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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Mahasiswi Unisbank Pengguna Kosmetik Wardah) Nona Nur Indah S., 15.05.51.0196; Liana, Lie
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to examine and analyze the effect of product quality, brand image, and price perception on purchasing decisions on wardah cosmetics. This study is a study on Unisbank female students wardah cosmetic users.The population of this research is Unisbank Student Wardah Cosmetic User. Sampling is done by using a purposive sampling method, namely students who buy and use wardah cosmetics. Determination of the sample is based on the opinion of Roscoe in Ferdinand (2006) stating that the sample size is as follows 3 x 25 = 75 samples. Based on this, the number of samples in the study were 100 respondents. The primary data collection method used is the questionnaire and interview method. Data were analyzed using test instruments, multiple linear regression, and model tests.The results showed that product quality has a negative effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, price perception has a positive and significant effect on purchasing decisions. The better the quality of the product, the lower the purchasing decision, the better the brand image, the higher the purchase decision, the better the perception of the price offered, the higher the purchase decision.Keywords: Product Quality, Brand Image, Price Perception and Purchasing Decision
PENGARUH MOTIVASI KERJA, DISIPLIN KERJA DAN KEPEMIMPINAN TERHADAP KINERJA PEGAWAI (Studi Pada Dinas Kepemudaan, Olahraga, dan Pariwisata Provinsi Jawa Tengah) Rama Cheisa Pradana Putra, 15.05.51.0201; Suharmanto, Toto
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to examine the effect of work motivation, work discipline, and leadership on performance. This research was conducted at Central Java Province's Youth, Sports and Tourism Service employees. Research uses a quantitative approach. The population in this study were employees of the Central Java Province of Youth, Sports and Tourism. The sampling technique used in this study was purposive sampling obtained a sample of 80 respondents. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis of this study is with the help of multiple linear regression. The results showed that work motivation had a positive and significant effect on employee performance. Work discipline has a positive and significant effect on employee performance. Leadership has a positive and insignificant effect on employee performance.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN CELEBRITY ENDORSER TERHADAP NIAT BELI ULANG WARDAH KOSMETIK (Studi Kasus pada Silka Cosmetics Semarang) Rianur Rahmawati, 15.05.51.0203; Basiya, r
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to examine the effect of product quality, brand image and celebrity endorser on Wardah Cosmetics repurchase interest. This research was conducted at Silka Cosmetics Semarang. Respondents in this study were 100 respondents. Sampling in this study using purposive sampling technique and accidental sampling. The data collection method in this study uses a questionnaire. Analysis using SPSS 19.0 which includes validity test, reliability test, kolmogorov smirnov normality test, multiple linear regression test, statistic f test, coefficient of determination test, and t test. The results of this study indicate that product quality and brand image have a positive effect on repurchase interest. While celebrity endorser has a negative effect on repurchasing interest.
“PENGARUH PROSES REKRUITMEN, PROSES SELEKSI DAN KOMPETENSI TERHADAP KINERJA PEGAWAI BAWASLU PROVINSI JAWA TENGAH” WINDA ARISTA DEVI SAPUTRI, 15.05.51.0222; Rijanti, Tristiana
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to analyze the influence of the Recruitment Process, Selection Process and Competence on Employee Performance. The object of this research is the employees of the Election Supervisory Body of Central Java Province. The population in this study were all employees in the Bawaslu in Central Java Province. The sampling technique in this study used the census method, all populations were used in the sample. The sample is 50 respondents and this study uses a method of collecting data with a questionnaire. The data collected in this study was processed using SPSS, then analyzed using correlation coefficients for testing validity, cronbach alpha for reliability testing, and multiple linear regression analysis to test the magnitude of the influence of each related variable. The model used in this study is a linear regression equation. The results of the regression analysis show that recruitment has a negative and significant effect on performance, selection has a positive and significant effect on performance, competence has a positive and significant effect on performance
PENGARUH CITRA MEREK, PROMOSI, KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN JASA OJEK ONLINE (Studi pada Pengguna Gojek Mahasiswa Unisbank Semarang) Sumiarsih, 15.05.51.0224; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

The purpose of this study is to test and analyze the influence of brand image, promotion, service quality and price perception on purchasing decisions. This research was conducted at Stikubank University, UNISBANK, Semarang.The population in this study was the Gojek Online motorcycle taxi service user at Stikubank University in UNISBANK Semarang with a population of 100 people. The sampling technique used in this study was purposive sampling method with a total sample of 96 people. This study uses primary data with data collection techniques using a questionnaire. Data were analyzed using validity test, reliability test, multiple regression analysis, F test, determination coefficient test (R2), t test, which was then processed using the SPSS 16 computer program.The results showed that brand image has a positive and significant effect on purchasing decisions, promotion has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions, price perception has a positive and significant effect on purchasing decision.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUASAN PELANGGAN (Studi pada Pelanggan Sepeda Motor Honda di Kota Semarang) Eka Ni’matul Choiriah, 15.05.51.0226; Liana, lie
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

