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Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Published by Universitas Riau
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Core Subject : Social,
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Articles 9,313 Documents
PENANGANAN KELUHAN TAMU (HANDLING COMPLAINT) OLEH RECEPTIONIST DI HOTEL GRAND JATRA PEKANBARU Ulina, Sri; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Grand Jatra Hotel is a 5 star hotel that stands right in the city center of the Pekanbaru Riau area. The Grand Jatra Pekanbaru Hotel is not free from various complaints from guests. Complaints can be categorized into two categories, namely mild complaints and serious complaints. This is specifically handled by the Receptionist. Handling complaints carried out and handled specifically by the receptionist is part of the complaint handling strategy and aims to make complaint handling more focused and able to answer complaints optimally. This research was conducted with the aim of analyzing the strategies used, especially in handling complaints, as well as supporting environmental factors in handling complaints, such as the handling procedures carried out by the Receptionist at the Grand Jatra Hotel Pekanbaru. This research uses qualitative research methods. Data collection was carried out by observing and continuing with interviews and documentation. Keywords: Hotel, Front Office, Receptionist
PENGARUH SHOPEE PAYLATER (SPAYLATER) DAN PROGRAM FLASH SALE TERHADAP PERILAKU KONSUMTIF MAHASISWA BERBELANJA DI APLIKASI SHOPEE (STUDI PADA MAHASISWA UNRI) Sinaga, Ronaldo; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this research is to determine and analyze the effect of SPaylater and the Flash Sale program on the consumptive behavior of UNRI students shopping on the Shopee application, either partially or simultaneously. The research method used is descriptive research with quantitative methods. The population in this study were UNRI students who were on the Bina Widya Campus. The sampling technique used is Non Probability Sampling. Samples are taken by means of purposive sampling and a sample of 104 students was obtained. The measurement scale used is the Likert Scale and data collection uses a questionnaire. Meanwhile, the analytical technique used is descriptive statistical method. The results of the study show that SPaylater has an influence on the consumptive behavior of UNRI students in shopping on the Shopee application. While the Flash Sale Program has no effect on the consumptive behavior of UNRI students in shopping on the Shopee application. Simultaneously SPaylater and the Flash Sale program have an effect on the consumptive behavior of UNRI students shopping on the Shopee application, so that the higher or lower the SPaylater and Flash Sale program provided by Shopee will still have an influence on the consumptive behavior of UNRI students. Keyword : spaylater, flash sale program, consumptive behavior, Shopee
ETNOGRAFI KOMUNIKASI TRADISI ARAK BERARAK ADAT PERNIKAHAN PADA SUKU MELAYU DI DESA LUBUK BENDAHARA TIMUR KECAMATAN ROKAN IV KOTO KABUPATEN ROKAN HULU Firdaus, Jia’an Sin; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Arak berarak is one of the ceremonies or processions contained in the traditional marriage of the Malay tribe in Lubuk Bendahara Timur Village, Rokan IV Koto District, Rokan Hulu Regency. The purpose of this study is to analyze the communicative situation, communicative events and communicative acts of the arak berarak tradition in Malay tribal weddings in Lubuk Bendahara Timur Village. The research used qualitative method. The research subjects were 7 people who were 3 traditional leaders, 1 bundo kandung, 1 bride's parents, and 2 brides who were selected using purposive technique. The results of the study show that the communicative situation of the arak berarak tradition is carried out in the yard of the bride's residence. While communicative events include a whole series of components that build communication, namely event type, topic, purpose and function, participants, message form, message content, action sequence, interaction rules and interpretation norms in the arak berarak tradition. And the communicative act is in the form of people who know and understand the implementation of the arak berarak traditio
DAMPAK GREENPEACE MENGKAMPANYEKAN DETOX MY FASHION TERHADAP PENCEMARAN LINGKUNGAN DI CHINA Anjani, Rezalis; Pakpahan, Saiman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research is about the impact of Greenpeace's Detox My Fashion campaign on environmental pollution in China. In 2011, Greenpeace launched the Detox My Fashion campaign because two large factories in China, namely Youngor and Well Dyeing, dumped hazardous chemical waste into the Yangtze and Pearl rivers. This research uses Global Civil Society theory and the group level of analysis to examine the changes created by Greenpeace. Global Civil Society theory is a form of international communication which is interpreted as voluntary activities carried out by Greenpeace with the aim of forming policies, norms or social structures that can be distinguished commercially or politically. The results of this research show that the impact of the Detox My Fashion campaign in China is that fashion brands are able to reduce the use of dangerous chemicals in the clothing production process. The impact of fast fashion is so bad that China issued the Yangtze Rivers Protection Law to protect the Yangtze River from environmental pollution. Keywords: Greenpeace, Fast Fashion, Campaign Detox My Fashion, China
