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Sugeng Santoso
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EDITOR MAJALAH MEDIAEKONOMI DAN MANAJEMEN D.A. FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS 17 AGUSTUS 1945 (UNTAG) SEMARANG JALAN PAWIYATAN LUHUR BENDAN DHUWUR SEMARANG 50235
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Kota semarang,
Jawa tengah
INDONESIA
Media Ekonomi dan Manajemen
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 08541442     EISSN : 25034464     DOI : http://dx.doi.org/10.24856/mem.v36i1.1726
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
For optical lens manufacturing the development of product and service quality is a key thing in answering challenges in the business competition it is developing. To achieve this determine the Key Performance Indicator (KPI), the Rejected Rate and On-Time Delivery (OTD) to measure the extent of the performance that has been achieved and how to develop it, shape the work culture of Kaizen which commits to continuous improvement and value chain analysis largely determine the process of developing production and service quality. The Kaizen culture and value chain applied in achieving the KPI target in this study succeeded in reducing the KPI Rejected Rate by 0. 46% and raise OTD by 2. 22%. The method used in this study uses a review of literature studies, observations, and direct interviews of the plant manager of one of the largest optical lenses manufacturers in Indonesia using data comparisons in 2018 and 2020
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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Abnormal Return and Trading Volume Activity Before and After Presidential Election 2019 ( Study on LQ-45 stock on February-July 2019) C H Asta Nugraha; Suroto Suroto
Media Ekonomi dan Manajemen Vol 34, No 2 (2019): Business Challenges in Global Competition
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.756 KB) | DOI: 10.24856/mem.v34i2.1064

Abstract

This study aims to find out the empirical evidence of Indonesia capital market investors’ reaction toward presidential election 2019. The population in this study is the companies’ stocks which are included in the LQ-45 index during this study. The data used is secondary data in the form of LQ-45 stocks and daily Composite index three days before and three days after the event. By implementing the one sample t-test and paired samples t-test, the result shows that there is a positive and significant abnormal return around the event especially on the third day (t+3) after the event.  Moreover, there is an insignificant difference in the average of negative abnormal return and significant difference on the average of negative trading volume activity, before and after the presidential election 2019.
Pengaruh Country Of Brand Dan Country Of Manufacture Terhadap Asosiasi Merek (Studi Pada Pelanggan Produk Elektronik) Erna Listiana Sri Syabanita Elida
Media Ekonomi dan Manajemen Vol 29, No 1 (2014): Upaya Peningkatan Asosiasi Merek, Kinerja Karyawan, dan Kinerja Perusahaan
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.283 KB) | DOI: 10.24856/mem.v29i1.215

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Country of Brand dan Country of Manufacture terhadap Asosiasi Merk. Sampel penelitian ini adalah pelanggan merek produk elektronik di kota Pontianak yang membeli produk elektronik kategori TV sebanyak 100 orang responden, yang diperoleh dengan convinience sampling. Analisis data dilakukan  menggunakan analisis regresi berganda dengan bantuan  SPSS versi 17. Hasil penelitian memperlihatkan bahwa country of brand dan country of manufacture berpengaruh positif dan signifikan terhadap asosiasi merk. Kata kunci: country of brand,  country of manufacture, asosiasi merk Abstract This study aimed to analyze the influence of Country of Brand and Country of Manufacture On Brand Association. The sample was customer brand electronic products in Pontianak who buy electronic products category TV 100 respondents, which is obtained by sampling convinience. Data analysis was performed using multiple regression analysis using SPSS version17. Results of the study showed that the country of brand and country of manufacture had positive and significant effect on brand associations. Keywords: country of brand, country of manufacture, brand associations.
Netnography : Gojek Marketing Strategy Analysis Through YouTube Social Media. Siti Fatimah; Mirza Chusnainy; Fifi Khumairo; Shinta Didin Hari Mariana; Sigit Hermawan
Media Ekonomi dan Manajemen Vol 36, No 1 (2021): January 2021
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.642 KB) | DOI: 10.24856/mem.v36i1.1601

