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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH KEPERCAYAAN, LOKASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN BENGKEL AC MOBIL (Studi Empiris Pada Bengkel ANOMAN Kota Tegal) Muhammad Khairul Auni, 12.05.51.0130
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students' Journal of Economic and Management

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The study of the factors that affect customer satisfaction car air conditioner repair shop (garage Anoman empirical study on Tegal). The purpose of this research is to analyze the influence of trust, location and quality of service to customer satisfaction car air conditioner repair shop (garage Anoman empirical study on Tegal). A sample of 100 respondents, the sampling method used was simple random sampling, by providing an equal opportunity for each element or member of the population to choose as a sample. Methods of data analysis using linear regression.The test results showed that (1) there are significant positive and significant correlation between trust to customer satisfaction, (2) there are significant positive and significant correlation between the location of the customer satisfaction and (3) there are significant positive and significant correlation between the quality of service to customer satisfaction. Keywords: trust, location, quality of service and customer satisfaction
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH SERTA DAMPAKNYA TERHADAP LOYALITAS NASABAH (STUDI KASUS PADA BCA BIZZ KCU SEMARANG) Dewi Setyani, 12.05.51.0010; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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Abstract

The banking sector in recent years has rapid development. It is caused every kind of banking companies compete to retain customers who already owned, or add new prospective customers. Customer loyalty can be created through a strategy of improving the quality of services, products and increase customer satisfaction by companies to customers. The problem in this research is "The factors that influence loyalty of BCA Bizz KCU Semarang’s customers". This research examined two independent variables, quality service and quality products with customer mediation satisfaction as an intervening variable. The purpose of this research is to determine the influence of the quality of service and product quality to customer satisfaction and its impact on customer loyalty. This research was conducted by questionnaire to 100 customers of the total population of the BCA Bizz KCU Semarang’s customers as many as 1,316 customers using purposive sampling method. Then analysis to the obtained data using quantitative and qualitative analysis. Quantitative analysis includes the validity and reliability testing, test the coefficient of determination (R2), F test, hypothesis test (T test), and path analysis. Qualitative analysis is the interpretation of data obtained in the research and the results of data processing that has been carried out by giving a description and explanation. The results of this research indicate that all independent variables tested has significant and positive influence on customer loyalty through F test and T test, whereas the number R of 0.897 means 89.7% variation loyalty of BCA Bizz KCU Semarang’s customers which could be explained by the quality of service, product quality as well as customer satisfaction, and the remaining 10.3% is influenced by factors outside of this research. Keywords: Quality of Service, Product Quality, Customer Satisfaction, and Customer Loyalty.
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LAPTOP MEREK LENOVO DI KOTA PATI Dian Kris Diyantoro, 13.05.51.0251; Soliha, Euis
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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The purpose of this study was to analyze the influence of brand image, product quality and perception of prices on consumer purchasing decisions laptop Lenovo brand in Pati. The population in this study is the Lenovo brand laptop users in Pati. The samples in this study using purposive sampling, ie sampling based on certain criteria, namely: those who are older and those who use and have the Lenovo brand laptops. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that in order to know the effect or no effect with positive and score <0,05: Brand image positive effect significant at .520 and 0,000 on consumer purchasing decisions laptop Lenovo brand in Pati. The product quality has positive effect amounting to 0.117 and not significant at 0.087 on consumer purchasing decisions laptop Lenovo brand in Pati. Perception prices positive effect significant at 0.344 and 0,000 on consumer purchasing decisions laptop Lenovo brand in Pati. Keywords : brand image, product quality, price perception and purchasing decisions of consumers
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE ANDROID MEREK SMARTFREN (Studi Kasus pada Pusat Penjualan Handphone di Matahari Simpang Lima Semarang) Jean Shiska Malaon Latuconsina, 12.05.51.0020; Widyasari, Suzy
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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This study aimed to analyze the effect of product quality, price perceptions and attitudes of consumers toward purchasing decisions Smartfren android phone. The data used are primary data obtained directly from the original source in the form of a questionnaire. The sample in this study is that consumers buy mobile phones brand Android phone Smartfren at the Sales Center Matahari Simpang Lima Semarang as many as 100 people. The sampling technique is purposive sampling. The criteria for the samples used in this study is consumers who make purchases Smartfreen Android mobile phone sales in Central Sun Semarang Simpang Lima, and consumers who are at least 17 years old. Test equipment used in this study testing the validity using factor analysis, reliability testing using Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the analysis can be concluded that: the quality of products had significant and positive effect on purchasing decisions Smartfren android phone. Perception price had significant and positive effect on purchasing decisions Smartfren android phone. Consumer attitudes had significant and positive effect on purchasing decisions Smartfren android phone. Keywords: product quality, price perception, consumer attitudes and purchasing decisions.
