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Students´ Journal of Economic and Management
Published by Universitas Stikubank
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Core Subject : Economy,
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Articles 1,856 Documents
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PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN, CITRA PERUSAHAAN, DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Bengkel AHASS Cendana Cepiring, Kabupaten Kendal) Rahmania Anjarsari, 13.05.51.0181
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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This study aimed to examine the effect of the perception of price, quality of service, corporate image and confidence of customer satisfaction on customer AHASS Workshop Cendana Cepiring, Kendal. This study is a survey using a questionnaire as an instrument. The population in this study is the customer Workshop AHASS Cendana Cepiring, Kendal. The sampling of 100 respondents. Samples used in the population is infinite (infinite population) and using purposive sampling technique. Analysis techniques using Statistical Product and servise Solutions (SPSS) version 20, and the analytical tool used in this study include some tests namely: validity and reliability, normality test, the hypothesis F (simultaneously) and t test (partial) and ujideterminasi (R²). Results of analysis using multiple linear regression showed that the variables perception of price, quality of service, corporate image and confidence significant positive effect on customer satisfaction at Cendana AHASS Workshop Cepiring, Kendal. Keywords: perception of price, quality of service, corporate image, trust and customer satisfaction.
PENGARUH MOTIVASI, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN (Studi Kasus Di CV. Putra Leo) Sundoro, 13.05.51.0115; Muhaimin, Muhaimin
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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This study aims to analyze the influence of motivation, work environment and compensation on employee performance on CV. Putra Leo Juwana. Thus, examines three independent variables, such as motivation, work environment and compensation that can affect the dependent variable of employee performance. Population in this research is employee CV. Putra Leo Juwana. Samples were taken as many as 100 respondents by using simple random sampling technique. Data were collected using survey method through questionnaires filled by consumers. The data were obtained analyzed by using Multiple Regression Analysis. This analysis includes: Validity, Reliability, and Multiple Regression Analysis. Hypothesis through T-test and F-test, and Determination Coefficient analysis (R2). Based on the Regression Analysis following equations are obtained Y = 0.281 X1 + 0.272 X2 + 0.391 X3. The compensation variable has the biggest influence on customer satisfaction is the location of 0.391, followed by the motivation variable of 0.281. While the working environment variables have the lowest influence than other variables of 0.272. The result of analysis using T-test can be seen that the three independent variables, such as motivation (X1), work environment (X2), and compensation (X3) partially significant influence on the dependent variable is employee performance (Y). Then, the results of analysis using the F-test can be seen that the three independent variables such as motivation (X1), work environment (X2) and compensation (X3) significantly influence the dependent variable together is employee performance (Y). The result of analysis using coefficient of determination known that 69,2% variation of employee performance can be explained by motivation, work environment and compensation. While the remaining 30.8% is explained by other variables not found in this study.Keywords : motivation, work environment, compensation, employee performance
PENGARUH MOTIVASI KERJA, KEPUASAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA BADAN KEPEGAWAIAN DAERAH BALAIKOTA SEMARANG (JL.PEMUDA NO 48 SEMARANG) Findy Permatasari Hendayana, 13.05.51.0204
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to analyze the effect of work motivation, job satisfaction and work discipline on employee performance. The sample in this research is some employees of BKD Semarang city, amounting to 53 employees. Methods of data analysis using linear regression. The test results obtained that There is a positive and significant effect of work motivation on employee performance, There is a positive influence and significant job satisfaction on employee performance, There is a positive influence and significant work discipline on employee performance. Keywords: work motivation, job satisfaction, work discipline and employee performance