Abstract

PT Aplikasi Karya Anak Bangsa or Gojek is an online transportation service company that was founded in 2010.The research objective is to analyze and describe Gojek's marketing strategy through YouTube social media. This research uses a qualitative approach, with analysis using netnographic studies. The research subjects are 20 netizens who commented on Gojek's Indonesian Youtube account related to the video marketing advertising Gojek. The results showed that Gojek's marketing strategy made use of the internet as a means to promote the services offered. The promotion process is very intensively carried out by the Gojek Company, one of which is through social media. With the sophistication of advertising done through media social, users will automatically be treated to various promotions from the CompanyGojek when opening its social media pages. This strategy is very appropriate because almost the entire process of purchasing a Gojek service is done ina smartphone application, this means that the potential consumers targeted are in accordance with the ad audience that is installed. The conclusion in this study is the implementation of marketing 7P on online Gojek services which include: product, price, place, people, process, and physical evidence has been implemented well.
Electronic Word Of Mouth (E-WOM), Kepuasan Konsumen Dan Pengaruh Langsung Dan Tak Langsung Terhadap Minat Beli Konsumen (Studi Pada Mahasiswa FEB Untag Di Semarang) Ratnawati Dwi Putranti FX. Denny Pradana
Media Ekonomi dan Manajemen Vol 30, No 1 (2015): Upaya Peningkatan Potensi Dan Kualitas Ekonomi Daerah
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.225 KB) | DOI: 10.24856/mem.v30i1.249

Abstract

Abstrak Kehadiran internet  dalam kehidupan kita saat ini, membuat komunikasi lebih mudah dan terbuka. Komunikasi lewat jejaring sosial yang dapat menghimpun banyak orang,  menjadikan internet sebagai  media yang digemari oleh banyak orang. Mahasiswa dan kalangan bisnis menyukai media ini karena efisien dan efektif. Membagi pengalaman lewat  jejaring sosial akan mempercepat informasi dan promosi.Penelitian ini menganalisis pengaruh electronic word of mouth (e-WOM), dan kepuasan konsumen terhadap minat beli konsumen, secara langsung dan tidak langsung melalui media sosial. Sampel penelitian adalah mahasiswa FEB UNTAG di Semarang, dengan teknik pengambilan purposive sampling. Teknik analisis data yang digunakan adalah regresi linier berganda dan analisa jalur dengan bantuan program SPSS 13.Hasil penelitian menunjukkan terdapat pengaruh yang positif signifikan e-word of mouth dan kepuasan konsumen terhadap social media, terdapat pengaruh positif kepuasan konsumen terhadap e-word of mouth, dan terdapat pengaruh langsung dan tidak langsung e-word of mouth terhadap minat beli konsumen. Jejaring sosial dapat membuka peluang untuk media promosi secara cepat  efektif dan efesien. Kata Kunci: e-word of mouth, kepuasan konsumen, social media, minat beli konsumen Abstract The present of internet in our lives today make the communication easier and discloser. Communication through social networks that can gather many people makes the internet as a medium that is loved by many people. Students and business man like this medium because its efficiently and effectively. Sharing experiences through social networks will speed up information and promotion. This study analyzed the influence of electronic word of mouth (e-WOM) and customer satisfaction with social media and consumer buying interest. Samples were FEB students of UNTAG Semarang, with purposive sampling technique. The data analysis techniques used are multiple linear regression and path analysis with SPSS 13. The results showed there is a significant positive effect of e-word of mouth and customer satisfaction with social media, there is a positive influence on customer satisfaction with e-word of mouth, and there is a direct and indirect effect of the e-word of mouth for consumers to buy. Social networking can open up opportunities for rapid promotion media effectively and efficiently. Keywords: e-word of mouth, customer satisfaction, social media, consumer buying interest
Peranan Pendidikan Dan Produktivitas Sektor Pertanian Terhadap Penurunan Tingkat Kemiskinan Di Jawa Tengah Rully Sutansyah Effendy
Media Ekonomi dan Manajemen Vol 32, No 2 (2017): Peran Strategis SDM dalam Pencapaian Tujuan Organisasi
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.761 KB) | DOI: 10.24856/mem.v32i2.511