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN ( Studi Pada Konsumen Rumah Makan Padang “Surya” Semarang ) Arisqi Dwi Hendarto, 12.05.51.0160
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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The objectives of this study is to analyze the impact of the service quality, price perception and location on purchasing decission at Padang Restaurant “Surya” in Semarang. The sample which used by this is about 100 respondents with sampling technique by using Accidental Sample method. The data which is used is premiere data, the analytical data which is used involving validity test, reliability test, multiple regression linear test, coefficient of determination and hypothesis test involving F test and t test. Based on the data analysis and hypothesis test showed that partially, the service quality variable is positively and significantly affected on the purchasing decisions. Price perception variable is positively and significantly affected on the purchasing decisions. Location variable is positively and significantly affected on the purchasing decisions.
PENGARUH KUALITAS PRODUK, PROMOSI, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA ABLE COFFEE AND STORE SEMARANG Hadi Perdana Gumilang, 12.05.51.0156
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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Consumer behavior is all the activities, actions, as well as the psychological processes that drive those actions in the moments before buy, when to buy, use, spend your products and services after doing the above matters or activities evaluated. The purpose of this study was to determine and analyze the influence of the quality of products, promotions, and pricing on purchasing decisions in coffee and store-able. The sampling technique in this study using purposive sampling method with the number of respondents as many as 100 people. The data were analyzed using validity by comparing the value of r count to r tables and reliability tests with Cronbach alpha. Further tested by regression analysis. The results of the research are: (1) The product of quality has positive influence on purchase decisions. (2) Promotion of positive influence on purchase decisions. (3) Prices positive influence on purchasing decisions. Keywords: Quality of Product, Promotion, Price and Purchasing Decisions
PENGARUH MOTIVASI, DISIPLIN KERJA DAN KEMAMPUAN KERJA TERHADAP KINERJA PADA PEGAWAI DINAS TENAGA KERJA, TRANSMIGRASI DAN KEPENDUDUKAN PROVINSI JAWA TENGAH Karina Ika Widyawati, 12.05.51.0017
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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This study aims to identify and analyze the influence of motivation, work discipline and the ability to work on the performance of the employees of the Department of Manpower, Transmigration and Population of Central Java province. A sample of 100 respondents, using a quota sampling technique is a technique for determining the sample of the population that have certain characteristics to the number (quota) is desired. Samples were taken by delivering a fall or certain quorum of the group each unit consisting of a Secretariat, Sector Pentatrans, HI and Jamsos Field, Field wasnaker, Lattas Field, Field Dukcapil and Functional Division. Methods of data analysis using linear regression. The test results showed that motivation positive and significant effect on the performance of employees, work discipline and significant positive effect on employee performance and the ability to work and significant positive effect on employee performance. From the regression equation showed that the work discipline more positive effect on employee performance with a regression coefficient of 0.377; furthermore workability also a positive effect on employee performance with a regression coefficient of 0.368 and motivation positive influence on employee performance with a regression coefficient of 0.178. Keywords: motivation, work discipline, ability to work and employee performance
PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Pelanggan Kartu 4G LTE Indosat di Wilayah Semarang) Fajar Irianto, 12.05.51.0058
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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Abstract

