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Sugeng Santoso
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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PENGARUH TOURIST EXPERIENCE DAN PUNGUTAN LIAR TERHADAP MINAT BERKUNJUNG KEMBALI DI KAWASAN CIPANAS GARUT Rosi Aprilia Utami; Dani Adiatma; Deden Firman Syuyaman Rukma
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p03

Abstract

The aim of this study is to evaluate the noteworthy impact that tourist experiences and unauthorised charges have on the inclination to return to the tourism region of Cipanas.The sample consists of 100 respondents, which were collected using purposive sampling technique. The type of research conducted is quantitative, where the researcher distributed interval-scaled questionnaires to visitors and the data was subjected to analysis through the application of multiple linear regression using SPSS. as a research tool. Based on the discussion and analysis, the regression model in this study is Y = 4,443 + 0,041X1 + 0,05X2, where the regression model has a positive value, indicating that the influence of tourist experience and illegal fees on the intention to revisit is positive. Based on the partial test results, it can be inferred that the tourist experience has a notable and affirmative impact on the willingness to revisi, as seen from the results of the tourist experience variable with T-count (3.680) > T-table (1.661) and sig value < (0.05). However, the illegal fees variable has T-count (0.190) < T-table (1.661) and sig value > (0.05), which means that the illegal fees variable has no significant impact on the willingness to revisi. The simultaneous testing results indicate that both variables have a significant impact on the willingness to revisit, as seen from the F-count value (7.599) > F-table (3.090) and sig value (0.001) < (0.05). The analysis of determination shows that the contribution of tourist experience and illegal fees on the intention to revisit is 0.118 or 11.8%, which means that visitor satisfaction does not depend on tourist experience and illegal fees alone. he remaining 88.2% can be attributed to other factors that were not examined in this study, such as tourism attractions, ease of access, accomodation, and others. Keywords: tourist experience, illegal fees, revisit intention.
KEPUASAN WISATAWAN TERHADAP ATRIBUT DESTINASI WISATA DI THE NUSA DUA BALI Ni Putu Ratna Sari; Fanny Maharani Suarka; Agung Sri Sulistyawati; Putu Diah Kusumadewi
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p09

Abstract

This research was conducted at The Nusa Dua Bali. This area was a luxury area managed by ITDC. The decrease in the number of tourist visits to The Nusa Dua needed to be further studied regarding tourist satisfaction during the Covid 19 pandemic so that later it could be utilized as the input for consideration in determining the direction of regional development of the Nusa Dua in the future and making The Nusa Dua an area that continued to exist as the best area with high quality. This study aimed to: 1) Know the characteristics of tourists staying at The Nusa Dua, 2) Analyze the level of tourist satisfaction with the attributes of The Nusa Dua tourist destinations. The data analysis technique utilized was the Important Performance Analysis (IPA) with a sample of 250 tourists. Results of this research showed that the characteristics of tourists stayed in The Nusa Dua were dominantly (51.6%) male, 42.8% were aged between 25-34 years old, 87.6% were Indonesian citizen, 57.6% were self-employed. 57.6% have stayed more than once, 76.4% stayed with length of stay 1-5 days, 46.4% traveling with friends and family, 46% used online booking, 76% purposed of visit destination was for holidays, 38.4% sources of information for the visit were taken from the previous one. The level of tourist satisfaction with the attributes of The Nusa Dua destination was 100.06%, so that in general it could be said that tourists were very satisfied with The Nusa Dua. Keywords: guest satisfaction; destination attributes; important performance analysis; The Nusa Dua
STRATEGI PENGEMBANGAN JELEKONG SEBAGAI DAERAH TUJUAN WISATA DI KABUPATEN BANDUNG (LOKASI STUDI: KELURAHAN JELEKONG, KABUPATEN BANDUNG) Hamam Nuansa A; Forina Lestari; Medtry Medtry
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p08

Abstract

Jelekong is an educational tourism village located in Baleendah District, Bandung Regency. It offers a typical rural panorama, a center for making wayang golek crafts, Sundanese art performances, and a producer of paintings with artistic and cultural value. This research has aims to formulate a tourism development strategy with an existing art and cultural approach. The methods used in the research include identifying the characteristics of tourist objects, including attractions, amenities, accessibility, and management, identifying visitor characteristics, and formulating tourism development strategies from the results of the SWOT analysis. The analysis results show that the great potential for edutourism in this area is still faced with several obstacles, such as lack of promotion, the need for regional arrangement, and collaboration with various parties. Some of the strategies that have been formulated are expected to support the development of tourism in Jelekong Village such as strengthening the promotion of the attractiveness of art education tourism in Jelekong Village, strengthening management through technology training and promotion for Kompepar as the manager, improving the quality of existing facilities in the tourist village. Keywords: tourism development strategy; edutourism; creative village; Jelekong Village.
PENGEMBANGAN FESTIVAL CAP GO MEH SEBAGAI DAYA TARIK WISATA DI KABUPATEN KETAPANG, KALIMANTAN BARA Elen Giantino; I Nyoman Wardi; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p14