Abstract

ABSTRAKKemiskinan merupakan permasalahan yang mendasar dalam pembangunan ekonomi, terutama pada Negara berkembang seperti Indonesia. Jawa Tengah menjadi salah satu provinsi yang selalu memiliki tingkat kemiskinan di atas level nasional. Metode analisis yang digunakan untuk mengetahuifaktor-faktor yang mempengaruhi kemiskinan di Jawa Tengah digunakan analisis regresi data panel. Estimasi dilakukan dengan metode random effect model. Nilai koefisien determinasi (Adjusted R-square) untuk model diperoleh angka sebesar 0,728 yang menunjukkan bahwa variabel bebas di dalam model mampu menjelaskan 73 persen variasi variabel endogen secara baik. Sementara, 27 persen sisanya dijelaskan oleh variable lainnya yang berada di luar model. Pendidikan, produktivitas sector pertaniandan inflasi memiliki pengaruh terhadap penurunan tingkat kemiskinan. Pengangguran dan pertumbuhan ekonomi berpengaruh positif terhadap tingkat kemiskinan.Kata kunci : Tingkat kemiskinan, Regresi data panel, Model efek randomrullyABSTRACTPoverty is a fundamental problem in economic development, especially in developing countries like Indonesia. Central Java became one of the provinces that have always had poverty rates above the national level. The analytical method used to determine the factors that affect poverty in Central Java used panel data regression analysis. Estimation was conducted using a random effect model. The coefficient of determination (Adjusted R-square) to model the figure of 0.728 which indicates that the independent variable in the model is able to explain 73 percent of the variation of endogenous variables as well. Meanwhile, 27 percent of the rest is explained by other variables that are outside the model. Education, agricultural productivity and inflation have an impact on poverty reduction. Unemployment and economic growth positive effect on poverty levels.Keywords: Poverty rates, Panel data regression, Random effects model
Analisis Pengaruh Kualitas Layanan Dan Fasilitas Ekspor Terhadap Kepuasan Dan Loyalitas Pelnggan Jasa Containership Regional Container Line (RCL) Semarang Susetyo Darmanto
Media Ekonomi dan Manajemen Vol 24, No 2 (2011): Efektifitas, Efisiensi, dan Optimalisasi Kinerja
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.516 KB) | DOI: 10.24856/mem.v24i2.175

Abstract

AbstractShipping companies have important roles in international trades as mediator of transportation between exporters and importers. Export volume in Tanjung Mas Semarang is increasing during 5 years, (1996-2000) while RCL Semarang as one of Shipping Company operating in Tanjung Mas Semarang facing unstable export volume due to high compation. Providing service quality and export facilities are key success factors in high competitions among shipping companies. The main objective of this research is to analyse the influence of service quality and export facilities towards customer satisfaction and customer loyality of RCL Semarang's customers. Sampels consisted 100 customers (exporters in Central Java)) of RCL Semarang, testing of empirical research using Structural Equation Modelling. The result of this study showed that service quality and export facility had signifinacant influence on customer satisfaction, and customer satisfaction had significant influence on customer loyality.
The Effect of Corporate Social Responsibility Disclosures And Financial Information on Abnormal Return (Empirical Study on Food and Beverage Sub-sector Manufacturing Companies Listed on Indonesian Stock Exchange in 2013-2017) Suroto Suroto; Ch. Asta Nugraha
Media Ekonomi dan Manajemen Vol 34, No 1 (2019): The Importance of Personality and Strategy in Successful of Corporate Performan
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.802 KB) | DOI: 10.24856/mem.v34i1.935

Abstract

This study aims to find empirical evidence of the effect of disclosure of corporate social responsibility and financial information proxied by accounting profits and return on assets to abnormal returns in food and beverage sub-sector manufacturing companies. The population in this study are all companies whose shares are consistently incorporated in the food and beverage sub-sector during the study period. The data used is secondary data in the form of annual reports. The statistical test used to test the hypothesis is panel data regression with a random effect model.The results of this study indicate that disclosure of corporate social responsibility has a negative and insignificant effect on abnormal returns, accounting earnings have a negative and insignificant effect on abnormal returns and return on assets have a positive and significant effect on abnormal returns.Keywords: corporate social responsibility, accounting profit, return on assets and abnormal return.
Pengaruh Citra Dan Promosi Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan Supermarket Carrefour Di Semarang) Endang Tjahjaningsih
Media Ekonomi dan Manajemen Vol 28, No 2 (2013): Peningkatan Ekuitas Merek Melalui Bauran Pemasaran
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.237 KB) | DOI: 10.24856/mem.v28i2.207