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LAPTOP MEREK LENOVO DI KOTA PATI Dian Kris Diyantoro, 13.05.51.0251; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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The purpose of this study was to analyze the influence of brand image, product quality and perception of prices on consumer purchasing decisions laptop Lenovo brand in Pati. The population in this study is the Lenovo brand laptop users in Pati. The samples in this study using purposive sampling, ie sampling based on certain criteria, namely: those who are older and those who use and have the Lenovo brand laptops. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that in order to know the effect or no effect with positive and score <0,05: Brand image positive effect significant at .520 and 0,000 on consumer purchasing decisions laptop Lenovo brand in Pati. The product quality has positive effect amounting to 0.117 and not significant at 0.087 on consumer purchasing decisions laptop Lenovo brand in Pati. Perception prices positive effect significant at 0.344 and 0,000 on consumer purchasing decisions laptop Lenovo brand in Pati. Keywords : brand image, product quality, price perception and purchasing decisions of consumers
ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS KONSUMEN HP SAMSUNG DI KOTA SEMARANG) Hedi Riswandha, 12.05.51.0133
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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Consumer needs and desires vary as a guide for any company to design the right marketing strategy in order to meet the expectations of every consumer. The purpose of this study was to analyze the influence of the quality of products, promotions, and pricing of the Samsung handphone purchasing decisions. The sampling technique in this study using this type of accidental sampling method with the number of respondents as many as 100 people. The data were analyzed using the validity test using Pearson Correlation and reliability tests with Cronbach alpha. Further tested by multiple linear regression analysis. The results of the research are: (1) The product quality has positive influence on purchase decisions. (2) Promotion of positive influence on purchase decisions. (3) Prices positive influence on purchasing decisions. Keywords: quality of product, promotion, pricing and purchasing decisions
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Pada Konsumen Wardah Kosmetik di Toko Candra Jl. Pandanaran Semarang) Jihan, 15.05.51.0356; Sholiha, Euis
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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This study aims to analyze the Influence of Product Quality, Price Perception towards Consumer Satisfaction and Its Impact On Consumer Loyalty. This research method using purposive sampling, with criteria of consumer age more than 17 years old and consumers who ever bought Wardah product in Toko Candra. The number of research samples are 100 respondents. The data test is done by instrument test consisting of validity test and reliability test. Furthermore, the test of regression analysis with F test, coefficient of determination test and t test. Based on the result of hypothesis test: product quality has positive significant effect to Consumer Satisfaction. Price perception have positive significant effect to Consumer Satisfaction. Consumer Satisfaction Influence have positive significant effect to Consumer LoyaltyKeywords: product quality, price perception, promotion, consumer satisfaction, consumer loyalty
PENGARUH ENDORSER SELEBRITAS, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAP WHITE CURRY (Studi Pada Konsumen Mie Sedap White Curry di Lingkungan Kampus Unisbank Semarang) Destiyawan Rizki Nugroho, 13.05.51.0184; Rizal R, Alimuddin
