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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
 103   104   105   106   107 
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN LOKASI TERHADAP KEPUTUSAN PENGECER DALAM PEMBELIAN AIR MINUM AQUA KEMASAN GALON DI KECAMATAN NGAMPEL Ainun Najib, 14.05.51.0091; Sutejo, Bambang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study examines the effect of product quality on the consumer decision process in purchasing gallon bottled Aqua water in Ngampel District. the influence of price perceptions on the consumer decision process in purchasing Aqua gallon bottled water in Ngampel District. The effect of location on the consumer decision process in purchasing Aqua bottled gallons in Ngampel Sub-district. The sampling method with purposive sampling technique, the research sample taken in this study were 106 respondents who were buyers of Aqua brand gallon mineral water at Wahid Wholesale Shop Agent in Dempelrejo Village, Ngampel District. Data analysis using multiple linear regression analysis. Hypothesis testing uses t test The results show that product quality has a positive effect on purchasing decisions. Price has a positive effect on purchasing decisions. Location has a positive effect on purchasing decisions
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN (Studi Pada Waroeng Spesial Sambal “SS”, Cab. Sampangan) Fitri Nur Rokhmat, 14.05.51.0115; Widyasari, suzy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

The purpose of this study is to analyze the effect of product quality, service quality, and brand image on customer satisfaction of Waroeng Spesial Sambal "SS", Cab. Sampangan city of Semarang. The population in this study were consumers who visiting Waroeng Spesial Sambal "SS" Cab. Sampangan city of Semarang. Sampling is done by "Purposive Sampling" technique, which is the of determining samples with certain considerations in accordance with the desired objectives. With the number of samples studied as many as 100 respondents. The collected data is then analyzed use factor analysis to test the validity of question items, Cronbach's alpha formula to test the reliability of the instrument, regression analysis to test the magnitude of the influence partially of each independent variable tested by the coefficient of determination and fit test models to test and prove the influence partially each independent variable. The results in this study show that product quality has a positive and significant effect on customer satisfaction, service quality does not affect consumer satisfaction, and brand image does not affect consumer satisfaction. The variable which has the greatest influence on customer satisfaction is product quality.
PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN MINAT BELI ULANG PADA HAYFA BEAUTY SKIN CARE SEMARANG Dinar Krushita Devi, 14.05.51.0140; Basiya, R
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

The purpose of this study is to analyze the effect of service quality, product quality, price perception and brand image on custumer satisfaction and repurchase intention of Hayfa Beauty Skin Care Semarang.Population in this reasearch is Customer Hayfa Beauty Skin Care in Semarang. The number of samples is as many as 100 respondents who use sampling technique by purposive sampling. Data testing techniques used include validity test with factor analysis, reliability test with alpha cronbach, and multiple regression analysis.The result of this research show that service quality, product quality, price perception and brand image variable have positve and significant effect to costomer satisfaction and repurchase intention
Pengaruh Kepemimpinan Transformasional, Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan” (Studi Pada Badan PT. Kereta Api Indonesia Daop IV Semarang) Sri Wahyuni, 14.05.51.0155; Indriyaningrum, Kis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study examines the effect of transformational leadership, work motivation, work environment and employee performance. This research was conducted at PT KAI DAOP IV Semarang. The sampling method uses purposive sampling with a period of 2013. The relationship and / or influence between variables is explained using multiple regression analysis methods. The results showed that transformational leadership, work motivation and work environment had a significant positive effect on employee performance in the company.
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Semarang Roru Cake) Windi Nova Dayanti, 15.05.51.0015; Prabowo, Rokh Eddy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

