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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 393 Documents
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LEADING SECTOR DEVELOPMENT AND IT'S IMPLICATONS ON THE LENDING PORTFOLIO AND NON-PERFORMING LOAN OF SMALL MEDIUM ENTERPRISES Dewi Margareth Lumbantoruan; Bagus Sartono; Setiadi Djohar
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 2 (2015): IJBE, Vol. 1 No. 2, May 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.2.96

Abstract

The research objectives were to analyze the condition of the SMEs lending portfolio and a comprehensive strategy to ensure that the SMEs Line of Business could grow sustainably. There are several analytical methods employed in this study, such as Location Quotient (LQ) and Klassen Typology methods. The consolidated results of both analyses will be developed as a leading sector. The sectors that will be selected based on the result from the Location Quotient analysis include the sectors in the 4th quadrant and the 1st Quadrant. The analysis showed that 12 economic sectors spread throughout 33 provinces are considered to be the leading sectors, where the Transportation, Financial Intermediaries and Fisheries are the sectors that have the highest distribution in the 4th Quadrant while the Fisheries, Wholesale and Retail, as well as the Agriculture are the sectors which also have a high level of distribution in the 1st quadrant. The sectors that will be chosen based on the results from the Klassen Typology analysis include the sectors in the 1st quadrant. The analysis showed that there are 12 economic sectors spread throughout 31 provinces considered to be developed and fast-growing sectors, where the Agriculture, Fisheries, and Construction are the sectors that have the highest distribution. The consolidated results of the both analyses showed that the leading sectors consist of 10 economic sectors, namely, Agriculture, Fisheries, Processing industry, Social services, Construction, Electricity, Gas and Water, the Provider of accommodation and eating and drinking, Mining, Wholesale and Retail, and Transportation spread throughout  27 provinces. Leading sectors are not the same in every province, although there are certain sectors that excel in several provinces, but there is also one dominant sector that exists only in certain provinces.Keywords:   location quotient, klassen typology, leading sector, SMEs, portfolioABSTRAKPenelitian ini bertujuan melakukan analisis terhadap kondisi portofolio UKM dan merumuskan strategi yang komprehensif agar Lini Bisnis UKM dapat bertumbuh dengan kwalitas kredit yang sehat. Alat analisis yang digunakan dalam penelitian ini, yaitu analisis Location Quotient (LQ) dan analisis Klassen Typologi. Hasil konsolidasi berupa  irisan sektor dari kedua analisis akan dikembangkan sebagai sektor unggulan. Sektor  yang akan dipilih dari hasil analisis LQ adalah sektor yang berada pada kuadran 4 dan kuadran 1.  Terdapat 12 sektor yang tersebar di 33 provinsi, dimana sektor Transportasi, Perantara Keuangan, dan Perikanan merupakan sektor yang penyebarannya tertinggi di Kuadran 4 sementara sektor Perikanan, Perdagangan Besar dan Eceran, serta Pertanian merupakan sektor yang penyebarannya tertinggi di kuadran 1. Sektor yang akan dipilih dari hasil analisis Klassen Typologi adalah sektor  yang  berada  pada  kuadran 1. Terdapat 12 sektor yang tersebar di 31 provinsi, dimana sektor Pertanian, Perikanan, dan Konstruksi merupakan sektor yang penyebarannya tertinggi. Hasil konsolidasi analisis LQ dan Klassen Typologi menunjukkan bahwa terdapat 10 sektor unggulan yang tersebar di 27 provinsi yaitu sektor pertanian, perikanan, industri pengolahan, jasa kemasyarakatan, konstruksi, listrik, gas dan air, penyedia akomodasi dan makan minum, pertambangan, perdagangan, dan transportasi. Sektor unggulan tidak sama di setiap provinsi, meskipun ada sektor-sektor tertentu yang unggul di beberapa provinsi namun ada juga sektor yang dominan hanya di provinsi tertentu saja.Kata kunci:   location quotient, klassen typologi, sektor unggulan, UKM, portofolio
CONSUMER SEGMENTATION OF REFILLED DRINKING WATER IN PADANG Awisal Fasyni; Mukhamad Najib; Kirbrandoko Kirbrandoko
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 2 (2015): IJBE, Vol. 1 No. 2, May 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.2.106

