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INDONESIA
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Published by Universitas Riau
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Core Subject : Social,
Social Sciences
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Articles 9,313 Documents
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PENGARUH BRAND IMAGE DAN COUNTRY OF ORIGIN TERHADAP MINAT BELI KONSUMEN PRODUK HANDPHONE MEREK ASUS (Survei Konsumen Pada Pusat Penjualan Asia Ponsel Center Pekanbaru) Suri, Atika; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of Brand Image and Country Of Origin on consumer purchase Interest on Asus Handphone Products (Consumer Survey At Asia Ponsel Center Pekanbaru). The Brand image as a variable (X1), Country of origin as variable (X2) and Consumer purchase interest as variable (Y). Brand Image is one important part in the company because the attitude and actions of consumers against a company brand is determined by the brand image of the company. Country Of Origin is a person's view of a product from the country of origin of the product concerned.This research was conducted at Asia Ponsel Center Pekanbaru and took the number of respondents ie 100 people. The data from the questionnaire is further processed using statistical analysis that is simple linear analysis, multiple linear analysis, determination analysis, and significance test with t test (partial), F (simultaneous) test.The results showed that the test results of the first t test hypothesis that is brand image to consumer purchase interest is tcount (10,587) > ttabel (1,984) means brand image significant effect on consumer purchase interest. Both country of origin of consumer purchase interest is tcount (8,866) > ttable (1,984) meaning there is significant influence between brand image to consumer purchase interest. F test results of brand image and country of origin of consumer purchase interest are F arithmetic (86,479) > F table (3.090). This means that the brand image and country of origin simultaneously significantly influence consumer buying interest.Keywords: Brand Image, Country Of Origin, Consumer Purchase Interest
MOTIVASI GLOBAL FUND MEMBANTU INDONESIA DALAM MENANGGULANGI PERSEBARAN PENYAKIT TUBERKULOSIS Candra, Gina Putri; Iskandar, Irwan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Globalization marked the entrance of the health security issues that become a common threat. Global health security underlies the current framework for global preparedness and response to emerging infectious diseases. One of the infectious diseases that became the world's anxiety is tuberculosis. Therefore, as an international organization, The Global Fund helps by providing grant aid which then allocated for the implementation of tuberculosis prevention program in Indonesia. This study was created to explain the Global Fund motivation to help Indonesia in overcoming the spread of tuberculosis.This study sources was obtained by reviewing the literature either from books, journals, theses, reports, written interview and internet. In this paper, the authors use a globalist perspective with the theory of international organizations. The author uses the level of analysis of individual groups as actors in international relations. This study uses qualitative research methods explanative.In the writting it’s found that the Global Fund helped Indonesia in overcoming the spread of tuberculosis because Indonesia is included in the category of low midle income country and country with a large number of tuberculosis sufferers. Besides that, Global Fund helps Indonesia since it is an implementation of the Kyushu-Okinawa G8 Summit 2000, the UN General Assembly: Declaration of Commitment on HIV / AIDS in June 2001, and the 27th G8 Summit 2001 in Genoa.Keywords: Globalization, Health Security, Global Fund, Indonesia, Tuberculosis
FAKTOR – FAKTOR SISWA MEMILIH SEKOLAH DI SEKOLAH MENENGAH ATAS NEGERI 2 PERANAP KABUPATEN INDRAGIRI HULU Yuliani, Elva; Hidir, Achmad
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted in Baturijal Hulu Village, Peranap Sub-district of Indragiri Hulu Regency, whose research objects are first graders (1), two (2) and three (3) who attend school at Secondary School 2 Peranap. This study aims to see and know what factors internal and external factors of students continuing education in Secondary School Second Rice. This study looks at the theory of rational action. The population of this study are children who are sitting in first grade (1), two (2), and three (3) Senior Secondary School 2 Rice, Sampling using Probability Sampling. Then the data is analyzed by using descriptive quantitative method. Based on the result of the analysis found that students choose school in Secondary School 2 Roles consisting of internal and external factors are dominant on external factors based on family factors, school environment and their playmate compared with internal based on their own desires, ideals and talents. Keywords: Internal Factors, External Factors, Rational Actions, School Choices
PENGAWASAN USAHA WARUNG INTERNET KOTA PEKANBARU Susanti, Lia; Sadad, Abdul
