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Published by Universitas Atma Jaya Yogyakarta

ISSN : 18296564 EISSN : 25488643 DOI : -

Core Subject : Education,

Languange, Linguistic, Communication & Media

urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.

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Articles 684 Documents

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Evaluasi Pelaksanaan Kampanye Sosial Perilaku Hidup Bersih dan Sehat untuk Menurunkan Angka Diare di Kabupaten Kulonprogo Nur Rochimah, Tri Hastuti
Jurnal ILMU KOMUNIKASI Vol 6, No 1 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Ã‚Â Abstract: Even though the campaign of Ã¢â‚¬Å“Perilaku Hidup Bersih dan SehatÃ¢â‚¬Â has become a very deep attention from government, mass organization and NGO in Indonesia for so long, this program is still ineffective. It is indicated by the increasing of diarrhea sufferers in Kabupaten Kulon Progo. It can be an impact of three factors: (1) inappropriate media and message strategy and (2) minimal political will of the government, and also (3) the campaign design is not based on the field research. Additionally, the approach of this campaign did not encourage people to participate.

Pengaruh Tanggung Jawab Perusahaan dalam Menanggulangi Krisis terhadap Reputasi Perusahaan Wulandari, Theresia Diyah
Jurnal ILMU KOMUNIKASI Vol 8, No 2 (2011)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Abstract: It must be admitted that reputation is an important part of company to run its business.Ã‚Â Regarding the fact that reputation is very fragile in responding the influence of crisis, it is necessary to chose appropriate strategy in maintaining the reputation. Based on this regard, the research aims to examine the extent to which companyÃ¢â‚¬â„¢s effort to overcome crisis influences the maintanence of its reputation. The appropriate communication theory from which this research is started, is Coombs and HolladayÃ¢â‚¬â„¢s Situational Crisis Theory. SCT theory exemplifies a number of strategic effortÃ‚Â of companyÃ¢â‚¬â„¢s which will be effective to overcome crisis. In this sense, it may be not too exaggerated to mention that the theory provide a usefull guideline for managers to overcome crises which potentially influence reputation. Furthermore, the research employs survey method to gather data from respondents.The result of the research shows that kind of responsibility chosen by company as its effort to overcome the crises would significantly influence the reputation.Ã‚Â Abstrak: Latar belakang penelitian ini adalah reputasi penting bagi perusahaan dalam menjalankan bisnisnya. Reputasi perusahaan dapat rusak akibat sesuatu yang tidak terduga yang disebut krisis. Reputasi perusahaan harus dilindungi dari berbagai ancaman, dan untuk mengatasinya manajer krisis perlu memilih strategi respon proteksi terhadap reputasi. Tujuan dalam penelitian ini adalah menemukan korelasi antara bentuk-bentuk tanggungjawab krisis perusahaan bagi pemulihan reputasi. Desain dari penelitian ini berasal teori komunikasi krisis situasional Coombs dan HolladayÃ¢â‚¬â„¢s yang menjadi panduan bagi manajer krisis memahami strategi respon krisis. Teori ini menyimpulkan bentuk-bentuk tanggungjawab krisis dan reputasi perusahaan merupakan variabel penentu. Analisa penelitian menggunakan metode survei responden yang berisi tiga stimulus kejadian krisis. Tujuan dari penelitian ini menyatakan bahwa pilihan tanggungjawab perusahaan memiliki pengaruh yang signifikan terhadap reputasi.