Abstract

The purposes of this study were to analyze consumer segmentation of refilled drinking water based on their behavior and to recommend strategies for increased sales of Salju depot. The study was conducted using a survey of family and non-family consumers in Nanggalo, North Padang, West and East Padang. The respondent selection technique is using a convenience sampling, which is based on the availability of elements and easiness of obtaining these samples. The analysis used for segmentation is cluster analysis and CHAID. The results showed that there were five segments in family consumer and four segments in non-family consumer. Each family segment was different in terms of usage and consumption level, while non-family segments differ in terms of consumption duration and consumption level. Salju depot could aim market segments that provide benefits, specifically segments with high consumption levels both in family and nonfamily consumers, maintain the price and quality of the product and show the best performance in serving customers, set the open hours and optimize the messaging services.Keywords: refilled drinking water, segmentation, Padang, CHAIDABSTRAKPenelitian ini bertujuan menganalisis segmentasi konsumen air minum isi ulang berdasarkan perilakunya dan merekomendasikan strategi peningkatan penjualan bagi depot Salju. Penelitian dilakukan dengan metode survei terhadap konsumen keluarga dan konsumen nonkeluarga di Kecamatan Nanggalo, Kecamatan Padang Utara, Kecamatan Padang Barat dan Kecamatan Padang Timur Kota Padang. Teknik pemilihan responden menggunakan convenience sampling, yaitu berdasarkan ketersediaan elemen dan kemudahan mendapatkan sampel tersebut. Analisis yang digunakan untuk segmentasi adalah analisis cluster dan CHAID Hasil penelitian menunjukkan terdapat lima segmen konsumen keluarga dan empat segmen konsumen nonkeluarga. Masing-masing segmen keluarga berbeda dalam hal penggunaan dan tingkat konsumsi, sedangkan segmen nonkeluarga berbeda dalam hal lama konsumsi dan tingkat konsumsi. Salju dapat menyasar segmen yang dapat memberikan keuntungan yaitu segmen dengan tingkat konsumsi yang tinggi baik untuk keluarga maupun nonkeluarga, mempertahankan harga dan kualitas produk yang dihasilkan serta menampilkan performa terbaik dalam melayani konsumen dan menetapkan jam buka dan jam layanan pesan antar yang optimal. Kata kunci: air minum isi ulang, segmentasi, Padang, CHAID
MARKETING STRATEGIES FOR DEVELOPING AGROTOURISM IN JEMBER REGENCY Tantri Wijayanti; Musa Hubeis; Muksin Muksin
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 3 (2015): IJBE, Vol. 1 No. 3, September 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.3.148

