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Proceeding International Conference on Information Technology and Business
Published by Institut Informatika dan Bisnis Darmajaya
ISSN : 24607223     EISSN : -     DOI : -
Core Subject : Economy, Science,
Computer Science & IT Economics, Econometrics & Finance
Proceeding International Conference on Information Technology and Business is a series of one-year international conferences organized by the Informatics and Business Institute Darmajaya, with local and international partners. The conference will provide a unique opportunity for the productive exchange of interdisciplinary ideas in the fields of computer science and business economics among participants from industry, research institutes, academia, government and policymakers.
Arjuna Subject : Umum - Umum
Articles 395 Documents
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A Study on Customer Perception towards Purchase Intention of Electric Cars in Bandar Lampung Mujuni Kenneth Nyakairu; Viola De Yusa
Prosiding International conference on Information Technology and Business (ICITB) 2022: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 8
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Electric vehicles (EVs) are one of a prominent solution for the sustainability issues needing dire attention like global warming, depleting fossil fuel reserves, and greenhouse gas (GHG) Emissions. Conversely, EVs are shown to emit higher emissions (measured from source to tailpipe) for the fossil fuel-based countries, which necessitates renewable energy sources (RES) for maximizing EV benefits. EVs can also act as a storage system, to mitigate the challenges associated with RES and to provide the grid with ancillary services, such as voltage regulation, frequency regulation, spinning reserve,Despite the fact that quick progress of worldwide economy and new edge technology advanced human civilization, it has also prompted the notable harm to the ecological surroundings. So, now the time has come to think seriously to save the environment and sustainable development. The new energy vehicles (electric vehicles) are one of the solutions.  This paper focuses on the customer perception towards purchase intention of consumer, their interest and other influencing factors towards electric cars by analyzing the variables that impact individual expectations for adopting Electric Cars. What makes consumers adopt energy-sustainable innovations? Drawing from psychological research on environmental behaviors, we propose a model integrating attitudinal factors, normative factors and self-control to explain the purchase of electric vehicle This study offers insights into the development of marketing program for EV in bandar Lampung the findings will help EV manufacturers to facilitate EV purchases. Keywords-Customer perception, Purchase intention, Electronic cars
Web-Based Marketplace Private Lesson Engingeering in Bandar Lampung Halimah Yunus; Indera Indera; Sushanty Saleh; Handoyo Widi Nugroho
Prosiding International conference on Information Technology and Business (ICITB) 2022: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 8
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Education is the most important thing in our life. Every human being has the right to education and always develops in it. Along with the rapid development of the world of education, the paradigm of society which still considers that the quality of education of a student is the responsibility of the teachers at the school has now shifted. Problems that then arise through searches like this, among others, are the search for prospective private tutors that take It took quite a long time, it was difficult to find a suitable location and time between prospective tutors and students, could not find out the competencies, achievements, and track-records of prospective private tutors so it was difficult to find the best prospective private tutors. After identifying and making a design flow In the process of collecting data, the next step in the process of making this application is to determine the data source. Sources of data used in this study, mostly secondary data which is data that has been processed, data obtained by taking report data, notes and results of previous research or studies that are directly related to the problems discussed. The data sources include: literacy books, interviews and websites belonging to several experts. Implementation of research results is the stage where the system is ready to operate. The author carries out training for system users by providing sufficient understanding and knowledge about the position and function of the interface of the related information system. This system is shown to the admin or system manager. This is so that system users can understand system work procedures and reduce errors that hinder the smooth use of the system. The e-marketplace system created can make it easier for parents to find private teachers. The e-marketplace system provides many choices of private teachers who have criteria according to what consumers or parents need. The application of a website- based e-marketplace system also makes it easy for teachers to promote their expertise to be able to teach students privately according to their level of education and experience.Keywords— Teacher, Private, System, E-marketplace.
Consumer Purchase Decisions on Food and Beverage Delivery Services on the GoFood Application Muhammad Saputra; Cahyani Pratisti; Novita Sari; Niken Paramitasari
Prosiding International conference on Information Technology and Business (ICITB) 2022: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 8
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Abstract—This study aims to determine the effect of price discounts and online customer ratings on consumer decisions to use GoFood aplication for food and beverage delivery services. This type of research was associative qualitative research. The sampling method used non-probability sampling with a purposive sampling technique and 140 respondents obtained. The data analysis method used Partial Least Square (PLS). The results indicated that both partial or simultan the price discount and online customer ratings affect the consumer purchasing decisions on food and beverage delivery services on the GoFood application.Keywords— Price discount, Online customer ratings, Purchase decision
Modeling Business-friendly Policy in Lampung Province Budi, Adi Asmariadi; Anggraini, Nova; Hasanudin, Sultan
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Lampung Province Government has a target to build a business-friendly ecosystem in Lampung Province. Are the government development plans matched with the target which was stated in the government mission? This research has the aim to model the business-friendly policy in Lampung Province. An inductive qualitative method is used to model it. In-depth interview with purposive sampling used to gather primary data. Secondary data from legal/regulation related to research topics also gathered in this research. The model concludes that business-friendly policy has four corners/elements, among them are business initiation, business potency, business models/patterns, and business process. Each corner has branches that describe how to implement the model. The model can be used by the government to build a business-friendly ecosystem.Keywords—ease of doing business, business ecosystem, model, business-friendly policy
Characteristics of SPLDV and POAC Management in The Perspective of Sales Optimization Herinanto, Dwi; Hakim, Lukmanul; Gumanti, Miswan; Helmita, Helmita; Batara, Ivan
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Implementation of POAC management carried out by CV’s manager includes the planning, namely creating an appropriate model design; the organizing, namely carrying out analysis and solutions; the actuating, namely formulating ways to gain profit; and the controlling, namely providing recommendations. This research is multidisciplinary research because it involves two academic disciplines (mathematics and management) to solve a particular problem together.Keywords: POAC, management, linier programming
The Effect of Perceived Risks towards Purchase Intention on Shopee Bandar Lampung Agustina, Yenny; Hapsari, Putri Syania Awidiya; Wibaselppa, Anggawidia
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Over the past few decades, the improving in the market world in Indonesia are changes. Especially in this digitalera, markets tend to be changed from conventional market to modern market. Everything became so simple, for example from using money to e-money and from needing place to needing smart phone only. Nowadays, people are using their smartphone to buy something via online because it is the simplest way. In order to compete with competitors, the company must increase its competitiveness, especially in maximizing customers trust to maximizing the purchase intention. This study aims to explore the trust perception of Shopee and their relationships with Purchase Intention. It provides insight as to what dimension of trust would deliver the best result of Purchase Intention. This research used purposive sampling method in accordance with certain criteria. The questionnaire distributed to 220 respondents via online. Multiple regression analysis and hypothesis testing in partial (t-test) were conducted. The result obtained from this research analysis indicated that dimensions among trust have the positive and significant contributing factors to the enlargement of Shopee purchase intention.Keywords— Trust, Purchase Intention, Perceived Risks
The Application Of The Convolution Neural Network Method Uses A Webcam To Analyze The Facial Expressions Of Problematic Students In The Counseling Guidance Unit (Case Study At SMAN 1 Penengahan Lampung Selatan) Pratama, Rendi; Kurniawan, Rio; Rosandi, Triowali; Nisar, Nisar
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Guidance and Counseling is a service provided to students to help them develop their potential optimally. Detecting students' facial expressions in the counseling room plays a crucial role in assisting counselors in understanding the emotional state of students who may need help, such as depression, anxiety, or stress, as they often find it difficult to express their feelings verbally. Therefore, this research will focus on 7 types of facial expressions: Anger, Disgust, Fear, Happiness, Neutral, Sadness, and Surprise. To classify these facial expressions, a Convolutional Neural Network (CNN) technique will be used, which identifies objects based on color and contours in an image. The aim of this research is to create a CNN model that can detect students' facial expressions during counseling sessions. In this study, the machine learning life cycle method is also employed as a stage in building the CNN model, starting with data collection with a total of 618 images, data cleaning, labeling the data, splitting the data into training and testing data with an 80% training data and 20% testing data ratio, creating the CNN architecture, training and evaluating the created model, and finally implementing it using a webcam. The results of this research show that the model achieved an accuracy of 33%. However, the facial expression detection features using the CNN model successfully detected students' facial expressions despite having a low prediction accuracy rate. Keywords— Convolutional Neural Network, Facial Expression Detection, Guidance Counseling, Machine Learning, Webcam
Factors Affecting SMEs in Bandar Lampung to Use Instagram Ads Prasetyo, Adi; Rahmawati, Lilla; Paramitasari, Niken
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