The purpose of this study was to analyze the effect of each independent variable on price, service quality, and location perceptions of Semarang Roru Cake product purchasing decisions. The population in this study were all Semarang Roru Cake product buyers in the Semarang Regency region with a sample of 96 people. Research data is processed using the help of SPSS version 19. The results of data processing indicate that all indicators are valid and all variables are reliable. Variable perceptions of price, service quality, and location significantly influence the purchasing decisions of Semarang Roru Cake products.
PENGARUH KEPEMIMPINAN, LINGKUNGAN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI (Studi pada Kantor Sekretariat Daerah Kabupaten Grobogan) Saputri, 15.05.51.0053; Priyono, Bambang Suko
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to examine and analyze the influence of Leadership, Work Environment and Work Culture on Employee Performance. The object of research in this paper is at the Regional Secretariat Office of Grobogan Regency. The population in this study were all employees of the Regional Secretariat Office of Grobogan Regency by distributing using census or saturated sampling methods. The questionnaire data collection technique in this study used a Likert scale. The results of this study are: leadership has no influence on employee performance, work environment partially has a positive and significant effect on employee performance, and organizational culture partially has a positive and significant effect on employee performance. From these results it can also be concluded that simultaneously leadership variables, work environment and organizational culture have an influence on employee performance which is more dominated by organizational culture variables.
PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO (Studi Empiris Pada Dealer Cendana Wangi Pekalongan) Gilang Dipa R., 12.05.51.0046; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study seeks to examine the Effect of Product Quality, Brand Image, Price Perception, and Promotion on Honda Vario Purchase Decisions at the Cendana Wangi Dealer in Pekalongan.This study used a sample of 78 respondents who decided to buy Honda Vario at the Pekalongan Wangi Sandalwood Dealer using a multiple linear regression analysis tool. Based on the results of the study indicate that product quality has a positive and significant effect on purchasing decisions. The better the quality of the product, the purchasing decision increases, the brand image does not affect the purchasing decision, the price perception does not affect the purchasing decision, the promotion has a positive and significant effect on the purchasing decision. The more active promotions are made, the purchasing decisions increase.
PENGARUH KETIDAKPUASAN KONSUMEN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP PERPINDAHAN MEREK SMARTPHONE] BLACKBERRY KE SAMSUNG (Studi Pada Masyarakat Kota Semarang) Hendrik Dwi Helichonia, 12.05.51.0064; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

Tujuan penelitian ini adalah untuk menganalisis variabel ketidakpuasan konsumen, kualitas produk dan persepsi harga terhadap perpindahan merek smartphone merek Blackberry ke smartphone merek Samsung di Kota Semarang. Jumlah sampel dalam penelitian ini sebanyak 100 responden. Teknik sampling yang digunakan adalah purposive sampling dimana yang menjadi responden adalah konsumen yang pernah berpindah merek dari Blackberry ke Samsung. Pengumpulan data menggunakan metode penyebaran kuesioner. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukan bahwa variabel ketidakpuasan konsumen berpengaruh positif dan signifikan terhadap perpindahan merek. Hal ini menunjukan bahwa semakin tinggi ketidakpuasan konsumen Blackberry maka keputusan beralih merek dari Blackberry ke Samsung akan semakin meningkat. Kualitas produk berpengaruh positif dan signifikan terhadap perpindahan merek. Artinya semakin tinggi kualitas produk suatu barang maka semakin tinggi pula kemungkinan untuk berpindah merek. Dan persepsi harga berpengaruh negatif tetapi tidak signifikan sehingga persepsi harga tidak berpengaruh terhadap perpindahan merek. Hal ini dimungkinkan karena sebagian besar responden dalam melakukan perpindahan merek bersikap tidak rasional dan melihat dari segi persepsi harga.
FAKTOR – FAKTOR YANG MEMPENGARUHI KEPATUHAN WAJIB PAJAK (Studi pada Wajib Pajak Orang Pribadi yang Terdaftar di KPP Pratama Semarang Timur) Chintya Ruri Ayuningtyas, 12.05.52.0013
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to examine and analyze empirically the effects of tax socialization, the application of the e-SPT system, tax sanction education level, and motivation towards taxpayer compliance with registered individual taxpayers at the Pratama Semarang East Tax Office in 2014 - 2017. The population used in this study is an individual taxpayer registered at the Pratama East Semarang Tax Office as many as 34,428 WPOP in 2017. The sampling technique in this study was purposive sampling, namely sampling based on criteria. The criteria used are taxpayers aged = ≥ 20 years to ≤ 64 years with self-employment and are in the environment of the East Semarang Pratama Tax Office. The data analysis technique uses multiple linear regression analysis. The results showed that tax socialization had a positive effect on tax compliance. The implementation of the e-SPT system has a positive effect on taxpayer compliance. Education level has a positive effect on tax compliance. Tax sanctions have a positive effect on tax compliance. Motivation has a positive effect on tax compliance
PENGARUH SELF EFFICACY DAN LINGKUNGAN KERJA TERHADAP KOMITMEN ORGANISASIONAL (STUDI PADA KARYAWAN PT. SARANA PATRA JATENG) Ica Arim Tiana, 13.05.51.0153; Priyono, Bambang Suko
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

The purpose of this study was to determine the effect of self efficacy and work environment to organizational commitment of employee PT. Sarana Patra Jateng. Types of data used are primary data is obtained directly from the original source in the from questionnaire. Population in this research is employees of PT. Sarana Patra Jateng. Sampling was done by saturated sample with a total sample of 82 respondents. The data collected were analyzed using factor analysis to test the validity of the question items, the reliability testing using cronbach alpha and hypothesis testing using t test. The test result obtained that there is a positive and significant influence of self efficacy on organizational commitment and there is a positive and significant influence of work environment on organizational commitment.

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