cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota pekanbaru,
Riau
INDONESIA
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 9,327 Documents
 454   455   456   457   458 
STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) TELKOMSEL DALAM MEMPERTAHANKAN LOYALITAS PENGGUNA TCASH DI PEKANBARU Agus Tia Ningsih; Muhammad Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the e-money services known by the people of Pekanbaru was T-Cash. Based on the recapitulation of T-Cash users in Pekanbaru increased every month. This condition made PT Telkomsel Pekanbaru hold T-Cash user loyalty in order not to turn to other company. This research was conducted to find out IMC strategy by Telkomsel to maintain T - Cash user loyality and to know the inhibiting factors of T - Cash usage. This research used qualitative method by presented descriptive data analysis and using strategic communication theory. The research technique was chosen based on purposive technique consisted of 1 person ex manager (old manager) YnC T-Cash Pekanbaru, 4 people T-Cash digital staff, 2 partnership and 6 T-Cashdi Pekanbaru users. The Data collection conducted through interview, observation and documentation. The Data analysis techniques used was interactive data models Miles and Huberman. While the examination techniques of data validity included triangulation and extension of participation. The results of the study showed that Telkomsel's Integrated Marketing Strategy (IMC) in maintaining the loyalty of T-Cash users in Pekanbaru was through sales promotion, direct marketing, personal selling, word of mouth marketing, advertisement, event, social media and website, also partnerships and sponsors. Several factors affecting T-Cash user loyalty in Pekanbaru have technical and network constraints, number of human resources and limited number of merchants. Keywords : Integrated Marketing Strategy, promotion, T-Cash.
PARTISIPASI POLITIK MASYARAKAT ETNIS TIONGHOA DI KECAMATAN LUBUK BAJA DALAM PEMILIHAN WALIKOTA KOTA BATAM TAHUN 2015 Arini Ameswari; Mita Rosaliza
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The difficult time that happened during New Order for Chinese ethnics in political world caused their political participation is classified low this time so they choose to involve economically. By the end of the New Order, little by little the discrimination that they have felt finally started to be distinguished with the appearance of policies to stop the usage of terms such as Pribumi (indigenous) and Non-Pribumi (non-indigenous) to every aspect, including politic. It started to change Chinese ethnics’ attitude towards political activities. This research was conducted in Lubuk Baja District, Batam City. The purpose of this research is to describe political participation of Chinese ethnics in Mayor Election of Batam City in 2015, using rational choice theory. The researcher uses descriptive qualitative method with data collection technique by interviewing and documenting. Purposive sampling is used as sampling technique with the subject of the research includes key informants and 5 informants from Chinese ethnics. The result of this research shows that citizens with Chinese ethnicity in Lubuk Baja District, Batam City are still classified as a non-rational choicer for political participation even though politics around Chinese ethnics have developed this time. Other than that, there are internal and external factors that influenced them to participate in politic. Those internal factors are the less care of the citizens to participate in politic, they do not like to intervene other people’s business and thought that politic is hassling. Meanwhile the external is the environment around them, such as their housing.Keywords: Political participation, Chinese ethnics, Mayor election, Lubuk Baja district
IMPLEMENTASI PERDA NOMOR 1 TAHUN 2012 TENTANG KAWASAN TANPA ROKOK DI KOTA BUKITTINGGI ( Studi Pada Angkutan Umum ) Alam Syahuri; Zulkarnaini "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Alam Syahuri, Nim: 1201135119. Implementation Regulation No. 1 Year 2012 on Smoking Area In Bukittinggi. (Study on Public Transportation). Guided by Zulkarnaini,S.Sos,.M.SINo Smoking Area establishment on Public Transportation was an act as protection for the people to the risk of healt problems for effect smoking act absorbed that purposely or involuntary. No smoking area has to be implemented at health facility, school, playground, worship pleace, office, and other public places. In fact,the offenders of on smoking area was not yet gave strict punishment, bad suggestion and lead to offender. This could be seen on many chauffeur and passenger to smoking area on public transportation.The porpose of this research was to analize implementation Non Smoking Area in Bukittinggi city and to know the influenced factor.This research using Van Meter Van Horn theory.The result of this research shows that implementation non smoking area in bukittiggi city (Study on Public Transportation) not totality implemented yet eventhough it already has clear standars, goals, and objectives. Human resource the monitoring of non smoking area team is clear. Coordination and communication between government agency running well and the execution of task fit in with the regulation. Factors that become an obstade in the implementation is less by action smoking area supervisory team and civil service police uni.Keyword : implementation cigarette, No Smoking Area