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The research had an intention to examine the influences of  celebrity endorser, brand image, price perception of purchasing decision.  The population of this research is the customer of white curry noodle product with the total sample of 100 correspondents that has been taken by purposive sampling technique.The research study of this final project proposes three hypothesis that been tested using linier regression with data processing program spss. Based on that statistical experimentation, I got a result that :celebrity endorser have positive and significant impact on purchasing decision, brand image have positive and significant impact on purchasing decision, price perception have positive and significant impact on purchasing decision . In conclusion should noodle product continue to improve and maintain celebrity endorser,brand image,price perception to keep customer believing and to be loyal customerDAFTAR PUSTAKA Aaker, D. A. 1997. Manajemen Ekuitas Merek, Spektrum, Jakarta. Aaker.David.A. 1991. Managing Brand Equity; Capitalizing on the value of a brand name. The Free Press, New York. N.Y. AndiMuhammad Ismail,D,E,P,(2016).”Analisis Pengaruh Citra Merek,Persepsi Terhadap Kualitas dan Harga Terhadap Keputusan Pembelian Terasi Puger ( Studi Kasus Konsumen Terasi Puger di Pasar Tanjung,Pasar Kepatihan dan Pasar Gebang Kabupaten Jember)” Jurnal Ilmiah Inovasi 1Aries,IvandanImam Ghozali.2006.“AkuntansiKeperilakuan”.Semarang:Universitas Diponegoro. A.Shimp, Terence.2003.Periklanan Promosi.Erlangga : Jakarta. Asiani,W.,and E.Ruswanti.2014.Pengaruh Celebrity Endorser Dalam Iklan Freshcare Aromatherapy Terhadap Keputusan Pembelian Journal Management 9 (1):69-75. Ferdinan,C.E.,and R.Nugraheni.2013.Analisis Pengaruh Presepsi Harga Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Suzuki Journal of Management 2(2) Boyd – Walker – Larreche, 2000, Manajemen Pemasaran,Erlangga, Jakarta. Ghozali, Imam. (2008), Model Persamaan Struktural Konsep dan Aplikasi dengan Program Amos 16.0, Badan Penerbit UNDIP Semarang. Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.)Semarang: Universitas Diponegoro. Husein Umar, 2005. Metode Penelitian. Jakarta : Salemba Empat Indriantoro, Nur., Bambang Supomo, 2009. Metodelogi Penelitian Bisnis Untuk Akuntansi dan Manajemen, Edisi Pertama.Yogyakarta :BPFE Yogyakarta. J. Setiadi, Nugroho, SE., MM., 2003, ”Perilaku Konsumen Konsep danImplikasi untuk Strategi dan Penelitian Pemasaran”. Jakarta: Kencana Keller, Kevin Lane, 1993, “Conseptualizing, Measuring, and Managing Customer-Based Brand Equality,”Journal of Marketing, (January), 1-22 Kotler, Philip and Kevin Lane Keller,2006,Marketing Management, 12e.Pearson Prentice Hall, New Jersey Kotler, philip& Keller, K.L. (2009). Manajemen Pemasaran. Edisi13.Jilid 1.Jakarta : Erlangga Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Jakarta. Kotler, Philip dan Gary Armstrong,2001, Prinsip-prinsip Pemasaran, Jilid 1,Edisi Kedelapan, Jakarta,Erlangga. Kotler, Philip & Armstrong, Gary, (2008). Prinsip-Prinsip Pemasaran(12th ed.).Jilid1.Jakarta: Erlangga McCracken, Grant (1989), “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (December), 310-321. Musay, Fransisca Paramitasari. (2013). Pengaruh Brand Image Terhadap Keputusan Pembelian (Survei Pada Konsumen KFC Kawi Malang). Skripsi Fakultas Ilmu Administrasi Universitas Brawijaya Peter, J.Paul dan Jery, C.Olson. 2000. Consumer Behaviour, Perilaku Konsumen dan Strategi Pemasaran: alih bahasa Damos Sihombing.Jakarta: Erlangga Prof. Dr. Husaini Usman, M.Pd dan R. Purnomo Setiady Akbar,M.Pd.2006.Pengantar Statistika”.Jakarta:Bumi Aksara Rao Purba, 2006, Measuring Consumer Perception Through Factor Analysis, The Aaian Manager (February- March). Shimp, Terence A. (2000). Periklanan Promosi. Jakarta: Penerbit ErlanggaShimp, T.A. (2010),  Advertising, promotion , & other aspects of Integrated Marketing Communication, 8th Edition, South-Western, Cengage Learning.Silvera, D.H. and Austad, B., (2004). Factors Predicting The Effectiveness of Celebrity Endorsement Advertisements, European Journal of Marketing, 38, 11/12, 1509-1526. Suciningtyas,W,(2012), “ Pengaruh Brand Awareness,Brand Image,dan Media Communication Terhadap Keputusan Pembelian,”Management Analysis Journal 1(1)Sugiyono.(2004). Metode Penelitian Bisnis. Alfabeta, CV.Bandung Sugiyono (2007), Metode Penelitian Bisnis, Penerbit Alfabeta, Bandung. Sugiyono.(2009). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: Alfabeta. Surachman, (2008).Dasar-dasar Manajemen Merek. Malang: BayumediaPublishing www.beritaliputan6.comwww.cikarangonline.comwww.doktersehat.comwww.indonesia-investments.comwww.instantnoodless.orgZeithaml,  V.  A.,  1988,  Consumer  Perception  of  Price,  Quality,  and  Value:  a Means-end Model and Synthesis of Evidence,  Journal of Marketing, 52, pp. 2-11.
PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Pelanggan Kartu 4G LTE Indosat di Wilayah Semarang) Fajar Irianto, 12.05.51.0058
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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Increasing competition in the business world telecommunications field, the companies using the opportunity or market opportunities through efforts to improve and promote the quality of service and trust that good, it can cause a consumer satisfaction and loyalty. This study aimed to analyze the impact of service quality and trust on consumer satisfaction and consumer loyalty. The population in this study are all consumers Indosat Card 4G LTE in Semarang region which is not known for certain. Samples taken a number of 100 people and the technique used is purposive sampling. Statistical analysis was conducted on the multiple linear regression and hypothesis testing. Based on the results of data analysis can be concluded; (1) There is a positive and significant influence between service quality to consumer satisfaction, (2) There is a significant positive effect of trust on consumer satisfaction, (3) There is a positive and significant impact of service quality on consumer loyalty, (4) There is a positive effect and significant correlation between trust in consumer loyalty, (5) There is a positive and significant impact of consumer satisfaction on consumer loyalty Keywords: Service Quality, Trust, Consumer Satisfaction, Consumer Loyalty
PENGARUH KOMPETENSI, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN (Studi Pada Karyawan Administrasi PT. Lucky Textile Semarang) Riris Wijayanti, 13.05.51.0121
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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The research aims to examine and analyze the influence of competence, motivation, and work dicipline toward performance of employee in PT. Lucky Textile Semarang. This research took a sample of 106 employee. Samples was taken by sensus. The analysis used is multiple regression. Analysis result demonstrates that competence, motivation, and work dicipline have a positive influence to employee‘s performance. Keywords: Employee performance, competence, motivation, and work dicipline.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (STUDI PADA PELANGGAN BANDENG ELRINA SEMARANG) Erra Noviana, 13.05.51.0156; Soliha, Euis
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to analyze the influence of brand image, product quality and price perception to customer satisfaction. The number of samples of this study were 100 respondents. Sampling technique that will be used in this research is by using purposive sampling method, that is sampling based on certain criteria. The criteria specified in this sampling are consumers who have made purchases at least twice.The results of analysis can be concluded that: there is a positive and significant impact of brand image on customer satisfaction, there is a positive and significant impact of product quality on customer satisfaction, and there is a positive and significant impact of price perception on customer satisfactionDAFTARPUSTAKAAaker, David A. And Kevin L. Keller. 2010. Customer Evaluation of Brand Exstensions. Journal of Marketing. 1(54):27-41.Aryani & Rosiana (2010. Pengaruh kualitas layanan terhadap kepuasan pelanggan dalam bentuk loyalitas pelanggan. Bisnis Birokrasi Journal, Vol 17, No 2 (2010).Azwar, Saifuddin, 2010. Reliabilitas dan Validitas. Yogyakarta : Pustaka Pelajar.Bad, S., & Pavlou, P. A. 2010. Evidence of the Effect of Trust Building Technology in Electronic Market: Price Premiums & Buyer Behavior. MIS Quarterly. 26(3), 243-268.Cristobal, et al.,. 2010. Metode Penelitian Bisnis, Jilid 1 dan 2, Edisi ke-5, Penerbit Erlangga, Jakarta (terjemahan).Doney, P.M., and Cannon, J.P 2010, “An Examination of The Nature of Trust in Buyer – Seller relationship, “Journal of Marketing” April, pp. 35-51.Gazpersz, Vincent. 2011. Total Quality Manajemen. Jakarta. PT Gramedia Pustaka.Ghozali, Imam. 2011, Aplikasi Analisis Multivariate Dengan Program SPSS, Semarang, Badan Penerbit Universitas Dipenegoro.Gunlach. 