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Students´ Journal of Economic and Management
Published by Universitas Stikubank
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Core Subject : Economy,
Economics, Econometrics & Finance
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Articles 1,856 Documents
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PENGARUH KEDISIPLINAN, KOMPETENSI DAN BUDAYA KERJA TERHADAP KINERJA PERAWAT (STUDI PADA PERAWAT UNIT RAWAT INAP RUMAH SAKIT UMUM DAERAH KOTA SALATIGA) Ridlo Setiawan, 13.05.51.0201; Indriyaningrum, kis
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

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This study aims to determine the influence of discipline, competence and work culture on the performance of nurses inpatient unit of the General Hospital of Salatiga City. The sampling technique of this study was by using a saturated sample which. 130 people. Data completion technique using questionnaire. Cronbach alpha, using multiple linear regression analysis for the partial purpose of each independent variable to the related variables. Classic cropping test by conducting multicollinearity test, heteroskedatisitas test and auto test. The results of his research are: (1) Discipline has a negative effect on the performance of nurses. (2) Competence has a positive and significant influence on employee performance (3) Work culture has no significant effect on employee performance.Keywords: Discipline, Competence, Work Culture, PerformanceDAFTAR PUSTAKAAnak Agung Ngurah Bagus Dhermawan dkk, 2012. Pengaruh Motivasi, Lingkungan Kerja, Kompetensi, Dan Kompensasi Terhadap Kepuasan Kerja Dan Kinerja Pegawai Di Lingkungan Kantor Dinas Pekerjaan Umum Provinsi Bali.Avin Fadilla Helmi. (1996). Disiplin Kerja. Yogyakarta : Buletin Psikologi tahun IV No.2 Edisi KhususDavis, Keith dan John W. Newstrom,1985 Perilaku Dalam Organisasi, Jilid I, Edisi 7, Erlangga, Jakarta.Davis, Kelman.(1985), Perilaku Organisasi. Jakarta : Erlangga.Dela Elvi Lingga L (2014) Pengaruh komitmen karyawan, budaya kerja dan motivasi terhadap kinerja pegawai keuangan bpr di Tanjungpinang.Dwi agung nugroho arianto (2013) Pengaruh kedisiplinan, lingkungan kerja dan budaya kerja terhadap kinerja tenaga pengajar (studi kasus di yayasan pendidikan luar iasa kabupaten demak).Edwin B. Flippo, 1996. Manajemen Personalia, Jakarta: Erlangga.Gering, Supriyadi dan Triguno. 2001. Budaya Kerja Organisasi Pemerintah. Jakarta.Ghozali, Imam. 2011. “Aplikasi Analisis Multivariate Dengan Program SPSS”. Semarang: Badan Penerbit Universitas Diponegoro.Hadari Nawawi, (2003) Manajemen Sumber Daya Manusia Untuk Bisnis yang. Komptitif, Yogyakarta : Gadjah Mada University Press.Hasibuan, (2003). Manajemen Sumber Daya Manusia, Jakarta: Bumi Aksara.Hasibuan, 2000. Manajemen Sumber Daya Manusia. Edisi. Revisi.Jakarta: PT Bumi Aksara.Hasibuan, 2006, Manajemen Dasar, Pengertian, dan. Masalah,Edisi Revisi, Jakarta : Bumi Aksara.Hasibuan, 2007. Manajemen Sumber Daya Manusia. Edisi Revisi.     Jakarta : Bumi Aksara.Hasibuan, 2010. Manajemen Sumber Daya Manusia. Jakarta. PT Bumi AksaraHasibuan, 2015. Manajemen Sumber Daya Manusia, Penerbit : Bumi AksaraHastho Joko Nur Utomo dan Meilan Sugiarto, 2007, Manajemen Sumber Daya Manusia, cetakan pertama, Yogyakarta: Ardana.Husein, Umar. 2005. Evaluasi Kinerja Perusahaan. Jakarta : Gramedia Pustaka UtamaIlyas, Yaslis, 2005, Kinerja Teori, Penilaian dan Penelitian, Jakarta: Pusat KajianMangkunegara 2015, Manajemen Sumber Daya Manusia. Perusahaan, Penerbit Bandung : Remaja Rosdakarya.Mangkunegara, tahun 2006, Perencanaan dan. Pengembangan Manajemen Sumber Daya Manusia, Jakarta : PT Refika.Mangkunegara. (2009). Manajemen Sumber Daya Manusia. Bandung: PT. Remaja Rosdakarya.Margono. (2004) Metodologi Penelitian Pendidikan. Jakarta: Rineka CiptaMathis, Robert L. John H Jackson. 2002. Manajemen Sumber Daya Manusia. Jakarta : Penerbit Salemba Empat.Nawawi, Hadari. 