Abstract

Cap Go Meh Festival is one of the annual cultural festival in Ketapang City, West Borneo. Cap Go Meh is the 15th (fifteenth) day after the Lunar New Year which is the peak of the ethnic Chinese New Year celebration. The organization of Cap Go Meh Festival in Ketapang City has so far become a part of annual agenda as well as Gawai Adat Dayak and Pekan Kebudayaan Melayu. Various attractions in Cap Go Meh Festival that are also displayed are Dragon atrractions, Barongsai attractions, Tatung attractions, float parades, torch parades and lantern parades. The Tatung attraction has its own value in Cap Go Meh Festival because it displays attractions that are the result of cultural acculturation between Chinese and Dayaknese. Cap Go Meh Festival in Ketapang City is one of potentials of regional cultural tourism. The right regional cultural tourism development strategy is needed to develop Cap Go Meh Festival as one of the leading tourist attractions in Ketapang City, considering that Ketapang deserves to be an optional cultural destination in West Borneo Province. The application of the right tourist attraction development strategy can have a positive impact on foreign tourist interest, plus Ketapang City is a coastal city that has potentital for supporting tourism such as nature tourism and marine tourism. Keywords: Cap Go Meh Festival; development strategy; cultural tourism.
ANALISIS KEMAMPUAN INTRINSIK SABANG SEBAGAI PORT OF CALL KAPAL PESIAR Riska Nanda; Muhammad Baiquni; Muhammad Muhammad
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p05

Abstract

Sabang is one of the 18 entrances for foreign tourist ships that are required to meet a number of characteristics. In determining a destination, cruise liners pay attention to a number of issues, both in terms of port facilities and the availability of various tourist attractions at the destination. This study aims to examine the intrinsic capabilities of Sabang as a cruise ship destination by assessing 14 port of call indicators. The results showed that 13 of the indicators were available in Sabang, 1 other indicator related to night entertainment could not be provided because it was against the norms and the Shari'a in Aceh. On the other hand, the cultural potential in Sabang can be an alternative to entertainment demands for cruise ship tourists. Keywords: intrinsic capabilities; port of call destinations; cruise ship tourism.
PEMBERDAYAAN MASYARAKAT DESA WISATA PANDEAN UNTUK PEMBANGUNAN BERKELANJUTAN DI WILAYAH KECAMATAN DONGKO M. Zuhriyan Chilmi; Henda Armanda
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p13

Abstract

Aspect of accessibility and geographical contours. From the aspect of accessibility, Pandean Village is easy to access because it is passed by the route between Trenggalek-Pacitan Regencies. Meanwhile, from a geographical aspect, the Pandean Village area which has mountainous contours adds to the beauty and special features of Pandean Village. This research aims to exploit the development potential of Pandean Village as a tourist village based on a study of aspects of readiness and demand so as to be able to provide recommendations for the sustainable development of Pandean Village. The approach used in this study is a mixed method including qualitative methods to examine supply aspects, community characteristics, policies, and quantitative methods to examine tourism demand aspects. The results of the study show that Pandean Village has the potential to be developed as a sustainable tourism village. However, there are various problems in Pandean village such as convenience, information, support from the village government and institutions that are still new and a lack of knowledge in tourism development. Keywords: tourist village; community economy; sustainable
DAMPAK PENGELUARAN WISATAWAN DOMESTIK TERHADAP PEREKONOMIAN JAWA BARAT Agustin Harahap; Isabella Fitria Andjanie; Baiq Rizky Fatmasari; Wiwik Dwi Pratiwi
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p04

Abstract

Tourism is a sector that is not defined as a distinct sector in the economic statistics of West Java Province, which results in the contribution of tourism not being clearly visible. As a result, the tourism sector is severely disadvantaged by the lack of data showing its full economic impact. Therefore, this study tries to see the impact of tourism on the West Java economy based on domestic tourist expenditure in 2021. Quantitative approach and input output model analysis are used to see the economic impact of tourism by estimating the multiplier effect of domestic tourist spending on output, income, gross value added, and employment. The results of this study indicate that tourism has had a major impact and is one of the important industries in the West Java economy, which contributed 9.28% to GRDP and 12.39% of the total working population in West Java in 2021. Keywords: nput-Output model; economy impact; tourism industry; multiplier; domestic tourist expenditure.
STAKEHOLDER ENGAGEMENT DALAM PROMOSI DESTINASI PARIWISATA INDONESIA TAHUN 2020-2022: ANALISIS HASHTAG TWITTER #DIINDONESIAAJA Sanda Rieke Kuntadi; Nurul Dwi Purwanti
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p10

