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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
 104   105   106   107   108 
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Semarang Roru Cake) Windi Nova Dayanti, 15.05.51.0015; Prabowo, Rokh Eddy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the effect of each independent variable on price, service quality, and location perceptions of Semarang Roru Cake product purchasing decisions. The population in this study were all Semarang Roru Cake product buyers in the Semarang Regency region with a sample of 96 people. Research data is processed using the help of SPSS version 19. The results of data processing indicate that all indicators are valid and all variables are reliable. Variable perceptions of price, service quality, and location significantly influence the purchasing decisions of Semarang Roru Cake products.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Toko Tong Hien Semarang) Irwinda Amelita Rahmayani, 15.05.51.0059; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

Today's world of trade is competition in marketing products or services. Marketing activities have a very important role in the business world, given their orientation towards society (consumers). Purchasing decisions are important to analyze because of the existence of a free market. This study aims to examine the effect of product quality, price perception, and location on consumer purchasing decisions in Tong Hien Semarang. The sampling method uses purposive sampling which is sampling with certain considerations so that the samples used in this study were 100 respondents. The data used is primary data. The data is obtained directly from consumers Tong Hien Semarang shop that has made a purchase through the questionnaire method (questionnaire). The primary data was analyzed by SPSS 22.0 software through an instrument test in the form of multiple linear regression tests, test coefficient of determination (R2) and F test, and hypothesis testing in the form of t test. The results of this study indicate that partially, product quality variables have a positive and significant effect on purchasing decisions, price perception variables have a positive and significant effect on decisions, location variables have a positive and significant effect on purchasing decisions.
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN (Studi Pada PT. Pos Indonesia Cabang Kota Semarang ) Elfrida Dwi Ana Listyani, 15.05.51.0069; Murdiyanto, Agus
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study analyzes leadership style, motivation and work discipline on employee performance. The object of this research in this renewal is the PT.Pos Indonesia branch of Semarang city in this study amounted to 150 employees, samples were calculated by the Slovin formula and the results of 90 respondents. Sampling in this study uses Probability sampling with proportional random sampling. The sample obtained amounted to 60 respondents with a questionnaire (questionnaire) consisting of a list of approvals. After the data is collected, an instrument test is conducted which consists of validity test with factor analysis and reliability test with cronbach alpha. Data analysis in this study used multiple linear regression models with F test and t test. Data processing is done with SPSS 19. The results of the research are: (1) positive and not significant leadership style on employee performance, (2) positive and significant motivation on employee performance. (3) Positive and significant work discipline on employee performance. This research proves the practical and experimental implications.
PENGARUH KUALITAS PRODUK DAN PEPSEPSI HARGA TERHADAP SIKAP KONSUMEN DAN DAMPAKNYA TERHADAP NIAT BELI ULANG (Studi Pada Konsumen Hero Coffe Di Semarang) Ria Handayani, 15.05.51.0077
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to examine and analyze the effect of product quality and price perceptions on consumer attitudes and to test and analyze the influence of consumer attitudes on purchase intentions on visitors to the Hero Coffe in Semarang. The population of this research is the visitors of Hero Coffe in Semarang. Sampling is done by using a purposive sampling method that is Hero Coffe visitors in Semarang and a sample of 100 respondents. The primary data collection method used is the questionnaire and interview method. Data were analyzed using test instruments, multiple linear regression, and model tests. The results showed that product quality and price perception were positive and significant towards consumer attitudes. Consumer attitudes have a positive and significant effect on intention to repurchase.
PENGARUH PELATIHAN KERJA, MOTIVASI KERJA, DAN PENGEMBANGAN KARIR TERHADAP KINERJA PEGAWAI PADA DINAS KOPERASI DAN UKM PROVINSI JAWA TENGAH Yuna Eka Arsanti, 15.05.51.0079
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This research aims to analyze the influence of work training, work motivation, and career development of the performance of employees. The object in this research is an employees of Central Java Province Cooperative and SME Office. The population in this research are consisted of 118 employees, determination of samples is calculated by slovin formula and get the results of 90 respondents. This study was a survey method with probability sampling and simple random sampling. The sample obtained was 60 respondents by distributing questionnaires in the form of a list of statements. After the data collected, an instrument test was conducted which consisted of validity test with factor analysis and reliability test with cronbach alpha. The data analysis in this research used multiple linear regression models with F test and t test. The data processing is solved by SPSS 19. Research result found that: (1) work training has a positive and significant impact on employees performance, (2) work motivation has a positive and significant impact on employees performance, (3) career development does not significantly influence employees performance. This research examines practical and theoretical implications.