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The number of Internet Cafes in Pekanbaru City is the highest number compared to the City / Regency in Riau Province. Based on the observations that the authors do in the field, it is seen that many internet cafes in Pekanbaru City violate regulations such as its many internet cafes that operate beyond the operational hours, many students who play in internet cafes at study hours. based on the above, the researcher is interested to study how the Internet Cafes Supervision in Pekanbaru City. This type of research is done by qualitative approach with descriptive method. Based on field facts with observation data collection techniques, interviews, and documentation. The concept of Theory used is Supervision according to Sukanto that there are 3 variables are: Determining the standard of supervision, Conduct research on the object of supervision, Make corrective action against violations. The informant of this research is from Satpol Police Unit of Pekanbaru City. The results of research conducted by researchers can be concluded that the supervision of internet cafes business in Pekanbaru City has been running of internet cafes business in Pekanbaru City. Factors influencing the supervision of internet kiosk business Pekanbaru is the lack of personnel of Pekanbaru Police Precinct Police Unit in conducting supervision, because the number of supervisors with the supervised is not worth it, then the second factor is the supervision system which is not good supervision system, that is supervision rarely done and not routine then still often the occurrence of leaked information raids to internet cafe business owners at the time will be done raids. Keywords: Internet Cafes, Operations, Monitoring
PEDAGANG PASAR SENJA DI KELURAHAN SIMPANG BARU KECAMATAN TAMPAN KOTA PEKANBARU Samosir, Delima; Tantoro, Swis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The title of this research is Dusk Market Traders in Simpang Baru Village, Tampan Sub-district, Pekanbaru City. This research was conducted at Pasar Senja in Simpang Baru Village, Tampan Sub-district, Pekanbaru City. The issues to be studied are as follows: (1) How the characteristics of Dusk Market Traders (2) How the Social Shapes of Capital traders. By taking samples of merchants as many as 48 people. The research method used Simple Random Sampling. Merchant Characteristics can be seen from Gender, Education, Marital Status, Religion, Tribe, Revenue Amount, Merchandise Type, Income Category, and Source of Capital. The forms of social capital in the Senja market that occurs are Relationship of Trust, Social Network, and Norm. Merchant's Social Capital can be seen from the Trust Relationship between fellow traders which consists of a form of trust, the beginning of trust, and the result of trust. Social Network of Merchants to other Senja Market Traders and to agents for cheaper prices consisting of Relationship in Pricing Information and Price Changes to fellow traders to avoid very different price gaps, Payment Transactions of Merchant Goods with Agents, Disaster Visits, Sick Visits, and Happiness Visits. Norms binding on the cooperation such as the absence of written or unwritten rules, but still established a relationship of merchant cooperation with merchants and traders with agents Traders with other Senja Market Traders help each other with mutual benefit For both parties. Keywords: Traders, Senja Market, Social Capital
SEGMENTASI WISATAWAN TAMAN AGROWISATA TENAYAN RAYA KOTA PEKANBARU PROVINSI RIAU Ihsan, M. Ikhwanul; Sulistyani, Andri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Garden agro tours Tenayan Raya Pekanbaru city, it is one of the attractions that deserve to be developed, because the number of visits from year to year continues to increase. The reason the researchers chose the agro- tourism of pekanbaru city of riau province is the first agro tourism area in pekanbaru city and the agro- tourism park is quite interesting, which combines farming areas, farms and game riders into a beautiful area. This study aims to describe the segmentation of tourists in Taman Agro Tourism Tenayan Raya Pekanbaru City Riau Province. The method used in this research is quantitative descriptive method. From the result of the research, it is known that the geographical segmentation of 86% comes from the city of Pekanbaru and 14% from outside Pekanbaru, female demographic segmentation is 67% and males 33%, age 26- 35 years 39% , 83% are married and 17% are unmarried, then on average have 4 core family members, 59% senior high school education, with an average job as an entrepreneur of 40% with monthly expenses of Rp. 3,000,000-4,000,000. Then psychologically tourists who come to visit the Agro Park Tenayan Raya Tour Pekanbaru city on average with families, tourists who come more happy to use a motorcycle. The average tourist knowing information about Taman Agro Wisata Tenayan Raya Pekanbaru City comes from relatives of 81% and is willing to recommend the location to others by 93%. Tourists who come to visit with the aim to relax by 46%. Tourists who use restaurant and gazebo facilities as many as 100 people, fruit garden as many as 60 people, mini market as many as 40 people, fishing ponds, 37 people, toilets as many as 30 people and outbound arena, outfit, rice fields, vegetable garden 29 people sebalamak. While the tourists who are interested in doing activities such as, taking 88 people, 60 people harvest, 37 people fishing, 29 agro-educational and outbound activities, 18 archery, flying fox as many as 11 people and family gathering as many as 6 people . Keywords: Segmentation, Tourist, Agro Tourism.
