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Proceeding International Conference on Information Technology and Business
Published by Institut Informatika dan Bisnis Darmajaya
ISSN : 24607223     EISSN : -     DOI : -
Core Subject : Economy, Science,
Computer Science & IT Economics, Econometrics & Finance
Proceeding International Conference on Information Technology and Business is a series of one-year international conferences organized by the Informatics and Business Institute Darmajaya, with local and international partners. The conference will provide a unique opportunity for the productive exchange of interdisciplinary ideas in the fields of computer science and business economics among participants from industry, research institutes, academia, government and policymakers.
Arjuna Subject : Umum - Umum
Articles 395 Documents
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The Effect of Social Media Live Streaming and Promotion on Online Purchase Intention in The TikTok @Daydeals.Co Suhendar, Nicky Christian; Murdiani, Trufi
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

This study explores how social media live streaming and promotions on the TikTok platform, with a focus on the @Daydeals.Co account, impact online purchase intentions. Using a quantitative approach, questionnaires are distributed to followers, with independent variables including live streaming interactions and @Daydeals.Co's promotional strategies, and the dependent variable being respondents' online purchase intentions. Employing regression analysis, the research aims to uncover the extent to which these factors influence online purchasing. The findings are expected to provide valuable insights for digital marketers and business owners, aiding them in maximizing TikTok's potential as an effective marketing channel. The practical implications include helping companies understand consumer behavior in the digital era and refining online marketing strategies, especially on live streaming platforms like TikTokKeywords: live streaming, digital content, tiktok.
Marketing Strategy in the Development of Agricultural Product Based on Artificial Intelligent Pratama, Tomy Adi; Nugraha, Achmad Surya; Fitria, Fitria
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The next generation of information technology, embodied by big data technology, is developing so quickly that agricultural product production and marketing information services will follow a trend toward intelligent marketing of agricultural products based on big data technology. The purpose of this research is to examine Marketing Strategy in the Development of Agricultural Product based on Artificial Intelligent. The method employed in this research is a literature review conducted utilizing an online search methodology for national and international scientific journal articles on multiple journal search engines such as Google Scholar, Science Direct, and the Elsevier journals. The results show that Smart agricultural product marketing based on big data technology, a new wave of rapidly evolving information technology will be the development trend for agricultural product production and marketing information services. These methods need to be further improved as a result. The development, marketing, and distribution activities of agricultural product operators have started to use artificial intelligence (AI). Keywords: Marketing Strategy, Agricultural Product, Artificial Intelligent
Analysis Influence Go-Food Plus Member Promotion and Service Quality on User Loyalty in the Go-Jek Application Lestari, Mentari Puji; Andara, Melisa Dwi; Wadhwa, Sunny
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The aim of this research is to analyze the influence of promotions, service quality and user loyalty on the Go-Jek application. Mediating variables and to find out the most dominant variables on promotion, service quality and user loyalty on the Go-Jek application. The analytical method in this research uses quantitative methods, descriptive analysis methods . The test stage carried out was a data analysis test in this research using a linear regression analysis test , t test, f test. The data used in this research used a questionnaire instrument and valid data was collected from 100 respondents. The sampling method in this research is a purposive sampling technique. The research results show that the variables of promotion, service quality and user loyalty have a positive and significant influence on the consumer variables of Go-Jek application users. Keywords: Promotion, Service Quality, User Loyalty
Assessment of Usability and Acceptance of An Academic Information System Using SUS And TAM Adaptation Nurlistiani, Rini; Romadona, Romadona; Kurniawan, Hendra; Nursiyanto, Nursiyanto
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Organizations, companies, and the world of education carry out all learning activities using e-learning. There is an important part that requires an academic system with structured data, namely the system at private universities in Indonesia, for example,Informatics and Business Institute Darmajaya. Darmajaya is one of the educational institutes that uses online learning media information technology called e-learning for students and lecturers. The newest information system used at IIB Darmajaya is the academic information system (AIS) which consists of Darmajaya students and lecturers. Result from the assessment showing of lecturers understand how to use AIS with value 56.92, and 65.93 from students of IIB Darmajaya. Keywords :SUS,TAM, Evaluation, Acceptance, Usability
The Effect of Video Content and the Use of Hashtags on Instagram Social Media on the Formation of Zozo Garden Brand Image in Bandar Lampung Sabarina, Adinda Syahda Alya; Yusendra, M. Ariza Eka
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study is to explore whether video content and the hashtag #ZozoGakMahalLagi are able to help Zozo Garden to create an affordable Brand Image for its niche target market so that it can increase their competitiveness among the fierce competition of the cafe / restaurant business in Bandar Lampung. This type of research is causality exploratory quantitative research, with the population followers of the @zozo.garden Instagram account of 25,100 followers and the sample to be studied as many as 100 respondents. The analytical tool used is Multiple regression analysis obtained with the help of SPSS to determine whether there is a positive causality relationship between Video Content and Hashtag Determination on the Development of the new Zozo Garden Brand Image.Keywords-digital marketing, brand image, Social media marketing, instagram, hashtag management
The Effect of Interactive Social Media Marketing and Online Consumer Reviews on Digital Trust and Interest in Using e-Wallets in Indonesia Gunawan, Arif; Yusendra, M. Ariza Eka
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study is to explore the interest in using e-Wallets in Indonesia. Researchers hypothesize that the high use of e-Wallets in Indonesia is due to high digital trust so that users feel close and believe that e-Wallets are a solution to facilitate their transactions. This digital trust is hypothesized by researchers to mostly come from aggressive interactive social media marketing from vendors and the influence of online consumer reviews of netizens who report a lot of information related to the use of e-wallets. This type of research is explanatory research, with a population of e-Wallet users in Indonesia and a sample of 100 respondents. The analytical tool used is SEM-PLS to be able to measure complex causal relationships between the variables studied.Keywords-digital marketing, e-Wallet, Social media marketing, Online review
The Effect of Positive Perceptions and Ease of Use to Financial Technology Peer to Peer Lending Of MSMEs In The Era Of Digital Economy Pratiwi, Arta Zahra; Ramaputra, Muhammad Galih
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study is to analyze the positive perceptions of MSME (Micro, Small and Medium Enterprises) players towards Financial Technology Peer To Peer Lending services in the midst of the digital economy era. Researchers hypothesize that there is a positive relationship between the positive perception of MSMEs towards the use of peer to peer lending financial technology and the perceived ease of use of peer to peer lending financial technology has a positive effect on the level of adoption of this technology by MSMEs in the digital economy era. The research method used is quantitative with the approach of distributing questionnaires to respondents, using a sample of 75 respondents who are owners and managers of MSMEs. The analytical tools used are SPSS and Microsoft Excel software.Keywords— Financial Technlogy, Peer To Peer Lending, MSME, Positive Perception, Perceived Ease of Use
Factors Influencing the Effectiveness of Village Fund Allocation (ADD) Management in Tanjung Raja Village, Tanjung Raja Sub-district, North Lampung District Susanto, Heri; Darmawan, Jaka
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