2003. Kepemimpinan Mengefektifkan Organisasi. Yogyakarta: Gajah Mada University pressNonce V. Wonte, A. J. M. Rattu, M. Tulung (2016). Hubungan antara budaya kerja dengan kinerja perawat di unit Hemodialisa RSUP prof. Dr. R. D. Kandou Manado.Pasal 12 UU Tahun 2009Prijodarminto, Soegeng, 1994. Disiplin Kiat Menuju Sukses, Jakarta: AbadiPutu Agus Candra Mahardika, I Wayan Bagia, Ni Nyoman Yulianthini (2016). Pengaruh kompensasi dan disiplin kerja terhadap Kinerja karyawan pada Hotel Puri Bagus Lovina.Rivai, Veitzal., 2003, Manajemen Sumber Daya Manusia untuk Perusahaan: Dari. Teori ke Praktik. Jakarta: PT.Rajagrafindo Persada.Robbins, Stephen. P. 2006. Perilaku Organisasi (alih bahasa Drs. Benjamin Molan), Edisi Bahasa Indonesia, Klaten: PT Intan SejatiRumimpunu, Ridel Clif Joune (2015) Pengaruh kompetensi dan stres kerja terhadap kinerja pegawai pada Dinas pendidikan nasional provinsi Sulut.Sangadji, Etta dan Sopiah, 2010. Metodologi Penelitian, Penerbit Andi,Sanusi. Achmad (2009). Kepemimpinan Sekarang dan Masa Depan dalam. Membentuk Budaya Organisasi yang Efektif. Bandung: Prospect.S.Ruky, 2006, Sistem Manajemen Kinerja, Jakarta : Bumi Aksara.Sugiyono (2011). Metode penelitian kuntitatif kualitatif dan R&D. Alfabeta.Sugiyono, (2008). Metode Penelitian Kunatitatif Kualitatif dan R&D. Bandung.Sugiyono. (2009). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: AlfabetaWibowo, (2007). Manajemen Kinerja. Jakarta : PT. Raja Grafindo Persada.Wirawan. (2009). Evaluasi Kinerja Sumber Daya manusia. Jakarta: Salemba.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PENGGUNA HANDPHONE SAMSUNG DI KOTA SEMARANG) Charisatunnikmah, 12.05.51.0114
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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The purpose of this study was to analyze the effect of product quality, brand image, perception of price to customer satisfaction and to analyze the impact of product quality, brand image, perception of price, customer satisfaction to customer loyalty. This research uses seven hypotheses. The population to be selected in this research study is the customer Samsung Mobile products at Semarang. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the sample in this study is the customer who purchased the product and always Mobile Samsung. The analysis tool used is multiple linear regression. The results of the analysis can be concluded that: product quality, brand image and perceived price positively affects customer satisfaction. Product quality, brand image, perception of price, customer satisfaction has positive effect on customer loyalty. Satisfaction does not mediate the effect of product quality, brand image and perception of the price to customer loyalty Keywords: product quality, brand image, perceived price, customer satisfaction and customer loyalty
PENGARUH BUDAYA ORGANISASI, MOTIVASI KERJA, DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN STUDI PADA PT. BANK JATENG CABANG KUDUS Diego Lana Setiawan, 13.05.51.0016
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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The research had goals to examine and to analyse influence between organisation culture, motivation, and commitment organisational to employee performance in PT. Bank Jateng Cabang Kudus. The Sample in this research had choose 110 PT. Bank Jateng Cabang Kudus employee. Sufficiency in the amout of a sample were 100 from population who fill condition for a respondent based on Coper and Emory. In The research data Analyse technique used to double linier regression but hypotheses test used to T test and F test. The result indicated that influence positive and significant between organisation culture (X1) to employee performance (Y), The result indicated that influence positive and significant between motivation (X2) to employee performance (Y), but The result indicated that influence negative and not significant between commitment organisational (X3) to employee performance (Y). The result coefficient determination value from Adjusted R square was 0,339 or 34%. So, It was mean influence organisation culture (X1), motivation (X2), and commitment organisational (X3) in a herewith to employee performance (Y) was 34% and while 66% influence of the others variable who not included in the research.. Keyword: organisation culture, motivation, commitment organisational, employee performance.
