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JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,516 Documents
Analisis Hubungan antara Nilai, Kepuasan dan Loyalitas Nasabah Perbankan di Sulawesi Selatan Mattalatta -
Jurnal Aplikasi Manajemen Vol 8, No 3 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this research are: 1) To develop and to implementate of methode to identificate of relationship between value, satisfaction and customer loyalty. 2)To know of effect satisfaction level toward customer loyalty. 3) To find out of relation between value perception, adequate satisfaction, desired satisfaction level and saving customer loyalty. 4) To find of factors influence of attitude and behavior loyalty of bank. 5) To identificate loyalty level according customer characteristic. The result of the analysis shows that a)relation between value perception toward attribute performance its significant and positive. b) adequate and desired satisfaction level of saving customer in South Sulawesi, the greatest influence by professionalism staff. c) the relation between adequate satisfaction and customer loyalty its significant and negative.d) found directly relation between value variable and loyalty variable in South Sulawesi. e) customer bank in generally which South Sulawesi have spurious loyalty. The population of this research is the general customer of bank, either goverment or non government customer are in South Sulawesi. The sampels take from., a) totaling sampels is minimal 912 persons. For this research the sampels took about 1346 customers, b) toward sampel area took by cluster sampling, according to four area where the customer live.Keywords: value perception, adequate and desired satisfaction,and loyalty.
Pengaruh Rasio Likuiditas, Leverage, dan Profitabilitas terhadap Dividen Pay Out Ratio (Studi pada Perusahaan Go-public di Bursa Efek Jakarta) Anjar Wibisono
Jurnal Aplikasi Manajemen Vol 8, No 3 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The research mainly aims at: (1) analyzing partially the effect of liquidity ratio, leverage, and profitability variables on dividend payout ratio of the company; and (2) analyzing simultaneously the effect of liquidity ratio, leverage, and profitability variables on dividend payout ratio of the company. Research type subsumes into quantitative descriptive using the population of manufacturing companies listed at the Corner of Jakarta Stock Exchange. Purposive sampling becomes a sample determination technique such that research sample includes 40 companies. Analysis tool used relates to Multiple Regression. F-test and t-test examine the significance using SPSS. Results of statistic analysis indicate that: simultaneously, independent variable has obvious effect on dependent variable. This becomes evident because F-count > Ftable. F-count reaches 47.314 and F-table equals to 2.25. Meanwhile, partial test or t-test shows that current ratio has negative effect on dividend payout ratio. Return on investment and return on equity have positive effect on dividend payout ratio meaning that if ROI and ROE improve, then dividend payout ratio also increase. The contribution of research will be giving the further description and the understanding of factors affecting the payment rate of dividend payout ratio because it seems being important guide for the company’s investor and manager in making decision through financial performance in consideration of liquidity ratio, leverage and profitability.Keywords: liquidity, leverage, profitability, dividend payout ratio
Strategy, Marketing Effectiveness and Firms Performance Erwin Saraswati; Abdul Ghofar
Jurnal Aplikasi Manajemen Vol 8, No 3 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

In the global era, firms should have a competitive advantage strategy, since their business environment is very competitive. Miles and Snow (1978) divide a firm’s strategy into four types, namely prospector, defender, analyzer and reaction. Prospectors and defenders are in the two extreme sides. We examine differences between marketing effectiveness of prospectors and defenders and its association with accounting performance. The sample of this research consists of 54 firms, which are 27 categorized as prospectors and 27 as categorized as defenders. Three hypotheses are examined: (1) the marketing effectiveness of prospectors is higher than defenders; (2) marketing effectiveness is associated positively and strongly with accounting performance; and (3) there is an association between strategy and accounting performance. The result of this research supports the argument that prospectors have more marketing effectiveness than defenders and the marketing effectiveness is associated with accounting performance. On the contrary, this research found the association between strategy and accounting performance does not exist.Keywords: prospector, defender, marketing effectiveness and accounting performance
Pengaruh Variabel Fundamental pada Harga Saham Bank yang Terdaftar di Bursa Efek Indonesia Sebelum dan pada Masa Krisis Ekonomi Global Ernawati -; Fifi Swandari
Jurnal Aplikasi Manajemen Vol 8, No 3 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The aims of this research are to analyze the impact of fundamental variables on bank stock price in two different period. We analyze two years before and one year during global economic crisis in Indonesian Stock Market. The samples consist of 24 banks listed at Indonesia Stock Market. Linier regression is used to analyzed the impact of independent variables on dependent variable. We use Capital Adequate Ratio (CAR), Non Performing Loan ( NPL), Return on Asset (ROA), ratio Operating Cost to Operating Revenue (BOPO), Loan to Deposit Ratio (LDR) and deposit rate as independent variables. Dependent variable is banks stock price. We find all fundamental variables and deposit rate have impact on banks stock price simultaneosly before crisis period. Different result showed in another period, none of the variables have impact on banks stock price. We find ROA and LDR have impact on bank stock price partially before crisis. CAR, NPL, BOPO and deposit rate have no impact on banks stock price. This result shows that fundamental variables have different impact in two different period. The potential explanation is investors become irrational in the period of crisis so none of fundamentals variables have no impact on banks stock price.Keywords: fundamentals variables, bank stock price, global economic crisis period.