This research aims to determine the influence of the effectiveness of village fund allocation management in Tanjung Raja Village, Tanjung Raja Sub-district, focusing on planning, implementation, accountability, and accountability of the village fund allocation. This quantitative research utilized primary data sources and a non-probability sampling method. Data were collected through questionnaires and interviews with village government officials involved in fund management. Data analysis employed effectiveness techniques and ratio criteria. The results indicate that the effectiveness of village fund allocation management falls within the effective category.Keywords: Village fund allocation, Effectiveness, Management
The Effect of Implementing the School Activity Plan and Budget Application (Arkas) and Its Impact on the Accountability and Transparency of Bos Funds (Case Study of SMK in Bandar Lampung City) Soimah, Soimah; Darmawan, Jaka
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

This study aims to determine (1) the effect of using the school budget work plan application (ARKAS) on accountability for the use of BOS funds in Vocational High Schools in Bandar Lampung City, (2) the effect of using the school budget work plan application (ARKAS) on the transparency of the use of BOS funds in Vocational High Schools in Bandar Lampung City. The type of research used in this study is quantitative descriptive research. The population in this study is all Private Vocational High Schools receiving BOS Phase I in 2022 in Bandar Lampung City. The sampling technique is purposive sampling, selecting as many as 30 school treasurers. Data collection techniques are questionnaires and documentation. Data analysis techniques use descriptive analysis in the form of percentages and inferential analysis using analysis prerequisite testing, hypothesis testing, and determination coefficient tests. The results showed that: (1) there is an effect of the use of the school budget work plan application (ARKAS) on the accountability of the use of BOS funds in Vocational High Schools in Bandar Lampung City, where the better the use of the ARKAS application, the more accountable the use of BOS funds, (2) there is a significant influence on the use of the school budget work plan application (ARKAS) on the transparency of the use of BOS funds in Vocational High Schools in Bandar Lampung City.Key words: Use of the School Budget Work Plan Application (ARKAS), accountability for the use of BOS funds, transparency in the use of BOS funds
Optimalization Design of User Services in E-Government Waste Management Apps Alfi, Firmansyah Yuni; Singagerda, Faurani Santi; Muludi, Kurnia; Meizari, Ary
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

This study aimed to address Indonesia's critical environmental issue of waste management by designing optimal user services for an eGovernment waste management application. The research is exploratory in nature, employing a combination of qualitative and quantitative methods to develop an integrated digital solution. Our methodology includes data analysis from World Bank reports, insights from the Ocean Conservancy, and the examination of government policies and advanced technological applications. The results demonstrated the urgent need for efficient waste management systems, as Indonesia is the second-largest contributor to oceanic plastic waste. We propose a framework for an e-Government application that leverages Internet of Things (IoT), big data, and digital platforms to monitor, manage, and optimize waste management processes, enhancing transparency and effectiveness. Our findings suggested that the application's user-centric design significantly improves community engagement and participation in sustainable waste practices. The implications of this research point towards a scalable and sustainable model for waste management that can be adopted by other regions facing similar challenges. We recommend further development of the application with a focus on user feedback and iterative design to ensure adaptability to diverse waste management contexts. The contribution of this study lies in its potential to revolutionize waste management practices through digital transformation, providing a blueprint for environmental sustainability initiatives within e-Government frameworks. Keywords: waste management, digital transformation, E-Government Applications, sustainability, user services

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