TINGKAT KEPUASAN NASABAH ATAS KUALITAS LAYANAN NASABAH MENGGUNAKAN METODE IPA (IMPORTANCE PERFORMANCE ANALYSIS) (STUDI PADA BCA KCP SUARI SEMARANG) Kurnia Adi Wibowo, 13.05.51.0001; Kasmari, Kasmari
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The study examines the effect of service quality on customer satisfaction. This research was conducted at Branch Office of PT. Bank Central Asia, Tbk on Suari Street, Semarang City. The sampling method used Slovin’s method with the observation period from 2014 to 2016. Relationship and (or) influence between variable is described by using IPA (Importance Performance Analysis) The results showed that service quality has positive effect and significant to the customer satisfaction. Keywords : Service Quality, Customer Satisfaction.DAFTAR PUSTAKAAndi Field, Discovering Statistics using SPSS, Second Edition (California : SAGE Publication, 2006)Arikunto, Suharsimi. 2006. Metodologi penelitian. Yogyakarta: Bina Aksara.Ariyoso, 2009. Importance Performance Analysis. Wordpress : Ariyoso.Assegaff, Mohammad. 2009. Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan (Studi pada Perusahaan Penerbangan PT. Garuda di Kota Semarang). Jurnal Ekonomi dan Bisnis. Vol. 10. No. 2. Juli. Unisulla Semarang.Augusty, Ferdinand. 2006. Metode Penelitian Manajemen. Semarang : Badan Penerbit Universitas Diponegoro.Basu Swastha dan Irawan, 2005, Manajemen Pemasaran Modern, Yogyakarta : Liberty.Feigenbaum. 1996. Kendali Mutu Terpadu, Terjemahan Hubaya Kandahjaya. Erlangga.Ferdinand, A.T. 2002. Structural Equation  Modelling dalam Penelitian Manajemen. Jakarta: Seri Pustaka Kunci.Ghozali, I. 2009. Aplikasi Analisis Multivariate dengan Program SPSS. Semarang: Universitas Diponegoro.Ghozali, I. 2011. Aplikasi Analisis Multivariate dengan Program IBM. SPSS19. Semarang: Universitas Diponegoro.Husein. Umar. 2005, Metode Penelitian Untuk Skripsi dan Tesis Bisnis, Jakarta : PT. Raja Grafindo Persada.John A. Martilla and John C. James, “Importance-Performance Analysis” (Journal of Marketing, January, 1977) pp. 77 – 79.Kotler, Amstrong. 2001. Prinsip-Prinsip Pemasaran, Edisi 12, Jilid 1, Jakarta : Erlangga.Kotler, Philip. 2003, Manajemen Pemasaran edisi kesebelas, Jakarta : Indeks Kelompok Gramedia.Kotler dan Keller, 2007. Manajemen Pemasaran, Edisi 12 Jilid 1, Jakarta : PT. Indeks.Martinez, C.L. 2003. Evaluation Report : Tools Cluster Networking Meeting #1. Arizona : CenterPoint Institute, Inc.Parasuraman, A. A. Zeithaml, V., and L. Berry L. 1995. “A Conceptual Model of Service Quality and Its Implications for Future Research”. Journal of Marketing. Vol. 49 (fall).Ritonga, Rahman. 1997. Statistika untuk Penelitian Psikologi dan Penelitian. Jakarta: Lembaga Penerbit Fakultas Ekonomi UI.Sugiyono. 2008. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung : Alfabeta.Sugiyono. 2011. Statistika Untuk Penelitian. Bandung: Alfabeta.Sukmadinata, 2006. Metode Penelitian Pendidikan. Bandung : Remaja Rosdakarya.Supranto, J. 2006. Pengukuran Tingkat Kepuasan Pelanggan untuk Menaikkan Pangsa Pasar. Jakarta : PT. Rineka Cipta.Tjiptono, Fandy, 2005, Pemasaran Jasa, Malang : Bayumedia.Tjiptono. Fandy, Service, Quality & Satisfaction, Andi Offset, Yogyakarta, 2007.Valarie A. Zeithaml & Mary Jo Bitner. 2008., Service Marketing. The McGraw Hill Companies, Inc.Winarno. Surakhmad, 1998. Metode Penelitian. Jakarta : Graha Indonesia.Zeithaml dan Bitner, 2000. Service Marketing : Integrating Customer Focus Across the Firm, Graw Hill.
