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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 21 Documents
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Search results for , issue "Volume 07, Nomor 02, Januari 2021" : 21 Documents clear
Penerapan Empat Fungsi Manajemen pada Pengelolaan Pariwisata Bahari Berkelanjutan di Desa Jungutbatu, Kecamatan Nusa Penida I Gede Ngurah Primanda S Rahadiarta; Agung Suryawan Wiranatha; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p15

Abstract

Tourism activities in Nusa Penida have experienced a very rapid increase in recent years, mainly in Jungutbatu Village, which is the village where Nusa Penida tourism began around 1970. After the transition from the seaweed farming activities in recent years, now the community relies on the tourism sector. The rapid development of marine tourism and the importance of this to the economy of the community of Jungutbatu Village, requires its management be carried out properly and sustainably. The purposes of this study were to determine the management of marine tourism in Jungutbatu Village through the application of four management functions (Planning, Organizing, Actuating, and Controlling), and to analyze tourist perceptions on the application of sustainable tourism management in Jungutbatu Village. The research approach was descriptive qualitative and data collection methods were observation, interviews, questionnaires and literature study. The results of this study indicated that the management of marine tourism in the Jungutbatu Village was carried out by involving various parties such as the community, entrepreneurs, non-governmental organizations, and the government. The planning, organizing and actuating processes that involved and accommodated the interests of various parties built a sense of responsibility and awareness to participate in the controlling process. Good management led to a good perception of tourists who came to visit, which in turn affected satisfaction and then influenced loyalty to revisit or recommend the marine tourism area of Jungutbatu Village to others. Keywords: management, perception, sustainable tourism, marine protected areas
Potensi Novel Cintaku di Lembata Karya Sari Narulita sebagai Media Promosi Pariwisata Lembata - NTT Rimalinda Lukitasari; Elsita Lisnawati Guntar; Ni Ketut Veri Kusumaningrum
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p06

Abstract

The designing of promotional media is an important thing in supporting the development of a tourism destination. With the tight competition among the destinations, the tourist choices are swinging choices. These days, the storytelling method is a method that highly buzzed in the marketing because it is considered effective to influence the future consumen emotionally. The novel of Cintaku di Lembata is a travellougue novel which tells about a tour to Lembata Island. Seing to its many predecors that has successfully raise the popularity of the destination that being used as the setting in the novel, then the potential of this novel to become a promostional media for Lembata – NTT is also worth to be researched. The purpose of this research is to know the potential of the novel of Cintaku di Lembata as a promotional media and the strategy that can be applied to maximize its utilization. The researched was conducted qualitatively with the data collection method of observation, interview, and focus group discussion (FGD). The theory that was applied was the theory of tourism promotion and the data analysis was done by using the SWOT method. The result shows that the novel of Cintaku di Lembata is very potential to become a tourism promotional media for Lembata because the content is informative and persuasive. However, there are some adjustments needed to maximize the utilization of the novel Cintaku di Lembata to promote Lembata – NTT. Those adjustments include, among others, in the matter of transforming the form into a film form and to choose the focus of attraction to be shown. Keywords: Promotion, Destination, Storytelling, Cintaku di Lembata, NTT, SWOT
Pengembangan Terpadu City Tour Semarapura Melalui Ship Approach I Nengah Alit Nuriawan; Syamsul Alam Paturusi; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p20

Abstract

The development of Semarapura City Tourism through City Tour has not been running as expected, so it has not been able to increase foreign tourist arrivals and has not been able to improve the economy of the community. The research objective was to identify integrated development of City Tour City Semarapura tourism through the SHIP Approach. This study uses a qualitative descriptive approach. Data collection methods used in this study were observation and interviews. The theory used in this study is the Tourism Area Life-Cycle, explaining the position of development of Semarapura tourism. SHIP theory (systemic, holistic, interdiciplinary, and participatory) to describe and explain how the integrated development of City Tour in Semarapura City. The integrated form of City Tour tourism in Semarapura city is carried out by designing tourism models with improvements to the previous City Tour program and designing new tour packages, with additional classes for each package. Puppet painting class, weaving class, metal craft / kepeng money making class and brown sugar making class. The development of City Tour with the addition of tourist classes will provide experience for foreign tourists who visit and have a positive impact on the economy of the community through active participation from all stakeholders. Keywords: Integrated development, Semarapura city tourism, SHIP Approach
Praktik Tanggung Jawab Sosial Hotel The Lovina dalam Pembangunan Pariwisata di Desa Kalibukbuk Dewa Gede Kharisma Putra; A.A. Ngurah Anom Kumbara; Ida Bagus Gde Pujaastawa
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p11