Increasing competition in the business world telecommunications field, the companies using the opportunity or market opportunities through efforts to improve and promote the quality of service and trust that good, it can cause a consumer satisfaction and loyalty. This study aimed to analyze the impact of service quality and trust on consumer satisfaction and consumer loyalty. The population in this study are all consumers Indosat Card 4G LTE in Semarang region which is not known for certain. Samples taken a number of 100 people and the technique used is purposive sampling. Statistical analysis was conducted on the multiple linear regression and hypothesis testing. Based on the results of data analysis can be concluded; (1) There is a positive and significant influence between service quality to consumer satisfaction, (2) There is a significant positive effect of trust on consumer satisfaction, (3) There is a positive and significant impact of service quality on consumer loyalty, (4) There is a positive effect and significant correlation between trust in consumer loyalty, (5) There is a positive and significant impact of consumer satisfaction on consumer loyalty Keywords: Service Quality, Trust, Consumer Satisfaction, Consumer Loyalty
PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN KLAIMEN PADA PT. ASURANSI MEGA PRATAMA SEMARANG Danang Dwi Nugroho, 12.05.51.0200
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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This study aims to examine and analyze the dimensions of service quality to satisfaction klaimen at PT. Asuransi Mega Pratama Semarang with the perspective of marketing theory. Appropriate marketing theory that almost all companies in order to optimize the output achieved. For that you need to do is continual improvement in the areas of customer satisfaction. This approach can work well if the effort to improve the quality of service, because of the quality of service is the most important dimension in the improvement of marketing. The work done by the company to improve customer satisfaction, namely by taking into account the quality of dementia care. Research using quantitative approach. Sampling technique performed is purposive sampling technique, which is a non-probability sampling sample which conform to certain criteria. Where the sample is customers who make a claim as many as 88 people klamen. Tools data analysis using multiple linear regression, hypothesis testing using the F and t test. The research found that service quality dimension consists of physical evidence (tangibles), reliability (reliability), Responsiveness (responsiveness), assurance (assurance) and Empathy (empathy) partially or simultaneously positive and significant impact on satisfaction klaimen at PT. Asuransi Mega Pratama Semarang; dimensions of responsiveness (responsiveness) has the most impact on satisfaction klaimen at PT. Asuransi Mega Pratama Semarang; dimensions of service quality contributed to klaimen satisfaction at PT. Asuransi Mega Pratama Semarang amounted to 92%. This study has a limitation that only test klaimen satisfaction PT. Asuransi Mega Pratama Semarang. Thus the results of this study may not be completely accurate when applied to the PT. Other Insurance. Perhaps there are other variables outside the research model also influential in increasing satisfaction klaimen. Keywords:     Tangibles, Reliability, Responsiveness, Assurance, Empathy and Customer Satisfaction
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PENGGUNA HANDPHONE SAMSUNG DI KOTA SEMARANG) Charisatunnikmah, 12.05.51.0114
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the effect of product quality, brand image, perception of price to customer satisfaction and to analyze the impact of product quality, brand image, perception of price, customer satisfaction to customer loyalty. This research uses seven hypotheses. The population to be selected in this research study is the customer Samsung Mobile products at Semarang. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the sample in this study is the customer who purchased the product and always Mobile Samsung. The analysis tool used is multiple linear regression. The results of the analysis can be concluded that: product quality, brand image and perceived price positively affects customer satisfaction. Product quality, brand image, perception of price, customer satisfaction has positive effect on customer loyalty. Satisfaction does not mediate the effect of product quality, brand image and perception of the price to customer loyalty Keywords: product quality, brand image, perceived price, customer satisfaction and customer loyalty

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