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Proceeding International Conference on Information Technology and Business
Published by Institut Informatika dan Bisnis Darmajaya
ISSN : 24607223     EISSN : -     DOI : -
Core Subject : Economy, Science,
Computer Science & IT Economics, Econometrics & Finance
Proceeding International Conference on Information Technology and Business is a series of one-year international conferences organized by the Informatics and Business Institute Darmajaya, with local and international partners. The conference will provide a unique opportunity for the productive exchange of interdisciplinary ideas in the fields of computer science and business economics among participants from industry, research institutes, academia, government and policymakers.
Arjuna Subject : Umum - Umum
Articles 395 Documents
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Analysis of The Effectiveness of Gopay Advertising "100x Free Transfers per Month" on Youtube using The Aisas Method Amartiwi, Yasinta; Krisdayanti, Nyoman Anggi; Wibasuri, Anggalia; Sahondra, Vatsiniaina Tatamo
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

PT. Gojek Indonesia is an application providing company that provides transportation, payment, logistics and other services. Of the several services offered, Go-jek provides an electronic wallet (e-wallet) called Go-pay. In 2023, E-wallet platform the most widely uses Gopay, with a user proportion of 71%. PT Gojek Indonesia's achievement with the most superior users is the impact of promotions through advertising carried out by PT. Gojek Indonesia. Advertisements on Gopay use YouTube social media as promotional media. The phenomenon that occurred, based on data, was that the number of viewers on the Gopay advertisement "Free Transfer 100x" increased within two months. This research is entitled "Analysis of the Effectiveness of 100x Free Transfer Gopay Ads on YouTube using the AISAS Method" using the Quantitative Descriptive method and sampling in this research using a nonprobability sampling method with purposive sampling technique. The sampling taken was 100 respondents which was calculated using the Slovin formula. The results of the AISAS (Attention, Interest, Search, Action, Share) method analysis of the effectiveness of Gopay advertising on YouTube with an average Attention score of 68.1% which is categorized as good, Interest of 62.9% which is categorized as good, Share of 67% is categorized as good, Action is 66.7% which is categorized as good, Share is 63.4 which is categorized as good.Keywords—Social Media, Gojek, AISAS Model
Automatic Identification of Herbal Medicines Based on Medicinal Plant Leaf Images Using the Scale Invariant Feature Transform (SIFT) Features Kasim, Anita Ahmad; Bakri, Muhammad; Lamasitudju, Chairunnisa; Fachrozi, Ahmad
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Background: A few people prefer to consume medicinal plants compared to modern medicine. This is because modern medicine contains chemicals which over time can have a bad impact on the kidneys, and medicinal plants are also considered cheap treatments. Meanwhile, in our current environment, there are plants that grow and have certain benefits, but some people don't know whether these plants are herbal medicinal plants or not. By utilizing technology, people can find out about herbal medicinal plants based on the leaves by photographing them on an Android smartphone. Method: The method used to extract features from the leaf image is Scale Invariant Feature Transform (SIFT). Aim: This research aims to recognize leaves whose images have been photographed or uploaded. The system will identify herbal medicinal plants using the leaf image of the plant using the Scale Invariant Features Transform (SIFT) method. Result: Feature Extraction and Support Vector Machine (SVM). With this system, it is hoped that users will be able to identify herbal medicinal plants that may grow in the surrounding environment. Based on the description in the background above, the problem formulation in this research is how to identify herbal medicinal plants using leaf images using Android-based SIFT feature extraction. Conclusion: The results of the confusion matrix test explain that this system has an average accuracy of 77%, which means that this system is quite good at identifying leaf images, even though the error rate is quite high at 23%.Keywords—Medicinal Plant Leafs, SVM, SIFT
Revolutionizing Banking and Finance: The Inexorable Rise of Artificial Intelligence Herdianti, Fibi Rizki; Yakijan, Deni; Wibasuri, Anggalia
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Since most banking and financial services require the use of technology, the adoption of artificial intelligence (AI) has emerged as one of the major factors influencing the success of financial organizations. In this case, the article delves into the transformative impact of Artificial Intelligence (AI) on the banking and finance sectors, exploring its myriad applications, benefits, challenges, and the future landscape. To do this, we prepared a review of the available literature. 13 journals were examined after a review of several marketing journals from two sources (Mendeley and ScienceDirect) was completed. The publications used for this study were published between 2021 and 2023. Future directions for related study were offered, as well as research implications.Keywords: Artificial Intelligence, Finance, Banking
The Influence of Hedonism, Group References, and Brand Image on iPhone Purchase Decisions in Lampung Province Liswita, Sumaria; Ifanka, Hafidh Faresi; Sideh, Suhaila
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

