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INDONESIA
SEGMEN Jurnal Manajemen dan Bisnis
Published by Universitas Muhammadiyah Purworejo
ISSN : 0216938X     EISSN : 26848414     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 464 Documents
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PENGARUH SERVICE EXPERIENCE DAN EXPERIENTAL VALUE TERHADAP WORD OF MOUTH PADA STASIUN KOPI KOTA CIREBON Jasmine, Najmi Annyndya; Sahara, Sahara; Anisa, Desty Cristya
SEGMEN: Jurnal Manajemen dan Bisnis Vol 21, No 2 (2025): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v21i2.9147

Abstract

Perkembangan industri coffee shop di Indonesia mendorong pelaku usaha untuk menciptakan pengalaman layanan dan nilai emosional yang mampu meningkatkan Word Of Mouth (WOM). Studi ini memiliki tujuan untuk mengkaji pengaruh Service Experience (X1) dan Experiential Value (X2) terhadap Word Of Mouth (Y) pada konsumen Stasiun Kopi di Kota Cirebon. Studi ini menerapkan pendekatan kuantitatif dengan memakai metode survei terhadap 100 responden dengan Teknik purposive sampling yang telah mengunjungi Stasiun Kopi minimal dua kali. Teknik analisis data dilakukan menggunakan SPSS versi 25. Hasil analisis menjelaskan bahwasannya kedua variabel independen berpengaruh positif dan signifikan terhadap Word Of Mouth. Experiential Value mempunyai pengaruh dominan dibandingkan Service Experience, dengan nilai koefisien regresi lebih tinggi. Temuan ini menegaskan pentingnya menciptakan nilai pengalaman yang menyeluruh dan menyentuh aspek emosional pelanggan untuk mendorong WOM positif. Studi ini memberikan kontribusi praktis bagi pengelola coffee shop dalam merancang strategi pemasaran berbasis pengalaman pelanggan.Kata Kunci : Service Experience, Experiential Value, Word Of Mouth, Stasiun Kopi
PERILAKU KEUANGAN DAN PENGGUNAAN E-WALLET DALAM RUMAH TANGGA MODERN Roshida, Alzena; Satoto, Eko Budi; Wijayantini, Bayu
SEGMEN: Jurnal Manajemen dan Bisnis Vol 21, No 2 (2025): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v21i2.9143

Abstract

Pesatnya perkembangan teknologi digital telah mendorong rumah tangga modern untuk beralih ke e-wallet sebagai alat transaksi yang praktis dan cepat. Namun, kemudahan ini juga memunculkan tantangan baru terkait disiplin pengelolaan keuangan rumah tangga, khususnya dalam menghindari perilaku konsumtif. Studi ini dimaksudkan untuk mengkaji sejauh mana pengetahuan keuangan dan sikap keuangan dan perilaku keuangan terhadap penggunaan e-wallet oleh pelaku rumah tangga. Studi dilakukan pada 63 responden yang dipilih secara purposive dari penghuni Perumahan Greenland Semeru, Jember. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa ketiga variable independen—pengetahuan, sikap, dan perilaku keuangan—berpengaruh positif dan signifikan terhadap intensitas penggunaan e-wallet. Sikap keuangan merupakan factor dominan yang memengaruhi perilaku digital finansial rumah tangga. Temuan ini merekomendasikan pentingnya peningkatan literasi keuangan dan pengendalian diri dalam penggunaan teknologi keuangan, agar manfaat e-wallet dapat dioptimalkan tanpa mengorbankan stabilitas keuangan keluarga.k mengembangkan penelitian ini dengan menambahkan variabel lain yang relevan dan memperluas wilayah studi agar hasil penelitian menjadi lebih komprehensif dan dapat digeneralisasi secara lebih luas.Kata Kunci : pengetahuan keuangan, sikap keuangan, perilaku keuangan, e-wallet, rumah tangga
ECONOMIC GROWTH, REGIONAL STUDY IN SOUTHEAST ASIA DIGITAL MARKETING SECTOR Mahendra, Prasetya Tri; Novaliana, Ika
SEGMEN: Jurnal Manajemen dan Bisnis Vol 21, No 2 (2025): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v21i2.9148

