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Sugeng Santoso
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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Front Matter JUMPA Vol. 9 No. 1 Juli 2022 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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Potensi dan Pengembangan Daya Tarik Kawasan Wisata di Daerah Rawan Bencana Gunung Agung, Kabupaten Karangasem, Bali Tjok Istri Priti Mahendradevi; I Nyoman Darma Putra; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p11

Abstract

Volcano eruption becomes one of the most dangerous disasters as it can’t be predicted and is potential to be catastrophic. One of the most vulnerable industries impacted by volcano eruption is tourism industry. However, volcano has many tourism potencies. Mount Agung in Karangasem regency is an active volcano which has various tourism potencies. However, most of the tourism potencies are located in eruption prone-areas. This research examines develop and undevelop tourism potencies at Mount Agung tourism area, development problems, and the development strategies. This research uses qualitative approach and the data collected by literature study, observation, and in-depth interviews. The data is analyzed with ecotourism theory, tourist object components theory, and tourist object development strategy theory. The results of the research show there are undeveloped tourism potencies such as Pondok Klasik and Taman Gumi Banten. Several problems are also faced in the development such as the location of tourist objects are in eruption prone-areas, inadequate amenities, poor accessibilities, unavailable ancillary service including insufficient management of tourist objects, the decreasing number of visitor due to Covid-19 pandemic, and unavailable integrated tourist package which includes the tourist objects in this area. Keywords: volcano, tourism potencies, eruption, eruption prone-areas, tourism development strategy.
Event Ubud Writers & Readers Festival Sebagai Promosi Destinasi Ubud Ni Made Sri Purnami; I Nyoman Darma Putra; Putu Sucita Yanthy
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p02

Abstract

The event industry is growing rapidly and has become one of the attractions of a destination. Since the early 2000s, Ubud destination has become known with the presence of various festival events, such as the Ubud Writers & Readers Festival (UWRF), Bali Spirit Festival, Ubud Village Jazz Festival and Ubud Food Festival. The events aim to promote Ubud as a tourist destination. Ubud known as a cultural tourist destination that has a beautiful landscape, and now event can be additional value for the destination popularity. This article discusses the role of Ubud Writers and Readers Festival in helping to strengthen dimension of Ubud images as cultural destination. By applying qualitative research method, the research collected data by interview, observation, library research and examining UWRF archive. The research showed that apart showing dynamic program of literary event involving famous and emerging authors, the UWRF also promote Ubud as tourist destination. This can be seen from the steady increase of participants who come to Ubud not only to participate in the festival but also as visitors. In addition, the success of UWRF increases the popularity of Ubud in particular and Bali in general. Keywords: events, promotions, cultural tourism, Ubud tourism destination, Ubud writers & readers festival
Hotel Tua dan Ulasan Online Negatif: Apa Yang Dikatakan Pelanggan? Ihwandi Ihwandi; Febrian Humaidi Sukmana
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p16

Abstract

The main purpose of this study was to find out what complaints were conveyed by customers through online reviews of one of the five-star resorts in Lombok. To find out, we conducted a content analysis of 314 negative reviews posted on the travel website TripAdvisor. To find out what complaints were conveyed by customers in their reviews, we used the JMP Pro14 software to analyze the datasets we had collected. Before presenting the main research findings (words/terms and phrases), this article provides an overview of some of the data elements that are an integral part of the main unit of analysis. For example, frequency distributions (ratings, reviewer contributions, word count, and length of stay), tables (including the reviewer's country of origin), and visualizations that compare the number of contributions and the rating given by a reviewer. The main result of this study found that the complaints on the three ratings in negative reviews were most often about "room" (referring to rooms that are old and need renovation) and "beach" (dirty and lots of garbage). Interestingly, despite their low aggregate rating, their assessment of "staff service," most reviewers gave a good rating. However, reviewers give some suggestions to hotel management, one of which is to improve their staff's English skills. Keywords: hotel guest complaints, negative reviews, online reviews.
Faktor Yang Mempengaruhi Keputusan Pengunjung Berwisata ke Taman Safari Indonesia di Kabupaten Bogor Selama Pandemi Covid-19 Ainun Sabila; I Nyoman Sudiarta; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p07

