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Sugeng Santoso
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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Perancangan Daya Tarik Wisata untuk Pengembangan Desa Wisata dan Inovasi Nilam di Desa Ranto Sabon Kabupaten Aceh Jaya Friesca Erwan; Raihan Dara Lufika; Cut Dewi; Syaifullah Muhammad; Muslim Muslim; Suhrawardi Ilyas
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p04

Abstract

Desa Ranto Sabon is a marginal area in Aceh Jaya District, Aceh Province. The village owns natural resources which can be developed into tourist attractions to encourage the development of Innovation and Tourism Village. Designing the tourism attractions are carried out using three methods, to cover Penta Helix collaboration, designing a roadmap, and conducting a technical workshop. The Penta Helix collaboration involves stakeholders from the government, universities, industry and business, the community, and the media. The roles of each parties are identified in detail to obtain significant involvement in designing the tourist attractions. Furthermore, this activity prepares a roadmap as a guide for the stakeholders in carrying out activities and achieving the goals. Lastly, this activity conducted a technical workshop to perform tourism mindset transformation and improve the knowledge and skills of the community. Designing a tourism attraction in Desa Ranto Sabon produces three tourism concepts which are ecotourism, agrotourism and patchouli-based education tourism (edu-tourism). Keywords: designing tourist attractions; ecotourism; agrotourism; patchouli edu-tourism.
Optimalisasi Potensi Desa Tua Menuju Pengembangan Pariwisata Berkelanjutan: Studi Kasus Desa Wisata Julah I Wayan Rona; Ni Made Ary Widiastini; I Nengah Suarmanayasa; Ni Made Suci
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p18

Abstract

The Indonesian government considers the tourism sector as one of the high contributors to the national economy. As one of them that supports tourism, especially talk about Tourism Villages, is the Ministry of Tourism and Creative Economy (Kemenparekraf) through a program released recently about ADWI 2022. Julah Tourism Village is one of the highlights that should be developed in the future as sustainable tourism. This research uses qualitative research by primary and secondary data in Julah Village. In primary data, data collection is through direct observation and interviews, while secondary data is collected through several studies, articles, and related literature. In this study, it was found that the development of sustainable tourism was not optimal. So far, tourism potential has been highly conserved but along with modernization and globalization, this can trigger the erosion of tourism potential which has an impact on unsustainability. Therefore, it is necessary to improve tourism development strategies towards sustainable tourism. Keywords: julah, optimization, sustainable tourism.
Intensi Berkunjung Wisatawan Domestik ke Pantai Kuta Mandalika, Lombok Siti Anggriana; Putu Saroyini Piartrini; I Putu Gde Sukaatmadja
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p09

Abstract

The context of this studyis that, as a result of Covid-19, the number of tourist trips has reduced dramatically. The reduction in visits suggests a reduction in intent. Attitudes, subjective norms, behavioral control, which is beginning to shift in negative way, in addition the shifting destination image owing to health hazards, all influence intentions. As a result, the goal of this study, to investigate the impact of four variables on intentions. Qualitative and quantitative data types. Primary and secondary data sources. Questionnaires, interview findings are the primary sources of information, while data from beach managers is secondary. The sample size was determined by using purposive sampling, which totaled 100 persons. PLS-SEM is data analysis technique. The findings revealed that, with t-statistic of 2.762, attitude had significant positive effect on visiting intentions, the highest original sample value being that Kuta Beach is a wonderful. Subjective norms haven’t significant positive effect on t-statistics. 0.378. Behavioral control and destination image have significant positive effect on visiting intentions with t-statistics of 2.288 and 2.319. Attitude is the most dominant variable influencing intention. There are three variables have significant positive effect on intentions, attitudes, behavioral control, and destination image. This research model is able to explain 52.8% of intention. Suggestions to the management, improve the cleanliness of the toilets, always foster the community of souvenir traders not to force tourists to buy their goods. Finally, more research is needed to undertake more comprehensive study Based on the idea of planned behavior, which includes behavioral characteristics. Keywords: attitude, subjective norm, behavioral control, destination image and intention to visit.
PARTISIPASI MASYARAKAT DALAM MENGELOLA OBJEK WISATA HUTAN BAMBU DI DESA SUMBERMUJUR KECAMATAN CANDIPURO Dickky Divani Tri Yudistira; Margono Margono; Abd.Mu’id Aris Shofa
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p02

