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Students´ Journal of Economic and Management
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Articles 1,856 Documents
PENGARUH KEPUASAN KERJA, MOTIVASI, DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA PT. JASA MARGA (Persero) Tbk CABANG SEMARANG Ayuna Riadesty, 13.05.51.0246
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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Goals to be achieved in the presence of this study, among others, is to examine and analyze the effect of job satisfaction on the performance of employees at PT. Jasa Marga (Persero) Tbk Branch of Semarang, to examine and analyze the effect of motivation on the performance of employees at PT. Jasa Marga (Persero) Tbk Branch of Semarang, and to test and analyze the effect of leadership style on employee performance at PT. Jasa Marga (Persero) Tbk Branch of Semarang. Based on the research and analysis of data on the influence of job satisfaction, motivation, and leadership style on employee performance (Case Study at PT Jasa Marga (Persero) Tbk Branch of Semarang), it can be concluded that job satisfaction positive and significant effect on the performance of employees of PT. Jasa Marga (Persero) Tbk Branch of Semarang, motivation positive and significant effect on the performance of employees of PT. Jasa Marga (Persero) Tbk Branch Semarang, leadership style positive and significant effect on the performance of employees of PT. Jasa Marga (Persero) Tbk Branch of Semarang. Keywords: Job Satisfaction, Motivation, Leadership Style and Performance
PENGARUH PERSEPSI HARGA, CITRA MEREK, KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Empiris Pada De Vintage Barbershop Semarang) Indah Suryani, 13.05.51.0111
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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The purpose of this study was to analysis the effect of perceived price, brand image, service quality to customer satisfaction and the impact to customer loyalty of De Vintage Barbershop Semarang’s customers. The population in this study were consumers who made for minimal twice purchase of treatment at De Vintage Barbershop Semarang. The number of samples studied were as many as 108 people were selected as respondents used purposive sampling technique. Data collection methods used in this study was questionnaire filled out by respondents. The analysis used in this study was multiple linear regression. Data processing using SPSS Version 21th. The results of this study showed that perceived price has positive effect on customer satisfaction. Brand image does not affect customer satisfaction. Service quality has positive effect on customer satisfaction. Perceived price does not effect on customer loyalty. Brand image has affect of customer loyalty. Service quality has positive effect on customer loyalty. Customer satisfaction has positive effect on customer loyalty. Keyword: Perceived Price, Brand Image, Service Quality, Customer Satisfaction, And Customer Loyalty.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SALURAN DISTRIBUSI TERHADAP KEPUASAN KONSUMEN KARTU LOOP PADA SISWA SMA DI KOTA SEMARANG Ardianto Nugroho, 14.05.51.0258; Sholiha, Euis
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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This study aims to determine the effect of product quality, price perceptions, and channel distribution to the satisfaction of Loop’s customer. The population in this study are all costumers who use Loop’s sim card that studied in Senior high school in Semarang. Sampling using purposive sampling technique and the number of samples processed into research data as much as 123 respondents. Data were analyzed by using multiple linear regression model. Based on the results of research that has been done shows the quality of products and channel distribution have no effect on costumer’s satisfaction. While the perception of price has significant effect on customer’s satisfaction.Keywords: Product Quality, Price Perception, Channel Distribution and Customer Satisfaction
PENGARUH ENDORSER SELEBRITAS, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAP WHITE CURRY (Studi Pada Konsumen Mie Sedap White Curry di Lingkungan Kampus Unisbank Semarang) Destiyawan Rizki Nugroho, 13.05.51.0184; Rizal R, Alimuddin
