atma Jaya Yogyakarta
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DOI: 10.24002/jik.v8i1.181
Abstract: This paper attempts to investigate how communications organization is conducted by Charoen Pokphand Company (a multinational poultry company) to stop the shifting of competitors’ employees amid the high tendency of the employees’ shifting to competitors’ company. This study uses explanatory case study as research method with single case design. The analysis is carried out from the perspectives of organizational culture and internal communications functions of the organization in maintaining the employees’ loyalty. An analysis of the employees’ shifting case id based on several notions that organizational culture is very influential on the process of communication within the organization (Ruppel and Harington 2000), how cultural management affects on the communication (Bordow and More in McKenna 2006), and the effects of cultural subsystems on the employees’ loyalty (Eskildsen and Nussler 2000). Literature studies and interviews are performed to obtain data on several cases of employees’ shifting which have happened at Charoen Pokphand Company. The informant is an employee who has worked at Charoen Pokphand Company for eleven years and is often received offers to move to other competitors’ company. Offers which give better position and salary turn out to be unappealing when compared to the organizational culture and communication processes which provide work comfort. Abstrak: Makalah ini bertujuan untuk mengetahui lebih jauh tentang bagaimana komunikasi organisasi yang dilakukan PT. Charoen Pokphand Indonesia (sebuah perusahaan pakan ternak multinasional) dalam upayanya mencegah migrasi karyawan kompetitor ditengah tingginya mobilitas migrasi karyawan ke perusahaan kompetitor. Metode studi kasus eksplanatori digunakan sebagai metode penelitian dan menggunakan desain studi kasus tunggal. Tulisan ini dibahas dari perspektif budaya organisasi dan fungsi komunikasi internal organisasi dalam memelihara loyalitas karyawan. Pembahasan terhadap kasus migrasi karyawan ini dilakukan dengan mendasarkan pada beberapa pendapat bahwa budaya organisasi sangat berpengaruh terhadap proses komunikasi dalam organisasi (Ruppel and Harrington 2000), bagaimana manajemen budaya berpengaruh pada komunikasi (Bordow and More in McKenna 2006) dan efek subsistem budaya terhadap loyalitas karyawan (Eskildsen and Nussler 2000). Studi literature dan dan wawancara digunakan untuk memperoleh data tentang beberapa kasus migrasi karyawan yang pernah terjadi di PT. Charoen Pokphand Indonesia. Informan adalah seorang karyawan PT. Charoen Pokphand Indonesia yang sudah bekerja selama 11 tahun dan sering mendapatkan tawaran untuk berpindah dari perusahaan PT. Charoen Pokphand Indonesia ke perusahaan kompetitor. Penawaran yang lebih memberikan posisi serta gaji yang lebih baik ternyata bukan tawaran yang menarik bila dibandingkan budaya organisasi dan proses komunikasi yang memberikan kenyamanan kerja.
Ical di Mata Televisi dan Korban Lumpur Lapindo
Arzak, Miftahul
Jurnal ILMU KOMUNIKASI Vol 11, No 1 (2014)
Publisher : FISIP Universitas Atma Jaya Yogyakarta
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DOI: 10.24002/jik.v11i1.385
Abstract: This article aims to look at the audience reception of Ical’s candidacy as the President of Indonesia 2014-2019 period on television in Kludan RT 01 RW 02, Tanggulangin, Sidoarjo, East Java. This article is based on a research that analysed the reception of the villagers in Kludan as the victims of Lapindo mudflow in watching news on Ical’s candidacy on television while Ical is the owner of the industry that caused the mudflow. As a reception analysis, this research attempts to reinterpret and to analyze the audience reception and interpretation by using Stuart Hall’s encoding and decoding concept.Abstrak: Tulisan ini berniat mengetahui penerimaan masyarakat Desa Kludan RT 01 RW 02 Kecamatan Tanggulangin, Kabupaten Sidoarjo, Provinsi Jawa Timur sebagai korban lumpur lapindo terhadap pemberitaan Aburizal Bakrie yang dicalonkan sebagai Presiden Republik Indonesia periode tahun 2014-2019 dalam berita televisi. Metode yang digunakan adalah analisis resepsi untuk menjelaskan penerimaan dan interpretasi informan dengan menggunakan konsep encoding dan decoding dari Stuart Hall..
