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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH NILAI PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA TERHADAP KESETIAAN PENGGUNA MEREK OLI TOP ONE M. Fatchurrizal, 12.05.51.0181; Santosa, Eric
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The aim of this study was to analyze the influence of the value of the product and the perception of price on consumer satisfaction and its impact on the brand loyalty Oli Top One. The population of this study is consumers who buy Oli Top One in the city of Semarang. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the samples in this study are customers who buy and use lubricating oil products Top One of at least twice already. The analysis tool used is the test of validity, reliability and multiple linear regression. The results of the analysis can be concluded that: The value of the product positively affects customer satisfaction. Perception prices positively affects customer satisfaction. Value product positively affects brand loyalty. Perception positive effect on the price of brand loyalty. Consumer satisfaction has positive influence on brand loyalty. Consumer satisfaction is not as mediating variables influence the value of the product to the brand loyalty. Consumer satisfaction is not as mediating variables influence price perception towards brand loyalty.Keywords: the value of the product, the perception of price, consumer satisfaction and brand loyalty.
PENGARUH MOTIF, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Empiris Pada Konsumen Di Sinar Mas Seluler Cabang Plaza Simpang Lima Lantai Dasar Semarang ) Try Sugiarto, 13.05.51.0191; Widyasari, Suzy
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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Abstract

This purpose of this study was to analysis the effect of motif, product quality, and perceived price to purchasing decision of smartphone Samsung in Sinar Mas Cellular Plaza Simpang Lima The Ground Floor Semarang.The population in this study were consumers who made a purchase of smartphone Samsung at Sinar Mas Cellular Plaza Simpang Lima The Ground Floor Semarang. The number of samples studied were as many as 100 peoplewere selected as respondents used purposive sampling technique. Data collection methods used in this study was questionnaire filled out by respondents.The analysis used in this study was multiple linear regression to examine the effect of partially each independent variable,there were motivation, product quality and perceived price to dependent variable that was purchasing decesion. The results of this study showed that motivation, product quality, and perceived price had a positive and significant effect on purchasing decisions at Sinar Mas Cellular Plaza Simpang Lima The Ground Floor Semarang.Keyword: Motif, Product Quality, Perceived Price and Purchasing Decision Process
PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA KEPADA LOYALITAS PELANGGAN (Studi Di Koperasi Artha Prima Cabang Jatisari Semarang) Dhika Septiawan, 13.05.51.0228; Rizal, Alimuddin
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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This study aims to measure the level of customer satisfaction and loyality by examining variable that effect the identification of customer satisfaction and loyality with Koperasi Artha Prima Jatisari Semarang. After a review of lerated literature, in this study determined significant variables that allegedly effect customer satisfaction and loyality, which is variables quality of service that includes dimentions of physical evidance, reliability,security, responsiviness and empathy and variable customer value can be seen as a basis of the development strategy of customer satisfaction leads to loyality. Respondents were selected using purposive sampling technique. With a total sample of 100 customer Koperasi Artha Prima cabang Jatisari Semarang. The data were analyzed using factor analysis to tes validity of the item in question, and the formula Cronbach’sAlpha to test the reability of the instrumen. The data analysis technique used in this study was SPSS 19. Which is used to test the 5 (five) hypotheses that have been developed. The test result showed that the (1) quality of service to customer satisfaction showed a positive and significant, (2) customer value to customer satisfaction showed a positive and significant, (3) customer satisfaction to customer loyality showed a positive and significant,(4) quality of service to customer loyality showed a positive and significant, (5) customer value to customer loyality showed a positive and significant.Keyword : Service Quality, Costumer Value, Costumer Saticfaction and Costumer Loyalty.