The purpose of this study was to examine and analyze the effect of product quality, brand image, and service quality on customer loyalty mediated by the satisfaction of Honda motorcycle customers. This research was conducted in the city of Semarang. The population in this study were customers who had used and purchased Honda motorbikes in the city of Semarang. The sample in this study was taken using a purposive sampling technique with the criteria of customers who have used and purchased a Honda motorcycle at least 2 times a purchase. The sample was taken using the opinion of Roscoe. The sample size is determined 25 times the independent variable, so that 3 x 25 = 75 respondents. Therefore, this study determined as many as 100 respondents. Data were analyzed using validity test, reliability test, multiple regression analysis, F test, determination coefficient test (R2), t test, and mediation test. Data analysis techniques were carried out using the SPSS 19 computer program. The results showed that product quality has a positive and significant effect on customer satisfaction, brand image has a positive and significant effect on customer satisfaction, service quality does not affect customer satisfaction, product quality has a positive and significant effect on customer loyalty, brand image does not affect customer loyalty, service quality does not affect customer loyalty. The mediation test results in this study indicate that product quality influences customer loyalty mediated customer satisfaction, brand image influences customer loyalty mediated customer satisfaction, service quality does not directly or indirectly affect customer loyalty.
PENGARUH DANA PIHAK KETIGA, NON PERFORMING FINANCING, CAPITAL ADEQUACY RATIO, RETURN ON ASSETS, DAN INFLASI TERHADAP PEMBIAYAAN MURABAHAH BANK UMUM SYARIAH DI INDONESIA PERIODE 2013-2017 Ibnu Alwiaziz, 15.05.51.0254; Kartika, Andi
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims toexamine the influence of third-party funds, Non Performing Financing, Capital Adequacy Ratio, Return On Assets, and Inflation to Murabahah Financing. The population in this study is syarih banking at Indonesia in 2013-2017. The sampling technique used is genetic sampling technique. Research uses secondary data obtained form annual finance report banking. The data analysis technique used is multipler linear regression analysis. The result show that partially Non Performing Financing dan Return On Assets no effect on murabahah financing. While third-party funds, Capital Adequacy Ratio and inflation partially has a positive influance on murabahah financing. Then simultaneously, third-party funds, Non Performing Financing, Capital Adequacy Ratio, Return On Assets, and Inflation have significantly affects murbahah financing.
PENGARUH KOMUNIKASI, KOMITMEN ORGANISASIONAL, DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. NASMOCO MAJAPAHIT, SEMARANG Luksia Eva Relawati, 15.05.51.0257; Kasmari, Kasmari
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This research was conducted at PT. Nasmoco Majapahit, Semarang, where the reason for choosing PT. Nasmoco Majapahit, Semarang as the object of research because of the decline in the achievement of Toyota car sales. This is certainly a problem whose solution must be sought with the aim of research is to analyze the influence of communication, commitment organizational and organizational culture on employee performance. The study population was 51 responses. The number of samples in this study is determined by means of stratifie random sampling which is classifying the population into sub-populations based on the type of work, then selected from each sub-population with a proportional method to obtain the number of elements in each sample unit. Data analysis method used with linear regression as a hypothesis testing. The results of the study found (1) partially (individually) there was a positive and significant influence between communication on employee performance; (2) partially (individually) there is a positive and significant influence between commitment organizational to employee performance; (3) partially (individuals) there is a positive and significant influence between organizational culture on employee performance.
PENGARUH GAYA KEPEMIMPINAN, KOMPENSASI DAN LINGKUNGAN KERJA TERHDAP KINERJA KARYAWAN (Studi Pada PDAM Tirta Moedal Semarang) Fitrikaningrum Susanti, 15.05.51.0272
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This research is based on a decrease in the work performance of PDAM Tirta Moedal Semarang employees. This study aims to analyze the influence of leadership style, compensation and work environment on employee performance. The sampling technique in this study was using simple random sampling. that is by taking several members of the population randomly to be sampled. Population of 432 which was then calculated using the Slovin formula, with a sample of 81 samples. With the following research proportions, 6 research and development samples, 6 financial samples, 8 secretariat samples, 6 equipment samples, 6 staff samples, 5 planning and evaluation samples, production I is 12 samples, production II is 8 sample, transmission, and distribution of 15 samples, equipment and treatments 9 sample. Data collection in this study uses a questionnaire (questionnaire) in which there are several statements relating to the variables under study. The collected data is processed using SPSS 20, the results of multiple linear regression analysis are Y = 0,401 (X1) + 0,245 (X2)+ 0,231 (X3). The results of the t test show the fact that the variables of Leadership Style, Compensation and Work Environment have a positive and significant effect on the Employee Performance of PDAM Tirta Moedal Semarang. Managerial implications in this research as input for leaders to be batter at improving employee performance.
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA WARUNK UPNORMAL SEMARANG Tina Kristianti, 15.05.51.0299; Rivai, Alimuddin Rizal
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to examine and analyze the effect of price perceptin, prouct quality and service quality on customer satisfaction at warunk upnormal Semarang. The research location was at warunk upnormal Semarang, with a sample of 100 respondents. The analysis tool used is multiple regression, as for testing the hypothesis using the t test. Data collection through questionnaires wisth measurement using a scala likert 5 (five) alternative answers. On probability sampling technique with purposive sampling data collection method. The purposive sampling criteria is respondents who have visited and bought in Semarang Upnormal Warunk at least 2 (two) times and have income. The result of the study show that: Price perception has a postive and significant effect on customer satisfaction, product quality has a postive and significant effect on customer satisfaction, and service quality has a positive and significant effect on customer satisfaction.

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