Manajemen Isu dan Tantangan Masa Depan: Pendekatan Public Relations
., Prayudi
Jurnal ILMU KOMUNIKASI Vol 4, No 1 (2007)
Publisher : FISIP Universitas Atma Jaya Yogyakarta
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DOI: 10.24002/jik.v4i1.229
Abstract : Issues Management is the management process whose goal is to help preserve markets, reduce risk, create opportunities and manage image as an organizational asset for the benefit of both an organization and its primary stakeholders. This is accomplished by: anticipating, researching and prioritizing issues; assessing the impact of issues on the organization: recommending policies and strategies to minimize risk and seize opportunities, participating and implementing strategy; evaluating program impact. Issues management both as a science and managerial practice has developed dynamically in the past three decades. This paper examines approaches to issues management as a science, corporate social responsibility as a pre-emptive policy of issues management, and issues management as skill for public relations practitioners.
Media Diaspora Pelajar Indonesia: Eksistensi, Peran, dan Spirit Keindonesiaan
Widodo, Yohanes
Jurnal ILMU KOMUNIKASI Vol 14, No 1 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta
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DOI: 10.24002/jik.v14i1.974
This paper discusses how Indonesian student diaspora has interacted with their peers and built their identity through media by looking at the role of Indonesian student diaspora media since pre-independence era to reform era (1900-2016). This paper found that Indonesian student diaspora media have existed since pre-independence to reform era. Each had its peculiarities in terms of type and role of media influenced by the dynamics and socio-political developments in Indonesia.
Model Komunikasi Word Of Mouth pada Konsumen Gudeg Pawon di Yogyakarta
Utama, Aditya
Jurnal ILMU KOMUNIKASI Vol 10, No 1 (2013)
Publisher : FISIP Universitas Atma Jaya Yogyakarta
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DOI: 10.24002/jik.v10i1.150
Penelitian ini memfokuskan perhatiannya pada perumusan model komunikasi word of mouth (WOM) dalam teori level mikro. Proses perumusan model dilakukan dengan cara mencari, menghubungkan dan menyimpulkan keterlibatan elemen-elemen yang ada dalam komunikasi WOM menggunakan logika S-R. Penelitian ini menggunakan metode eksploratif kualitatif dan memilih Gudeg Pawon sebagai obyek penelitian. Hasil temuan model dapat dipahami melalui dua perspektif analisis, yaitu: perspektif individual partisipan WOM dan perspektif interaksional WOM.
Pemberitaan di Media Massa sebagai Pembentuk Reputasi Organisasi
Sulistyasningtyas, Ike Devi
Jurnal ILMU KOMUNIKASI Vol 2, No 2 (2005)
Publisher : FISIP Universitas Atma Jaya Yogyakarta
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DOI: 10.24002/jik.v2i2.245
Abstract: Reputation not only about what the organization do for positive image, but it is the set of meanings by which an object is known and trough which people discribe, remember and relate to it. In practice, a lot of things shape the reputation. One of them is the mass media that used logic by itself to make symbolic words. Issues about the organization have important implication, because improving the public sensitivity which have unstable and difficult characteristic to account.
