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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 182 Documents
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PENGUKURAN CUSTOMER LOYALTY MELALUI ANALISIS EXPERIENTIAL MARKETING, SERVICE QUALITY DAN BRAND IMAGE DENGAN CUSTOMER VALUE SEBAGAI VARIABLE INTERVENING Natalia, Natalia; Putra, Andriansyah Sumanto; Melati, Ina
Journal of Business Strategy and Execution Vol 6, No 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

This observation is done to find out how much the experiential marketing, service quality and brand image has influenced the customer value and the effect to the customer loyalty of Kereta Api Argo Bromo Anggrek relation Jakarta-Surabaya. The problem that Kereta Api Argo Bromo is facing is that there is a decreasing of passenger’s volume since the last 5 years and the low income compared to the other executive train in the previous period. Analysis of studies using path analysis where the data was obtained through deployment to 145 customers Argo Bromo Anggrek Train relationships Jakarta - Surabaya with random sampling techniques of probability sampling. The results achieved are experiential marketing, service quality and brand image has a significant effect simultaneously to customer value. experiential marketing, service quality, brand image and customer value has a significant effect on customer loyalty. Partially, service quality does not have a significant effect on customer loyalty.
ANALYSIS OF FIXED WIRELESS ACCESS MOBILE SERVICE ON TIGHT COMPETITION IN INDONESIAN TELECOMMUNICATION INDUSTRY Hapsoro, Anggit Tri; Ichsan, Mohammad
Journal of Business Strategy and Execution Vol 6, No 1 (2013): Publish on November 2013
Publisher : Bina Nusantara University

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Abstract

Nowadays, with the increasingly competitive business in Indonesian telecommunication industry, every telecommunication operator required to have good business strategies to have an edge over the competition and have a good market share in the competition. The study covered to analyze the competition between Brand ABC with other CDMA and GSM operators in Indonesian telecommunication industry. This analysis is to compare several categories from the aspects of technology, regulation, product & service, and marketing strategy based on the data obtained from related companies about Brand ABC and competitors. Brand ABC is FWA mobile service from PT XYZ which has the objective to facilitate the communication for Indonesian people. The main focus and the methodology of this Thesis are to gather all information about Brand ABC at telecommunication operator PT XYZ. The methodology of case study that used in this Thesis are field research and desk research. Field research is interview with related group at PT XYZ and Desk Research is data collecting method from several books, published report, online journals. Further more, the objective of this Thesis are to understand how to choose the strategy and differentiate for Brand ABC, and also to improve the strategy of new product implementation in the future.Finally, it concluded that the Brand ABC has some strengths and weaknesses in terms of “Technology”, “Regulation”, “Product and Services”, and “Marketing Strategy”. Based on the data, the company should be able to avoid those weaknesses by optimize its strengths.
PERANCANGAN BISNIS MODEL PROBEET BAR FOR DIET AND MUSCLE GROWTH Apriliyani, Apriliyani; Surya, Ferrianto; Ikhlas, Rendy; Hadylaw, Gabriel Chanfarry
Journal of Business Strategy and Execution Vol 7, No 1 (2014): Publish on November 2014
Publisher : Bina Nusantara University

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Abstract

Business model is a form of a business plan or more commonly entitled a business plan. A good business models produces positive influences on the course of business thus this will impact the profit. This thesis aims to create an innovative business model on snacks made from tubers. The result from analysis such as journals and questionnaires showed that there this type of snack has business opportunity that can be developed. Business development  of Healthy bar is very interesting because of the increasing number of people who put more attention on healthy snacks and communities lifestyle which increasingly refers not only health but also the appearance, such as women on diet and men practice fitness to shape body and muscles grows, and it was solely to get the ideal body. Besides innovation in the food business are currently being developed rapidly and become one alternative to compete in the snack food business.
ANALYSIS OF SEARCH ENGINE MARKETING EFFECTIVENESS FOR CUSTOMER PERCEPTION AND CUSTOMER LOYALTY AT PHITAGORAS TRAINING AND CONSULTING Kurniadi, Indra; Alif, M. Gunawan
Journal of Business Strategy and Execution Vol 6, No 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