Abstract

The practice of corporate social responsibility (TSP) by the hotel industry in Indonesia has been regulated in the Act, but does not provide the expected results to support sustainable tourism development, The Lovina Hotel TSP practice in Kalibukbuk Village can be used as a good example (best practice) for other hotels to have positive implications for sustainable tourism development. This study aims to analyze the practice of The Lovina Hotel TSP program. This research is a qualitative study with a case study approach. The result is that the practice of The Lovina Hotel TSP in Kalibukbuk Village is based on legal compliance, moral encouragement, enhancing hotel image, and social legitimacy. The form of the TSP program is community development and the practical implications of the TSP supporting the development of the 5A tourism component (attraction, amenities, activity, accessibility, ancillary) and has positive implications for stakeholders both hotels, village governments and the community of Kalibukbuk Village. Keywords: Corporate Responsibility, Hotels, Participation, Social Legitimacy, Sustainable Tourism Development
Co-Branding Citra Pertanian dan Daya Tarik Agrowisata: Studi Komparasi Taiwan dan Indonesia Nurina Rachmita; Raldi Hendro Koestoer
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p02

Abstract

Indonesia is an agrarian country having rich in variety of natural and biological resources. With such capacity, Indonesia has a chance to develop agribusiness, as for in the area of agritourism. However, the problem is the farmers have a limitation to create agricultural activities for tourism. This study explains agritourism development in Indonesia with Taiwan agritourism-oriented. The method uses combine approach, i.e., literature and comparative studies, and analyze them with relevant theories. The result of this study found that agritourism management in Indonesia is still limited and has not been optimized. The conclusion of this study is that Taiwan case study can be applied to promote agritourism as for Indonesia, not even limited to the agriculture sector, but it can also be applied to the cultural sector. Keywords: Agritourism, agriculture activities, tourism, marketing strategy, farm tourism
Perkembangan dan Interaksi Modal Ekspatriat Berbasis Tourism Area Life Cycle di Ubud Nararya Narottama; Natasha Erinda Putri Moniaga
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p16

Abstract

The expatriates in Ubud have played an important role in the development of Balinese tourism since the early 20th century and their influence continues today. This study aims to examine the development, dynamics and interactions of capitals between expatriates, society and local elites by adapting the Tourism Area Life Cycle (TALC) model, combined with Bourdieu’s capital theory and Homan’s social exchange theory as an analytical tool. This qualitative research uses critical phenomenological analysis based on action research, with data collection methods in the form of participatory observation, in-depth interviews and documentation studies, with research locus in Ubud and its surroundings. This research is intended to assist stakeholders, practitioners and tourism academics in uncovering the development and interaction of expatriate capital that occurs in the realm of Ubud based on the life cycle of tourism destinations. This research reveals that by adapting the TALC model, currently the development of Ubud tourism is at a consolidation stage, and the interaction of capitals (economic capital, cultural capital, symbolic capital and social capital) is becoming tighter and more complex. In all these processes, the symbiosis of mutualism is more dominant, although in some cases there are still practices of marginalization and hegemony which are measured based on ownership of capital. Keywords: expatriate, development, capital, tourism area life cycle
Dampak Positif Ekonomi sebagai Hasil Tata Kelola Destinasi yang Berkelanjutan di Desa Kutuh Kawasan Pantai Pandawa – Bali Diena Mutiara Lemy; Kim Min Jun; Madeline Stefanie Tjang; Wu Lei Lei
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p07

Abstract

The purpose of this research paper to identify the impact of sustainable tourism management towards the economic conditions of a community. In 2018, Pandawa Beach has won first rank for Indonesia Sustainable Tourism Awards (ISTA) in the field of economic utilization to local communities hence the author decided to use Pandawa Beach for the research. The qualitative data were collected from interviews and the quantitative data were collected from questionnaires. The method for analyzing the data is using descriptive analysis. The research result shows that sustainable tourism gives positive impacts towards the economic conditions on Kutuh Village. 72 people out of 90 are satisfied with the current economic welfare of the local community. The data is also valid because the AVE and CR results are all above 0.7 which means the results are acceptable. Keywords: sustainable tourism management, economic impact of tourism, Pandawa Beach Bali
Analisis Potensi Desa Wisata Pulesari Menuju Desa Wisata Halal Tahun 2020 Tareq Azis Yanma; Muchammad Zaenuri
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p12