Abstract

This research was aimed to identify the agrotourism potential in Jember Regency, to identify the condition of internal and external environment of Sukorambi Botanic Garden. The research used the Importance Performance Analysis (IPA) method to find out the level of the visitors’ interest and satisfaction. For the internal and external analyses, the Internal Factor Evaluation (IFE) method, the External Factor Evaluation (EFE) method,  Strength Weakness Opportunity and Threat (SWOT) and the Analytic Hierarchy Process (AHP) were used to determine the strategies for marketing Sukorambi Botanic Garden. Three resource persons were used by purposive sampling technique. Thirty respondents were used for analytical level of interest by distributing questionnaires to visitors. The results of the research showed that the priorities of marketing Sukorambi Botanic Garden were 1) the strategy to maximize the concept of recreation while studying  such as crop cultivation and animal farming, 2) the strategy to increase the number of outbound games, 3) the strategy to coordinate intensively with stakeholders for improvement and sustainable development, 4) the strategy to get a loan from  a financial institution to increase capital, 5) the strategy to optimize promotion activities, (6)  the strategy to improve the quality of community services through improved performance and transportation facilities, 7) the strategy to improve the quality of services through trainings for the employees to improve the company’s management system, 8) the strategy to realize facility development on the remainder of the land  accompanied by improvement of existing facilities, and 9) the strategy to optimize online promotion activities.    Keywords: Agrotourism, marketing development strategy, Sukorambi Botanic Garden, AHP, SWOTAbstrakPenelitian ini bertujuan untuk mengidentifikasi potensi agrowisata di Kabupaten Jember,  mengidentifikasi kondisi lingkungan internal dan eksternal Taman Botani Sukorambi dan menentukan prioritas strategi pengembangan pemasaran agrowisata Taman Botani Sukorambi. Penelitian ini menggunakan  metode Importance Performance Analisys (IPA), untuk mengetahui tingkat kepentingan dan kepuasan pengunjung, analisis internal dan eksternal menggunakan metode analisis Internal Factor Evaluation (IFE), Eksternal Factor Evaluation (EFE), Strenght Weakness Opportunity and Threat  (SWOT) dan Analytic Hierarchy Process (AHP)  untuk menentukan strategi pemasaran Taman Botani Sukorambi. Narasumber ahli yang digunakan sebanyak tiga orang dengan teknik penarikan contoh yang digunakan adalah purposive sampling. Responden yang digunakan untuk analisis tingkat kepentingan adalah sebanyak 30 orang dengan menyebarkan kuisioner kepada pengunjung. Hasil penelitian menunjukkan bahwa prioritas strategi pemasaran Taman Botani Sukorambi adalah 1) strategi memaksimalkan konsep rekreasi sambil belajar  seperti budidaya tanaman  dan beternak, 2) strategi penambahan jumlah permainan outbond, 3) strategi koordinasi yang intensif dengan stakeholders untuk perbaikan dan pengembangan berkelanjutan, 4) strategi melakukan peminjaman kepada lembaga keuangan untuk meningkatkan modal, 5) strategi optimalisasi kegiatan promosi 6) peningkatan kualitas pelayanan melalui peningkatan kinerja, dan kemudahan akses transportasi, 7) strategi peningkatan kualitas pelayanan melalui pelatihan bagi karyawan, memperbaiki sistem manajemen perusahaan, 8) merealisasikan pengembangan fasilitas pada lahan tersisa disertai dengan pembenahan fasilitas yang sudah ada dan (9) strategi optimalisasi kegiatan promosi secara online.    Kata kunci: Agrowista, strategi pengembangan pemasaran, Taman Botani Sukorambi, AHP, SWOTABSTRAKPenelitian ini bertujuan untuk mengidentifikasi potensi agrowisata di Kabupaten Jember,  mengidentifikasi kondisi lingkungan internal dan eksternal Taman Botani Sukorambi dan menentukan prioritas strategi pengembangan pemasaran agrowisata Taman Botani Sukorambi. Penelitian ini menggunakan  metode Importance Performance Analisys (IPA), untuk mengetahui tingkat kepentingan dan kepuasan pengunjung, analisis internal dan eksternal menggunakan metode analisis Internal Factor Evaluation (IFE), Eksternal Factor Evaluation (EFE), Strenght Weakness Opportunity and Threat  (SWOT) dan Analytic Hierarchy Process (AHP)  untuk menentukan strategi pemasaran Taman Botani Sukorambi. Narasumber ahli yang digunakan sebanyak tiga orang dengan teknik penarikan contoh yang digunakan adalah purposive sampling. Responden yang digunakan untuk analisis tingkat kepentingan adalah sebanyak 30 orang dengan menyebarkan kuisioner kepada pengunjung. Hasil penelitian menunjukkan bahwa prioritas strategi pemasaran Taman Botani Sukorambi adalah 1) strategi memaksimalkan konsep rekreasi sambil belajar  seperti budidaya tanaman  dan beternak, 2) strategi penambahan jumlah permainan outbond, 3) strategi koordinasi yang intensif dengan stakeholders untuk perbaikan dan pengembangan berkelanjutan, 4) strategi melakukan peminjaman kepada lembaga keuangan untuk meningkatkan modal, 5) strategi optimalisasi kegiatan promosi 6) peningkatan kualitas pelayanan melalui peningkatan kinerja, dan kemudahan akses transportasi, 7) strategi peningkatan kualitas pelayanan melalui pelatihan bagi karyawan, memperbaiki sistem manajemen perusahaan, 8) merealisasikan pengembangan fasilitas pada lahan tersisa disertai dengan pembenahan fasilitas yang sudah ada dan (9) strategi optimalisasi kegiatan promosi secara online.    Kata kunci: Agrowista, strategi pengembangan pemasaran, Taman Botani Sukorambi, AHP, SWOT
FACTORS INFLUENCING THE PURCHASE DECISION OF ORGANIC TOFU Tantry Nugroho; Ujang Sumarwan; Kirbrandoko Kirbrandoko
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 3 (2015): IJBE, Vol. 1 No. 3, September 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.3.115