Pengaruh Orientasi Pasar dan Karakteristik Pasar serta Kreativitas terhadap Inovasi dan Kinerja Pemasaran Perusahaan Kosmetik di Provinsi Jawa Timur Imam Suroso
Jurnal Aplikasi Manajemen Vol 8, No 3 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The study aimed to investigate the effects of market orientation, market characteristics, and creativities on the innovation and marketing performances of the cosmetics Firms in East Java Province. The study was a confirmatory carried out by testing several hypotheses in order to figure out the causal relationship of all the above variables. The data were collected from the entire population of 37 cosmetics firms, registered as the members of the Indonesian Association of Cosmetics Firms or Persatuan Perusahaan Kosmetik Indonesia (PERKOSMI), East Java Chapter. These companies were also registered in the Food and Drugs Control Agency of the Republic of Indonesia (BP POM RI). The study employed complete enumeration or census method, hence, sample and sampling technique were not required. The validity of the research instrument was ensured by using construct validity, of which only items with positive correlation coefficient higher than 0.30 were included. Whereas, the reliability of the research instrument was determined by using Cronbach Alpha and items were considered reliable only when their values were higher than 0.60. The obtained data were, then, analyzed by using path analysis. The results showed that market orientation, market characteristics, and creativities had direct, positive and significant effects on the innovation of the cosmetics firms in East Java. Market orientation, market characteristics and innovation had direct, positive and significant effects on the marketing performances of the cosmetics firms. Surprisingly, creativities had no significant direct effects on the marketing performances of the cosmetics firms.Keywords: Market Orientation, Market Characteristics, Creativities, Innovation, Marketing Performances of Cosmetic Firms
Pengaruh Kondisi Lingkungan, Perilaku Berbagi Pengetahuan, Proses Perencanaan Strategis, terhadap Inovasi dan Kinerja (Studi pada UKM Sentra Kerajinan Kulit di Jawa Timur) Rofiaty -; MS Idrus; Ubud Salim; Christantius Dwiatmadja
Jurnal Aplikasi Manajemen Vol 8, No 3 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of this research is to integrate causality model between environment, knowledge sharing behavior, and strategic planning process, to innovation and performance. The sample of the research is small and medium sized enterprise of handicraft industry that made of leather, e.g. shoes, leather jackets, bags, luggage, belts, wallets, and other products made of genuine leather which still can’t compete in East Java. Structural Equation Modelling is used to process the data. The result shows that from the nine tested hypotheses, there are 7 (seven) accepted tests (and they have significant impact), and there are 2 (two) unaccepted tests (and they have insignificant impact), such as the impact of environment and knowledge sharing behavior to business performance. The findings of this research are, first, the impact of sharing behavior/developing knowledge to work performance of small and medium sized enterprise should use innovation as antecedent variable, and second, the impact of environment changes to work performance of small and medium sized enterprise is determined by strategic planning variable mediation. A stronger work environment changes force the enterprises to create effective strategic planning process intensity, which do some sustainable information search about market and other information to create creativity in product making designing and services. The implementation of small and medium sized enterprise’s knowledge management is not only just to share knowledge about their market, but also must be followed by increasing the knowledge/ability of the employers, giving opinion about employers’ performance, fluently communicating, and using technology to design product and facilitate communication. New idea in this research is knowledge sharing behavior at SMEs, which have a significan role to create innovation and creativity to enhacing performance.Keywords: Environment, Knowledge Sharing Behavior, Strategic Planning Process, Innovation, and Performance.