Komunikasi Organisasi dalam Penanaman Budaya Organisasi di Seminari Tinggi Santo Paulus Yogyakarta Farihanto, Muhammad Najih
Jurnal ILMU KOMUNIKASI Vol 10, No 2 (2013)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Abstract: Organizational culture is not just a relative habit or moderate behavior, but rather as a unique characteristic of an organization. Organizational culture is a metaphor to depict norms, feelings, and activity patterns of a group as well as a communication climate rooted from a set of same norms. St. Paul Seminary is an institution that educates diocesan priests or pastors candidates. This study is based on case study and using interviews, document searches and direct observation in the data collection. The results show that the organizational communication applied in St. PaulÃ¢â‚¬â„¢s Seminary is both vertical and horizontal.Abstrak: Budaya organisasi bukan sekedar kebiasaan relatif atau perilaku rata-rata (moderate behavior), melainkan sebagai karateristik unik suatu organisasi. Budaya organisasi merupakan metafora untuk menggambarkan norma, perasaan, dan pola-pola aktivitas suatu kelompok serta merupakan iklim komunikasi yang berakar pada seperangkat norma yang sama. Seminari Tinggi Santo Paulus adalah lembaga pendidikan yang mencetak calon-calon imam diosesan atau pastor. Studi ini berdasarkan pada studi kasus dan menggunakan wawancara, penelusuran dokumen dan observasi langsung dalam pengumpulan data. Hasil yang diperoleh memperlihatkan bahwa komunikasi organisasi yang diterapkan di Seminari Tinggi Santo Paulus bersifat vertikal dan horisontal.

Peran Strategis Public Relations di Perguruan Tinggi Sulistyaningtyas, Ike Devi
Jurnal ILMU KOMUNIKASI Vol 4, No 2 (2007)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Abstracts: Public Relations emphasizes in building and maintaining a relationship between an organization and its public. It is applied also for a higher education institution or university. Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Synergy and cooperation are the strategic way to reach good relationship and reputation.

Pembreidelan Pers di Indonesia dalam Perspektif Politik Media Triwardani, Reny
Jurnal ILMU KOMUNIKASI Vol 7, No 2 (2010)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Abstract: To observe the dinamics of the press in Indonesia is very interesting as the development of national press can not be apart of socio-politics situation in this country. Even it can be told that the Ã¢â‚¬Å“live or deadÃ¢â‚¬Â of national press depends on how the ruler treat it. Historical facts inform us that media censorship has become a snate for press development time by time. In this connection, media censorship has become primary weapon to limit the press freedom in media politics applied by the ruler. It because media has a very important role in contemporary political arts. Press freedom is now a thing that journalists struggle to be happen. At the other hand, the ruler needs press to legitimate its power. This articles aim to analyze how media censorship had chained the press freedom in view of media politics. In this case, the ruler applies the press policy toward the press institution to secure its position and power.

Kredibilitas Customer Service dan Citra Perusahaan Negoro, Sherly Hindra
Jurnal ILMU KOMUNIKASI Vol 11, No 2 (2014)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Abstract: This study aims to analyse the relationship between credibility of customer service and corporate image by using explanatory with quantitative approach as the method. The total number of participants was 100. They are customers who have complaint or critique to the customer service about their service or other issues. It is found that there is a strong correlation between customer service and corporate image (r=0,743 or 74,3%). Sex, age, and education are the factors that determine this correlation.Abstrak: Penelitian ini menganalisis korelasi antara kredibilitas customer service dan citra perusahaan. Tipe penelitian ini adalah eksplanatori dengan pendekatan kuantitatif. Total responden berjumlah 100 orang dan berasal dari pelanggan yang pernah memberikan kritik atau keluhan pada customer service mengenai pelayanan atau isu lainnya. Dari hasil analisis terlihat adanya hubungan yang kuat antara customer service dan citra perusahaan (r=0,743 or 74,3%). Jenis kelamin, usia, dan tingkat pendidikan adalah faktor-faktor yang menentukan kuat tidaknya korelasi tersebut.

Representation of Muslim Women in the Western Media Satiti, Nur Latifah Umi
Jurnal ILMU KOMUNIKASI Vol 14, No 2 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

This essay attempts to argue about the representation of Muslim women in veil in Western media. This topic is chosen because of general discourse about Muslim women, who wear veil as a threat to secular tradition and value of freedom. Besides, media has power to create affirmation about the general discourse. This paper analyses some researches about Muslim women in media. Based on previous research, it can be assumed that media has power to create women representation as otherness and placed them as threat towards secular tradition and value of freedom.