Abstract

The purpose of this study was to find out about the process of creating tourist attractions, community participation in the process of managing the Bamboo Forest Tourism Object and the economic impact felt by the community after the opening of the Bamboo Forest Tourism Object. This research uses a qualitative research approach with a descriptive type. Sources of research data obtained through informants, events, and documents. Data collection procedures were carried out through observation, interviews, and documentation. Data analysis used Miles and Huberman's interactive model through the stages of data collection, data reduction, and data presentation, as well as drawing conclusions. The results showed that the process of creating the Bamboo Forest Tourism Object was due to the participation of the people of Sumbermujur Village through the Semeru Belt Pokdarwis. The forms of participation of the Sumbermujur Village community in managing tourism objects can be seen through their participation in the form of thought participation, property participation, labor participation, skill participation and social participation. The perceived economic impact is the increase in the income of the people of Sumbermujur Village through trading activities and the service sector around tourist sites. Keywords: bamboo forest; community participation; tourism management.
MAPPING THE VILLAGE TOURISM STUDIES IN INDONESIA Anif Fatma Chawa; Moch Hisyam Putra; Zulia Antan Ambarsari
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p08

Abstract

This article aims to identify, map, and analyze the research related to village tourism in Indonesia conducted from 2011 to 2021. This bibliography-based study employed a charting-the-field method involving 233 studies published in national journals at least Sinta 3 accredited and international journals of four academic publishers including Elsevier, Springer, Wiley, and Emerald. This study presents a picture of topics, kinds, tourist destinations, research methods, number of citations, and journals rarely used but having received attention for further research on village tourism. Research findings show that the number of studies on village tourism increases every year, but there are several aspects not receiving attention or not being studied. The classification according to research sites shows that some studies are required to be conducted in the provinces outside Java and Bali islands. Research results further indicate that some research topics of local wisdom, the roles of the governments and stakeholders, and village tourism from the perspectives of gender and conflict and also assessment of village tourism management have not been studied. Similarly, the types of village tourism that have not received enough attention are education tourism, religious tourism, social tourism, and culinary tourism. The lack of these research aspects is observable by employing research methods which have not been used by many, including mix-methods and literature studies. Keywords: bibliography study; charting the field method; village tourism.
Front Matter JUMPA Vol. 10 No. 1 Juli 2023 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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PARIWISATA BERBASIS MASYARAKAT: LANGKAH TEPAT KEBERLANJUTAN? Septian Asriadi Putra; Baiq Rizky Fatmasari; Lintang Annisa; Alhilal Furqan
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p07

Abstract

Tourism is considered one of the great opportunities in development. However, it needs to be remembered that tourism will invite large capital to enter, which can produce other consequences. Community-based tourism is one model that is expected to accommodate local interests and involvement. Indonesia is promoting this activity in the form of Desa Wisata and several other forms. Based on this debate, a study was conducted that identified community-based tourism activities in Pasir Angling Village, West Java. It was found that tourism activities carried out by the community are a form of community-based tourism. In this study, it was concluded that the fulfillment of most of the indicators indicated that there were community-based tourism activities. This research implies that the activities carried out are indeed potentially very good with a note that this activity is a development activity, not the main one. In addition, the distribution of resources owned by the community can be used as new potential as a form of income diversification. Another important thing is that capital and financial results are not very important with the togetherness built by the whole community. This research was taken from the perspective of the researcher as a tourist. Thus, it has not measured the actual impact of the implementation of community-based tourism activities in Pasir Angling Village. Future research is very open to be carried out. Keywords: community based tourism; sustainability; Indonesia.
STRATEGI PENGEMBANGAN WATER SPORT DI PANTAI TANJUNG AAN KABUPATEN LOMBOK TENGAH, NUSA TENGGARA BARAT Susi Kurniawati; I Putu Anom; I Nyoman Sukma Arida
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p13