Abstract

This study aimed to analyze the factors that influence consumers in making the decision to buy organic tofu. The theory of factors that influence the purchasing behavior developed by Kotler was used as the analytical tool, and these factors include cultural factors, social factors, personal factors, psychological factors and purchasing process. These data were collected through interview techniques and analyzed descriptively using multinomial logistic regression. The characteristics of respondents indicated the consumers who never bought organic tofu are mostly at the age of 26-35 years old and university graduates, do not work, have an expenditure from Rp 1 million to Rp 2.5 million, are highly knowledge, and have the highest scores on the perceptions on sustainable and environmentally friendly organic farming, health benefits, and a more expensive price. There are a number of factors that influence consumers in making purchase decisions of organic tofu including age, education, knowledge and product external factors. The consumers who are potentially interested in purchasing the organic tofu are at the age of 36–50 years old, university graduates, highly knowledgeable in food and organic tofu products, because the higher the education and knowledge, the greater the interest in buying the products, and they approved of the external products such as price, advertising, personal selling and places of selling which are also potentially equal. The managerial implications for the business agents of tofu organic product is that they must be more active in assuring the consumers that these products are good for them by creating a blog, an ad in the local paper, or a pamphlet containing information of the product.Keywords: purchase decision, logistic regression, organic tofu product, purchasing interestAbstrakPenelitian ini bertujuan menganalisis faktor yang mempengaruhi konsumen dalam melakukan pengambilan keputusan membeli tahu organik. Sebagai alat analisis digunakan teori faktor-faktor yang mempengaruhi perilaku pembelian yaitu teori yang dikembangkan oleh Kotler dimana faktor-faktor tersebut adalah: faktor budaya, faktor sosial, faktor pribadi, faktor psikologis dan proses pembelian. Data ini dikumpulkan melalui teknik wawancara serta dianalisis secara deskriptif dan uji regresi logistik multinomial. Karakteristik responden menunjukkan konsumen yang sudah pernah membeli sebagian besar berada pada usia 26–35 tahun, berpendidikan perguruan tinggi, tidak bekerja, berpengeluaran 1–2,5 juta, memiliki pengetahuan tinggi, memiliki persepsi setuju dengan skor tertinggi mengenai pertanian organik berkelanjutan, ramah lingkungan, manfaat kesehatan dan harga yang lebih mahal. Terdapat faktor-faktor yang mempengaruhi konsumen dalam pengambilan keputusan pembelian tahu organik diantaranya usia, pendidikan, pengetahuan dan faktor eksternal produk. Konsumen yang berpotensial dan berminat membeli tahu organik terdapat pada usia 36–50 tahun, pendidikan tamatan perguruan tinggi, pengetahuan yang tinggi mengenai pangan serta produk tahu organik, karena semakin tinggi pendidikan dan pengetahuan maka akan semakin besar minat membeli, serta konsumen yang setuju mengenai eksternal produk seperti harga, iklan, personal selling dan tempat penjualan juga berpotensi sama. Implikasi manajerial bagi pelaku bisnis produk tahu organik adalah lebih giat dalam meyakinkan produk tersebut terbukti baik bagi konsumen, seperti membuat blog atau membuat iklan di koran lokal, atau pamflet yang berisikan info dari produk.Kata kunci: keputusan pembelian, regresi logistik, produk tahu organik, minat membeli
COMPETITIVE STRATEGY OF A MARKET LEADER; CASE OF UD. PRIMADONA’S PROL TAPE JEMBER - EAST JAVA Adetiya Prananda Putra; Idqan Fahmi; Yossi Wibisono
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 3 (2015): IJBE, Vol. 1 No. 3, September 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.3.127