PENGARUH LINGKUNGAN KERJA, KOMUNIKASI KERJA, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN KOPERASI SIMPAN PINJAM JASA PUSAT PEKALONGAN Talenta Dinda Majid, 14.05.51.0205; Suko Priyono, Bambang
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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This study aims to determine the effect of work environment, work communication, work motivation and work discipline to employee performance of Savings and Loans Cooperative Center Pekalongan. The population in this study were 146 employeesat of Savings and Loans Cooperative Center Pekalongan. The Sampleused judgmen sampling technic with 102 respondents. The data used primary data and secondary data, analysed using linear regression . The results showed that the work environment, work communication, work motivation, and work discipline had a positive and significant effect on employee performance of Savings and Loans Cooperative Center Pekalongan. From these results can be concluded that a good work environment, a good work communication high work motivation, and high working discipline will improve employee performance of Savings and Loans Cooperative Center Pekalongan.Keywords : work environment , work communication, work motivation , work discipline and employee performance
“PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA SENTRA PONSEL, PLAZA SIMPANG LIMA, SEMARANG” Adhi Putra Mahardika, 13.05.51.0167; Yulianto, Heru
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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The issues raised are whether the promotion factor and the quality of service to the purchasing decision in Sentra ponsel, Semarang. The purpose of the study was to analyze the influence of promotion, quality of service on purchasing decisions. A sample of 100 respondents, using anon-probability sampling technique withthe sampling method used is purposive sampling, its sampling with the criteria that the respondentisan adult and has been making purchases online. Methods of research data analysis using linear regression. The test results showed that there are positive and significant effect between the promotion on purchasing decisions. there are significant positive and significant correlation between quality of service in purchasing decisions.Keyword :promotion, quality of service, and purchasing decisions
PENGARUH UKURAN PERUSAHAAN, PROFITABILITAS, PERTUMBUHAN PENJUALAN, DAN KEBIJAKAN DIVIDEN TERHADAP STRUKTUR MODAL PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE TAHUN 2014-2016 Efrista Erlian Sari, 14.05.51.0165; Sudarsi, Sri
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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This study aims to examine and analyze the effect of firm size, profitability, sales growth, and dividend policy on capital structure. This study was conducted using secondary data. The population in this study are all companies incorporated in manufacturing companies listed on the Indonesia Stock Exchange 2014-2015. The sample in this study using purposive sampling method. The method of analysis used in this study is the method of multiple regression analysis. The result of this study proves that from the four variables used are firm size have positive and significant effect to capital structure, profitability have negative and significant effect to capital structure, sales growth has no significant effect to capital structure, and dividend policy has no significant effect to capital structure.Keywords: Company size, Profitability, Sales growth, Dividend policy, and Capital structure.
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN MINUMAN ISOTONIK (Studi Pada Konsumen Minuman Isotonik di Kota Semarang) Nia Safitri Dewi, 11.05.51.0062; Eddy Prabowo, Rokh
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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This study aims to analyze the influence of Product Quality, Price, Promotion and Lifestyle to Purchase Decision isotonic drinks on consumer isotonic drinks in Semarang City. With the population of all consumers of isotonic drinks in Semarang City. The sample is set as many as 100 people with the criteria (purposive sampling) of consumers who buy isotonic drinks and those located in Semarang City. Primary data were obtained by closed questionnaire, because the respondent only crossed the selected number from one to five (likert scale), while secondary data was obtained by library. Based on the validity test all the indicators declared valid and based on reliable reliability test. Model test using F (Goodness of Fit) test and Adjusted R2 test (coefficient of determination), hypothesis test using t test with standard beta coefficient and significance level <0.05. Based on the model test the adjusted value of R2 is 0.720 and the F value is 64.493 with the sig value 0.000. Based on the results of hypothesis testing then: The quality of the product has a significance value of 0.000 <0.05 and standard beta coefficient of 0.659, so that product quality has a positive and significant effect on purchasing decisions of isotonic drinks. Price has a significance value of 0.001 <0.05 and a standard beta coefficient value of 0.19, so the price has a significant positive effect on the purchase decision of isotonic drinks. The promotion has a significance value of 0.014 <0.05 and a standard beta coefficient value of 0.137, so the promotion has a positive and significant effect on purchasing decisions of isotonic beverages and Lifestyle has a significance value of 0.000 <0.05 and a standard beta coefficient value of 0.245, so the lifestyle has a positive and significant effect on purchasing decisions of isotonic drinks.Keywords: product quality, price, promotion, lifestyle, purchasing decision
