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INDONESIA
SEGMEN Jurnal Manajemen dan Bisnis
Published by Universitas Muhammadiyah Purworejo
ISSN : 0216938X     EISSN : 26848414     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 464 Documents
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Purchasing Behavior Based Consumer Segmentation on TikTok Shop in Indonesia Using K-Means Sari, Wulan Novita; Wibowo, Arief
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9251

Abstract

This study aims to analyze consumer segmentation on TikTok Shop in Indonesia based on purchasing behavior. The rapid growth of social commerce, particularly through TikTok Shop, has changed consumer shopping patterns, creating challenges for businesses in understanding diverse consumer characteristics to design effective marketing strategies.This study uses a quantitative approach with primary data collected through questionnaires distributed to TikTok Shop users in Indonesia. The variables used include Age (X1), Purchase Frequency (X2), and Type of Product Purchased (X3). The data was analyzed using the K-Means clustering method to classify consumers into homogeneous segments. The results of the study show that TikTok Shop consumers can be grouped into several different segments with different purchasing patterns, spending levels, and product preferences. These findings have practical implications for developing targeted and personalized marketing strategies
THE POWER OF TRUST: ANALYZING THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON LOCAL SKINCARE PURCHASING DECISIONS Patrecia, Joice; Heng, Lie
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9238

Abstract

This study examines the effect of social media marketing on the purchase decision of local skincare products, with brand trust as a mediating variable. The increasing interest of Indonesian millennials and Gen-Z in local products is due to influencers, price, packaging, and product suitability. Data was collected from 125 students in Pontianak through questionnaires and interviews, then analyzed using AMOS.The results show that social media marketing has a significant effect on brand trust, which in turninfluences purchasing decisions. Brand trust was also found to mediate the relationship between social media marketing and purchasing decisions. These findings highlight the importance of building brand trust through social media strategies to increase consumer confidence and drive sustainable marketgrowth
FINANCIAL KNOWLEDGE, ATTITUDES, AND CULTURE AS DETERMINANTS OF FINANCIAL LITERACY: THE MEDIATING ROLE OF FINANCIAL BEHAVIOR AMONG GENERATION Z Frisna, Anindia; Tubastuvi, Naelati; Bagis, Fatmah; Innayah, Maulida Nurul
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9246

Abstract

This study aims to analyze the influence of financial knowledge, financial attitude, and financial culture on financial literacy, with financial behavior as a mediating variable among Generation Z in Banyumas Regency. The research addresses the problem of how financial behavior strengthens the role of individual financial factors in improving financial literacy among young generations.This study employs a quantitative approach using purposive sampling with 245 respondents aged 13–28 years. Data were collected through a Likert-scale questionnaire (1–5) and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that financial knowledge, financial attitude, and financial culture have a positive and significant effect on financial behavior. Financial knowledge and financial culture also have a direct positive and significant effect on financial literacy, while financial attitude does not show a significant direct effect. Furthermore, financial behavior positively and significantly mediates the relationship between financial knowledge, financial attitude, and financial culture on financial literacy
GREEN JOBS BIBLIOMETRIC ANALYSIS FROM JANUARY 2008 TO FEBRUARY 2025 Asrunputri, Aisyah Pia; Waskito, Meindro; Nugroho, Arif Widodo
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9240

Abstract

This study analyses the global research trends on green jobs from 2008 to 2025. There are 164 scientific articles about green jobs studied in this study. Scientific articles are sourced from the Scopus database with open and closed access publication categories. VOSViewer was used to analyses research findings using a bibliometric methodology. The results show a downward trend of publications in the green jobs research area starting from the early period where the concept of green jobs began to be popular among researchers and practitioners. The most significant and most frequently used keywords in research related to green jobs are green economy. This research implies the importance of optimizing publications related to green jobs, especially related to job creation that can build ecological and economic resilience in the era of sustainability

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