Media Rakyat sebagai Media Komunikasi Pembangunan Masyarakat Suku Boti Andung, Petrus Ana; Nope, Hotlif Arkilaus
Jurnal ILMU KOMUNIKASI Vol 14, No 2 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

The Boti tribe in NTT Province prefers to use bonet as a traditional media to deliver development messages. This paper aims to describe the communication pattern as well as meaning construction of bonet as a traditional media of Boti community. This study is a qualitative research using in-depth interviews and participant observation techniques. The results show that bonet is a traditional media, where there is dialogical communication among participants. The Boti people consider bonet as sacred ceremony. Decisions in bonet are considered as a representation of peopleâ€™s decision. Bonet for the Boti tribe has religious, kinship/friendship, and reconciliation meanings.

Efektivitas Loyalty Program dalam Customer Relationship Management terhadap Kepuasan dan Loyalitas Pelanggan (Studi Kegiatan Divisi Retensi dalam Pelaksanaan Loyalty Program Ã¢â‚¬Å“Im3@School CommunityÃ¢â‚¬Â pada PT Indosat Tbk. Kantor Cabang Malang) Sari, Hesti Kartika
Jurnal ILMU KOMUNIKASI Vol 6, No 2 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Abstract: The objective of this research is to analyze the influence of Loyalty Program in Customer Relationship Management (CRM) toward satisfaction and loyalty of PT Indosat Tbk. Malang Branch costumers. Loyalty Program is one of the customer retentionÃ¢â‚¬â„¢s strategies from PT Indosat Tbk. that belongs to development and application process of Customer Relationship Management (CRM). Dealing with that, a corporate could design a Loyalty Program that appropriate with their customers. This program will be very helpful for corporate to increase their customersÃ¢â‚¬â„¢ satisfaction, and loyalty, and also to keep their customers influenced by others competitorÃ¢â‚¬â„¢s offered. The data in this research analyzed by using linier regression analysis and the result of analysis shows that there are significant influence of Loyalty Program in Customer Relationship Management (CRM) toward costumer satisfaction and customer loyalty of PT Indosat Tbk. Malang Branch; and there are significant influence of satisfaction toward loyalty of PT Indosat Tbk. Malang Branch customers. Indeed, to produce loyal customer there is a need of strategy and has done by PT Indosat Tbk. through application of Customer Relationship Management with the highlight in Loyalty Program. This strategy proved could increase corporate business performs by increasing customer satisfaction and in the end could make the loyalty grow in them.

Hegemoni Metroseksual dalam Iklan Grooming di Majalah FHM Indonesia Santoso, Nobertus Ribut
Jurnal ILMU KOMUNIKASI Vol 9, No 2 (2012)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Abstract: This research is derived from a formulation of how FHM Indonesia magazine conducts metrosexual hegemony through grooming advertisements. This research is descriptive by using critical discourse analysis methods with the objects are grooming advertisements on FHM Indonesia magazine edition September 2008 Ã¢â‚¬â€œ September 2009. The results show some forms of hegemony: men should be aware of the appearance by using cosmetic products that make them more feminine by doing face treatments, narcissistic by adopting the idols, macho who understand the appearance, and romantic by proposing the aspects of love, friendship, and gender equalization. These hegemonies push the mindset of societies to follow the lifestyle of metrosexual.Abstrak: Penelitian ini berangkat dari suatu permasalahan bagaimana FHM Indonesia menjalankan hegemoni metroseksual melalui iklan grooming. Jenis penelitian ini adalah deskriptif dengan metode analisis wacana kritis, dengan objek penelitian adalah iklan grooming di majalan FHM Indonesia edisi Sepetember 2008-September 2009. Hasil penelitian menunjukan beberap bentuk hegemoni: laki-laki harus sadar akan penampilannya dengan menggunakan kosmetik yang membuat mereka lebih feminin dengan melakukan perawatan, narsis dengan meniru idolanya, macho yang sadar akan penampilan, dan romantis dengan mengedepankan aspek kasih sayang, persahabatan, dan kesetaraan gender. Hegemoni tersebut mendorong pola pikir masyarakat untuk mengikuti gaya hidup metroseksual.

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