This research aimed to determine the factors that influence SMEs in Bandar Lampung to advertise using the Instagram Ads feature. The population used in This research is about SMEs who have used the Instagram Ads feature with up to 100 samples were taken using the purposive sampling technique. The data analysis method in this study was the Cochran Q Test. The results of this research were 8 factors that influence SMEs in Bandar Lampung to advertise using features Instagram Ads. These factors are the influence of Instagram Ads on sales/revenue, there are default audience settings in Instagram Ads, Instagram Ads can be customized, Instagram Ads costs are cheap, there are audience settings Instagram Ads, audiences on Instagram Ads can be adjusted, settings on Instagram Ads is easy, and payment on Instagram Ads is easy. SMEs can use this factor as a reference for advertise on Instragram Ads or other platforms for digital marketing activities.Keywords— SMEs, Cochran Q Test, Instagram Ads, Digital Marketing
Cloud Based Accounting Information Systems for Affiliated Companies Asmuni, Idris
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

For affiliated companies, there is a need to organize an online-based bookkeeping system in order to facilitate the coordination of incoming and outgoing transactions in integrated financial reports. The use of a cloud-based accounting information system will unify separate records to become more reliable and trustworthy in accordance with the regulations in the International Financial Report Standard (IFRS). This paper discusses the implementation of a cloud-based information system and accounting application features in reports produced based on IFRS-guided principles which have a good impact on companies between head office and branches  in presenting financial reports on time in decision making. However, there are costs that must be a major concern for managers in implementing cloud accounting and must be included as economic expenditure to achieve company goals.Future threats in cloud implementation that users should consider before choosing cloud-based accounting are security issues of company confidential financial dataKeywords—cloud based , accounting information systems, Affiliated Companies
The Effect of Entrepreneurial and Digital Literacy on Entrepreneurial Intention of High School Student in Bandar Lampung Emilia, Putri; Paramitasari, Niken
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study was to examine the effect of the relationship between entrepreneurial literacy and digital literacy on entrepreneurshipintention of public high school- SMA Negeri 15 Bandar Lampung students. This research is quantitative and the research data used is primary data. The population of XII grade students of SMA Negeri 15 Bandar Lampung and the sample to be studied was 90 respondents. The analytical tool used is multiple linear regression and data collection is done through distributing questionnaires with a Likert scale. The data testing technique uses validity test, reliability test and hypothesis testing using SmartPLS 4.0 software. Keywords—entreprenerial literacy, digital literacy,entrepreneurialintention 

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