PT. Phitagoras Global Duta, established in 2003, is a training and consulting provider dedicated to support organizations, in all sectors of business, industry and government.  Phitagoras provide a wide range of consulting and training services in the area of Quality/Productivity, Environmental, Occupational Health and Safety and Laboratory. Began in 2007, Phitagoras started to enhance their market with Search Engine Marketing (SEM) implementation. This strategy has a significant impact into their company’s growth. The customer could easily find Phitagoras on the first page result on Search Engine. The inquiry from customers increased significantly, they are coming from various companies, from oil and gas, mining, manufacturing, services industry, and education. The purpose of this research is to explain the Search Engine Marketing effectiveness for customer perception and customer loyalty in Phitagoras training and consulting. This research test the correlation between Search Engine Marketing with Customer perception and customer loyalty using correlation analysis and check the effect of Search Engine Marketing for customer perception and customer loyalty using Structural Equation Modeling (SEM) analysis.This research found that the Search Engine Marketing has a positive correlation in moderate level with customer perception and customer loyalty. Search Engine Marketing does not directly affect the Customer Loyalty, but Search Engine Marketing influence indirectly to Customer Loyalty through Customer Perception, because Search Eengine Marketing has significant effect on Customer Percetion and Customer Perception has significant effect on Customer Loyalty. In other words, Customer Peception act as mediating variables that mediate the effects of Search Engine Marketing on Customer Loyalty.
ANALISA PENGARUH HARGA, PROMOSI DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA "ONLINE SHOP" S-NEXIAN MELALUI FACEBOOK Ristania, Novia; Justianto, Jerry S.
Journal of Business Strategy and Execution Vol 5, No 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

The emergences of Social Media provide all the ease to communicate just like real life. Activities that could be done by consumers also variety in Social Media, starting from search information about products, comparing other products until to make purchases online. Seeing this, many companies begin entering the social media for the benefit of their company, whether it is to increase the awareness, engagement to the customer, and even conduct online sales. S-Nexian is one of the companies that have been doing online sales through Facebook with the program "Online Shop". This research aims to investigate the influence of variable pricing, promotion and viral marketing on purchasing online decisions using a survey of the S-Nexian fans that have made a purchase online. Results from this study were the effect of variable pricing, promotion and viral marketing positive influence on purchase decisions through the "Online Shop" S-Nexian. Viral marketing was a variable that has most contributed. Through this research, the expectation of using Facebook as a tool to promote the "Online Shop" program of S-Nexian could be improved, because of every promotion could be directly received and prompt responded by consumers.
LEADERSHIP PRACTICES AND TEACHER DEVELOPMENT IN LBPP LIA MERCU BUANA Wulandari, Respati; Prasetya, Agustian Budi
Journal of Business Strategy and Execution Vol 7, No 1 (2014): Publish on November 2014
Publisher : Bina Nusantara University

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Abstract

Leadership plays an important role in the organization. The role of leaders in any organization is very dominant in generating employee’s development. The company's goal will be difficult to achieve if the employee does not explored its potential as fully as possible or in placing the company among potential employees. Employee’s development plays an important role in organization. This is the part when employees know their personal and professional development in their job. Employee development is a key contributor to a business strategy based on developing intellectual capital, helps develop managerial talent, and allows employee to take responsibility for their careers. The purpose of this research is to determine the leadership factors that effect and predict teacher’s development in LBPP LIA Universitas Mercu Buana. After finding the result of this research, LIA UMB leader and management could utilize the information to enhance teacher’s development in LIA UMB. This research is supported by qualitative and quantitative research and could be concluded that leadership factors which is encourage, respect, responsible, discipline, supportive and communicative are significantly related to employee development. Based on the research, it can be found which leadership factors that predict teacher’s development in LIA UMB.
THE FOUNTAIN FITNESS PARK Revana, Ayu; Hendriana, Hendriana; Widjaja, Stephen; Angkasa, Josef Darmawan
Journal of Business Strategy and Execution Vol 6, No 1 (2013): Publish on November 2013
Publisher : Bina Nusantara University

