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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
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Articles 1,856 Documents
PENGARUH NILAI PELANGGAN DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN KARTU HALO TELKOMSEL (STUDI PADA PELANGGAN KARTU HALO DI SEMARANG) Martea Hayu Nuraeni, 15.05.61.0001; Sutejo, Bambang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to analyze the influence of customer value and trust in customer satisfaction. This research was conducted at Grapari Telkomsel Semarang. The population in this study were TelkomHalo kartuHalo customers. The number of samples used in this study were 100 people. Data collection is done by questionnaire with purposive sampling technique. The data analysis technique used is multiple linear regression analysis to determine the effect of customer value variables and confidence in satisfaction of Telkomsel kartuHalo customers in Semarang. The results of the study show that (1) customer value has a positive and significant effect on customer satisfaction (2) trust does not have a positive and significant effect on customer satisfaction.
PENGARUH PERPUTARAN KAS, STRUKTUR MODAL DAN UKURAN PERUSAHAAN TERHADAP KINERJA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2015-2017 Aninda Christianti, 15.05.61.0014; Sudarsi, sri
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study is a research that examines and analyse the effect of cash turn over, Capital Structure and firm size towards profitability (Return on Assets) of companies listed on Indonesia Stock Exchange 2015-2017. This study used purposive sampling method with sample size as 225 manufacture companies. Hypothesis testing using t-test with 5% significance level. The result showed that cash turn over has negative significant effect toward Return on Assets, Capital structure has negative significant toward Return on Assets, while firm size has positive and significant effect toward Return on Assets.
PENGARUH BRAND IMAGE, PERSEPSI HARGA, CELEBRITY ENDORSER DAN KUALITAS PRODUK TERHADAP MINAT BELI (STUDI PADA KONSUMEN ICE CREAM WALLS DI SEMARANG) Muchamad Ansori, 14.05.51.0090; Basiya, R
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study examines the effect of brand image, perceived price, celebrity endorser and product quality on buying interest in Ice Cream Walls in Semarang. The sampling method uses purposive sampling with the 2017 research period. The relationship or influence between variables is explained using the multiple regression analysis method. The results showed that brand image, price perception, celebrity endorser, product quality had a positive effect on buying interest in Ice Cream Walls in Semarang
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (Studi Pada Gracia Skin Clinic Semarang) Meilawati Nur Wulansari, 14.05.51.0190; Widyasari, suzy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

The purpose of this study is to analyze the effect of product quality, service quality, and price perception on customer satisfaction of Gracia Skin Clinic Semarang. Population in this research is consumers of Gracia Skin Clinic Semarang. The number of samples studied is as many as 100 respondents who use sampling technique by purposive sampling. Data testing techniques used include validity test with factor analysis, reliability test with alpha cronbach, and multiple regression analysis. The results in this study indicate that product quality, service quality, and price perception has positive and significant effect on customer satisfaction of Gracia Skin Clinic Semarang. Variable which has the greatest influence on customer satisfaction is the product quality.
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN PUSAT KEBUGARAN WANITA (Studi Pada Pelanggan Em Studio Senam Semarang) Ulfatul Jannah, 14.05.51.0237; Widyasari, suzy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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The purpose of this study is to analyze the effect of service quality, perceived value, and corporate image on customer satisfaction of womens fitness center at Em Studio Senam Semarang. Population in this research is customers who have been member for at least 3 months at Em Studio Senam Semarang. The number of samples studied is as many as 100 respondents sampling technique by purposive sampling. Data testing techniques used include validity test with factor analysis, reliability test with alpha cronbach, classic assumption test. The results in this study indicate that service quality has not significant effect on customer satisfaction, perceived value has significant effect on customer satisfaction, and corporate image has not significant effect on customer satisfaction. The variable that has the most influence on the customer satisfaction is the perceived value followed by corporate image and service quality.
PENGARUH DISIPLIN KERJA, KEPEMIMPINAN, DAN MOTIVASI TERHADAP KINERJA PEGAWAI (Studi Pada PT. Telkom Semarang) NIZAM NUR FAHMI, 14.05.51.0076; Kasmari, Kasmari
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to analyze the influence of work discipline, leadership, and motivation to employee performance PT. Telkom Semarang. Types of data used are primary data is data obtained directly from the original source in the form of a questionnaire. Population in this research is employees of PT. Telkom Semarang. Sampling was done by Purposive Sampling technique with a total sample of 105 respondents. The Data collected were analyzed using analysis factor to test the validity of the question items, the reliability testing using cronbach alpha and hypothesis testing using multiple linear regression. The test results obtained that there is a positive and significant influence of labor discipline on employee performance, there is a positive and significant influence of leadership on employee performance, there is a positive and significant influence of motivation on employee performance.
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN PUSAT KEBUGARAN WANITA (Studi Pada Pelanggan Em Studio Senam Semarang) Ulfatul Jannah, 14.05.51.0237; Widyasari, Suzy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

