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INDONESIA
JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Published by Universitas Sriwijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen Bisnis dan Terapan (Jembatan) adalah jurnal yang dipublikasi secara berkala oleh Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya. Jurnal ini memuat 3 (tiga) kajian khusus bidang manajemen yaitu manajemen keuangan, manajemen pemasaran dan manajemen sumber daya manusia.
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 18, No 2 (2021)" : 10 Documents clear
DAMPAK LAYANAN DAN KUALITAS SISTEM PADA KEPUASAN PELANGGAN Herman Sjahruddin; Ketut Asteri
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.14674

Abstract

Customer satisfaction is an important factor in the sustainability of the company. Some researchers explore the determining factors of creating customer satisfaction. Based on the statement, this study retests the effect of service quality and system quality on customer satisfaction. The data obtained in this study was obtained through the dissemination of questionnaires with a sample number of 120 respondents and there were 21 data that were not used because they did not meet the criteria in the study. Sampling techniques in this study is accidental sampling, the results of regression testing show that good quality of service will drive the level of customer satisfaction. The condition is different from the quality of the system which shows that the quality of the system does not contribute to customer satisfaction
Pengembangan Keberhasilan Usaha dengan Pendekatan Sociopreneur di Era Kenormalan Baru Riskon Ginting; Yanita Ella Nilla Chandra; Yumna Nur Shabrina
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.15842

Abstract

Social entrepreneurship, also known as sociopreneurship, is one approach to overcoming community entrepreneurship challenges such as financial constraints, managerial abilities, limited networks, and a lack of government attention. The purpose of this research is to increase the sociopreneur potential of the SME sector in Beji, Depok City in The New Normal Era. This study employs a quantitative approach with explanatory research methods based on inferential statistics. In this study, the population consisted of all communities in Beji District, Depok City. The study of multiple linear regression analysis included data analysis. The results of this study indicate that the variable that has a positive and significant influence on business success is socio-innovation.
Persepsi Resiko dan Kepercayaan Konsumen dalam Menggunakan E-Wallet Non Bank di Palembang Iisnawati Iisnawati; Welly Nailis; Dessy Yunita
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.14384

Abstract

Saat ini telah banyak diperkenalkan sistem pembayaran digital dengan menggunakan    e-wallet. Pada produk/jasa yang berhubungan dengan keuangan seperti e-wallet, kepercayaan konsumen terhadap perusahaan penyedia aplikasi dapat berpengaruh terhadap keputusan konsumen. Hal yang menarik adalah aplikasi e-wallet yang berasal dari bank seperti Go Mobile by CIMB, Jenius dari bank BTPN saat ini belum mampu menggeser kedudukan       e-wallet nonbank seperti Gopay, OVO dan Dana.  Tujuan dari penelitian ini adalah untuk membuktikan secara empirik seberapa besar pengaruh persepsi resiko terhadap keputusan konsumen dalam menggunakan aplikasi e-wallet nonbank di kota Palembang melalui kepercayaan. Penelitian ini menggunakan data primer dengan membagikan kuesioner ke 100 pengguna aplikasi e-wallet nonbank seperti GoPay, OVO dan Dana yang berdomisili di Palembang dengan teknik sampling non probability sampling. Penelitian ini menggunakan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa kepercayaan dan persepsi resiko konsumen dapat mempengaruhi keputusan konsumen untuk menggunakan e-wallet non bank. Persepsi Resiko adalah faktor yang paling besar mempengaruhi keputusan konsumen untuk menggunakan e-wallet non bank.
Job Satisfaction Sebagai Mediasi dalam Peningkatan Turnover Intention Mitra Driver Gojek Area Kota Mataram Pasca Pandemi Covid-19 Isra Dewi Kuntary Ibrahim; Irwan Cahyadi; Raden Bagus Faizal Irany Sidharta; Agus Hermanto
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.15092