2010. Custommer Loyalty terjemahanan Dwi Kartini Yahya. Erlangga, JakartaHasibuan,S P, Melayu. 2010. Dasar-dasar Perbankan. Jakarta : Bumi Aksara.Kotler, Philip. 2011. Marketing Manajemen : Analisis, Planning, Implementation and Control 9th edition. Prentice Hall International. New Jersey.Kotler, Philip. 2011. Prinsip-Prinsip Pemasaran, Jakarta, Penerbit Erlangga.Kotler, Philip., dan Kevin Lane Keller. 2011. Manajemen Pemasaran. Penerbit Erlangga, Jakarta.Kusmayadi, Tatang, 2010, Pengaruh Relationship Quality Terhadap Loyalitas Nasabah Tabungan, Skripsi, STIE STAN Indonesia Mandiri.Liu, Tsug-Chi and Li Wei Wu. 2010. “Customer retention and cross-buying in the banking industry : An Integration of service attributes, satisfaction and trust”, Juornal of Financial Service Marketing, Vol. 12 No. 2 p. 132-145McKnight, D. H., V. Choudury., & C. J. Kacmar. 2010. Developing and Validating Trust Measure for E-Commerce: An Integrative Typology. Information System Research. 13(3), 334-59Moorman. Cristin. Gerald Zaltman and Rohit Despande. 2012. “Relationships Between Provider and User of  Market Reseat: The Dinamics of Trust Within and Between Organizations”. Journal of Marketing Research. Vol XXXIX. 314-28Morgan, RM and Hunt, S.D, 2012, “The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, Vol. 58, pp.20-38Oliver, Richard L. 2013. “Where Common Loyalty?” Jounal of Marketing Vol. 63Parasuraman, A. V. A Zeiyhmal and LL Berry, 2011. “SERVQUAL : A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality”, Journal of Retailling. Vol.64 No.19Saha, Pramita dan Zhao, Y anni, 2011, “Relationship Between Online Service Quality And Customer Satisfaction A Study in Internet Banking’, Master Thesis; 083 SHUSoetomo, Harsini. 2012.”Expertise, Truust, Commitment and Behaivor Intentos in Relationship Marketing : Case Study North Bandung Dairy Cooperative”, Jurbal Bisnis dan Akuntansi, Vol 4, No.2, Agustus, hal. 119-123Stanton, W. J., 2013 Prinsip Pemasaran I . Jakarta, ErlanggaSugiyono, 2011. Metodologi Penelitian, Jakarta, ErlanggaSupranto, 2010, Pengukuran Tingkat Kepuasan Pelanggan : Untuk Menaikkan Pangsa Pasar, Jakarta, Rineke Cipta                       Tjiptono, Fandy, 2012. Service, Quality and Satisfaction. Yogyakarta, Andi OffsetWibowo , 2009. Pengaruh Kualitas Layanan Reputasi dan Nilai Layanan Perguruan Tinggi Terhadap Kepuasan Mahasiswa. Bina Ekonomi Majalah Ilmiah. Fakultas Ekonomi Unpar. Volume 13, Nomor 2, Agustus 2009Wuryan & Legowo, 2013. Pengaruh Citra Lembaga Kepercayaan Mahasiswa Terhadap Kepuasan Mahasiswa dan Implikasinya Kepada Komitmen Relasional Mahasiswa pada Fakultas Ekonomi Universitas Negri Semarang. TEMA Vol.6 edisi 2, September 2013 hal 199-131M. Faisal, Euis Soliha, (2015) . Pengaruh Kualitas Produk dan Persepsi Harga terhadap Nilai Pelanggan dan dampaknya pada Kepuasan Pelanggan Distro Madestro Semarang, Student’s Journal of Economic and Management, Universitas Stikubank.Gunung Setyodrajat, Euis Soliha, (2016). Pengaruh Kualitas Produk Citra Merek terhadap Samsung (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang), Student’s Journal of Economic and Management, Universitas StikubankFX. Sulistiyanto W.S, Euis Soliha (2015). Pengaruh Persepsi Harga, Citra Perusahaan, dan Citra Merek terhadap Kepuasan dan Loyalitas Pelanggan pada Apotik” Dela” di Semarang, Proceeding Fakultas Ekonomi, Universitas StikubankWayan Sanjaya, Made Wardaya (2016). Pengaruh Kualitas Produk, dan Repuatasi Merek terhadap Kepuasan dan Loyalitas Pelanggan Mie instan”indomie”Ervina Wardhani (2010).Analisis Pengaruh Kualitas Produk, Kualitas Layanan, dan Nilai Pelanggan kk Kepuasan Pelanggan(studi kasus pada kedai digital 23 semarang)Riky Febri Windoyo (2009). Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Persepsi Harga dan Lokasi terhadap Kepuasan Pelanggan (Studi Kasus Waroeng Steakand Shake di Semarang)Ryan Nur Harjanto (2010). Analisis Pengaruh harga, Produk, Kebersihan dan Kualitas layanan terhadap Kepuasan pelanggan 

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