Komunikasi Partisipatif Masyarakat Industri dalam Mendukung Branding Kota Madiun
Dewi, Mutia;
Nulul, Noer Ayufika
Jurnal ILMU KOMUNIKASI Vol 15, No 1 (2018)
Publisher : FISIP Universitas Atma Jaya Yogyakarta
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DOI: 10.24002/jik.v15i1.1340
Industrial society in madiun city contribute in supporting of Madiun city branding. This proved by the participate position in implementation and utilization of results. Madiun industrial society show the competitive value to global society that usually earn achievement from the exhibition that helds from many various events. Â This competitive value is suitable with creation of Madiun city branding as 'Kota Gadis' which combinate from three education aspects. The form of communication participation in supporting branding madiun city is heteroglasia,dialogis, poliponi, dan karnavalÂ
Strategi Positioning Slank dalam Menanamkan Citra sebagai Salah Satu Grup Band di Indonesia
Reagan, M.Ronald;
Rosilawati, Yeni
Jurnal ILMU KOMUNIKASI Vol 6, No 1 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta
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DOI: 10.24002/jik.v6i1.208
 Abstract: This research is aimed to analyze the positioning strategy of music group band, the Slank, that still now can exist in Indonesia.The Slank is offering some differentiation that can be identified, offering an unique selling proposition (USP) that can be differentiate among their competitors. Some several findings in the research are: the Slank delivers a tagline “polos dan apa adanya†(means innocent and just be yourself) which contains solid and clear messages to their audience. This message divulged in their overall activities including in how they communicate and promote to their audience. The message “polos dan apa adanya†have been emerging in various of a medium that Slank used to communicate, including music and the lyrics of the songs, video clips, their performances or life style in their daily activities, their cover and logo, Slank’s live show and Slank’s merchandises. From their lyrics of the Slank song titled Seperti Para Koruptor, the Slank gives a clear message to persuade the audiences to live with humble and just be ourselves because in the living world, happiness and peaceful is much more worthed instead of being rich and famous. With all that efforts, the Slank tries to place their image among their audience and trying to be unique and different. Positioning strategy that pertain to the Slank should be managed and controlled in order to surviving Slank among of the competitors.
Potret Pendidikan Indonesia dalam Puisi â€ÂSajak Anak Muda†Karya WS Rendra
Prismarini, Rosalia;
Darmawan, Josep J.
Jurnal ILMU KOMUNIKASI Vol 8, No 2 (2011)
Publisher : FISIP Universitas Atma Jaya Yogyakarta
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DOI: 10.24002/jik.v8i2.176
Abstract: Education is a sub-system that interrelates with other essential sub-systems. In the New Order era, the government policy on education had given rise myths that stimulate youth to prefer things pragmatically and instantly. Education, then, is no longer experienced and perceived as humanizing process. Poetry is one of transmitting message channel using many symbols that contain portraits of such situation. Using semiotic approach, this essay explains the myths and ideologies on education in Indonesia using one of WS Rendra’s poem: “Sajak Anak Mudaâ€Â.Abstrak: Pendidikan merupakan sub-sistem yang interelatif dengan sub-sub sistem lain. Pada jaman Orde Baru implementasi kebijakan pendidikan telah melahirkan mitos hingga melahirkan anak didik yang lebih suka pada hal-hal pragmatis dan instan. Pendidikan tidak lagi dihayati sebagai proses yang memanusiakan. Puisi adalah satu media penyampaian pesan dengan banyak perlambang, yang di dalamnya dapat ditemukan suatu potret situasi. Menggunakan pendekatan semiotik, tulisan ini mencoba membongkar mitos dan ideologi tentang pendidikan di Indonesia melalui puisi karya Rendra berjudul â€ÂSajak Anak Mudaâ€Â.ÂÂ
Persaingan Tujuh Portal Berita Online Indonesia berdasarkan Analisis Uses and Gratifications
Arifin, Pupung
Jurnal ILMU KOMUNIKASI Vol 10, No 2 (2013)
Publisher : FISIP Universitas Atma Jaya Yogyakarta
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DOI: 10.24002/jik.v10i2.353
Abstract: The development of internet technology in journalism has spawned online news portals. The presence of this new media is in line with the increasingly dynamic audience in information searching in mass media. The population growth of online news portals in Indonesia increases the competition amongs the providers. This competition leads portals to improve their service to win audience’s choice. This study examines the competition based on the audience’s satisfaction to information provided by the portals. A Uses and Gratifications model is used to measure audience’s motives and gratifications.Abstrak: Portal berita online menjadi satu produk dari perkembangan teknologi internet di dunia jurnalisme. Kemunculan media baru ini sejalan dengan perkembangan audiens yang semakin dinamis dalam mencari informasi di media massa. Populasi portal berita online di Indonesia yang terus tumbuh membuat persaingan industri portal berita online menjadi ketat. Media online berupaya merebut hati pembacanya dengan menyajikan informasi yang mampu menjawab kebutuhan audiens. Kepuasan audiens akan sajian informasi yang ditawarkan oleh portal berita online menjadi dasar penelitian untuk melihat tingkat persaingan yang terjadi. Teori uses and gratifications digunakan penulis untuk melihat motif dan kepuasan audiens dalam mengakses portal berita online