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PASIEN RAWAT INAP RSUD RAA SOEWONDO PATI Errik Permana, 13.05.51.0102; Stiyawan, Mulyo Budi
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study examines the effect of the price perception of the hospital patient satisfaction tinap swamp RAA Soewondo Pati, the influence of service quality on patient satisfaction RAA Soewondo Hospital Pati, and the influence of corporate image on patient satisfaction RAA Soewondo Hospital Pati. This research was conducted in RSUD RAA Soewondo Pati. The number of samples in this study were100 respondents. The population in this study were all inpatients in hospitals RAA Soewondo Pati. The samples are determined by purposive sampling technique. Data is processed by using multiple regression aid from SPSS 19 program. The results showed price perceptions significant positive effect on patient satisfaction RAA Soewondo Hospital Pati, service quality significant positive effect on patient satisfaction RAA Soewondo Hospital Pati, corporate image significant positive effect on patient satisfaction RAA Soewondo Hospital Pati. Keywords: price perception, sevice quality, comporage image, satisfactionDaftar pustaka A, Parasuraman. 2001. The Behaviorial Consequenses of Service Quality, Jurnal of Marketing. Vol 60.Adona, Fitri. 2006. Citra dan kekerasan dalam iklan. Perusahaan di Televisi. Padang Andalas University PressAaker,D.A. 1992.Strategic Market Management, John Wiley and Sons, New York Andreassen ,T. W. dan B. Lindestad. (1997). Customer Loyalty and Complex Services: The Impact of Corporate Image on Quality, Customer Satisfaction and Loyalty for Customers with Varying Degrees of Service Expertise. International Journal of Service Industry Management. 9(1): 7-23.Carpenter, J. M., and Fairhurst, A. 2005. Consumer Shopping Value, Satisfaction, And Loyalty For Retail Apparel Brands. Journal of Fashion Marketing andManagement, 9(3), 256–269.Fandy Tjiptono. (1999). Strategi Pemasaran. Yogyakarta: Cetakan ketiga,Andi.Fandy Tjiptono. (2000). Manajemen Jasa. Penerbit AndiYogyakarta.Fornell, C., et al. (1996). “The American Customer Satiafaction Index: Nature, Purpose, and FIndings”. Journal of Marketing60, 7-18.Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.) Semarang: Universitas Diponegoro.Hidayat, Rahmat. 2010. Pengaruh kualitas pelayanan, kualitas produk, dan nilai nasabah terhadap kepuasan dan loyalitas nasabah bank mandiri di jawa timur.Universitas truno Joyo Madura.Jarvenpaa, S.L., Todd, P.A., (1997). “Consumer reactions to electronic shopping on the world wide web. International Journal of Electronic Commerce 1 (2).59–88.kotler philip: amstrong .garry. 2008.). Prinsip prinsip pemasaran jilid 1 jakarta : erlangga)Kotler, Philip, 2009. Marketing Management, New Jersey, Prentice Hall Inc.Khan, Shahzad; Hussain, Syed Majid; Yaqoob, Fahad, 2012.Determinants of Customer Satisfaction in Fast Food Industry, International Journal of Management and Strategy, Vol. 3.Kotler, Philip. 2004. Marketing Insight from A to Z: 80 Konsep yang Harus Dipahami Oleh Setiap Manajer. Dialih bahasakan oleh: Anies Lastiati. Jakarta: Erlangga.Parasuraman,A, V, A. Zeithamldan L.L.  