PENGARUH KEPEMIMPINAN, MOTIVASI, DAN LINGKUNGAN TERHADAP KINERJA PEGAWAI (Studi Pada Dinas Perhubungan Kota Semarang) Shinta Lestari, 15.05.51.0130; Rahayuningsih, sri
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study analyzes the influence of leadership, motivation and work environment on employee performance. The object of research in this paper is the Semarang City Office of Transportation, the sampling technique in this study was using purposive sampling amounting to 60 respondents as samples with data collection methods using questionnaires by distributing a list of statements to respondents to obtain information. The research objective was formulated to determine the effect of leadership, motivation and work environment on employee performance. Analysis of the data used included, test factor analysis to test the validity of question items, cronbach alpha formula to test the reliability of each independent variable tested by regression analysis. The results of the research are: (1) Leadership has a positive and significant influence on employee performance. (2) Motivation has a positive and significant influence on employee performance. (3) Work Environment has a positive and significant influence on employee performance.
PENGARUH LINGKUNGAN KERJA, DISIPLIN KERJA DAN MOTIVASI TERHADAP KINERJA PEGAWAI (STUDI PADA DINAS PEMADAM KEBAKARAN KOTA SEMARANG) SUNDARI AISYAH WICAKSANI, 15.05.51.0142
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to examine and analyze the influence of the work environment, work discipline and motivation on the performance of employees of the Semarang City Fire Department Office. The population in this study were employees of the Semarang City Fire Department with a sample taken as many as 81 respondents using Simple Random Sampling which is sampling based on what criteria are appropriate to be sampled. The results of the analysis and discussion show that: (1) The work environment has a positive and significant effect on employee performance, the better the working environment, the performance of employees in the company will also increase. (2) Work discipline has a positive and significant effect on employee performance, the better the work discipline, the more employee performance increases. (3) Motivation of positive and significant falls on employee performance, the better the motivation that is given to employees then the performance also increases.
PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Warung Susu Segar (STMJ) Karangdoro Semarang) Tri Hartini, 15.05.51.0167; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to examine the effect of product quality, price, and location on consumer purchasing decisions at Warung Susu Segar (STMJ) Karangdoro Semarang. The sampling method used was purposive sampling, with the number of data processed as many as 100 respondents. The analytical method used is the validity test, reliability test, multiple regression analysis, F test and t test. Partially the results of this study indicate that product quality has a positive and significant effect on purchasing decisions, prices have a positive and significant effect on purchasing decisions, location has a positive and significant effect on purchasing decisions. Simultaneously product quality, price and location have a positive and significant effect on purchasing decisions.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP PROSES KEPUTUSAN PEMBELIAN HANDPHONE MEREK SAMSUNG (STUDI PADA GERAI SAMSUNG DI MALL CIPUTRA SEMARANG) Ina Yulfika Candra, 15.05.51.0179; Sutejo, Bambang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to determine the effect of brand image, product quality and promotion on the decision process for purchasing Samsung brand mobile phones (Study on Samsung Outlets at Mall Ciputra Semarang). This study uses primary data and secondary data with a method of collecting data with a questionnaire. Samples taken as many as 100 respondents, using the sampling technique in this study using purposive sampling that is taking samples with the criteria that is all consumers who are crushed by Samsung at Mall Ciputra Semarang. Methods of data analysis using multiple linear regression. The test results obtained that brand image has a positive and significant effect on the process of purchasing decisions, product quality has a positive and significant effect on the process of purchasing and promotion decisions does not have a positive and significant effect on the process of purchasing decisions.
PENGARUH CITRA PERUSAHAAN DAN KUALITAS LAYANAN TERHADAP KEPUASAN SERTA DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan Banaran 9 Resto Coffee and Tea Mugas Semarang) Suri Sustikawati, 15.05.51.0191; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to determine the effect of company’s image and service quality on satisfaction and its impact on customer loyalty. This study done on customers of Banaran 9 Resto Coffee and Tea Mugas Semarang. Research using a quantitative approach. The population in this study were customer of Banaran 9 Reto Coffee and Tea Mugas Semarang. The sampling technique used in this study was purposive sampling obtained a sample of 105 respondents. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis of this research is path analysis with the help of multiple linear regression. The results of the study show that the company’s image has a positive and significant effesct on customer satisfaction. Service quality has a positive and significant effect on customer satisfaction. The company’s image has a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on customer loyalty. Satisfaction has no significant positive effect on customer loyalty. The direct effect of company’s image on customer loyalty is more effective than using satisfaction as a mediating variable. The direct effect of service quality on customer loyalty is more effective than using satisfaction as a mediating variable.

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