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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
 86   87   88   89   90 
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TEH BOTOL SOSRO (Studi pada Konsumen Teh Botol Sosro di Wilayah Semarang Barat) Atika Dewi Lestari, 14.05.51.0019
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the effect of product quality, price, and promotion on purchasing decisions on Teh Botol Sosto consumers in West Semarang region partially. The type of data used in this study is the primary data. While the techniques used for data collection using questionnaires by asking a number of written questions are used to obtain information and respondents. The samples in this study were consumers who had consumed Teh Botol Sosro, aged at least 18 years, and domiciled in West Semarang as many as 100 people. The sampling technique used purposive sampling. The test tool in this study used multiple linear regression. The results of the analysis can be concluded that: Product Quality has positive and significant affects on purchasing decision. The better the quality of the product, the purchase decision will increase. Price has positive and significant affects on purchasing decision. The better the price, then the purchase decision will increase . Promotion has positive and significant affects on purchasing decision. The better the consumer's perception of promotion, the purchasing decision will increase. Keywords: Product quality, Price, Promotion and Purchase Decision
PENGARUH PERSEPSI HARGA, LOKASI DAN CITRA TOKO TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA PADA MINAT BELI ULANG (Studi pada konsumen SMS Shop Matahari Lantai 1 Semarang) Mualimah, 14.05.51.0024; Maskur, Ali
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to analyze the influence of each variable of Price Perception, Location And Image Store Against Purchase Decision And Its Impact On Buying Interest (Study on consumer SMS Shop Branch Matahari 1 Semarang). The population in this study is the consumer SMS Shop Branch Matahari 1 Semarang. The sample is determined by using purposive sampling with criteria: those who have already decided to buy milk at SMS Shop Matahari 1 and the minimum age of 16 years. Data analysis method used is through descriptive statistics, instrument test, model test and hypothesis test. The test instrument is tested with validity test and reliability test. Test model used is Test F (Goodness of Fit) and test Adj R2 (coefficient of determination). Furthermore, the hypothesis test in this study using regression analysis with t test with standard beta coefficient and significance level <0.05. Based on the results of hypothesis test concluded: 1. Price perceptions have positive and significant impact on purchasing decisions. 2. Location has positive and significant impact on purchasing decision. 3. Store Image has positive and significant impact on purchasing decision. 4. Purchase decisions have a positive and significant impact on repurchase interest Keywords: price perception, location, store image, purchase decision, buying interest.
PENGARUH KUALITAS LAYANAN, KEPERCAYAAN, PERSEPSI HARGA, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI ONLINE GO-JEK DI KOTA SEMARANG Fernanda Fitria Sundoro, 14.05.51.0032; Basiya, Robertus
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The competition of online-based companies related to transportation services is now starting to grow rapidly one of the start-up company that is on the rise is Go-Jek. By prioritizing the quality of services with digital forms of applications and services directly to customers, then followed by trust, price perception, and corporate image of customer satisfaction online transportation services Go-Jek. Then there is a positive and significant influence between trust on customer satisfaction. There is a positive and insignificant influence between price perceptions on customer satisfaction. There is a positive and significant influence between the company image on customer satisfaction. Model feasibility test of 0,519 significant level 0,000 <0,05 hence concluded that there is positive and significant influence between service quality (X1), trust (X2), perception of price (X3), and company image (X4) to customer satisfaction (Y) simultaneously. Go-Jek online transportation in Semarang City. Keywords: service quality, trust, price perception, corporate image and customer satisfaction.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN DESAIN PRODUK TERHADAP SIKAP KONSUMEN DAN DAMPAKNYA TERHADAP NIAT BELI KONSUMEN (Studi Pada Astra Honda Motor Gajah Mada Kota Semarang) Oky Adi Setiawan, 14.05.51.0044; Santosa, MS. Eric
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

Honda Motorcycles Company should try to improve the quality of its products to be better to be more competitive than other motor companies. Therefore, in carrying out its sales activities the company should be able to design a marketing strategy directed to achieve the company's goal in increasing consumer purchases of the product. To be able to achieve the maximum sales level of Honda motorcycles at PT. Astra Honda Motor Gajah Mada Branch Semarang city needs to be addressed by Honda motorcycle agent in Semarang City by reviewing consumer attitudes and subjective norms affect the purchase intention of consumers. Elements that need to be considered in improving consumer attitudes are product quality, price perception, and design. The element of consumer purchase intention is consumer attitudes. This study aims to analyze the effect of product quality, price perception, and design on consumer attitudes and their impact on consumer buying intentions. This research is a descriptive research. The number of samples is 100 respondents. The research instrument used questionnaire. Data analysis using multiple linear regression. The results showed that product quality, price perception, and design are positive and significant effect on consumer attitudes. Consumer attitudes is positive and significant impact on consumers' buying intentions. Keywords : Product quality, price perception, design, consumer attitude, consumer buying intention
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, LOKASI DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN Tommy Trio Herlambang, 14.05.51.0049; R, Alimuddin Rizal
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to determine the effect of product quality, service quality, location and price perceptions of customer satisfaction (Study on customer Waroeng Steak and Shake Branch Ngaliyan Semarang). The population in this study is all customers who have bought more than one product Waroeng Steak and Shake Branch Ngaliyan Semarang. Sampling using purposive sampling technique and the number of samples processed into research data as much as 100 respondents. Data were analyzed by using multiple linear regression model. Based on the results of research that has been done shows the product quality, locations and price perception have a positive and significant impact on customer satisfaction . While the service quality has no effect on customer satisfaction. Keywords : Product Quality, Service Quality, Location, Price Perception and Customer Satisfaction
PENGARUH DISIPLIN, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA BADAN KEPEGAWAIAN DAERAH (BKD) PROVINSI JAWA TENGAH Miftahul Umam, 14.05.51.0057; Rozak, Hasan Abdul
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
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Abstract