Abstract

Halal tourism village is an innovation in developing tourist village by prioritizing services for Muslim tourists. Halal tourism in Indonesia has only been developed in several regions, such as West Nusa Tenggara, Riau Islands, Aceh and West Sumatra. Pulesari tourism village is a tourism village in Sleman Regency which has halal tourism potential. Attractions that are shown mostly religious nuances. This study aims to analyze and identify the potential of Pulesari Tourism Village that can support the creation of a halal tourism village. This research is a descriptive qualitative research with a field to get data, make observations, documentations and interviews directly. Data analysis in this study combines the theory of tourism potential with several indicators from the Ministry of Tourism regarding halal tourism. The results of this study stated that Pulesari Tourism Village was not ready to be developed into a halal tourism village because several supporting facilities in the service of Muslim tourists had not yet been fulfilled. Keywords: Halal tourism village, Muslim tourists, Pulesari tourism village
Stragtegi Komunikasi Pariwisata Taman Air Mancur Sri Baduga Melalui Media Instagram @Urangpurwakarta Gheya Madinatu Sjaida; Ute Lies Siti Khadijah; Evie Novianti
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p03

Abstract

Indonesian tourism was ranked 40th out of 140 countries in the world in the category of Travel and Tourism Competitiveness Index (TTCI) in 2019. This was of course supported by the advancement of regional tourism in Indonesia. One of the areas which is improving the tourism sector is Purwakarta Regency. Purwakarta Regency donates its favorite tourist destination, the Sri Baduga Situ Buleud Fountain Park which is the Top Five Tourism Destination in Indonesia. The media of his young people also helped to promote massive things related to the Sri Baduga Fountain Park. The media is named @urangpurwakarta. This research uses descriptive qualitative method with the concept of communication strategy. This research involved 3 key informants. The results of this research are the planning of @uranagpurwakarta in the form of determining targets, media and content, the implementation phase of @urangpurwakarta making Explore Purwakarta content, Purwakarta Original, Purwakarta Muda, and What the Facts Purwakarta. The evaluation phase of @urangpurwakarta becomes more active in providing information according to the direction of the organizer of Sri Baduga Water Park. Keywords: Communication Strategy, Tourism, Instagram, Purwakarta
Pengembangan Sejarah Kuliner Nasi Bogana di Pawon Bogana Keraton Kacirebonan Shafira Nindita; Zayyini Nadhlah
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p17

Abstract

Nasi Bogana merupakan salah satu kuliner khas yang berada di daerah Cirebon. Kuliner ini dapat ditemui hampir disemua keraton yang ada di Cirebon. Kuliner ini biasa disajikan pada saat acara selametan ataupun acara perayaan lainnya. Keraton Kacirebonan merupakan salah satu keraton yang masih menjaga tradisi dan budaya dari nasi bogana. Salah satu usaha yang dilakukan Keraton Kacirebonan adalah dengan mendirikan restoran yang dinamakan Pawon Bogana. Di restoran Pawon Bogana, nasi bogana dijadikan sebagai menu andalan. Namun, nasi bogana yang ada di restoran Pawon Bogana sudah mengalami perkembangan dan pengembangan. Tujuan dari penelitian ini adalah untuk mengetahui sejarah lengkap mengenai nasi bogana, pengembangan kuliner tersebut saat ini jika dilihat dari kualitas dan keunikan makanan dan pengembangan nasi bogana agar kuliner tersebut menjadi lebih lestari dan terjaga kekhasannya. Penelitian ini menggunakan metode kualitatif. Sumber data yang dipakai adalah narasumber, tempat peristiwa serta dokumen. Tehnik pengumpulan data yang digunakan adalah wawancara, observasi dan dokumentasi. Tehnik analisis data yang digunakan adalah analisis data yang dilakukan secara interaktif dan berlangsung secara terus menerus sejak pengumpulan data di lapangan dan terus dilakukan hingga pengumpulan data selesai dilakukan. Hasil penelitian menunjukan bahwa Nasi Bogana merupakan salah satu kuliner khas yang berada di daerah Cirebon. Kuliner ini biasa disajikan pada saat acara selametan ataupun acara perayaan lainnya. Kuliner ini dijadikan sebagai sarana bersedekah dan dibagikan kepada sesama. Selain itu, makna lain dari nasi bogana adalah ucapan rasa syukur kepada Allah SWT. Perkembangan nasi bogana jika dilihat dari kulitas dan keunikan makanan semakin berkembang dan terus berinovasi agar masyarakat dapat terus mencicipi kuliner tersebut. Keywords: nasi bogana, keraton kacirebonan, pawon bogana, pengembangan

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