ANALISIS FUNGSI PENGAWASAN DINAS PERHUBUNGAN TERHADAP PENGELOLAAN PARKIR TEPI JALAN UMUM DI KOTA PEKANBARU TAHUN 2022 ASANO, ADISTY; Yusri, Ali
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Supervision of parking activities is carried out by the UPT.Parkiran Transportation Service in accordance with Mayor Regulation Number 284 of 2017. The large number of parking locations in Pekanbaru City requires UPT.Parkiran to carry out optimal supervision. However, the phenomenon in the field is that there are still many problems regarding parking such as illegal parking and illegal parking attendants. Based on this phenomenon, the aim of this research is to determine the implementation of the Transportation Department's supervisory function regarding the management of public roadside parking in Pekanbaru City in 2022, and to determine the inhibiting factors in the implementation of this supervisory function. This research is a type of descriptive research using a qualitative approach that describes phenomena in words rather than numbers. Data collection techniques in this research used interview and documentation techniques with the Purposive Sampling model in selecting samples. Data analysis uses the Miles and Huberman model with 3 stages, namely data reduction, data presentation, and drawing conclusions. The theory in this research uses Supervision theory according to Kadarman Udayana, namely setting standards, measuring performance and analyzing deviations. And according to Muchsan, the theory that hinders supervision is that the seriousness or quality of the performance of the officers is not good. The findings that can be concluded from the Analysis of the Supervision Function of the Transportation Service regarding the Management of Public Roadside Parking in Pekanbaru City in 2022 which is based on the theory used is supervision carried out by the UPT. Parking takes the form of routine patrols to several places every day by checking parking locations and attendants. parking on duty. However, this supervision has not been running optimally as seen from the large number of illegal parking on the side of public roads such as in the Arifin Achmad Regional Hospital and SKA Mall area, as well as parking attendants who work not according to standards. Obstacles found in the monitoring process include the seriousness of the UPT's performance. Parking is found in human resources who are less competent and firm in giving sanctions to violators, less responsive to input from the public, and less informative regarding enforcement raids and where the official parking locations are. Keywords: Supervision, Government, Parking management
PERKEMBANGAN BUDAYA POPULER JEPANG MELALUI COOL JAPAN DAN DAMPAKNYA TERHADAP KEHIDUPAN SOSIAL DI INDONESIA (STUDI KASUS: KOTA PEKANBARU) Ningrum, Adystin Widya; Retnaningsih, Umi Oktyari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research is based on the occurrence of a phenomenon in which Japanese popular culture such as manga, anime, and cosplay has experienced an increase in interest in Indonesia over the past years. Various Japanese cultural events often held in various city in Indonesia, including Kota Pekanbaru. This shows how Cool Japan's strategy is successful in promoting Japanese popular culture. With the development of Japanese popular culture in Kota Pekanbaru, of course it has more or less an impact on the social life of the people. This paper shows how the impact caused by the phenomenon of the development of Japanese popular culture in Kota Pekanbaru is. This research uses the perspective of critical theory and the cultural hegemony theory. The method used in this research is descriptive qualitative with observation, interview, and data collection techniques both physical and digital. The results showed that the Japanese popular culture has an impact on hegemony in social life. The high exposure of Japanese popular culture popularity has resulted in increasing enthusiasts to Japanese popular culture, high levels of consumption form a hedonistic or creative lifestyle depending on how to react, s and finally the formation of a community of lovers of Japanese culture Keywords: Japanese popular culture, cultural hegemony, Pekanbaru, Indonesia
ANALISIS NORMALISASI HUBUNGAN DIPLOMATIK ANTARA MAROKO DAN ISRAEL PADA TAHUN 2020 Pratama, Diffa Anindra; Fuadi, Ahmad