This research aims to examine and analyze the influence of the discipline, motivation, and the work environment on performance clerk Staffing Agency Area of Central Java province. The respondents of this study consists of 78 employees Staffing Agency Area of Central Java province. Model of data analysis used is test validity with product reliability test of the moment, with a Cronbach Alpha and multiple linear regression analysis using IBM SPSS software version 20.0 to test and prove the hypothesis of the study. Data collected after the test result all data stated is valid and reliable. The result of the analysis and discussion shows that: (1) Discipline work influential insignificant while negative on the employee performance.(2). the positive and significant effect of motivation against the performance of the employees, and (3). The work environment is positive and significant effect against the performance of employees. Simultaneously the discipline, motivation and work environment effect taking action against employee performance. Keyword : discipline, motivation, work environment, Employee Performance
PENGARUH MOTIVASI, DISIPLIN KERJA DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOUR TERHADAP KINERJA KARYAWAN PADA DISTRIK NAVIGASI KELAS II SEMARANG Sony Sandi Yudha, 14.05.51.0073; Rahayuningsih, Sri
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
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This study aims to examine and analyze the influence of Motivation, Work Discipline and Organizational Citizenship Behavior on Employee Performance. The object of research in this writing is the Class II Navigation District of Semarang. The sampling technique in this study was using purposive sampling technique with the number of respondents 116 people. The data analysis tool used in this research is the Multiple Linear Regression Analysis, where previously Validity and Reliability were tested. The results of the research are: (1) Motivation has a positive and significant effect on employee performance, the higher the motivation in the employee, the employee's performance is also increasing. (2) Work Discipline has a positive and significant effect on employee performance, the higher the Work Discipline in the employee, the employee's performance also increases. (3) Organizational Citizenship Behavior has a positive and significant effect on employee performance, the higher the Organizational Citizenship Behavior in employees, the employee's performance is also increasing. Keywords : Motivation, Work Discipline, and Organizational Citizenship Behavior and Employee Performance
PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA DAN KOMPETENSI TERHADAP KINERJA PEGAWAI (Studi Pada Badan Kepegawaian Pendidikan Dan Pelatihan Kota Semarang) Yanda Kurnia NurMentari, 14.05.51.0089; Indriyaningrum, Kis
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to test and analyze the influence of the work Discipline, work environment, and competencies against the staffing Agency training and education of the city of Semarang. The population in this research is the total number of employees totaled 83 respondents. The data used is primary data, i.e. data obtained directly from the source. The technique of data collection is done by a questionnaire. Methods of analysis used is test data, test feasibility feasibility model, hypothesis testing using multiple linear regression. Data collected after the test result all data stated is valid and reliable. The results showed that the positive effect of work Discipline and signfikan on performance Clerk Staffing Agency training and education the city of Semarang. Influential and positive work environment signfikan Staffing Agency Employees on performance of education and training in Semarang city.Competence signfikan and positive effect on performance Clerk Staffing Agency training and education of the city of Semarang. Keywords: discipline work, working environment, Competence and performance of employees.
PENGARUH PERSEPSI HARGA, PROMOSI DAN KUALITAS LAYANAN TERHADAP PROSES KEPUTUSAN PEMBELIAN DI PT GRAMEDIA ASRI MEDIA Lutfi Maulana, 14.05.51.0103
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this research is to describe and analyze the effect of price perception, promotion and service quality on the purchasing decision process at PT. Gramedia Asri media. In this study independent variables that influence purchasing purchasing decisions are limited to variables in the perception of price, promotion and service quality variables. The population in this study were consumers at the semarang pandanaran gramedia bookstore. And selected as many as 100 respondents who were used as research samples. Data testing techniques used include validity test with factor analysis, reliability test with cronbach alpha, multiple linear regression analysis and significance coefficient test of determination to prove the validity of the hypothesis. The test results obtained that there was a significant effect between the price perception variable on the purchase decision process, there was a significant effect between the promotion variables on the purchase decision process and there was a significant effect between the service quality variable on the purchasing decision process. Keywords: price perception, promotion, service quality and purchasing decision process
PENGARUH KEPEMIMPINAN, KOMITMEN ORGANISASI, DAN MOTIVASI TERHADAP KINERJA PEGAWAI PADA BADAN KEPEGAWAIAN, PENDIDIKAN, DAN PELATIHAN (BKPP) KOTA SEMARANG Dwi Ditasari, 14.05.51.0111; Suharmanto, Toto
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study is to analyze the influence of Leadership, Organizational Commitment, and Motivation to Employee Performance at the Agency Staffing, Education, and Training (BKPP) of Semarang City. In this study the independent variables that affect the performance of employees are limited to Leadership, Organizational Commitment, and Motivation. The population in this study is the entire Employee Performance at the Agency Staffing, Education, and Training (BKPP) of Semarang City which amounted to 63 people. And selected as many as 63 respondents who serve as a sample. Data analysis techniques used are the validity test, reliability test and multiple linear regression analysis using IBM SPSS software version 20.0 to test and prove the research hypothesis. The result of multiple linear regression test shows that Leadership has positive and significant influence to employee performance, Organizational Commitment has positive and significant influence to employee performance, and Motivation has positive and significant influence to employee performance. Keywords: Leadership, Organizational Commitment, Motivation, and Employee Performance.

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