DAMPAK KOPERASI UNIT DESA (KUD) TERHADAP KEHIDUPAN SOSIAL EKONOMI MASYARAKAT DESA KABUN KECAMATAN KABUN KABUPATEN ROKAN HULU Nur Elyna Dewi; Yonyanis "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cooperative aims to build and develop the potential of the economy or the ability of members in particular and society in general to improve the economic and social welfare. To that end, the existence of the village cooperative must participate actively in efforts to enhance the quality of human life and society, strengthen the economy of rural communities as the basis for the strength and resilience of the national economy, and strive to realize and develop the economy of which is a joint effort based on the principle of family.In this study, refers to a theory Flassy (2009) as an instrument of research include parameters that become social resources KUD cooperatives or social capital that became Bumi Asih enter and influence on senuah empowerment of cooperatives, including public trust, social norms, and social networks. The study uses a quantitative approach with the research method used descriptive in explaining the results. Then the instrument of data collection include observation, questionnaires, study the documentation relating to the purpose of research.The results showed that the Village Unit Cooperatives (KUD) Bumi Asih Village Kabun can be perceived positively by members of the KUD Bumi Asih. This is due to social capital or social resources strongly held, either in the form of trust fellow cooperative members and officials as well as community, social norms, and social interaction and social networks are intertwined, so that the effect of the presence of KUD Earth supporting conditions of social and economic life of society , namely with established social relationships and the creation of jobs for rural communities Kabun in line with the development of the business units within the KUD Bumi Asih.Keywords: Village Unit Cooperatives, Social Capital, Trust (Trust), Social Norms, Social Networking.
PENGARUH SERVICE EXCELLENCE DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA AZWA PERFUME PEKANBARU Novri Yanti; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is conducted at Azwa Perfume Pekanbaru which is located at Teuku Umar Street No 79, Rintis, Lima Puluh, Pekanbaru. The purpose of this research is to know how big influence of service excellence and price to consumer loyalty at Azwa Perfume Pekanbaru. Samples in this study were taken as many as 100 respondents and the techniques used accidental sampling. The data in this study using survey method through questionnaires filled by consumers. The data obtained from the questionnaire and then processed to then tested through statistics through the SPSS program.Hypothesis testing using simple linear analysis method and multiple linear analysis. From the results of tests conducted indicate that service excellence and price have a positive and significant impact on consumer loyalty in Azwa Perfume Pekanbaru. With R2 value of 0.700. This shows that service excellence and price give 70% influence on consumer loyalty at Azwa Perfume Pekanbaru, while the remaining 30% influenced by other variables not examined in this study.Keywords: Service Excellence, Price and Consumer Loyalty
PENGARUH STRUKTUR MODAL DAN KEBIJAKAN HUTANG TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SEKTOR TEKSTIL DAN GARMEN PERIODE 2010-2014 DI BURSA EFEK INDONESIA Nurvita Sari; Lena Farida
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The company has a long-term goal to maximize shareholder wealth. Maximizing shareholder wealth can be achieved by maximizing the present value. This study aims to determine the effect of capital structure and debt policy on the value of companies in textile and garment manufacturing enterprises in the period 2010-2014 in the Indonesia Stock Exchange partially or simultaneously. In the study population of 18 companies. And the sample in this research is as many as 8 companies. Method of determining the sample by purposive sampling method, with various criteria that have been determined. Sources of research data used are secondary data, the type of data in this study that is quantitative data. Technique of collecting data that is using method of library and method of documentation. The research used multiple linier regression analysis technique.The result of research on X1 variable is capital structure with DER & DAR indicator, while variable X2 is debt policy with DER indicator and company value with indicator of PBV. Partially variable x1 (capital structure DER & DAR) have an effect on firm value (PBV). Then on variable X2 (DER Policy)have a significant effect on firm value (PBV). While the simultaneous capital structure (DER & DAR) and Debt Policy (DER) have a significant effect on firm value (PBV).Keywords: capital structure, debt policy, corporate value