Abstract

The research was conducted to analyze stakeholder engagement in using the hashtag #DiIndonesiaAja on Twitter social media in 2020-2021 and in 2022.The data in this study were collected by the web crawling method, virtual observation on Twitter social media, and hashtag searches through the Social Searcher website. Based on the data obtained, there were 1.013 stakeholder who made the upload by embedding the hashtag #DiIndonesiaAja. Qualitative analysis was conducted to identify the position of stakeholders who are involved in using the hashtag #DiIndonesiaAja on social media Twitter based on the ratings for support and ratings for receptiveness measurement. The results showed that there were 3,878 tweets which has been made by stakeholders by using hashtag #DiIndonesiaAja. From the results of data collection, the hashtag #DiIndonesiaAja was most widely used in November 2020. Meanwhile, hashtag #DiIndonesiaAja was least used in July 2020. The research that conducts analysis based on social media uses web crawling techniques aims to contribute and provide input for future tourism destination promotion policies, particularly for the Ministry of Tourism and Creative Economy of Republic Indonesia, in efforts to develop and plan tourism destination promotion policies and programs using social media platforms. Keywords: stakeholder engagement, stakeholder identification, social media, tourism.
PENGEMBANGAN DESA WISATA BERBASIS DAYA TARIK WISATA PETUALANGAN PADA MASA PANDEMI COVID-19 DI BALI Dewa Putu Oka Prasiasa
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p01

Abstract

This study examines the strengths, weaknesses, opportunities and challenges of tourist villages in Bali; find important criteria in the development of tourist villages in Bali; and formulate strategic priorities for the development of tourist villages in Bali that offer adventure tourism attractions during the Covid-19 Pandemic. As a qualitative study, data analysis was carried out using SWOT, AHP, and a combination of SWOT and AHP. This study found that tourist villages with adventure tourism attractions during the Covid-19 Pandemic in Bali had strengths: variations in tourist attractions, community readiness to accept tourists during the Covid-19 Pandemic, people were easy to adapt, the implementation of health protocols was understood by the community; Weaknesses: public transportation to tourist villages, access is not well organized, tourist attractions are relatively the same; opportunities: potential to attract tourists, nature and culture support the development of tourist villages; and threats: digital technology in marketing tourism village products has not been evenly distributed, the entry of foreign investors into tourist villages. Three important criteria in the development of tourist villages during the Covid-19 Pandemic in Bali: concern for CHSE (score 0.351), security guarantees (score 0.34), and ease of CHSE facilities (score 0.329). Meanwhile, three strategic priorities need to be implemented: healthy tourism (score 0.89), sports tourism (score 0.67) and environmentally friendly tourism (score 0.58). Keywords: tourism village; adventure tourism; tourist attraction; covid-19 pandemic.
PENDEKATAN PARIWISATA BERBASIS MASYARAKAT / COMMUNITY BASED TOURISM (CBT) DI DESA WISATA LUMAJANG, KABUPATEN BANDUNG Nurul Asyifa; Ricky Karya Pratama; Isabella Fitria Andjanie; Alhilal Furqan
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p09

Abstract

One of the challenges in realizing community-based tourism villages is the lack of experience among local communities in the development and management of tourism activities. Therefore, a comprehensive approach based on Community-Based Tourism (CBT) is needed. Lamajang Tourism Village, known for its cultural tourism potential, is currently developing its natural tourism. This research aims to assess and evaluate the readiness of community participation in managing tourism potential to become a quality, attractive, and sustainable tourism product. The research method used in this study is a descriptive qualitative approach. Data collection techniques involve field observations, interviews with various tourism stakeholders and local community figures, as well as analysis of policy documents from the local government of Bandung Regency. The assessment framework and indicators used in this study are based on the "Handbook on Community-Based Tourism: How to Develop and Sustain CBT". This research generates several conclusions and recommendations, including the need for evaluation and optimization at various stages of the CBT approach to advance Lamajang village, which is still considered an emerging tourism village, towards a developing/prospering tourism village. Keywords: community based tourism; indigenous village cikodang; Lamajang Village; tourism village.

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