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The research had an intention to examine the influences of  celebrity endorser, brand image, price perception of purchasing decision.  The population of this research is the customer of white curry noodle product with the total sample of 100 correspondents that has been taken by purposive sampling technique.The research study of this final project proposes three hypothesis that been tested using linier regression with data processing program spss. Based on that statistical experimentation, I got a result that :celebrity endorser have positive and significant impact on purchasing decision, brand image have positive and significant impact on purchasing decision, price perception have positive and significant impact on purchasing decision . In conclusion should noodle product continue to improve and maintain celebrity endorser,brand image,price perception to keep customer believing and to be loyal customerDAFTAR PUSTAKA Aaker, D. A. 1997. Manajemen Ekuitas Merek, Spektrum, Jakarta. Aaker.David.A. 1991. Managing Brand Equity; Capitalizing on the value of a brand name. The Free Press, New York. N.Y. AndiMuhammad Ismail,D,E,P,(2016).”Analisis Pengaruh Citra Merek,Persepsi Terhadap Kualitas dan Harga Terhadap Keputusan Pembelian Terasi Puger ( Studi Kasus Konsumen Terasi Puger di Pasar Tanjung,Pasar Kepatihan dan Pasar Gebang Kabupaten Jember)” Jurnal Ilmiah Inovasi 1Aries,IvandanImam Ghozali.2006.“AkuntansiKeperilakuan”.Semarang:Universitas Diponegoro. A.Shimp, Terence.2003.Periklanan Promosi.Erlangga : Jakarta. Asiani,W.,and E.Ruswanti.2014.Pengaruh Celebrity Endorser Dalam Iklan Freshcare Aromatherapy Terhadap Keputusan Pembelian Journal Management 9 (1):69-75. Ferdinan,C.E.,and R.Nugraheni.2013.Analisis Pengaruh Presepsi Harga Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Suzuki Journal of Management 2(2) Boyd – Walker – Larreche, 2000, Manajemen Pemasaran,Erlangga, Jakarta. Ghozali, Imam. (2008), Model Persamaan Struktural Konsep dan Aplikasi dengan Program Amos 16.0, Badan Penerbit UNDIP Semarang. Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.)Semarang: Universitas Diponegoro. Husein Umar, 2005. Metode Penelitian. Jakarta : Salemba Empat Indriantoro, Nur., Bambang Supomo, 2009. Metodelogi Penelitian Bisnis Untuk Akuntansi dan Manajemen, Edisi Pertama.Yogyakarta :BPFE Yogyakarta. J. Setiadi, Nugroho, SE., MM., 2003, ”Perilaku Konsumen Konsep danImplikasi untuk Strategi dan Penelitian Pemasaran”. Jakarta: Kencana Keller, Kevin Lane, 1993, “Conseptualizing, Measuring, and Managing Customer-Based Brand Equality,”Journal of Marketing, (January), 1-22 Kotler, Philip and Kevin Lane Keller,2006,Marketing Management, 12e.Pearson Prentice Hall, New Jersey Kotler, philip& Keller, K.L. (2009). Manajemen Pemasaran. Edisi13.Jilid 1.Jakarta : Erlangga Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Jakarta. Kotler, Philip dan Gary Armstrong,2001, Prinsip-prinsip Pemasaran, Jilid 1,Edisi Kedelapan, Jakarta,Erlangga. Kotler, Philip & Armstrong, Gary, (2008). Prinsip-Prinsip Pemasaran(12th ed.).Jilid1.Jakarta: Erlangga McCracken, Grant (1989), “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (December), 310-321. Musay, Fransisca Paramitasari. (2013). Pengaruh Brand Image Terhadap Keputusan Pembelian (Survei Pada Konsumen KFC Kawi Malang). Skripsi Fakultas Ilmu Administrasi Universitas Brawijaya Peter, J.Paul dan Jery, C.Olson. 2000. Consumer Behaviour, Perilaku Konsumen dan Strategi Pemasaran: alih bahasa Damos Sihombing.Jakarta: Erlangga Prof. Dr. Husaini Usman, M.Pd dan R. Purnomo Setiady Akbar,M.Pd.2006.Pengantar Statistika”.Jakarta:Bumi Aksara Rao Purba, 2006, Measuring Consumer Perception Through Factor Analysis, The Aaian Manager (February- March). Shimp, Terence A. (2000). Periklanan Promosi. Jakarta: Penerbit ErlanggaShimp, T.A. (2010),  Advertising, promotion , & other aspects of Integrated Marketing Communication, 8th Edition, South-Western, Cengage Learning.Silvera, D.H. and Austad, B., (2004). Factors Predicting The Effectiveness of Celebrity Endorsement Advertisements, European Journal of Marketing, 38, 11/12, 1509-1526. Suciningtyas,W,(2012), “ Pengaruh Brand Awareness,Brand Image,dan Media Communication Terhadap Keputusan Pembelian,”Management Analysis Journal 1(1)Sugiyono.(2004). Metode Penelitian Bisnis. Alfabeta, CV.Bandung Sugiyono (2007), Metode Penelitian Bisnis, Penerbit Alfabeta, Bandung. Sugiyono.(2009). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: Alfabeta. Surachman, (2008).Dasar-dasar Manajemen Merek. Malang: BayumediaPublishing www.beritaliputan6.comwww.cikarangonline.comwww.doktersehat.comwww.indonesia-investments.comwww.instantnoodless.orgZeithaml,  V.  A.,  1988,  Consumer  Perception  of  Price,  Quality,  and  Value:  a Means-end Model and Synthesis of Evidence,  Journal of Marketing, 52, pp. 2-11.
PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN KLAIMEN PADA PT. ASURANSI MEGA PRATAMA SEMARANG Danang Dwi Nugroho, 12.05.51.0200
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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This study aims to examine and analyze the dimensions of service quality to satisfaction klaimen at PT. Asuransi Mega Pratama Semarang with the perspective of marketing theory. Appropriate marketing theory that almost all companies in order to optimize the output achieved. For that you need to do is continual improvement in the areas of customer satisfaction. This approach can work well if the effort to improve the quality of service, because of the quality of service is the most important dimension in the improvement of marketing. The work done by the company to improve customer satisfaction, namely by taking into account the quality of dementia care. Research using quantitative approach. Sampling technique performed is purposive sampling technique, which is a non-probability sampling sample which conform to certain criteria. Where the sample is customers who make a claim as many as 88 people klamen. Tools data analysis using multiple linear regression, hypothesis testing using the F and t test. The research found that service quality dimension consists of physical evidence (tangibles), reliability (reliability), Responsiveness (responsiveness), assurance (assurance) and Empathy (empathy) partially or simultaneously positive and significant impact on satisfaction klaimen at PT. Asuransi Mega Pratama Semarang; dimensions of responsiveness (responsiveness) has the most impact on satisfaction klaimen at PT. Asuransi Mega Pratama Semarang; dimensions of service quality contributed to klaimen satisfaction at PT. Asuransi Mega Pratama Semarang amounted to 92%. This study has a limitation that only test klaimen satisfaction PT. Asuransi Mega Pratama Semarang. Thus the results of this study may not be completely accurate when applied to the PT. Other Insurance. Perhaps there are other variables outside the research model also influential in increasing satisfaction klaimen. Keywords:     Tangibles, Reliability, Responsiveness, Assurance, Empathy and Customer Satisfaction
PENGARUH EFIKASI DIRI MOTIVASI KERJA DAN DISPLIN KERJA TERHADAP KOMITMEN ORGANISAIONAL PADA SATAFF CV. ISTANA MIE DAN ES SEMARANG Suristiyani, 13.05.51.0126
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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The purpose of this study was to determine the effect of self-efficacy, motivation and discipline to organizational commitment in the staff CV. Mie dan Es Semarang. The population in this study were all staff CV. Mie dan Es Semarang which amounted to 102 people. All the members here will be sampled or so-called saturation sampling / census. So the sample size in this study as many as 102 people. The results of this research is the influence of self-efficacy, motivation and discipline to organizational commitment in the staff CV. Mie dan Es Semarang. Keywords: self-efficacy, motivation, work discipline and oganizational commitment
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (STUDI PADA PELANGGAN BANDENG ELRINA SEMARANG) Erra Noviana, 13.05.51.0156; Soliha, Euis
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to analyze the influence of brand image, product quality and price perception to customer satisfaction. The number of samples of this study were 100 respondents. Sampling technique that will be used in this research is by using purposive sampling method, that is sampling based on certain criteria. The criteria specified in this sampling are consumers who have made purchases at least twice.The results of analysis can be concluded that: there is a positive and significant impact of brand image on customer satisfaction, there is a positive and significant impact of product quality on customer satisfaction, and there is a positive and significant impact of price perception on customer satisfactionDAFTARPUSTAKAAaker, David A. And Kevin L. Keller. 2010. Customer Evaluation of Brand Exstensions. Journal of Marketing. 