Berry, !998, SERVQUAL: A multiple item scale for measuring customers perceptions of service quality, jurnal of retailing vol.64, no 1Purnama, Nursya’bani. 2006. Manajemen Kualitas. Edisi Pertama. Yogjakarta : EKONISIA  Reynolds, K. E., and Beatty, S. E, 1999. Customer Benefits And Company Of Consequences Customer-Salesperson Relationships In Retailing. Journal ofRetailing, 75(1), 11–32.Sabri, Hasan, 2009. Pengaruh Kualitas Layanan, Citra, Nilai dan Kepuasan terhadap Loyalitas Pasien (Study Pada Industri Rumah Sakit Di Makasar), Fakultas Ekonomi Universitas Muslim IndonesiaSutanto, J. E. (2009). Dimension Quality of Service Influence Customer Satisfaction in the Hotel (A Case Study an Examination of the Transaction Model in Service Industry). Proceeding of International Seminar on Industrial Engineering and Management, Bali, Indonesia: 108-114.Soemirat, Ardianto. 2003. Dasar dasar Public Relation. Bandung PT. Remaja Rosdakarya 
PENGARUH KUALITAS LAYANAN, KOMITMEN, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH (Studi Pada PT. BANK RAKYAT INDONESIA (PERSERO) Tbk. Kantor Unit Pemuda Kota Kendal) Hervira Audia D, 12.05.51.0051
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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The purpose of this study was to analyze the influence of the service quality, commitment, and corporate image on customer loyalty in the PT. Bank Rakyat Indonesia (Persero) Tbk. The Office of Kendal Youth Unit. This study tested three hypotheses. The population in this study were all customers of PT. Bank Rakyat Indonesia (Persero), Tbk. Unit Office Kendal. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria used in this study is the customer who lives in Kendal, a customer who has been least 1 year, minimum age 15 years old. The analysis tool used is multiple linear regression. The results of the analysis can be concluded that: the service quality has a positive and significant impact on customer loyalty. Commitment has a positive and significant impact on customer loyalty. Company image has a positive and significant impact on customer loyalty. Keywords: service quality, commitment, company image, customer loyalty
PENGARUH CAPITAL ADEQUACY RATIO, LOAN TO DEPOSIT RATIO, BANK SIZE, DAN INFLATION TERHADAP NON PERFORMING LOAN (Studi Pada Bank Go Public Yang Terdaftar di Bursa Efek Indonesia Periode tahun 2013-2015) Desy Angela Permatasari, 13.05.51.0094
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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This study aims to examine the influence of Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Bank Size (SIZE), and Inflation (INF) on Non Performing Loan (NPL). The study population was the whole bank to go public in Indonesia Stock Exchange year period 2013-2015. The sampling method using purposive sampling technique. There are 36 samples studied banks go public. This study uses multiple linear regression analysis. The results showed that the Capital Adequacy Ratio (CAR) and Inflation (INF) a significant negative effect on the Non Performing Loan (NPL), while the Loan to Deposit Ratio (LDR) and Bank Size (SIZE) has positive and not significant to the Non Performing Loan (NPL). Keyword : Non Performing Loan, Capital Adequacy Ratio, Loan to Deposit Ratio, dan Inflation.
