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Jurnal Administrasi Bisnis

JurnalAdministrasiBisnis
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Published by Universitas Katolik Parahyangan

ISSN : 02161249 EISSN : - DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.

Arjuna Subject : -

Articles 358 Documents

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Peran Praktisi Dalam Pengembangan Teori dan Proses Pembelajaran Untuk Sekolah Bisnis Jony Oktavian Haryanto
Jurnal Administrasi Bisnis Vol. 5 No. 1 (2009)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The decreasing number of intakes and quality of the students, and crisis identityhave jeopardise the survival of business schools. There must be a breakthrough toovercome these hard situation. One of the solution is theories-in-use approach, whichis needed to develop the appropriate theory. The writer also suggests to recruit practitionersas the faculty members. This will encourage original theories developmentwhich is appropriate for third world countries like Indonesia. The other solutionis to send the existing lecturers to join the consulting and encourage them to havethe knowledge of practice world. By doing these, hopefully better condition will beachieved.Keywords: theories-in use, general theory, original theories development

Beberapa Bentuk Hubungan Antara Franchisor (Pewaralaba) Dan Franchisee (Terwaralaba) Dalam Sistem Franchise (Waralaba) James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 9 No. 1 (2013)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Franchise is increasingly becoming an option for people who want to become anentrepreneur. Someone who has the capital to pay royalty fees and meet the re-quirements specified by the franchisor thus he/she soon became a franchisee. He/shecan immediately run the business without necessary start a business from zero. Infranchise business, franchisee operation can not be separated from control by thefranchisor as the owner of the franchise because the franchisee is bound to what iswritten on an agreement that has been made by the franchisor. In addition to theformal relationship between franchisee and franchisor, there is also a non formalrelationship between franchisee and franchisor. It can not be avoided because thefranchise system included in the model of agency theory and the franchisee to besuccessful so the closer relationship between the franchisee and the franchisor mustbe achieved in the form of trust.Keywords: Franchise, franchisor, franchisee, relationship, business

Implementasi Manajemen Kinerja Di Perum PHT Tody Teguh Rohaga
Jurnal Administrasi Bisnis Vol. 10 No. 2 (2014)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

AbstractPerum PHT is a State Owned Enterprises which manages Production and ProtectedForests in Indonesia, especially in Java and Madura. The growing expectation on themodern enterprise management, Perum PHT has been implementing PerformanceManagement. The purpose of this study to determine the extent of implementation ofperformance management in Perum PHT. Data were collected through interviewsand participant observation.The results of research in the form of this descriptive study concluded that theimplementation of performance management in Perum PHT has some shortcomings,namely: Stages of management that is not fully implemented in accordance with, thefocus is still limited at this stage of the implementation of performance appraisal.Socialization of performance management is not optimal so that an understandingof employee Perum PHT on application performance management mash less.To be successful in implementing performance management needs the support oftop management as well as a good example by doing all phases of the performancemanagement process and to improve the understanding of employees at alllevels of the performance management process. With the implementation ofperformance management consistently, expected performance and contributionto the effectiveness of individual employees to achieve company goals can beplanned, monitored, measured and evaluated the process of achievement, as wellas performed corrective actions when performance problems occur so that thecompany’s goals can be achieved.Keywords: Performance management, Implementation,AbstrakPerum PHT merupakan Badan Usaha Milik Negara (BUMN) yang mengelolakawasan Hutan Produksi dan Hutan Lindung di Indonesia khususnya Pulau Jawa danMadura. Dengan semakin berkembangnya tuntutan dalam pengelolaan perusahaanmodern, Perum PHT telah menerapkan Manajemen Kinerja. Tujuan penelitian iniuntuk mengetahui sampai sejauh mana penerapan manajemen kinerja pada PerumPHT. Metode pengumpulan data melalui wawancara dan obeservasi partisipan. Hasil penelitian yang berbentuk studi deskriptif ini menyimpulkan bahwapenerapan manajemen kinerja di Perum PHT masih memiliki kekurangan yaitu:tahapan manajemen yang belum sepenuhnya dilaksanakan sesuai ketentuan, fokuspelaksanaan masih terbatas pada tahapan penilaian kinerja. Sosialisasi manajemenkinerja masih belum optimal sehingga pemahaman dari karyawan Perum PHTterhadap penerapan manajemen kinerja mash kurang.Untuk lebih berhasil dalam menerapkan manajemen kinerja perlu adanya dukungandari manajemen puncak serta contoh yang baik dengan melakukan seluruh tahapanproses manajemen kinerja serta meningkatkan pemahaman karyawan di seluruhlevel terhadap proses manajemen kinerja. Dengan diterapkannya manajemen kinerjasecara konsisten, diharapkan kinerja dan kontribusi individu karyawan terhadapefektivitas pencapaian tujuan perusahaan dapat direncanakan, dimonitor, diukurdan dievaluasi proses pencapaiannya, serta dilakukan tindakan-tindakan koreksibilamana terjadi permasalahan kinerja sehingga tujuan perusahaan dapat tercapai.Kata kunci: Manajemen Kinerja, Implementasi, Tahapan