Abstract

The occurrence of Covid-19 pandemic in Indonesia did not prevent the public's intention to travel. It can be seen because of the high their travel enthusiasm, especially to Puncak area and other tourist attraction of Taman Safari Indonesia (TSI) in Bogor. This study aims to: 1) analyze the factors which influence the decision of visitors to travel and 2) analyze the most dominant factors that can influence the decision of visitors to travel to TSI during the Covid-19 pandemic. The design of this research was exploratory research with a quantitative approach with 140 respondents from TSI visitors who were determined based on purposive sampling in this study. The analytical method used was factor analysis using SPSS software version 28 for windows. The results showed that, there were 5 (five) factors that influence the decision to visit TSI during the Covid-19. First factor was a tourist attraction, then followed by psychological as second factor, experience as third factor while awards and special events as fourth factor and fifth factor. The most dominant factor that influence the visitor's decision to travel to TSI during the Covid-19 was psychological as a push factor. Meanwhile the pulling factor was tourist attraction. The implication of this research was providing additional information related to push and pull factors that influence visitor behaviour in making travel decisions. The recommendations for further research were to be able to use more indicators that have not been used in this study such as playing, adventure, health, natural scenery, electronic word of mouth and others. So, it can provide various research for tourism field in the future. Keywords: covid-19 pandemic, travel motivation, push-pull factors, decision to visit, visitor, taman safari indonesia bogor.
Strategi Perencanaan Komunikasi Sebagai Upaya Pengembangan Kapasitas dan Potensi Wisata di Desa Wisata Pipitan Yuda Wiranata; Sarwititi Sarwoprasodjo; Aida Vitayala S Hubeis
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p12

Abstract

Capacity building is needed as an effort to increase the capacity of community-based tourism actors. Community-based tourism is one of the alternative tourist destinations amid the many popular tourist destinations, especially in Indonesia. Problems that arise in community-based tourism management can be solved by means of communication. This research aims to find out the communication planning carried out by the Pipitan Tourism Conscious Group in increasing its capacity. This research uses Philip Lesly's communication planning model with four stages, namely research and analysis, policy formulation, communication planning and communication activities. This research data collection technique uses in-depth interviews with case study research methods. The results of the study explained in stages of analysis and research of the managers of Pipitan Tourism Village exploring tourism potential and getting some tourism potential such as Situ Ciwaka natural tourism, Blohok vegetable culinary tourism, religious tourism KH. Syuhari’s tomb and Pepetan wewe cultural tourism and debus. The stages of policy formulation for the tourism development program are submitted to the forum and decided during the deliberation of the work program at the beginning of each month. The stages of program planning divide the program by gender and age. The program for youth is a promotion on social media and for mothers, namely making handicrafts such as painting with cutting boards and frying pans. Finally, communication activities are Sunday night programs with the community, promotions on social media and also in collaboration with the Serang City Tourism Office for tourism promotion. Keywords: communication planning, capacity building, community-based tourism (cbt), pipitan tourism village banten.
Peran Kepercayaan Pada Hubungan Antara Media Sosial dan Modal Sosial Dengan Keputusan Pembelian Pada Akomodasi di Nusa Penida Cahyo Purnomo Loanata; I Putu Utama; Widi Hardini
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p03