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research aims to analyze the reasons why Morocco normalized its diplomatic relations with Israel in 2020. The normalization agreement brokered by the United States has given Morocco strategic advantages in geopolitical, military, economic and other aspects. On the other hand, Morocco's move has become a controversial topic, because it is related to the historical conflict and political dynamics of Arab countries that oppose Israel. Morocco's normalization agreement with Israel calls for the two countries to officially open access to contacts and resume diplomatic relations This research uses an explanatory qualitative method, with data collection techniques through literature studies sourced from several books, journals, reports, websites and theses. This research uses a behavioral perspective and decision making theory. The results of this research explain that the normalization agreement between Morocco and Israel is Morocco's rational policy to achieve its national interests, especially regarding the Western Sahara issue. The agreement is a form of response to potential security threats from the Polisario Front which is supported by Algeria and Iran. The normalization agreement with Israel, provides Morocco with diplomatic support for its integrity in Western Sahara and opens access to exploit Israel's military advantages, and other sectors. However, the normalization agreement has increased regional instability, especially diplomatic tensions between Morocco and Algeria. Keywords: Normalization, Polisario Front, Foreign Policy, Western Sahara
PENGARUH LITERASI KEUANGAN DAN FINANCIAL TECHNOLOGY TERHADAP INKLUSI KEUANGAN PADA PELAKU UMKM SEKTOR OLAHAN MAKANAN DAN MINUMAN DI KECAMATAN TAMPAN KOTA PEKANBARU Oeli, Duta Wira Abhyasa; ', Ruzikna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research aims to determine the effect of financial inclusion on the sustainability of MSME, determine the effect of financial management on the sustainability of MSME, and find out whether financial inclusion and financial management have an effect on the sustainability of MSME. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained from respondents who were collected through a questionnaire consisting of 24 questions. The sample consisted of 95 MSME business actors in the processed food and beverage sector from a population of 1856 business actors using a purposive random sampling technique. The measurement scale uses a Likert scale. Data analysis includes: descriptive statistics, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, t test, f test, and coefficient of determination test. The data analysis technique for this research uses SPSS 25. The results of this research show, (1) There is a significant influence of financial inclusion on business sustainability among MSME actors in the food and beverage processing sector in Tampan District, (2) There is a significant influence of financial management on sustainability business among MSME actors in the food and beverage sector in Tampan District, and (3) There is a significant influence of financial inclusion and financial management on financial inclusion among MSME actors in the food and beverage sector in Tampan District. Keywords: financial inclusion, financial management and sustainability of MSME.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN ROTTE BAKERY BUKIT BARISAN PEKANBARU Marcelino, Dafa; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this study was to determine the effect of service quality, product quality and pricing on customer satisfaction at Rotte Bakery Bukit Barisan Pekanbaru. This research is a quantitative study with a sample of 160 respondents. This data source is obtained from secondary data and primary data. The study used a questionnaire as a data collection technique using the accidental sampling method, which is a sampling technique based on chance. The analysis methods used in this study are validity test, reliability test, heteroscedasticity classical assumption test, multiple linear analysis, t test, F test and coefficient of determination (R2) analysis. The results of this study are Service Quality (X1) has a significant effect on Customer Satisfaction (Y), Product Quality (X2) has a significant effect on Customer Satisfaction (Y), Pricing (X3) has a significant effect on Customer Satisfaction (Y), and Service Quality, Product Quality and Pricing have a significant effect on Customer Satisfaction. Keywords: Service Quality, Product Quality, Pricing, Consumer Satisfaction
PELAYANAN FRONTLINER PADA PT. IVAN WISATA NUSANTARA DI KOTA PEKANBARU ', Safitri; Sulistyani, Andri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Frontliner PT. Ivan Wisata Nusantara Pekanbaru strives to provide optimal service for customer comfort. Namely by making a departure schedule on time, providing documents regarding information during the trip to customers, responding well to special customer requests, being responsible and helping with customer problems, helping with travel documents, as well as dealing with every customer complaint and problem. Frontliner Service at PT. Ivan Wisata Nusantara in Pekanbaru City. Receiving Guests, Serving Customers, Selling Products, Building Good Relations and Contacting Customers. This research uses a qualitative method with a qualitative descriptive approach to describe and explain the situation that occurred by collecting data and information in the field. The key informants in this research are the Main Director, Employees and Customers. In this research, the data collection techniques used were interviews, observation and documentation. Based on the research results, it can be concluded that having a uniform is mandatory, providing a comfortable waiting room, prioritizing service, providing service in good language, providing solutions and providing good facilities for customers. Kata Kunci : Services, Frontliner, Travel Agency