Pengaruh Country Of Origin terhadap Perceived Quality Dengan Moderasi Etnosentris Konsumen Erna Listiana
Jurnal Administrasi Bisnis Vol. 8 No. 1 (2012)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

In recent times, more and more foreign brands fluttering in the Indonesianmarket and competing with local brands. Often the consumers give a response onthe country of origin (COO) aspect to provide an assessment of the quality brandsoriginating from that country. Magnitude of this effect will usually vary depending onthe level of consumer ethnocentric. This study was conducted to determine how theIndonesian consumer ethnocentric role in moderating influence consumer perceptionof COO into perceived quality. Research will be focused on the type of electronicproduct categories of laptops and notebooks. Brand laptop / notebook in question wasderived from one of the following countries: USA, Japan, Korea, Taiwan and China.Results show that the data analyst of COO gives a significant effect on the perceivedquality in both groups of respondents with high and low levels of ethnocentric. Effectof the COO onto the perceived quality is greater for the low ethnocentric group ofrespondents (56,6 %) than in the group of high ethnocentric respondents (30,5 %).Keywords: Country of Origin, Perceived Quality, Consumer Ethnocentrism

Analisis Pengaruh Market Timing Terhadap Struktur Modal Perusahaan non-Keuangan yang Terdaftar di Bursa Efek Indonesia Felicia Felicia; Ferdinand D. Saragih
Jurnal Administrasi Bisnis Vol. 11 No. 2 (2015)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The aim of this study is to analyze the persistence of the impact of market timing on capital structure of non-financial firms listed in Indonesia Stock Exchange. Market timing is measured from the perspective of IPO event, and divides the market into two sections, hot market and cold market. Firms that go public in hot market are identified as the market timers. From 93 sample data, the result shows that hot market-firms substantially issue more equity than cold market-firms do. Therefore, market timing has no impact on capital structure of non-financial firm in Indonesia, both in short-term and long-term. After going public, the impact of market timing vanished, which is indicated by the rise of the leverage level of hot market-firms in Indonesia. Keywords: Market timing, IPO, hot market and cold market, capital structure

Pemasaran Viral – Viral Marketing James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Viral marketing is an extremely powerful and effective form of internet marketing. Itis a new form of word-of-mouth through internet. In viral marketing, someone passeson a marketing message to someone else and so on. Viral marketing proposes thatmessages can be rapidly disseminated from consumer to consumer leading to largescale market acceptance. The analogy of a virus is used to described the exponentialdiffusion of information in an electronic environment and should not be confusedwith the negative connotation of a virus that is often associated with malicious dis-ruptive software programs. The viral spread of information can be compared to theanalogy of a sneeze, which typically releases approximately 2 million particles. Thereare many forms of viral marketing, such as: e-mail, e-books, blog, social networksites, and video.Keywords: internet, viral marketing, virus, word-of-mouth, e-mail, blog, socialnetworking sites, viral video, viral e-books

Inovasi : Sebuah pengantar Fransisca Mulyono
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Most world executives of major industries stated that innovation is one of their three top strategies. Even though this strategy costly, but higher return usually goes satisfactorily. This paper describes the benefit, barriers, consequences of the innovation strategy to disseminate the importance of this strategy for the stakeholder industry, especially in this globalization era. Keywords: invention, innovation, Oslo Manual, Innovation adoption, Innovation diffusion

