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Jurnal Administrasi Bisnis

JurnalAdministrasiBisnis
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Published by Universitas Katolik Parahyangan

ISSN : 02161249 EISSN : - DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.

Arjuna Subject : -

Articles 358 Documents

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Formasi Strategi di Organisasi Profesional Orpha Jane
Jurnal Administrasi Bisnis Vol. 7 No. 1 (2011)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Strategy formation within every organization has a unique characteristics. Profes-sional organizations are an organization that contains number of individuals with aspecific competency and capability. Also its have a structure with a team of expertrather than technostructure. This type of organization, all the member of the organi-zations are involved in formulating the strategy. Top leader has a role as coordinatorin formulating and executing the strategy.Keywords: strategy, strategy process and formation, professional organization

Perubahan Pola Belanja Masyarakat : Sebuah kajian di lingkungan masyarakat perkotaan Maria Widyarini; Nina Septina
Jurnal Administrasi Bisnis Vol. 5 No. 1 (2009)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Everything is changing in this world. Including a buying pattern of the consumer,caused by one or other reasons. This article is focused on the changing of consumerselection for the shopping of their everyday needs in the urban area. The article discussedon factor that caused of shifting from the traditional market into a modernmarket. This based on research which were conducted in four different city duringseven weeks observations. The research was done through interview and focusgroups discussion, and found that the shift into a modern market were caused byfactors of location, price, promotion, facility provided. Meanwhile, some will stay intraditional market, because of some factors such as bargaining process, interpersonalrelationship, and variation of the product. Further research is needed to find a form ofcooperation among actors in the market and develop a positive image for both side.On the other hand, also need an involvement from the Government in socialization,implementation and evaluation of the regulation.Keywords: Consumer behavior, retail, modern market

Sumber Daya Perusahaan dalam Teori Resource-based View Fransisca Mulyono
Jurnal Administrasi Bisnis Vol. 9 No. 1 (2013)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Resource - based view theory is a theory that is prominent in the strategic manage-ment field since the early 1990s . Principally due to the prominence of this theorythat prioritizes the role of internal resources that when certain conditions are metwill bring the company gain the competitive advantage even sustainable competitiveadvantage that will lead to superior performance .Resources in general consists of tangible and intangible resources. Intangibleresources according to many researchers is the strategic resources because these re-sources which will bring the company is able to achieve competitive advantage andsustainable.competitive advantage .This paper seeks to describe the elements of intangible resources includingthe factors or indicators . expressed in this paper are four elements of intangibleresources, namely human capital , structural capital , relational capital and customercapital . It also depicted on the properties required in the intangible resources thatsustainable competitive advantage can be achieved by the company.Keywords: firm resources, resource-based theory.

Editorial Jurnal Administrasi Bisnis Gandhi Pawitan
Jurnal Administrasi Bisnis Vol. 11 No. 1 (2015)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Ada lima artikel yang disajikan pada penerbitan Jurnal Administrasi Bisnis (JAB) Volume 11 Nomor 1 Tahun 2015 ini. Lima artikel ini menyajikan hasil penelitian dalam aspek kualitas layanan, model kerjasama lembaga pendidikan tinggi, psikologi organisasi, dan perilaku konsumen atas kualitas layanan. Artikel pertama, Alfina Hidayah menganalisis gap kualitas layanan serta alternatif strategi organisasi berdasarkan tingkat kepentingan dan performansinya. Penulis berikutnya, Hoang T. Nguyen, Ma′ruf and Jol Stoffers menyajikan studi kasus model pertumbuhan dari institusi pendidikan tinggi di negara-negara berkembang. Sebagai kasus di teliti universitas di Vietnam dan Indonesia, yang dibandingkan dengan universitas di Australia dan Belanda. Sherlywati mengeksplorasi hubungan antara Sumber Kebahagiaan - Authentic Happiness dan Komitmen Organisasional. Pertanyaan utama penelitian adalah apakah sumber kebahagiaan dan faktor demografi berkorelasi dengan dimensi komitmen organisasional. Naomi Rentha Uli Silaban menganalisis pengaruh kualitas layanan dan kepuasaan pelanggan terhadap loyalitas pelanggan di Koperasi Simpan Pinjam Rentha Jaya, Purwakarta. Secara teoritis pelanggan yang loyal umumnya dipengaruhi oleh pengalamannya dalam mengkonsumsi produk yang ditawarkannya, baik pengalaman mengenai kualitas layana, ataupun pengalaman kepuasannya. Kartika Wulandari meneliti tentang pengaruh persepsi pelanggan atas dimensi kualitas jasa terhadap kepuasan pelanggan dan mengetahui pengaruh kepuasan atas kualitas jasa yang diberikan terhadap niat beli ulang.