“PENGARUH IKLIM KERJA, DISIPLIN DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA RUMAH SAKIT ISLAM SULTAN AGUNG SEMARANG” (Study Pada Rumah Sakit Islam Sultan Agung Semarang) Mohammad Zulfan Anas, 13.05.51.0074; Muhaimin, Muhaimin
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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Year-on-year development and health services are increasingly showing a better improvement. It is illustrated by the continuous improvement of quality of service and supported by better equipment and pre-facilities.The population in this research is 166 employees of Sultan Agung Hospital Semarang the sample used is 66 respondents. The analysis tool used is Multiple Linear Regression which first tested by using validity and reliability test. The result of the research shows that the working climate influences on the performance of employees at Sultan Agung Semarang Islamic Hospital. The work discipline has an effect on the performance of employees at Sultan Agung Hospital Semarang and Compensation has an effect on the performance of employees at Sultan Agung Semarang Islamic Hospital
PENGARUH KEPEMIMPINAN, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN ( STUDI KARYAWAN PADA NOZZ HOTEL SEMARANG) Nurul Nurfita Sari, 13.05.51.0087; Indriyaningrum, Kis
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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This Research is a research that examines the influence of leadership, work environment and compensation on employeperformance at Nozz Hotel Semarang. This research aims to analyze the influence of leadership, work environment and compensation on employee performance at Nozz Hotel Semarang fifty six respondents are used in the research. Data collection methods used in this study is questionnaire method (questionnaire) by distributing a list of statement to respondents to obtain information. The data collected in the analysis used factor analysis to test the validity of item statement, cronbach alpha formula, to test the reliability of the instrument, regression analysis, to test the magnitude of the influence of each variable in the test with the coefficient of determination (R2) and partially prove each independent variable. While the result of his research are : (1) leadership does not have a positive and significant impact to employee performance (2) work environment has a positive and significant impact on employee performance (3) compensation does not have a positive and significant impact on employe performance.Keywords : work leadership, environment and compensation
PENGARUH MOTIVASI, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN (Studi Kasus Di CV. Putra Leo) Sundoro, 13.05.51.0115; Muhaimin, Muhaimin
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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This study aims to analyze the influence of motivation, work environment and compensation on employee performance on CV. Putra Leo Juwana. Thus, examines three independent variables, such as motivation, work environment and compensation that can affect the dependent variable of employee performance. Population in this research is employee CV. Putra Leo Juwana. Samples were taken as many as 100 respondents by using simple random sampling technique. Data were collected using survey method through questionnaires filled by consumers. The data were obtained analyzed by using Multiple Regression Analysis. This analysis includes: Validity, Reliability, and Multiple Regression Analysis. Hypothesis through T-test and F-test, and Determination Coefficient analysis (R2). Based on the Regression Analysis following equations are obtained Y = 0.281 X1 + 0.272 X2 + 0.391 X3. The compensation variable has the biggest influence on customer satisfaction is the location of 0.391, followed by the motivation variable of 0.281. While the working environment variables have the lowest influence than other variables of 0.272. The result of analysis using T-test can be seen that the three independent variables, such as motivation (X1), work environment (X2), and compensation (X3) partially significant influence on the dependent variable is employee performance (Y). Then, the results of analysis using the F-test can be seen that the three independent variables such as motivation (X1), work environment (X2) and compensation (X3) significantly influence the dependent variable together is employee performance (Y). The result of analysis using coefficient of determination known that 69,2% variation of employee performance can be explained by motivation, work environment and compensation. While the remaining 30.8% is explained by other variables not found in this study.Keywords : motivation, work environment, compensation, employee performance

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