1(54):27-41.Aryani & Rosiana (2010. Pengaruh kualitas layanan terhadap kepuasan pelanggan dalam bentuk loyalitas pelanggan. Bisnis Birokrasi Journal, Vol 17, No 2 (2010).Azwar, Saifuddin, 2010. Reliabilitas dan Validitas. Yogyakarta : Pustaka Pelajar.Bad, S., & Pavlou, P. A. 2010. Evidence of the Effect of Trust Building Technology in Electronic Market: Price Premiums & Buyer Behavior. MIS Quarterly. 26(3), 243-268.Cristobal, et al.,. 2010. Metode Penelitian Bisnis, Jilid 1 dan 2, Edisi ke-5, Penerbit Erlangga, Jakarta (terjemahan).Doney, P.M., and Cannon, J.P 2010, “An Examination of The Nature of Trust in Buyer – Seller relationship, “Journal of Marketing” April, pp. 35-51.Gazpersz, Vincent. 2011. Total Quality Manajemen. Jakarta. PT Gramedia Pustaka.Ghozali, Imam. 2011, Aplikasi Analisis Multivariate Dengan Program SPSS, Semarang, Badan Penerbit Universitas Dipenegoro.Gunlach. 2010. Custommer Loyalty terjemahanan Dwi Kartini Yahya. Erlangga, JakartaHasibuan,S P, Melayu. 2010. Dasar-dasar Perbankan. Jakarta : Bumi Aksara.Kotler, Philip. 2011. Marketing Manajemen : Analisis, Planning, Implementation and Control 9th edition. Prentice Hall International. New Jersey.Kotler, Philip. 2011. Prinsip-Prinsip Pemasaran, Jakarta, Penerbit Erlangga.Kotler, Philip., dan Kevin Lane Keller. 2011. Manajemen Pemasaran. Penerbit Erlangga, Jakarta.Kusmayadi, Tatang, 2010, Pengaruh Relationship Quality Terhadap Loyalitas Nasabah Tabungan, Skripsi, STIE STAN Indonesia Mandiri.Liu, Tsug-Chi and Li Wei Wu. 2010. “Customer retention and cross-buying in the banking industry : An Integration of service attributes, satisfaction and trust”, Juornal of Financial Service Marketing, Vol. 12 No. 2 p. 132-145McKnight, D. H., V. Choudury., & C. J. Kacmar. 2010. Developing and Validating Trust Measure for E-Commerce: An Integrative Typology. Information System Research. 13(3), 334-59Moorman. Cristin. Gerald Zaltman and Rohit Despande. 2012. “Relationships Between Provider and User of  Market Reseat: The Dinamics of Trust Within and Between Organizations”. Journal of Marketing Research. Vol XXXIX. 314-28Morgan, RM and Hunt, S.D, 2012, “The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, Vol. 58, pp.20-38Oliver, Richard L. 2013. “Where Common Loyalty?” Jounal of Marketing Vol. 63Parasuraman, A. V. A Zeiyhmal and LL Berry, 2011. “SERVQUAL : A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality”, Journal of Retailling. Vol.64 No.19Saha, Pramita dan Zhao, Y anni, 2011, “Relationship Between Online Service Quality And Customer Satisfaction A Study in Internet Banking’, Master Thesis; 083 SHUSoetomo, Harsini. 2012.”Expertise, Truust, Commitment and Behaivor Intentos in Relationship Marketing : Case Study North Bandung Dairy Cooperative”, Jurbal Bisnis dan Akuntansi, Vol 4, No.2, Agustus, hal. 119-123Stanton, W. J., 2013 Prinsip Pemasaran I . Jakarta, ErlanggaSugiyono, 2011. Metodologi Penelitian, Jakarta, ErlanggaSupranto, 2010, Pengukuran Tingkat Kepuasan Pelanggan : Untuk Menaikkan Pangsa Pasar, Jakarta, Rineke Cipta                       Tjiptono, Fandy, 2012. Service, Quality and Satisfaction. Yogyakarta, Andi OffsetWibowo , 2009. Pengaruh Kualitas Layanan Reputasi dan Nilai Layanan Perguruan Tinggi Terhadap Kepuasan Mahasiswa. Bina Ekonomi Majalah Ilmiah. Fakultas Ekonomi Unpar. Volume 13, Nomor 2, Agustus 2009Wuryan & Legowo, 2013. Pengaruh Citra Lembaga Kepercayaan Mahasiswa Terhadap Kepuasan Mahasiswa dan Implikasinya Kepada Komitmen Relasional Mahasiswa pada Fakultas Ekonomi Universitas Negri Semarang. TEMA Vol.6 edisi 2, September 2013 hal 199-131M. Faisal, Euis Soliha, (2015) . Pengaruh Kualitas Produk dan Persepsi Harga terhadap Nilai Pelanggan dan dampaknya pada Kepuasan Pelanggan Distro Madestro Semarang, Student’s Journal of Economic and Management, Universitas Stikubank.Gunung Setyodrajat, Euis Soliha, (2016). Pengaruh Kualitas Produk Citra Merek terhadap Samsung (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang), Student’s Journal of Economic and Management, Universitas StikubankFX. Sulistiyanto W.S, Euis Soliha (2015). Pengaruh Persepsi Harga, Citra Perusahaan, dan Citra Merek terhadap Kepuasan dan Loyalitas Pelanggan pada Apotik” Dela” di Semarang, Proceeding Fakultas Ekonomi, Universitas StikubankWayan Sanjaya, Made Wardaya (2016). Pengaruh Kualitas Produk, dan Repuatasi Merek terhadap Kepuasan dan Loyalitas Pelanggan Mie instan”indomie”Ervina Wardhani (2010).Analisis Pengaruh Kualitas Produk, Kualitas Layanan, dan Nilai Pelanggan kk Kepuasan Pelanggan(studi kasus pada kedai digital 23 semarang)Riky Febri Windoyo (2009). Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Persepsi Harga dan Lokasi terhadap Kepuasan Pelanggan (Studi Kasus Waroeng Steakand Shake di Semarang)Ryan Nur Harjanto (2010). Analisis Pengaruh harga, Produk, Kebersihan dan Kualitas layanan terhadap Kepuasan pelanggan 
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA MATIK DI KOTA TEGAL Moh Firman Subekti, 13.05.51.0210; Eddy Prabowo, Rokh
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to determine the influence of each variable of product quality, service quality, and brand image of the purchasing decision process of Honda Matic motorcycle in Tegal City.The data used in this study is the primary data, with the questionnaire as a research instrument, which is then processed with the calculation of SPSS (StatisticalProductand Solutions) version 19. Population in this study are consumers who purchase motorcycles Honda Matic in Tegal City, which amounted to 100 respondents . Sampling technique in this research use purposive sampling that is intentional sampling according to requirement of sample which needed. Analyzer used is multiple linear regression.The results of this study indicate that each variable of product quality, service quality, and brand image have a positive and significant impact on the purchasing decision process of Honda Matic motorcycle in Tegal City. Keywords: Product quality, service quality, brand image, purchasing decision processDaftar PustakaAaker, David A. and Kevin Lane Keller (1990). ConsumerEvaluations of BrandExtensions. Journal of Marketing 54. Aeker, 1991., ManagingBrandEquity: Capitalizing on theValue of a BrandName. Aaker&Stayman, (1992)., Dimensions of BrandPersonalityJournal of Marketing Research, Vol.XXXIV (August).Aaker, David A. 2013. Manajemen Pemasaran Strategi. Edisi kedelapan. Salemba Empat. Jakarta. Ali M.B., Saidur R., Hossain M.S., 2007, A Review on Emission Analysisin Cement Industries, Journal Renewable and Sustainable Energy Reviews 15, Elsevier. Amrullah, ArtikaRomal dan SasiAgustin, 2016., Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian Honda Beat, Jurnal Ilmu dan Riset Manajemen : Volume 5, Nomor 7, Juli 2016. Antyadika, 2012., Analisis Lokasi, Harga, dan Kualitas Produk terhadap Keputusan Pembelian (Studi pada Wong ArtBakery&Café Semarang). Skripsi Fakultas Ekonomi dan Bisnis Universitas Diponegoro Semarang. AR, Rao dan Ruekert W (1994)., Brandalliance as signal of productquality. SloanManagRev 36 (fall):87–89. Assauri, Sofjan. 2004. Manajemen Pemasaran. Jakarta: Rajawali Press. Atik,dan ratminto. 2005. Manajemen Pelayanan, disertai dengan pengembangan model konseptual, penerapan citizen’scharter dan standar pelayanan minimal. Yogyakarta: Pustaka Pelajar Atmawati, Rustika dan M. Wahyuddin, 2008. “Analisis Pengaruh Kualitas PelayananTerhadap Kepuasan Konsumen Pada Matahari DepartementStore di Solo GrandMall.” Program Pascasarjana Universitas Muhammadiyah Surakarta. BasuSwasthaDharmmesta, T. Hani Handoko, 2000, Manajemen Pemasaran “ Analisa perilaku konsumen “. Edisi pertama cetakan ketiga. BPFEYogyakarta, Yogyakarta Beladin, Muhammad Igor dan Bambang MunasDwiyanto, 2013., Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan dan Citra Merek terhadap Kepuasan Konsumen (Studi pada Pengguna Sepeda Motor Merek Yamaha dari Kalangan Mahasiswa Universitas Diponegoro Semarang; Diponegoro Journal of Management, Volume 2, Nomor 2. Buchari Alma.,2005. Manajemen Pemasaran dan Manajemen Jasa. Cetakan 5 Bandung: CV Alfabeta Daniel dkk 1998., Kecerdasan Emosional (edisi bahasa indonesia), Jakarta; PT. Gramedia. Daryanto, 2014. Pembelajran Tematik, Terpadu, Terintegrasi (Kurikulum 2013). Jogjakarta: Gava Media Davis, 2000., Perilaku Dalam Organisasi, Edisi ketujuh, Jakarta; Penerbit Erlangga. Euis Soliha. 