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Abstract

In major cities, people started to feel bored with the daily routine activities and also a traffic jam, three aspects of the loss of the consequences of congestion which are: fuel wastage due to the vehicle operating cost 3 Billion IDR, losses due to the time wasted 2.5 Billion IDR, and the health impacts of air pollution 2.8 Billion IDR." the lack of a healthy lifestyle in terms of diet and patterns of daily life will lead to the decreased productivity of a person, now urban society has begun to change their lifestyle towards a healthier keep the body fit to support its. Inspired by the things mentioned above, through this thesis we are interested in creating a new business in which we combine the fitness center with nature concept. The place designed to be natural so visitor feel comfortable exercising, that place we call "THE FOUNTAIN" Fitness Park. We use the calculation so any risks that rise can be managed properly so that we will get profit in relatively short term. One of the easiest ways to prepare a business plan is to create a "frame" or building blocks well integrated. Key activity in this business is we create a sports facility that very unique and profitable in Indonesia. The basic concept is that we offer combines elements of sports and entertainment in one place that nuanced nature. Fountain's Vision is to be the first fitness center in Indonesia with a unique nature concept.
UNDERSTANDING ATTITUDES TOWARD AND BEHAVIORS IN RESPONSE TO PRODUCT PLACEMENT: A STUDY OF LUXURY FASHION BRANDS TOWARD FEMALES IN JABODETABEK Saputra, Heidi; Tiara, Ayuphita
Journal of Business Strategy and Execution Vol 6, No 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

The objective of the current study is to gain a deeper understanding regarding attitudes toward and behavior in response to product placement, with additional attempts to uncover relationship between product placement in a specific luxury fashion industry and specific demographic characteristics. To collect primary data, the researcher had decided to employ a self-administered questionnaire by distributing it through printed questionnaires and online questionnaires. Peer communication and movie watching do have a significant direct linear relationship toward product placement attitudes and product placement behavior. There is no statistically significant difference between demographic information in relation to product placement attitude and behavior, except the founding that there is statistically a difference in product placement attitude related to education. There is a significant direct linear relationship between peer communication and movie watching in relation to product placement attitude and product placement behavior.
ANALISIS AKUISISI PENGETAHUAN DAN KETERAMPILAN WARTAWAN DENGAN MOTIVASI UNTUK MENDAPATKAN AKURASI BERITA DI HARIAN WASPADA DI NANGGROE ACEH DARUSSALAM Marisa, Ira; Prasetya, Agustian Budi
Journal of Business Strategy and Execution Vol 5, No 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

This study aims to determine the effect of the acquisition of knowledge and skills acquisition on the motivation of journalists to obtain accuracy in the news as well as to seek the most dominant influence between independent variables and the dominant influence of the dimensions of the free which will then be used as improvements in an effort to improve the quality of news and the ability of journalists. This research was conducted using survey method. Samples were journalists Daily Alert in Aceh, with respondents as many as 42 people. Data were collected through a questionnaire which covers the instrument variable acquisition of knowledge, acquisition of skills and motivation to get accuracy in news. Data were obtained and analyzed using t-test and regression at a significance level of 0.05. Results of the study found that: a significant difference between the acquisition of knowledge and skills acquisition on the motivation to get the accuracy of the news. It was concluded that the knowledge and skills possessed by journalists to help them obtain information for the accuracy of the news. However, new skills more influential those journalists are motivated to apply the new skills they have to get accurate news.
FACTORS AFFECTING SKEPTICISM TOWARD GREEN ADVERTISING: A STUDY OF UNIVERSITY STUDENTS IN JAKARTA Huang, Jacky; Darmayanti, Dahlia
Journal of Business Strategy and Execution Vol 7, No 1 (2014): Publish on November 2014
Publisher : Bina Nusantara University

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Abstract

The number of green advertising has been increasing recently due to the concern toward the environment. This research aims to examine if there is correlation between environmental concern, conservation behavior, and buying behavior toward skepticism against green advertising claims. Survey was used to collect data from 150 respondents through paper questionnaire. Cronbach’s Alpha and Confirmatory Factorial Analysis are utilized to determine reliability and validity of the constructs. Multiple Linear Regressions are the hypothesis testing chosen for this study. Independent T-Test is performed to differentiate consumers’ skepticism level toward green advertising claims in relation to the gender group. Cross-tabulation analysis is also performed in order to find out if there is correlation between age and expense toward skepticism level. The result concluded that Environmental Concern was positively affecting the skepticism level of a consumer toward green advertising claims. The finding also shows that environmental behavior of a consumer does not have significant relation to the level of skepticism toward green advertising claims. Environmental Concern of a consumer produce most significant influence toward skepticism level against green advertising claims. However, environmental behavior of consumers does not affect consumers being skeptical toward green advertising claims.

Page 7 of 19 | Total Record : 182

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