Abstract

AbstrakPenelitian ini bertujuan untuk mengembangkan dan menguji model empiris pengembangan loyalitas pelanggan atas dasar citra dan promosi. Penelitian ini dilakukan pada Pelanggan Carrefour Supermarket di Semarang. Model uji empiris yang digunakan adalah analisis regresi dengan menggunakan beberapa software, seperti: SPSS 16.0 dan Microsoft Excel versi. 2007. Ukuran sampel penelitian ini adalah 100 pelanggan Carrefour Supermarket di Semarang. Hasil penelitianmenunjukkan bahwa citra berpengaruh positif terhadap kepuasan pelanggan, dan promosi berpengaruh positif terhadap kepuasan pelanggan. Kepuasan citra, promosi, dan pelanggan berpengaruh positif terhadap loyalitas pelanggan. Selanjutnya, mediasi pengaruh kepuasan pelanggan berlaku untuk efekgambar pada loyalitas pelanggan. Kepuasan pelanggan berfungsi sebagai variabel mediasi antara variabel citra terhadap loyalitas pelanggan. Mediasi pengaruh kepuasan pelanggan berlaku untuk efek promosi terhadap loyalitas pelanggan. Kepuasan pelanggan berfungsi sebagai variabel mediasi antara variabel promosi terhadap loyalitas pelanggan. Penelitian ini memberikan kontribusi Teori Berbasis Sumber Daya, dan Tampilan Berbasis Pasar. Batasan, implikasi teoritis, implikasi manajerial dan juga dibahas dalam penelitian ini.Kata kunci : citra, promosi, kepuasan pelanggan, loyalitas pelangganAbstractThis research aims to develop and test empirical model of development customer loyalty on the basis of image and promotion. The research was conducted at Customer of Carrefour Supermarket in Semarang. The empirical test model used was regression analysis by using some software, such as: SPSS 16.0 and Microsoft Excel version. 2007. The sample size of the study was 100 Customer of Carrefour Supermarket in Semarang. The results showed that image affect positively towards customer satisfaction, and promotion affect positively towards customer satisfaction. Image, promotion, and customer satisfaction affect positively towards customer loyalty. Furthermore, mediating effect of customer satisfaction apply to image effects on customer loyalty. Customer satisfaction serves as a mediating variable between the variable image on customer loyalty. Mediating effect of customer satisfaction apply for promotion effect on customer loyalty. Customer satisfaction serves as a mediating variable between promotional variables on customer loyalty. This study contributes to the Resources- Based Theory, and Market Based Views. Limitation, theoretical implications, and managerial implications are also discussed in this study.Keywords : image, promotion, customer satisfaction, customer loyalty
Pengaruh Pendidikan Terhadap Pertumbuhan Ekonomi Nugroho SBM
Media Ekonomi dan Manajemen Vol 29, No 2 (2014): Pengembangan Kinerja Bisnis
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.479 KB) | DOI: 10.24856/mem.v29i2.229

Abstract

Abstrak Berbagai teori yaitu Teori Modal Manusia, Teori Alokasi atau Reproduksi Status Sosial, dan Teori Pertumbuhan Kelas telah menunjukkan pentingnya pendidikan dalam mendorong pertumbuhan ekonomi. Demikian pula penelitian di berbagai negara telah menunjukkan pentingnya pendidikan dalam mendorong pertumbuhan ekonomi. Tulisan ini membuktikan bahwa secara empiris pendidikan yang diproxy dengan Angka Melek Huruf (AMH) berpengaruh secara siginifikan terhadap pertumbuhan ekonomi yang diproxy dengan Produk Domestik Bruto (PDB). Kata Kunci:   Pertumbuhan Ekonomi,  Angka Melek Huruf (AMH),Produk Domestik Bruto (PDB)  Abstract Various theories ie. Human Capital Theory, Theory of Allocation or Reproduction of Social Status and Class Growth Theory has shown the importance of education in promoting economic growth. Similarly, studies in various countries have shown the importance of education in promoting economic growth. This paper empirically prove that education  approximmated by literacy rate affect the economic growth approximated by Gross Domestic Product (GDP). Keywords: Economic Growth, Literacy Rate, Gross Domestic Products.
ANTESEDEN NIAT UNTUK MEMLIH JASA HALAL BEAUTY CENTER: APLIKASI THEORY OF PLANNED BEHAVIOR DAN PERAN RELIGIUSITAS Chandra Suparno
Media Ekonomi dan Manajemen Vol 32, No 1 (2017): Peningkatan Kapabilitas Bisnis Berorientasi Kepuasan Pelanggan
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.273 KB) | DOI: 10.24856/mem.v32i1.468

Abstract

 AbstractThis research aims to analyze the influence of attitude, subjective norm, and perceived behavior control towards intention to choose halal beauty center with the Islamic religiousity as the moderating variable. This study took 120 respondents as its samples by using accidental and purposive sampling as the method to collect the sample. Using Multiple Regression Analyis, and Chow test, the results of this study shows that attitude and subjective norm have a positive influence towards intention to choose muslimah beauty center. It also revealed that religiousity moderates the relation between attitude, subjective norm and intention to choose halal beauty center. This research aims to analyze the influence of attitude, subjective norm, and perceived behavior control towards intention to choose halal beauty center with the Islamic religiousity as the moderating variable. This study took 120 respondents as its samples by using accidental and purposive sampling as the method to collect the sample. Using Multiple Regression Analyis, and Chow test, the results of this study shows that attitude and subjective norm have a positive influence towards intention to choose muslimah beauty center. It also revealed that religiousity moderates the relation between attitude, subjective norm and intention to choose halal beauty center.

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