PENGARUH KOMPENSASI, MOTIVASI DAN DISIPLIN KERJA TERHADAPKINERJAKARYAWANPADAINDUSTRI HOME VANILLA Muji Harjanti, 13.05.51.0119
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to determine and analyze the effects of compensation, motivation and work discipline on employee performance.The sample of research is 70 employees in Home Industry Vanilla. In this research using census sampling technique that is taking all population as research sample. Technique analysis of the data used include the test validity, reliability testing with Alpha Cronbrach, multiple regression analysis, T test to test and approve the research hypothesis.The test results obtained that there is a positive and significant effect of compensation on employee performance, there is a positive and significant effect of motivation on employee performance, There is a positive influence and significant work discipline on employee performance.  Keywords: compensation, motivation, work discipline and employee performance
ANALISIS PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN CITRA PERUSAHAAN TERHADAP KEPUASAN DAN DAMPAKNYA PADA LOYALITAS KONSUMEN DI MATAHARI DEPARTMENT STORE PARAGON CITY MALL SEMARANG Eka Lestari, 12.05.51.0025
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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The purpose of this study was to analyze the influence of service quality, perceived price, corporate image on customer satisfaction and to analyze the impact of service quality, perceived price, corporate image, customer satisfaction on consumer loyalty. This research uses seven hypotheses. The population in this study is that consumers in Matahari department store Paragon City Mall Semarang. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the sample in this study is consumers who buy and be at least 17 years of age. The analysis tool used is multiple linear regression. The results of the analysis can be concluded that: Quality of service is a positive effect on customer satisfaction. Perception prices positively affects customer satisfaction. The companys image positively affects customer satisfaction. Quality of service is a positive effect on customer loyalty. Perception prices positive effect on customer loyalty. The companys image a positive effect on customer loyalty. Consumer satisfaction has positive effect on consumer loyalty. Customer satisfaction does not mediate the effect of service quality on customer loyalty. Customer satisfaction does not mediate the effect of price perception on consumer loyalty. Customer satisfaction does not mediate the influence of corporate image on customer loyalty. Keywords: service quality, perceived price, corporate image, customer satisfaction and customer loyalty
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP NIAT BELI ULANG ( STUDI PADA PT BINA SAN PRIMA SEMARANG) Ronny Puji Hartanto, 12.05.51.0041
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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The progress of science and technology to encourage people to pay attention to the health status in order to raise the quality of life. Therefore, the availability of health services for the community into something that must receive attention from the government as one of the efforts in the development in the field of health. Pharmacy is a certain place where efforts will be made in the field of Pharmaceuticals, pharmaceutical and drug delivery work to the public. Patient satisfaction can affect the interest to return keapotek same. Satisfaction is an experience that will settle in the patient recall that affect the decision making process re-purchase the same products The population is all customers of PT Bina San Prima Semarang which totaled 233. The samples used were 150 respondents. The analytical tool used was 150 respondents. The results showed no effect between the perception of product quality to customer satisfaction, meaning that if the product quality affordable then it will increase customer satisfaction, there is influence between product quality to customer satisfaction, meaning that if a product increases, it will increase customer satisfaction, no influence between product quality against the intention Buy re-re, meaning that if the product quality affordable then it will increase customer loyalty, there is the influence of the products on customer loyalty, meaning that if a product increases, it will increase customer loyalty and no effect between satisfaction to customer loyalty, meaning that if the customer satisfaction increases, it will increase customer loyalty

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