iPhone is one of Apple Inc's main products which plays a significant role in meeting consumer needs for sophisticated technology and entertainment. In addition, the assumption of certain groups in society that associate iPhone products with exclusivity and hedonic life activities means that the iPhone has its own fans. This research aims to explore the factors that influence the decision to purchase an iPhone smartphone, with a focus on psychological aspects involving hedonism, the influence of reference groups, and brand image. Through a better understanding of the influence of hedonism, reference groups, and brand image on consumer behavior, this research can make a valuable contribution to the understanding of the increasingly complex and competitive smartphone market. The aims of this This to find out how much the influence of Hedonism, Group References, and Brand Image on iPhone Purchase Decisions in Lampung Province.The research method used is associative causality with purposive sampling technique. Data was collected through a questionnaire with 100 sample and was processed using PLS SEM. The results of this research show that hedonism and brand image affected the iPhone purchase decision in Lampung Province, while the reference group has no effect on the iPhone purchase decision in Lampung Province.Keywords—Hedonism, Reference Group, Brand Image, Purchase Decision.
The Influence of Social Media Marketing, Electronic Word of Mouth, and Brand Image through Social Media TikTok on Purchase Intention of Lafiye Hijab Products Tsaqifah, Zafira; Rahmawati, Lilla
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study was to investigate the impact of Social Media Marketing, Electronic Word of Mouth, and Brand Image on consumer purchase intention for Lafiye Hijab products through Tiktok on social media. This condition has led to increasingly fierce competition in the fashion industry. The research methods used in this research are quantitative methods. The number of samples used in this study were 100 respondents. Data collection was carried out using a questionnaire distributed online to Lafiye Hijab consumers in Indonesia. The analytical technique used is multiple linear with the help of SPSS to determine whether there is a positive relationship between Social Media Marketing, Electronic Word of Mouth, and Brand Image on consumer purchasing intention for Lafiye Hijab products.Keywords— Social Media Marketing, E-WOM, Brand Image, Purchase Intention, Tiktok
The Effect of Financial Literacy and Risk Perception on Financial Behavior Management in the Use of Peer To Peer (P2P) Lending Shopee Paylater on IIB Darmajaya Students Faulina, Lavenia; Ramaputra, Muhammad Galih
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study was to determine and analyze how much influence financial literacy and risk perception have on financial behavior management in the use of P2P Lending Shopee Paylater on IIB Darmajaya students. Researchers hypothesize that Financial Behavior Management in the use of P2P Lending for IIB Darmajaya students is caused by knowledge of Financial Literacy and Risk Perceptions where Financial Literacy and Risk perceptions affect the choice of using P2P Lending for IIB Darmajaya Students. This type of research is descriptive quantitative research, using a sample of 75 respondents who are Shopee Paylater users and are currently studying at IIB Darmajaya. The analytical tools used are SPSS software and Microsoft Excel. Keywords—financial literacy, risk perception, financial behavior management
Information Record Software for the Implementation of Merdeka Belajar Kampus Merdeka (MBKM) (Case Study MBKM Darmajaya) Aimar, Nizka; Artaye, Ketut
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

MBKM was officially launched by the Ministry of Education, Culture, Research, and Technology (Ministry of Education and Culture) in early 2020 to build high-quality and character-driven human resources. The current support system, especially in the MBKM activities at Darmajaya University, is still insufficient. The processing of student data participating in the MBKM program is still carried out manually using Microsoft Excel or separate Google Forms applications, meaning there is no dedicated system in place. This study aims to develop an information system that can support users in providing management information system services for the MBKM program within the Darmajaya Informatics and Business Institute. This research developed using the Extreme Programming (XP) method, namely software development that pursues an object-oriented approach, which consists of several steps including the planning process (planning), the system design process (design), the process of making program coding and the testing process through program testing, so that system development is in accordance with the objectives and needs of users. The result of this research is a software or information system for implementing Merdeka Belajar - Merdeka Campus based on Mobile Web, which developed to support admission, selection, monitoring and reporting activities for management. Users can manage MBKM activities easily starting from activity registration, guidance, and MBKM activity exams through this information system. This MBKM activity information system was successfully built and can help IIB Darmajaya in managing MBKM activities. Users also consider the MBKM activity information system easy to use.Keywords: Darmajaya, MBKM, system, Linear Search Algorithm  
Design of A Laboratory Assistant Presence System Using Rfid Sensor and Web Based Esp8266 Microcontroller Juniasyah, Deki; Sudibyo, Novi Herawadi; Muktiawan, Danang Ade
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