Abstract

This study aims to identify the significant influence between Work Motivation and Job Insecurity on Job Satisfaction and Turnover Intentions of Gojek Driver Partners in the Mataram City Area pasca the Covid-19 Pandemic. Collecting data using the method of determining the sample, namely the census with a total of 102 people collected questionnaires from 150 total of respomdent. Analysis and hypothesis testing using Partial Least Square (PLS) with research instruments using a questionnaire via an online google form. The results showed that there was a negative and insignificant effect of work motivation on turnover intentions, a positive and significant effect of work motivation on job satisfaction, a negative and significant effect of job insecurity on turnover intentions, a negative and significant effect of job insecurity on job satisfaction, a positive and significant effect job satisfaction on turnover intentions. full mediating and significant effect of work motivation on turnover intentions through job satisfaction and partial mediating and significant effect of job insecurity on turnover intentions through job satisfaction.
Membangun Ekuitas Merek Berbasis Konsumen Melalui Kepribadian Merek Di E-Commerce Kabul Trifiyanto; Wahyuni Windasari; Tuti Zakiyah
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.14115

Abstract

Brand is the reason that consumers consider important in choosing a product or service. Building brand equity is a strategic step that is able to provide competitive value for e-commerce companies in the midst of intense competition. This study assesses the impact of the CBBE antecedent instrument of cognitive factors (internal consumers) and marketing (external) factors on the formation of brand equity through brand personality in e-commerce companies. The study was conducted with a quantitative approach by distributing questionnaires as many as 153 respondents who are active users and have frequently made purchases through e-commerce in Indonesia which are then processed using SPSS 25. The results of the study indicate that cognitive antecedents have a positive effect on brand personality and brand equity. Marketing antecedents in e-commerce companies in Indonesia have no effect on brand equity but have an influence on brand personality. Brand personality is proven to be able to partially mediate cognitive factors and fully mediate marketing factors on brand equity. This research provides the latest contribution to the development of a digital industry strategy to build brand equity in e-commerce companies
Individual Relationship Conflict, Work Engagement dan Technical Performance :Studi Kuantitatif Pada Jabatan Fungsional Auditor Tarman Budianto
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.15455

Abstract

The auditor has complex duties and responsibilities and involves the interests of various stakeholders who are vulnerable to various conflicts. This study aims to investigate: (1) The effect of work engagement on the technical performance of auditors, and (2) the moderating role of individual relationship conflict on the effect of work engagement on the technical performance of auditors. This research was conducted using a quantitative method with a survey approach to examine the effect of the variables formulated in the hypothesis. Hypothesis testing is done by linear regression analysis and PROCESS analysis technique. This study involved 116 auditors from various regions in Indonesia as respondents. The results show that work engagement has a significant positive effect on technical performance. In addition, individual relationship conflict significantly moderates (weakens) the positive effect of work engagement on technical performance. The results of this study validate the work engagement theory (Bakker et al. 2009). Future research is suggested to explore other conflicts (eg task conflict) because they are predicted to weaken performance. Practically, this finding can be a reference for practitioners/managers and organizational leaders that to improve auditor's technical performance, it can be done by increasing auditor engagement and minimizing the potential for individual relationship conflicts to arise.
PERILAKU INVESTOR PASAR MODAL DALAM MELAKUKAN TRANSAKSI SAHAM DI PASAR MODAL Fahira Dhea Azzahra; Isni Andriana; Kemas M Husni Thamrin
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.14492