Abstract

This study was conducted to analyze trust as a social media and social capital provided in influencing purchasing decisions. This study aimed to determine the mediating role of trust in the relationship of social media and social capital to purchasing decisions on accommodation in Nusa Penida. This study will discuss the factors that can influence purchasing decisions on accommodation in Nusa Penida. Data were collected using a questionnaire with accommodation guests in Nusa Penida as respondents and 150 respondents. Hypothesis testing using structural equation model (SEM) analysis with the help of the AMOS application. This study concludes that social media (X1) has no effect on trust (Y1), social capital (X2) has no effect on trust (Y1), trust (Y1) has an effect on purchasing decisions (Y2), trust (Y1) has a role mediation on the relationship of social media (X1) to purchasing decisions (Y2) and trust (Y1) has a mediating role on the relationship of social capital (X2) to purchasing decisions (Y2). Findings, purchasing decisions can increase if social media is getting better and guests have a high sense of trust so that in the end purchasing decisions will also increase if social capital is getting better and guests have a high sense of trust so that in the end purchasing decisions will increase. Keywords: social media, social capital, trust, purchase decision.
Studi Identifikasi Potensi Pariwisata & Kuliner Kabupaten Indramayu, Provinsi Jawa Barat Teddy Chandra
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p17

Abstract

“The Identification study of Tourism and cullinary at the Indramayu Regency, West Java Province” is the research which has purpose to identified about the tourism and cullinary potentiality at the Indramayu Regency, West Java Province. The research question of this research is: 1) how is the actual condition of the Indramayu Regency as a tourism destination?, 2) how is the actual condition of the tourism site at the Indramayu Regency as a tourism destination?, 3) how is the actual condition of the local cullinary at the Indramayu Regency as a tourism destination? This research is done by the qualitative method. The data was collected by: 1) literature study, 2) observation and 3) interview. The result of the research shown that Indramayu Regency has several potential tourism site and local potential cullinary to become a tourism atraction and destination. Keywords: tourism, cullinary, indramayu, west java.
Pengaruh Daya Tarik Wisata dan Citra Destinasi Terhadap Niat Berkunjung Kembali yang Dimediasi oleh Memorable Tourism Experience Putu Winda Putri Anggraeni; Made Antara; Ni Putu Ratna Sari
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p08

Abstract

This research was designed to investigate the effect of tourist attraction and destination image on revisit intentions mediated by the memorable tourism experience at Jatiluwih Tourist Attraction. This research uses a quantitative method. Questionnaires were distributed to 145 domestic tourists who had visited the Jatiluwih Tourist Attraction during the new normal era. Afterward, the analysis of Structural Equation Model (SEM) was conducted by using Smart-PLS 3.3. The result of this research indicates that: 1) Tourist attraction has significant effect on revisit intention. 2) Destination image has significant effect on revisit intention. 3) Tourist attraction has significant effect on memorable tourism experience. 4) Destination image has no significant effect on memorable tourism experience. 5) Memorable tourism experience has significant effect on revisit intention. 6) Tourist attraction has significant effect on revisit intention through memorable tourism experiences as a mediating variable. 7) Destination image has no significant effect on revisit intention through memorable tourism experiences as a mediating variable. Keywords: tourist attraction, destination image, memorable tourism experiences, revisit intention.
Profil Sadar Bencana Pengunjung Kawasan Wisata Rawan Bencana Gunung Merapi di Kabupaten Sleman, DIY Mahmudah Budiatiningsih; Arief Rosyidie
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p13

Abstract

The tourism sector in the disaster-prone area of Mount Merapi continues to increase and has become one of the main sources of income for the local community after the major eruption of Mount Merapi in 2010. The high number of visitors with various characteristics to disaster-prone areas has placed visitors at high risk during a disaster, especially those with no disaster awareness. Visitors should possess disaster awareness to reduce the risks when a disaster occurs. This study aims to determine the visitors' disaster awareness profile to volcanic eruptions in the disaster-prone area of Mount Merapi. The results indicated that visitors' disaster knowledge was considered average, meaning that they had an average level of disaster awareness. They possessed an average understanding of disasters, volcanic eruptions, and the risks of carrying out activities in the disaster-prone tourism area. However, the practical knowledge of self-rescue during emergency response remained low. Cross tabulation suggested a low and directional correlation between disaster knowledge and the visitors' experiences in participating in disaster preparedness training or simulations. Keywords: disaster awareness, disaster knowledge, visitors, disaster-prone tourism area of mount merapi.

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