Peran Pajak Dalam Peningkatan Dunia Pendidikan M.E. Retno Kadarukmi
Jurnal Administrasi Bisnis Vol. 7 No. 2 (2011)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Education has an important role in improving human resources in Indonesia. Edu-cation also affect the full economic growth. Countries that have a population withhigh educational level will have this level of rapid economic growth. Indonesia, inthis case the government has an obligation to fund the development including thedevelopment of education. One of the sources of funds for development financing isfrom tax. Therefore, the government must act wisely in the use of funds has beenobtained from collecting taxes to finance education, so that the move visible roleeducation tax.Keywords: Education, tax, human resources

Pengaruh Tingkat Bunga, Indeks Harga Saham Terhadap Harga Saham PT Telkom Berdasarkan Path Analysis (Penelitian Di Bursa Efek Indonesia) Elizabeth Tiur Manurung; Sean Adi Mulyawan
Jurnal Administrasi Bisnis Vol. 5 No. 2 (2009)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Capital market has important role in Indonesia’s economy as a tool for governmentto maintain economic stability. Stock is one of many capital market’s instruments.Stock price fluctiations can be seen from Composite Stock Price Index and SectoralStock Price Index. Stock price fluctuations is influenced by many factors. One ofthose factors is interest rate. The best approach to interest rate in Indonesia is the BIRate.Keywords: Capital market, Stock price, interest rate, Sectoral stock price index

Pengaruh Kualitas Layanan Dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan Di Koperasi Simpan Pinjam Rentha Jaya Purwakarta Naomi Rentha Uli Silaban
Jurnal Administrasi Bisnis Vol. 11 No. 1 (2015)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

This study aims to analyze service quality effect to customers satisfaction towards customers loyalty at KSP Rentha Jaya, Purwakarta. In general the elements of services quality will create satisfaction and loyalty to customers. Service quality should be optimized and could meet customers expectation which deliver companys satisfaction and loyalty to keep struggling on intense competition. This research is a descriptive study that describes the effect of variables through hypothesis test. The respondent of this research are existing customers of Koperasi Simpan Pinjam Rentha Jaya during last 1-2 years. Number of respondents is 100 respondents which applied with probabilistic sampling. The research is conducted by simple regression analysis and multiple regression analysis supported by SPSS program. The result of the study shows that purposed hypothesis entirely obtain contributions as follows: 1) service quality has a positive effect towards satisfaction of KSP Rentha Jaya Purwakarta customers with 29,1% contributions, 2) satisfaction has a positive effect towards loyalty of KSP Rentha Jaya Purwakarta customers with 58,2% contributions, while 41,8% is contributed by other unexamined variables. Keywords: Service Quality, Customers Satisfaction, Customers Loyalty Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan kepuasaan pelanggan terhadap loyalitas pelanggan di Koperasi Simpan Pinjam Rentha Jaya, Purwakarta. Pada dasarnya unsur-unsur dari kualitas layanan akan menciptakan kepuasan dan loyalitas bagi para pelanggan. Kualitas layanan haruslah optimal dan diharapkan akan mampu memenuhi harapan pelanggan sehinggan menciptakan kepuasaan dan loyalitas perusahaan untuk menjaga kelangsungan hidup suatu perusaan ditengah persaingan yang ketat. Jenis penelitian ini adalah penelitian deskriptif yaitu suatu penelitian yang menggambarkan adanya pengaruh antara variabel melalui pengujian hipotesa. Responden penelitian adalah pelanggan yang telah memakai jasa Koperasi Simpan Pinjam Rentha Jaya minimal 1-2 tahun terakhir. Jumlah responden penelitian ditetapkan sebanyak 100 responden dengan menggunakan teknik pengambilan sampel yaitu probabilistic sampling. Penelitian ini menggunakan analisis regresi berganda dan regresi sederhana dengan bantuan program SPSS. Hasil penelitian ini menunjukkan bahwa hipotesis yang diacukan seluruhnya memperoleh dukungan yaitu 1) kualitas layanan berpengaruh positif terhadap kepuasaan pelanggan KSP Rentha Jaya Purwakarta dengan kontribusi yang diberikan sebesar 29,1%., 2) kepuasaan berpengaruh positif terhadap loyalitas pelanggan KSP Rentha Jaya Purwakarta dengan kontribusi yang diberikan sebesar 58,2%, sedangkan 41,8% lainnya merupakan kontribusi dari variabel lain yang tidak diteliti. Kata kunci: Kualitas Layanan, Kepuasaan Pelanggan, Loyalitas Pelanggan

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