REPRESENTASI DIRI DALAM PEMILIHAN IDENTITAS VIRTUAL DI KALANGAN KOMUNITAS GAME ONLINE “CLOVER” Ramadona, Muhammad Rizki; Sari, Genny Gustina
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technological developments bring people into a postmodern era where many online communities are formed and virtual communication has become a daily life in the community. In virtual communication identity is important because communicants are not face to face but rather communicate through intermediary text. Identity is closely related to the process of representation, because someone gets an identity when the existence is interpreted by others. Identity is an important part of self-concept. Self-concept is not just a descriptive picture, but also your judgment about yourself. Identity is a part of ourselves that we are known by others.The purpose of the research is to find out the self representation in the selection of virtual identities among members of the online game virtual community. This study uses qualitative methods, data collection techniques in this study are interviews and participant observation. The informant subjects were selected using purposive sampling technique, the informants in this study were 3 people from the Clover community members. Data analysis techniques by reducing data, collecting data, presenting data, drawing conclusions and evaluations using the validity of data checking techniques, namely extension of equality and triangulation.            The results of this study are the process of representation carried out by informants can produce a new identity that is used by informants in the virtual community online game Clover. Virtual identities that are formed from the process of self-representation of the Informants can be well received. Virtual identity that is in a different form from its real identity in the real world. New virtual identities that are shaped are influenced by several external factors, namely, social environment, reference groups, and idol figures. In this study we found a correlation between the time playing online games in a day with social interactions in the real world and cyberspace.Keyword: Self Representation, Indentity Virtual, Cyber Community
ADAPTASI SUKU ASLI DI DESA JANGKANG ECAMATAN BANTAN KABUPATEN BENGKALIS Nur’aisyah "; Swis Tantoro
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was done in the village of Bengkalis Regency BantanSubdistrictJangkang with Formulation problems (1) How Tribal adaptation for survival amid an increasingly environmentally damaged? (2) how the Government's efforts to improve the welfare of the natives?. The purpose of this research was to find out how Tribal adaptations to survive amid increasingly damaged environment. To find out how the efforts of the Government in the construction of the Original Tribes to improve well-being. This research uses qualitative research methods, the sampling Technique used by researchers is a purposive sample. To get the information this research using the guidelines of the interview. The results of this research can identify the Tribal Adaptation to sustain his life increasingly damaged surroundings they still take the mangrove wood to meet the needs of his life. But there is also the work of the sampingannya catch fish but no one enough to sell only to eat, because it does not have the capital to have large pompong to catch fish and have no capability in other jobs. Bengkalis Regency Government efforts to make the House livable perogram to Tribal communities by not damaging the authenticity of the Original tribes of the environment.Perogram given these social Service is done to improve the welfare of the natives who have homes that are not feasible in the original Tribe to huni. As for the General programs given by the Government to the welfare of society, namely: the home livable, rain water reservoirs, health coverage, Raskim, KUBE (joint ventures), child nutrition school, Indonesian Card smart, Help school clothes bags and prosperous indonesia, cards, family expectations. They are common people can get it all including Original Tribe. Special programs for Native Tribes are the program houses livable. Keywords: Adaptation, Tribal, Welfare
PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PERAWAT PADA RUMAH SAKIT SWASTA LANCANG KUNING PEKANBARU Ernita Sibarani; Suryalena "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how the influence of organizational culture and work discipline on nurse performance in Hospital Private Lancang Kuning PekanbaruThis research method is descriptive and quantitative by using program of SPSS 21, where sample used is nurse performance in Hospital Private Lancang Kuning Pekanbaru with respondents as many 86 people. For sampling technique used census method. The Data collection techniques through questionnaires and interviews.The results of ananlisis use validity test, reability test, determination test, simple linear regression test, multiple linear regression test, t test and F test so that it can be seen that motivation variables significantly influence nurse performance, that work discipline has a significant effect on nurse performance, and A significant influence between motivation and work discipline on nurse performance.Keyword: Motivation, Work Discipline, and Employee Performance
PENGARUH IKLAN KOSMETIK WARDAH HALAL DARI AWAL DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WARDAH DI PEKANBARU Ella Lestari; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cosmetics industry and abroad pace in marketing the product in order to determine the success of corporate goals. Marketing communication is an effort to deliver the message to the public, especially the target target of the existence of products in the market. Advertising (advertising) is one of the most commonly used ways companies use to target audiences. This media is considered most effective in influencing consumers to make purchases. Advertising often leads the audience to believe in the product, thus encouraging potential customers to consume and maintain consumer loyalty. Wardah is the first cosmetic to have a halal TV commercial on television. Wardah cosmetic advertisement halal version from the beginning is the first cosmetic advertisement with halal theme. The purpose of this research is to know how big influence of kosher Wardah cosmetic advertisement from beginning in television to consumer purchasing decision in Pekanbaru.This research is done by explanative quantitative research method and technique done in collecting data that is questioner, and also use documentation. Population of this research is consumer wardah in Pekanbaru counted 96 responden.Teknik sampling from this research is accidental sampling. To know how big influence between variable X and variable Y, researcher use simple linear regression analysis. While to process the test data questionnaire, done with the help of Statistic Program and Service Solution (SPSS) program Windows version 22.0. The theory in this study using Stimulus - Response with the help of Dagmar model. These purchasing decisions are influenced by ad stars, ad themes, advertising slogans, advertising messages and ad illustrations. In the beginning prospective consumers wardah from not know to know, then understand and bear fruit beliefs that affect the purchase decision to buy wardah products.Result of research indicate that there is influence of kosher wardah cosmetic advertisement from beginning to consumer purchasing decision wardah in pekanbaru. With the value of simple analysis result (r) is 0.1901 da r2 (rsqaure) of 0.34 or 34% and it can be concluded that kosher Wardah cosmetic advertisement from the beginning on television to consumer purchasing decision in Pekanbaru able to influence purchase decision significantly. The effect of 55.8% belongs to the category of influence is quite strong.

Page 456 of 933 | Total Record : 9327

 454   455   456   457   458 

Filter by Year

2014 2026


Reset
Filter By Issues
All Issue Vol. 13: Edisi I Januari - Juni 2026 Vol 12: Edisi II Juli - Desember 2025 Vol 12: Edisi I Januari - Juni 2025 Vol. 11: Edisi I Januari - Juni 2024 Vol. 11: Edisi II Juli - Desember 2024 Vol. 10: Edisi I Januari - Juni 2023 Vol. 10: Edisi II Juli - Desember 2023 Vol. 9: Edisi II Juli - Desember 2022 Vol. 9: Edisi I Januari - Juni 2022 Vol. 8: Edisi II Juli - Desember 2021 Vol. 8: Edisi I Januari - Juni 2021 Vol. 7: Edisi I Januari - Juni 2020 Vol. 7: Edisi II Juli - Desember 2020 Vol. 6: Edisi II Juli - Desember 2019 Vol. 6: Edisi I Januari - Juni 2019 Vol. 6: Edisi II Juli - Desember 2019 Vol. 6: Edisi I Januari - Juni 2019 Vol 5, No 1: WISUDA APRIL 2018 Vol 5, No 1: WISUDA APRIL 2018 Vol. 5: Edisi II Juli - Desember 2018 Vol. 5: Edisi II Juli - Desember 2018 Vol. 5: Edisi I Januari - Juni 2018 Vol 4, No 2: WISUDA OKTOBER 2017 Vol 4, No 2: WISUDA OKTOBER 2017 Vol 4, No 1: WISUDA FEBRUARI 2017 Vol 4, No 1: WISUDA FEBRUARI 2017 Vol 3, No 1 (2016): WISUDA FEBRUARI 2016 Vol 3, No 2: WISUDA OKTOBER 2016 Vol 3, No 2: WISUDA OKTOBER 2016 Vol 3, No 1: WISUDA FEBRUARI 2016 Vol 3, No 1: WISUDA FEBRUARI 2016 Vol 2, No 2 (2015): WISUDA OKTOBER 2015 Vol 2, No 1 (2015): WISUDA FEBRUARI 2015 Vol 2, No 2: WISUDA OKTOBER 2015 Vol 2, No 1: WISUDA FEBRUARI 2015 Vol 1, No 2 (2014): WISUDA OKTOBER 2014 Vol 1, No 1 (2014): WISUDA FEBRUARI 2014 Vol 1, No 2: WISUDA OKTOBER 2014 Vol 1, No 1: WISUDA FEBRUARI 2014 More Issue