Abstract

This study aims to analyze the impact of the digital marketing sector on economic growth in the Southeast Asian region by using key indicators: broadband penetration and the number of people in the productive age group. These two variables are used to represent technological readiness and workforce capacity as drivers of digital-based economic growth.The research employs a quantitative approach with secondary data from ten Southeast Asian countries (Indonesia, Malaysia, Singapore, Thailand, the Philippines, Brunei Darussalam, Cambodia, Vietnam, Laos, and Myanmar) covering the period from 2019 to 2023. The analysis technique used is panel data regression with the Random Effect Model (REM) approach and assumption testing using the OLS method. The results show that the broadband variable has a positive and significant effect on economic growth, with a coefficient of 0.981 and a significance level of 0.000. This indicates that high-speed internet access is a crucial catalyst for the growth of the digital sector and economic activities in the region. The variable representing the productive agepopulation does not show a significant impact on economic growth, suggesting that the quantity of labor does not necessarily guarantee increased economic output unless accompanied by improvements in productivity and human capital quality.Keywords: Economic growth; digital marketing; Southeast Asia
A STUDY ON DETERMINANT FACTORS INFLUENCING PURCHASE DECISIONS OF BELIKOPI THROUGH ONLINE FOOD DELIVERY APPLICATIONS Rahmadanty, Rifadia Shinta; Asteria, Beta
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9248

Abstract

Consumers’ purchase decisions are examined in this study by focusing on the roles of pricing, product quality, brand image, and technology acceptance on consumer buying choices of Belikopi through online food delivery applications in Yogyakarta. The fierce rivalry among coffee businesses operating on digital channels necessitates thorough insight into the elements that influence consumer purchasing actions.This investigation utilized a quantitative methodology conducted via a survey method. The relationships between the variables were statistically tested using a multiple linear regression approach.. Pricing, product quality, and brand image are found to possess a significant influence on buying decisions, while technology acceptance does not demonstrate a significant effect. Product quality is identified as the most influential variable determining consumer purchase decisions
THE IMPACT OF DIGITAL MARKETING TRAINING ON MARKETING AND SALES OF SMALL AND MEDIUM ENTERPRISES AND THE ROLE THE GOVERNMENT IN THE DIGITALIZATION PROCESS Husna, Faizah Khotimatul; Tamtama, Noviadry Nur; Nurrokhmini, Alfiati
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9241

Abstract

The urgency of this research lies in the importance of ensuring that digital marketing training programs are truly effective in increasing the competitiveness of MSMEs. Although digitalization has great potential to expand market reach and improve business efficiency, many MSMEs still face obstacles such as low digital literacy, limited resources, and restricted access to quality training. This research aims to analyze the extent to which digital marketing training contributes to improving the marketing and sales performance of MSMEs.The results of this research conclude that digital marketing training has a significant impact, both directly and indirectly, on enhancing the marketing and sales capabilities of MSMEs. This shows that the more intensive and higher-quality digital training received, the greater the competitiveness of MSMEs in marketing their products. However, the digital transformation of MSMEs cannot rely solely on individual initiatives; the government’s role as a facilitator is also crucial
BUSINESS STRATEGIES IN IMPROVING COMPETITIVENESS: ITS IMPACT ON BUSINESS PERFORMANCE Rizkiawan, Ilham Karin; Aisah, Nurul; Utomo, Fahman Hadi; Khasanah, Aulia Uswatun
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9249

Abstract

This study aims to identify the impact of coffee shop business strategies in increasing competitiveness on business performance.This study evaluates the factors of proactiveness, risk-taking, and innovation among coffee shop business owners in Soloraya. The problem in this study is the increasing prevalence of coffee-drinking culture that makes coffee shops unable to survive in business competition due to oversupply, as well as the prevalence of consumer behavior that is easily bored so that loyalty to a product tends to decrease.The object of the study was coffee shop owners in Soloraya, involving 90 respondents as a sample. This study used a quantitative method using SmartPLS for data processing. The findings show that business strategy factors, including proactiveness, risk-taking, and innovation, have a significant positive effect on business performance. Coffee shop owners need to apply the right concept and target determination to be able to increasingly innovate in following consumer tastes
AN ANALYSIS OF SUSTAINABLE COMPETITIVE ADVANTAGE AND ENVIRONMENTALLY FRIENDLY MARKETING MODELS IN NATURAL DYES AND BATIK AND ECOPRINTING MSMEs Lestari, Tri Wahyu; Sucipto, Adi; Wakhdan, Wakhdan
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9244