Abstract

ABSTRACTThis study aims to analyzing the behavior of Palembang investors through cognitive biases and emotional biases that impacting investor’s decision making on stock transaction in the capital market. The population of the study are investors whom became partners of securities, those listed in Indonesian Stock Exchange and the securities which stand only in Palembang region. There are 50 investors as sample of this study with purposive sampling as sampling method. The type data of this study is qualitative and the resources of data in this study is primary data with distributing questionnaire. Analyzing method in this study using multivariate analysis Structural Equation Model (SEM) and the result of this study shows that availability bias, conservatism bias, and loss aversion bias have significance effect to Palembang investor’s decision making in 2020. For future research could be able to take other samples from another big cities, as well as conducted research on the relationship between behavioral biases and financing or behavioral biases and health that including demographics and etc.
Pengukuran Kinerja Keuangan Badan Layanan Umum Menggunakan Prinsip Value For Money Pada Fakultas Ekonomi Universitas Sriwijaya Mul Yadi; Kamilawati Kamilawati; Dastini Dastini
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.14616

Abstract

Tujuan penelitian untuk mengetahui kinerja keuangan Fakultas Ekonomi Universitas Sriwijaya yang terukur, dapat memberikan pelayanan secara cepat dan efektif, lebih lengkap sehingga visi, misi dan tujuan perguruan tinggi tercapai dengan baik. Metode penelitian kualitatif deskriptif, dengan data primer secara langsung pengamatan dilapangan dan data sekunder berupa studi pustaka. Hasil penelitian Analisis value for money (VFM) Fakultas Ekonomi Universitas Sriwijaya melihat dari aspek keuangan yang baik dilihat dari total biaya operasional tahun 2018-2020 memiliki target direncanakan  antara 100-150% dan terealisasi mencapai 158-228%,serta rasio nilai Efisiensi <100%, Efektivitas >100% dan Ekonomis < 100%
Peran Stres Kerja Dalam Semangat Kerja Karyawan Pada PT. Citra Nusantara Gemilang (CNG) Hilir Raya Palembang Marisah isah; Agustina Hanafi; Yulia Hamdaini Putri
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.14542

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Stres Kerja terhadap Semangat Kerja Karyawan Pada PT. Citra Nusantara Gemilang (CNG) Hilir Raya Palembang. Populasi dalam penelitian ini adalah seluruh jumlah karyawan PT. Citra Nusantara Gemilang (CNG) Hilir Raya Palembang yang berjumlah 44 orang.Penelitian ini menggunakan jenis sampling jenuh, artinya apabila jumlah seluruh populasi digunakan sebagai sampel dengan demikian sampel dalam penelitian ini adalah sebanyak 44 orang karyawan.Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner dan metode analisis regresi linier sederhana sebagai teknik analisis data. Berdasarkan hasil analisis disimpulkan bahwa terdapat pengaruh yang negatif dan signifikan antara Stres Kerja terhadap Semangat Kerja Karyawan Pada PT. Citra Nusantara Gemilang (CNG) Hilir Raya Palembang. PT. Citra Nusantara Gemilang (CNG) Hilir Raya Palembang sebaiknya melakukan usaha-usaha pengelolaan stres baik melalui pendektan organisasional maupun pendekatan individu.
ANALISIS PENDAPATAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI USAHATANI PADI SAWAH DI KABUPATEN DELI SERDANG Sarah Gracia; Elvin Desi Martauli
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.15838

Abstract

The purpose of this study was to analyze income and the factors that influence the production of lowland rice farming in Deli Serdang Regency. The number of respondents of rice farmers in as many as 120 people. While the method used is the analysis of the Cobb-Douglas production function which is then converted into an inferential Principal Component Analysis (PCA) analysis, technical efficiency analysis with the stochastic frontier. The results showed that the factors of land area (X1), number of workers (X2), use of fertilizers (X3), pesticides (X4), and seeds (X5) had a significant effect on the production of lowland rice farming in Deli Serdang Regency. The results of the t test show that partially the factors that affect the production of land area, seeds, fertilizers, and labor have a significant effect on the productivity of lowland rice farming in Deli Serdang Regency. In the analysis of rice farming income in Meintang Market and Lubuk Pakam, Deli Serdang Regency, the total variable costs were Rp. 6,196.756, total fixed costs were Rp. 289.485. So that the level of income obtained by respondent farmers is Rp. 13,200,199.

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