Dampak Store Atmosphere terhadap Keputusan Pembelian Zainul Arifin
Jurnal Aplikasi Manajemen Vol 8, No 3 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

One of strategy which can be used is plan store atmosphere desain with form and new concept and also the creative idea develop image of shop so that make visitor feel balmy when shopping. Store image of according to view of visitor can become impeller to come into store, continueing at interaction process till the buy. This research chosen Giant hypermarket, Mall Olympic Garden of Malang Town because representing one of top brand hypermarket in Indonesia. This research aim to to know and explain impact of store atmosphere consisted of exterior, general interior, store layout, and interior of display to buy decision and also the dominant variable among its independent variable. Methodhology of research is quantitative method with type of explanatory research. Population and sample in this research is consumer shopping at Giant hypermarket, Mall Olympic Garden of Malang Town by sample as much 72 responder. Technique of sampling used is accidental sampling and analysis of data use multiple linier regression. Result of research show existence of influence among store atmosphere variable to buy decision at Giant hypermarket, Mall Olympic Garden of Malang Town either through simultan and also parsial. From all variables of store atmosphere, general of interior variable is having an effect on dominant to buy decision at Giant hypermarket, Mall Olympic Garden of Malang Town.Keywords: Store Atmosphere, exterior, general interior, store layout, interior display, buy decession.
Kebijakan Bupati dalam Meminimalisasi Resistensi dalam Kepemimpinannya di Kabupaten Banyuwangi 2005-2009 Lestari, Ratna Ani
Jurnal Aplikasi Manajemen Vol. 8 No. 3 (2010)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

The focus of the study is the said resistance, both in latent and manifest modes. By applying qualitative methods, it is hypothesized that the resistance occur in latent and manifest modes. Results of the research show that, first, the modes of resistance of local political elites to the regent's policies were based on certain economical and political motives. Second, the mode of resistance is either latent (obscure) or manifest (open). Third, in reducing the resistance the regent implemented three policy models, (a) democratic policy model, (b) situational policy model, and (c) participatory innovative policy model, which was implemented as free education, free healthcare services, and free ID card. These innovations were proven to be effective in reducing the resistance.Keywords: Regent's policies, latent-manifest resistance, innovative policy.
Pengaruh Faktor-faktor Motivasi terhadap Kinerja Karyawan pada PT Hadji Kalla Makassar Musran Munizu
Jurnal Aplikasi Manajemen Vol 8, No 3 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purposes of this research are to analyze: (1) how likely the factors of motivation which consists of phyciological needs, safety needs, social needs, esteem needs, and self actualization needs affect to employee performance; and (2) which of those factors would be dominantly affected to employee performance at Hadji Kalla Corporation Makassar. The population in this research includes all employee at Hadji Kalla Corporation. The number of population were 360 persons. There were 90 respondents participated in the survey. The respondents are chosen using simple random sampling from population. The data which using in this research consists of primer data and secondary data that collected by observation, interview, questionnaire, and documentation. Methods of analyses used in this research both descriptive analysis, and multiple regression analysis which performed with SPSS for windows. The results indicated the following: (1) In simultaneous way, the factors of motivation which consists of phyciological needs, safety needs, social needs, esteem needs, and self actualization needs have significantly effect to employee performance; and (2) physiological need is the most dominant variable that affecting the employee performance at Hadji Kalla Corporation Makassar (t-hitung = 3,883; a = 0,000).Keywords: motivation factors, phyciological needs, safety needs, social needs, esteem needs, self actualization needs, employee performance.
Strategi Pengentasan Kemiskinan melalui Pemberdayaan Komunitas serta Revitalisasi Kelembagaan Ekonomi dan Sosial di Sulawesi Selatan Syamsu Nujum
Jurnal Aplikasi Manajemen Vol 8, No 3 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Poverty alleviation strategies through community empowerment as well as economic and social institution revitalitation in South Sulawesi. The purpose of this research were (1) to study the extent to which the roles of South Sulawesi government in empowering the marginal /poor community through various programs, (2) to study and explain the extent to which the benefits of poor community empowerment programs in efforts to alleviate poverty, (3) to study and explain poverty alleviation strategies which were suitable with local wisdom of local community in South Sulawesi. Approach type used in this research was qualitative with the use of primary and secondary data, but the main data were primary data which were obtained directly from research sources included individuals representing poor community, individuals refresenting government. Key informants were selected from this research subjects representing poor community, community figures and government. Data analysis technique used was descriptive technique by using phenomenology paradigm and Grand Theory. Research results show that strategies implemented by government did not yet touch the poor community as whole so that strategies which were suitable with local conditions were needed through involving local institutions as program supports in order to be effective. Poor community empowerment programs consisted of P2KP, KUT, PNPM-Mandiri, Raskin, and BLT. These programs gave benefits in alleviating rural and urban poverty but they did not run maximally because they only could serve a small part of the existing poor community. This research also build a model of empowerment in elleviating poverty through empowerment of micro, small and medium scale enterprises.Keywords: Poor Community Empowerment, Local Institutions

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