Abstract

This research aims to examine the influence of green knowledge management, ecological innovation, and ecological commitment on sustainable competitive advantage and sustainable marketing performance among batik and natural-dyed ecoprint MSMEs in Purworejo Regency. The study addresses the problem of low integration of sustainable business practices and limited use of local natural resources, which challenge MSMEs in responding to global market demands and environmental regulations. A quantitative explanatory survey was conducted with 100 SMEs selected by purposive sampling. Data were analyzed using Partial Least Squares – Structural Equation Modeling (SEM-PLS). The results show that green knowledge management, ecological innovation, and ecological commitment have significant positive effects on sustainable competitive advantage and green marketing performance. In addition, sustainable competitive advantage mediates the relationship between these factors and green marketing outcomes, providing important implications for MSME development in eco-friendly industries.
CUSTOMER EXPERIENCE MANAGEMENT IN LARGE-SCALE EVENTS: UNDERSTANDING THE DETERMINANTS OF INTENTION AT JAKARTA FAIR Widiyanti, Shandra; Ardi, Rudi Prasetyo; Deisnasari, Anti
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9250

Abstract

This study investigates how visitor experiences with physical facilities and promotional voucher systems influence their intention to revisit Jakarta Fair, Indonesia's largest annual trade and entertainment event. Through a quantitative survey of 300 visitors conducted between May and June 2024, we examine the relative importance of tangible facility experiences versus promotional incentives in shaping visitor loyalty. Our regression analysis reveals that both independent variables significantly predict revisit intention, accounting for 68.7% of variance. Notably, facility experience demonstrates stronger predictive power with a standardized coefficient of 0.452 compared to promotional vouchers at 0.387. These findings suggest a shift in visitor priorities from price-focused to experience-centered decision making. The research contributes to event management literature by proposing an integrated facility-promotion synergy model applicable to large-scale events in emerging markets
PERFORMANCE OF RETAIL MSMEs IN THE MIDST OF COMPETITION: THE ROLE OF PRODUCT, SERVICE AND PRICE DIVERSITY IN THE CITY OF PONTIANAK Tedy, Stiffany; Graceallah, Georgerius
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9237

Abstract

This study aims to analyze how product diversity, service quality, and competitive pricing affect the business performance of retail Micro, Small, and Medium Enterprises (MSMEs) in Pontianak, Indonesia. Retail MSMEs have become a key driver of local economic growth, showing rapid and significant development in recent years, driven by increasing consumer demand.However, growing market competition and shifting consumer behavior have posed significant challenges. Using a quantitative approach, the study investigates how these three marketing variables affect MSME performance. The results reveal that while service quality and competitive pricing positively influence business outcomes, excessive product diversity can have a negative impact. These findings highlight the importance of strategic focus and customer-oriented approaches to remain competitive and sustain growth in a dynamic market
DICHTOTOMY OF IMPROVING THE QUALITY OF WOMEN'S HUMAN RESOURCES IN IMPROVING FOOD SECURITY Suparmono, Suparmono
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9245

Abstract

The food crisis, which is predicted to hit most countries, needs to be anticipated through appropriate policies. This study aims to analyze the dichotomy of the influence of improving the quality of women's human resources, as proxied by the Gender Empowerment Index, poverty, and the Human Development Index (HDI), on food security between cities and regencies in the Special Region of Yogyakarta.Using a quantitative approach using panel data from five regencies/cities for 2018-2024, it was found that gender empowerment has a significant impact on food security. Poverty and the Human Development Index do not significantly influence food security. This finding is consistent with previous research, allowing for the development of strategies to improve food security in the Special Region of Yogyakarta. Food security policies are evenly distributed, indicating no differences between cities and regencies in food security policies

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