Abstract

The purpose of this study is to ascertain the potential for developing water sports on Tanjung Aan Beach and how the role of stakeholders is as well as how alternative strategies for developing water sports on Tanjung Aan Beach are. The qualitative method was used in this study. In this study, primary and secondary data were collected through focus group discussions (FGD), interviews, observations, and documentation with informants including ITDC, Sengkol Village Head, Pokdarwis Chair, HPI Central Lombok Chair, Chairperson Central Lombok PSOI, Tanjung Aan Beach Business Actors, Community and Fishermen. The SWOT analysis method was used to analyze the data in this study. This study answers the results of the three formulations of the problem, namely Tanjung Aan Beach has the potential for natural, cultural, and artificial tourism. The nature that is meant is several nature-based tourism objects, including: Beach, Waves, Sand, Merese Hill and Batu Kotak Hill, Sunrise and Sunset, and also the Landscape. Tourism potential the culture they have is the Bau Nyale Tradition. While the tourism potential the artificial means in question are several types of water sport activities such as Surfing, Kitesurf, Stand Up Paddle, Banana Boat, Foil Surf, and Jet Ski. Then, the role of stakeholders in the development of water sports on Tanjung Aan Beach is that the community has played an active role while the government and business actors are still constrained by existing regulations as well as the media and academics (tourism) is still not directly involved in activities and development water sport tourism at Tanjung Aan Beach. Finally, alternative methods for developing water sports at Tanjung Aan Beach is in terms of tourism product development, provision of tourism support facilities, development of promotions based on information and communication technology, development of human resources, and cooperation in marketing of tourism products with various parties. Keywords: tourism; development; water sport; Tanjung Aan Beach
PERKEMBANGAN DIGITALISASI TERHADAP SIKAP MASYARAKAT KAMPUNG ADAT BANCEUY SEBAGAI DESA WISATA MENURUT DOXEY IRRITATION INDEX Gusti Ketut Oka Saputra; Richard Khen Ramex Simbolon; Ilham Faruqi; Rini Andari
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p04

Abstract

Perkembangan zaman yang sangat pesat disertai dengan perkembangan teknologi membuat setiap orang menerapkan konsep digitalisasi pada beberapa kegiatan demi mendapatkan kinerja yang optimal, efisien, dan efektif. Perkembangan digitalisasi di desa wisata menjadi sangat penting dikarenakan semua sektor sekarang menggunakan teknologi menjadi inovasi mereka. Hal tersebut membuat wisatawan semakin tertarik akan desa wisata yang berkembang mengikuti zaman. Kehadiran wisatawan dalam suatu tempat wisata hingga pengembangan tempat wisata pasti memiliki dampak pada penduduk sekitar, Model Doxey Irritation Index dapat digunakan sebagai model untuk mengungkapkan sudut pandang pariwisata masyarakat lokal dan diperkirakan akan berkontribusi pada pemeriksaan mendalam untuk menentukan apakah demografi masyarakat lokal membuat perbedaan dalam perspektif mereka terhadap kegiatan pariwisata. Metode Doxey Irritation Index yang digunakan dalam pembahasan artikel mengenai perkembangan digitalisasi terhadap sikap masyarakat Kampung Adat Banceuy mampu menghasilkan sebuah pernyataan bahwa pada awalnya sikap masyarakat terhadap adanya digitalisasi ini sangatlah terbuka dan memiliki minat yang tinggi untuk mempelajarinya lebih lanjut ditambah lagi dengan hasil wawancara yang menyatakan bahwa masyarakat Kampung Adat Banceuy memiliki semangat dan antusiasme tinggi terhadap adanya digitalisasi. Keywords: digitalisasi; doxxey irritation index; desa wisata.
E-WOM DAN PARIWISATA: SEBUAH TINJAUAN PUSTAKA SISTEMATIS Astaf Aji Pranaya ; Dini Kumalawati Sarjani ; Fanny Rosalia ; Rahma Mesi Shabrina ; Irwansyah  Irwansyah 
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p12

Abstract

Advances in technology affect consumer communication to influence other consumers through electronic word-of-mouth (e-WOM). Compared to commercial advertising, e-WOM is considered as a more credible source of information to influence purchasing decisions, especially in the tourism sector, which is an intangible sector. This study aims to provide a comprehensive description of the influence of eWOM and the tourism industry. To achieve this goal, a systematic literature review was conducted on 30 previous studies indexed by Scopus. From the results of this study, the definition of e-WOM is defined as positive or negative reviews from consumers regarding their experience consuming products or services published via the internet. Quantity, quality, trust, and credibility are e-WOM factors that affect a person's intention to visit a tourist destination. Meanwhile, the impact of e-WOM which consists of cognitive, affective, and normative also influences one's intention to visit. Satisfaction, comfort, and experience are the motivation for consumers to spread e-WOM. Keywords: e-WOM; tourism; systematic literature review.

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