2017. Kualitas Produk, Citra Merek dan Persepsi Harga terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda” Jurnal Manajemen Teori dan Terapan Tahun 10. No. 1, April 2017 Ferdinand, 2006., Metode Penelitian Manajemen: Pedoman Penelitian untuk skripsi, Tesis dan Disertai Ilmu Manajemen. Semarang; Universitas Diponegoro. Garvin, 1998. ManagingQuality, , The New: Free Press. Gaspersz, Vincent. 2002. Pedoman Implementasi Program Six SigmaTerintegrasi dengan ISO 9001 : 2000 MBNQA dan HCCP. Jakarta : PT Gramedia PustakaUtama. Ghozali, 2005., Aplikasi Analisis Multivariate dengan program SPSS, Semarang; Badan Penerbit Universitas Diponegoro. Ghozali, Imam. (2011). Aplikasi AnalisiMultivarite Dengan Program IBM SPSS 19 (edisi kelima.) Semarang: Universitas Diponegoro. Ghozali, Imam, 2006. Aplikasi Analisis Multivarite dengan SPSS, Cetakan keempat, Badan Penerbit Universitas Diponegoro, Semarang. Hasan, 2002., Pokok-pokok Materi Metodologi Penelitian dan Aplikasinya. Bogor; Ghalia Indonesia. Indriantoro, Nur dan Bambang Supomo, 1999, metodologi Penelitian Bisnis Untuk Akutansi Dan Manajemen, Yogyakarta : BPFE, 1999. Kotler, 2000, Manajemen Pemasaran, Edisi Milenium, Jakarta; Prehallindo. Kotler, 2001. Manajemen Pemasaran. Analisis, Perencanaan, Implementasi, dan Kontrol. Jakarta; PT. Prehallindo. Kotler 2003. “Dasar – dasar Pemasaran, Jilid 1, Edisi Kesembilan” Jakarta : Indeks Gramedia Kotler, 2004., Manajemen Pemasaran: Analisis, Perencanaan, implementasi dan Kontrol, Edisi Sebelas. Alih Bahasa, Hendra Teguh. Jakarta; Penerbit PT. Prenhallindo. Kotler, Philip. 2004. Manajemen Pemasaran: Analisis, Perencanaan, implementasi dan Kontrol, Edisi Sebelas. Alih Bahasa, Hendra Teguh. Jakarta: Penerbit PT. Prenhallindo. Kotler, Philip dan Kevin Lane Keller, 2008. 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PENGARUIH KOMPENSASI, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. SIDO MUNCUL KABUPATEN SEMARANG Rr. Callista Wiwin Pradita, 12.05.51.0033
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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Abstract

This study aims to identify and analyze the effect of compensation, motivation and discipline of work on employee performance. The object of research in PT. Sido Muncul Semarang. A sample of 100 respondents, using random sampling technique is random sampling to employees of PT. Sido Muncul Semarang. Methods of data analysis using linear regression. The test results showed that compensation positive and significant effect on employee performance, motivation and significant positive effect on employee performance and labor discipline and significant positive effect on employee performance. Keywords: compensation, motivation, work discipline, and employee performance
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN ( Studi Pada Pelanggan Kantor Pos Semarang ) Desinta Dwiyanti Putri, 13.05.51.0157
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
Publisher : Students Journal of Economic and Management

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Abstract

This study aims to determine the effect of quality consists of physical evidence, reliability, responsiveness, assurance, and empathy for customer satisfaction and analyze the most dominant factor influencing customer satisfaction.The population in this study are customers of Semarang Post Office Samples were taken by 100 respondents with non-probability sampling using purposive sampling are called judgmental sampling based on ratings (judgmental) research about people who deserve (eligible) to be sampled. The results showed that all independent variables Significant positive effect on customer satisfaction. From the analysis, explained that Overall, the independent variables proved to have a positive and significant impact on customer satisfaction. Keywords: Physical evidence, reliability, responsiveness, assurance, empathy, Customer Satisfaction

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