MANAJEMEN KOMUNIKASI BADAN PENANGGULANGAN BENCANA DAERAH (BPBD) TERHADAP BENCANA BANJIR DI KABUPATEN KAMPAR Saputra, Erwind; ", Yasir
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Communication management has a very important role to overcome the problem of disaster and also to prevent and reduce the impact of disasters. Communication management in question is the management of disaster management that involves the process of communication, coordination between the community and the government for the handling of disaster victims run effectively and efficiently. In disaster management, the presence of BPBD is an important element in providing disaster information, rescue, and disaster recovery with good coordination and communication, this will encourage the smooth handling of any future disasters, especially to the flood disaster that hit Kampar district.The type of research is qualitative with the presentation of descriptive analysis. Data collection techniques through observation, interview and documentation.. This study focuses on the communication management of the Badan Penanggulangan Bencana Daerah (BPBD) against flood disasters in Kampar regency. For the purpose of this study, the following four questions are proposed: (1) How to plan BPBD communication on flood disaster in Kampar regency (2) How to organize BPBD communication against flood disaster in Kampar regency (3) How to implement BPBD communication against flood disaster in Kampar regency (4 ) How to evaluate BPBD communication to flood disaster in Kampar regency.The results of this study indicate that (1). BPBD communication planning against flood disaster in Kampar regency is arranged in Renja and Renstra BPBD Kampar Regency. (2) Organizing BPBD communications against flood disaster in Kampar regency, formally prepared (3) Implementation of BPBD communication against flood disaster in Kampar regency, carried out by a special field called Pusdalops-pb which has a special unit that is TRC (Team Reaksi Cepat (4) Evaluation of BPBD communications against flood disaster in Kampar regency, conducted every day in case of disaster, if not the occurrence of disaster BPBD Kampar District conducts evaluation activities at monthly meetings, annual meetings and impromptu meetings done in the event of a disaster.Keywords: Communication Management, Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Kampar, flood disaster
STRATEGI KOMUNIKASI PEMASARAN DINAS PARIWISATA DAN KEBUDAYAAN KOTA PARIAMAN DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DI PANTAI GANDORIAH Rozi, Rahmat; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Gandoriah Beach is a leading tourist spot and visited by many tourists when visiting. Department of Tourism and Culture Pariaman City makes the tourism sector to increase APBD because this city is a new city formed than the city in West Sumatra. In increasing the number of visitors it takes an effective marketing communication strategy to create attraction. The purpose of this research is to know the segmentation, targetting, and positioning of Tourism and Culture of Pariaman City in increasing tourist visit at Gandoriah Beach attraction, to know the application of marketing communication elements done by Tourism and Culture of Pariaman City, to know the factors inhibiting factors in implementing marketing communications strategies. This study used qualitative research methods. Subjects in this study consisted of six subjects as an informant research through purposive techniques. Data collection techniques are grouped into three parts, namely: observation, interview and documentation. Data analysis techniques in this study using interactive data model Miles and Hiberman. The validity check of data using optin and triangulation extension techniques. The results showed that the marketing communication strategy undertaken by the Department of Tourism and Culture Pariaman City is by determining segmentation, targetting, and positioning thus facilitate in increasing tourist visits. The form of promotion that is done by using some media is event, booklet, social media, website, and brosur. Some of the inhibiting factors in carrying out marketing communication strategy by Tourism and Culture Office of Pariaman City is the absence of cooperation with third party or private in managing Gandoriah Beach attractions, and the minimum budget cost in promotion by local government. Keywords: Marketing communication strategy, promotion, Gandoriah Beach
STRATEGI EKONOMI POLITIK XIAOMI INC DALAM MEMASUKI PASAR SELULER (SMARTPHONE) DI INDIA TAHUN 2014-2017 Sahara, Ricca Pala; Tjarsono, Idjang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research aims to explain the political economy strategy used by Xiaomi Inc in entering the mobile market (smartphone) in India. India as the world's second largest mobile market becomes a marketing target for Xiaomi. Xiaomi in an attempt to enter the smartphone market of India could defeat product of other smartphone vendors such as Samsung Group, Apple Inc, Lenovo Group and the other phone’s Companies. This research uses neo-liberalism perspective. It also uses Foreign Direct Investment theory by Stephen Hymer and level analysis is Groups. This research uses qualitative method and library research for references by collecting data from books, journals, articles, and news that come from various medias.In entering the Indian smartphone market, Xiaomi performs several political economy strategies that are implementing the government program of India “Make in India”, Implementing strategies developed by Xiaomi Triathlon, Strategy Sticky, Hunger Marketing and promoting competitive advantage so that Xiaomi products can enter the Indian smartphone market and become a favorite product of the users of smartphone India.Key words : Xiaomi smartphone, manufacture, strategy, make in india
STRATEGI DUMAI VISION DALAM MEMPERTAHANKAN EKSISTENSINYA SEBAGAI TELEVISI LOKAL DI KOTA DUMAI Suganda, Upi Destiana; Rimayanti, Nita
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The history of television in Indonesia began in 1962, with the stipulation of the Minister of Information Decree No. 190A / KEP / Menpen / 1987 on limited channel broadcasts. This triggered the presence of local television ready to present broadcasts, information and culture from the region itself. Dumai Vision is one of the longest local television in Dumai City and still exists to this day. The purpose of this research is to know how Dumai Vision strategy in maintaining its existence as a local television in Dumai City. This research uses qualitative method with descriptive analysis. The object of this research is the local television Dumai Vision maintains its existence. The subjects of the study consisted of six persons selected using purposive techniques determined based on the criteria of informants who understood the local television part of Dumai Vision. Techniques of collecting data through interviews, observation, and documentation. The results of this study apply the theory of media ecology by Dimmick and Rothenbuhler which reveal that in order to maintain its existence, the media need the main life support sources namely, types of content (type of media content), types of audience (capital target audience) and capital (advertising revenue). In maintaining its presence in the local broadcasting industry in Dumai City, Dumai Vision runs a variety of strategies including: 1) Does a television program strategy, 2) Does strategy to attract viewers, 3) Does strategy to getting profit. Keyword: Strategy, Existence, Local Television, Media Ecology

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