Koordinasi dan Usaha Koordinasi dalam Organisasi : Sebuah Kerangka Studi Nia Juliawati
Jurnal Administrasi Bisnis Vol. 8 No. 2 (2012)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Coordination or management of dependencies between activities within an organiza-tion, as a result of decomposition and specialization of works, is an important issuethat has been associated with the success or failure of cooperative works. Coordina-tion mechanism through the establishment of rules and procedures that underlie thecooperation is often not sufficient to make the coordination really run as expected.This paper describes the underlying need for attention to the dynamic aspects of theorganization’s working life, which influence the effectiveness of coordination . Thestructural-mechanistic approach need to be complemented with an understanding ofthe actors’ perspectives and organization’s culture.Keywords: Koordinasi, budaya, aktor, pendekatan mekanistik, pendekatan organik

Pemasaran Gerilya (Guerilla Marketing) Sebagai Alternatif Pemasaran Konvensional James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 12 No. 2 (2016)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Conventional marketing carried out by companies often require huge costs. Companies advertise their products on television, spread flyers and billboards in many places, conduct sales promotion like crazy, and so forth. Smaller companies generally have a modest marketing budget so it is difficult to compete with the marketing done by large companies. Some small companies try to find an alternative to using non-conventional ways of marketing, known as guerrilla marketing. One characteristic of guerrilla marketing is a low cost but has elements, creative, sensation, unique, humor, and surprises. Nowadays, guerrilla marketing is also done by major companies such as McDonald's, Nike, FedEx and many others.

Kelayakan Tingkat Suku Bunga Kredit Bagi Para Petani : Studi Kasus Desa Mone, Sulawesi Tenggara Theresia Gunawan
Jurnal Administrasi Bisnis Vol. 6 No. 2 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Having abundant natural resources is not a guaranty for Desa Mone to live in wealth.Even though Desa Mone as one of the biggest and the best producers of mete nuts inIndonesia, many of farmers still live in poverty. In this research, the author want tohelp them in finding the most feasible interest rate for their business.Keywords: Net present value, time value of money, interest rate of return

Sekilas Tentang Manajemen Pajak Justina Maria Setiawan
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Every tax payer, either personal or organization, where ever there are, they have an obligation to pay taxes. The obligation is written within the law and have to obey by all the tax payer without any exemption. Almost all tax payer tend to avoid the taxes responsibility. This should be acted wisely hence prevented from all tax’s penalty. Using a good tax management, tax payer can do a tax saving without any infringe of the law regulation. The aim of this article is to introduce a basic concept of tax management in order to fulfill the right and obligation in taxes. Tax management will effective if it was arranged according the tax planning which are followed the tax regulation (tax avoidance) and without any tax evasion. The organized tax management should get a back up from the management, carry on ledger and appropriate tax administrative. Keywords: Tax management, tax avoidance, tax evasion

Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian dan Kepuasan Konsumen Produk Teh Botol Sosro Kemasan Kotak Marco Dirgahadi Lukman
Jurnal Administrasi Bisnis Vol. 10 No. 1 (2014)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

AbstractThe purposes of this research are to know the effect of brand equity which consist ofbrand awareness and brand image toward purchasing decision in Teh Botol Sosrofor box packaging product category, to know the effect of purchasing decision towardconsumer satisfaction in Teh Botol Sosro for box packaging product category, andfinally to know the effect of brand equity toward consumer satisfaction in Teh BotolSosro for box packaging product category.Two hundreds responders have been selected by using purposive samplingmethod.under a certain condition which involve only responders who haveconsumed Teh Botol Sosro product in the last one year. Data was collected throughquestionaires and method for data analysis performed using structural equationmodeling with LISREL.The result showed the influence of brand equity to purchasing decision and customersatisfaction was pretty good. Beside of that Teh Botol Sosro purchasing decisionsinfluenced customer satisfaction too.AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek yang terdiridari brand awareness dan brand image terhadap keputusan pembelian produk TehBotol Sosro kemasan kotak, mengetahui pengaruh keputusan pembelian terhadapkepuasan konsumen produk Teh Botol Sosro kemasan kotak, dan mengetahui pen-garuh ekuitas merek terhadap kepuasan konsumen produk Teh Botol Sosro kemasankotak.Dua ratus Responden dilibatkan dalam penelitian yang dipilih menggunakanteknik purposive sampling dengan pertimbangan tertentu yaitu pernah mengkon-sumsi produk Teh Botol Sosro kemasan kotak dalam satu tahun terakhir. Pengum-pulan data dilakukan dengan menyebar kuesioner dan metode analisis data dilakukandengan Structural Equation Modelling menggunakan software LISREL.Hasil penelitian menunjukkan bahwa pengaruh ekuitas merek Teh Botol Sosroyang terdiri dari brand awareness dan brand image terhadap keutusan pembelian dankepuasan konsumen cukup baik. Begitu pula dengan hubungan keputusan pembelianTeh Botol Sosro terhadap kepuasan konsumen.Keywords: brand equity, purchasing decision, customer satisfaction

Application of ANNs and Dynamic Modeling for SMEs Agus Gunawan
Jurnal Administrasi Bisnis Vol. 8 No. 1 (2012)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Indonesian SMEs Garment Manufacturers (ISGMs) has become the main contributorto Indonesia’s Gross Domestic Product for the last ten years. At the same time, theState Minister for Cooperatives and SMEs received many reports on the discontinuedof the ISGMs. Currently, the ISGM managers have lack of management capabilities.This study focus on the use of artificial neural networks (ANNs) that is capableof interpreting the results of financial statements analysis (FSA). ANNs rules areencoded implicitly using an algorithm for automatic learning. Furthermore, the studyalso will investigate how to support the ISGMs by using pattern recognition in dy-namic modelling (DM). The combination of ANNs and DM may support the ISGMsin (1) analysing the firm’s performance, (2) interpreting the results of FSA, and (3)providing a simulation on what will happen if something occurred in the business.Keywords: financial statement analysis, ANNs, dynamic modelling, business,garment, SMEs

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