The purpose of this study is to analyze the effect of service quality, perceived value, and corporate image on customer satisfaction of womens fitness center at Em Studio Senam Semarang. Population in this research is customers who have been member for at least 3 months at Em Studio Senam Semarang. The number of samples studied is as many as 100 respondents sampling technique by purposive sampling. Data testing techniques used include validity test with factor analysis, reliability test with alpha cronbach, classic assumption test. The results in this study indicate that service quality has not significant effect on customer satisfaction, perceived value has significant effect on customer satisfaction, and corporate image has not significant effect on customer satisfaction. The variable that has the most influence on the customer satisfaction is the perceived value followed by corporate image and service quality.
PENGARUH CITRA MEREK DAN SUASANA TOKO TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (STUDI PADA WENDY’S PARAGON MALL SEMARANG) Chiesa Faj’rin, 15.05.51.0230; Basiya, R
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This research aims to analyze the influence variables of brand image and store atmosphere to satisfaction and its impact on customer loyalty Wendy's Paragon Mall Semarang. The population in this research were all customers of fast food restaurant Wendy's Paragon Mall Semarang. Sampling is determined by using purposive sampling method with the criteria of: at least 17 years old, and has a second purchase minimum transaction with product consumption at place (On the Spot ) in Wendy's Paragon Mall Semarang. This research is a quantitative type that uses primary and secondary data. The data retrieval methodin this study uses questionnaire which modified by Google Form and distributed through researchers’ mobile phones in order to facilitate the respondents in filling out questionnaires. The samples obtained in this research amount to 111 respondents. This research analysis techniques uses validity test, reliability test, multiple linear analysis, F test, test the coefficient of determination and t test, The results showed that the brand image and significant positive effect on satisfaction, store atmosphere posistf and significant effect on satisfaction, and satisfaction positive and significant impact on customer loyalty.
PENGARUH KELENGKAPAN PRODUK, KUALITAS PRODUK, PERSEPSI HARGA DAN CITRA TOKO TERHADAP KEPUTUSAN PEMBELIAN. ( Studi Kasus di Toko Basmallah Kota Semarang ) Azzahra Ardewita Rissema, 15.05.51.0305; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study examines the effect of product completeness, product quality,price perception and store image on purchasing decision (case study at Semarang Basmallah Shop). The population in this study were consumers who had made purchase at the Basmallah Shop. Sampling technique with non probability sampling. This study uses a questionnaire as a data collection tool. Data analysis using multiple linear regression. The results of the study show that the product completeness variables have a significant positive effect on purchasing decision, product quality have no significant positive effect on purchasing decision, price perception have a significant positive effect on purchasing decision and store image have no significant positive effect on purchasing decision.
PENGARUH KUALITAS LAYANAN, NILAI PELANGGAN TERHADAP LOYALITAS DIMEDIASI KEPUASAN PELANGGAN (STUDI PADA NASABAH SIMPANAN PT. BANK BRI CABANG PEMBANTU KARABAN PATI) Wido Satrio, 12.05.51.0123; Marlien, R.A
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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Abstract

Customer satisfaction one of BRI bank To obtain high loyalty of its customers. Customer satisfaction has a direct relationship with the quality of service and customer value. Customers whose expectations are met or even exceeded will spread positive news related to services which he felt to others. With a customer satisfied, the value of customer interest in the products and services offered by BRI bank will also increase. This is certainly very profitable for the BRI bank, because not be reached of the cost to attract new customers to retain existing customers. The aim of study is to analyze the effect of quality of service, the value of customer loyalty with customer satisfaction mediated PT. Bank BRI Branch of Pati Karaban. This research is descriptive. The total sample of 100 respondents. The research instrument used questionnaire. Analysis of data using multiple linear regression and path analysis. The results showed that service quality has positive influence on customer satisfaction. Customer value positive effect on customer satisfaction. Quality of care is a positive effect on customer loyalty. Customer value positive effect on customer loyalty. Customer satisfaction has positive effect on customer loyalty. Keywords:           service quality, customer value, customer satisfaction, customer loyalty