A computer laboratory is a facility that provides space and hardware (computers, printers, monitors and other equipment) as well as software for teaching, researc and development purposes in the field of information and computer technology. The computer laboratory has assistants whose job is to assist lecturers in implementing practical learning. Laboratory assistants accompany lecturers in  practical courses based on a predetermined schedule. Apart from that, there is a picket schedule that must be carried out regularly to prepare replacement assistants if an assistant is unable to attend. After completing the practical lecture, the laboratory assistant writes the summary results on a sheet of paper. This causes a lack of efficiency in monitoring picket schedules and assistance carried out by laboratory assistants. There are several innovations carried out, such as research conducted by [1] regarding the use of radio frequency identification (RFID) technology for employee attendance systems. Researchers use RFID as a sensor to perform employee attendance, nodemcu esp8266 as a microcontroller and the data obtained is displayed on the web. Based on the background of existing problems, in order to improve monitoring of laboratory assistant attendance, the author built a laboratory assistant attendance system with RFID sensors using Web-based ESP8266. From the system that has been created, monitoring of laboratory assistance and picket activities can be monitored by the laboratory coordinator via the website in real time so that it is easier and faster. Apart from that, it becomes easier for laboratory coordinators to discipline assistants who are often late for attendance. Keywords— Presence, RFID, Esp8266, Laboratory, Web 
Design of a Mobile Application for Wireless Network Monitoring Based on Android Mahfudzin, Abdul Halim; Widiantoko, Ari; Sudibyo, Novi Herawadi
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Information and communication technology that is increasingly widespread today uses a computer network system as a medium for transforming information and data. One of the common network utilizations today is a wireless network using Wi-Fi (Wireless Fidelity) technology. The problem experienced at Junior High School Muhammadiyah 3 Metro is that the network administrator still uses a simple way of checking the network connection, namely by pinging the hosts connected to the network. The goal that the authors achieve is to monitor data traffic on wireless internet networks by designing Android applications as network controllers. With this problem, the authors made a thesis with the title "Designing an Android-Based Wireless Network Monitoring Mobile Application". The results achieved are in the form of a network monitoring application with the name "PRIMEWEB", using a local internet network connected to the Mikrotik RouterBoard and then distributed via Wi-Fi Access Point. The network monitoring application displays system settings, monitoring statistics, network status, and user hotspots in detail. The test results of this application have the advantage of using Mikrotik for network monitoring settings and using network traffic indicators with an independent and more efficient menu. Keywords— Android application, Mikrotik, Network, Wi-Fi
The Influence of Service Quality on Ladyflame Customers Satisfaction In Bandar Lampung Saputra, Deni Eka; Karsinah, Karsinah; Jaya, Indra
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

This research aims to determine the impact of service quality on customer satisfaction at Ladyflame, Bandar Lampung. The problem studied in this study is whether there is a positive relationship between the quality of service and customer satisfaction of Ladyflame in Bandar Lampung. This research uses survey methods and questionnaires as data collection instruments. With 33 respondents involved. The variables studied covered the quality of service, customer satisfaction, and the relationship between the two. The results of the research show that the quality of service has a significant impact on customer satisfaction of Ladyflame. Factors such as hospitality staff, product availability, service speed, and product quality play an important role in increasing customer satisfaction. The findings provide valuable insights for Ladyflame management in Bandar Lampung to improve the quality of their services, with the aim of increasing customer satisfaction. With a deep understanding of the role of service quality in retaining and attracting customers, ladyflame can take more effective steps to meet customer expectations and maintain their market share. Keywords : Quality of service, customer satisfaction

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