Abstract

The purpose of this study was to formulate a competitive strategy to maintain the existence of Prol Tape Primadona. The study used a case study approach with UD. Primadona as the research object. The data were analyzed by using a value chain approach to determine the internal and external conditions that influence Prol Tape Primadona and using analysis of IFE, EFE, CPM, IE, SWOT, and QSPM to develop competitive strategies for Prol Tape Primadona. The results show that the strategies that can be recommended to UD. Primadona are as follows: 1) increasing production capacity, 2) creating website/blog to promote Prol Tape, 3) adding the variants of Prol Tape, 4) stricting quality control to maintain strong brand equity, and 5) establishing coordination with the district government of Jember to make Prol Tape as a superior product.Keywords: competitive strategy, Prol Tape Primadona, UD. Primadona, QSPM, SWOTAbstrakPenelitian ini bertujuan untuk merumuskan strategi bersaing sehingga dapat menjaga eksistensi Prol Tape Primadona. Penelitian menggunakan pendekatan studi kasus dengan UD. Primadona sebagai objek penelitiannya. Data dianalisis dengan pendekatan rantai nilai untuk mengetahui kondisi internal dan eksternal yang berpengaruh terhadap prol tape Primadona kemudian menggunakan analisis IFE, EFE, CPM, IE, SWOT, dan QSPM untuk menyusun strategi bersaing Prol Tape Primadona. Hasil penelitian menunjukkan bahwa strategi-straegi prioritas yang dapat direkomendasikan kepada UD. Primadona yaitu 1) peningkatan kapasitas produksi, 2) membuat situs web/blog untuk mempromosikan Prol Tape, 3) melakukan penambahan varian Prol Tape, 4) pengendalian  mutu yang ketat untuk menjaga ekuitas merek yang kuat, dan 5) melakukan koordinasi dengan pemerintah kabupaten Jember untuk menjadikan Prol Tape sebagai salah satu produk unggulan.Kata kunci: strategi bersaing, Prol Tape Primadona, UD. Primadona, QSPM, SWOT
FIT ANALYSIS OF INDOSAT DOMPETKU BUSINESS MODEL USING A STRATEGIC DIAGNOSIS APPROACH Fauzi Ridwansyah; Rina Oktaviani; Imam Teguh Saptono
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 3 (2015): IJBE, Vol. 1 No. 3, September 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.3.137

Abstract

Mobile payment is an industry's response to global and regional technological-driven, as well as national social-economical driven in less cash society development. The purposes of this study were 1) identifying positioning of PT. Indosat in providing a response to Indonesian mobile payment market, 2) analyzing Indosat’s internal capabilities and business model fit with environment turbulence, and 3) formulating the optimum mobile payment business model development design for Indosat. The method used in this study was a combination of qualitative and quantitative analysis through in-depth interviews with purposive judgment sampling. The analysis tools used in this study were Business Model Canvas (MBC) and Ansoff’s Strategic Diagnosis. The interviewees were the representatives of PT. Indosat internal management and mobile payment business value chain stakeholders. Based on BMC mapping which is then analyzed by strategic diagnosis model, a considerable gap (>1) between the current market environment and Indosat strategy of aggressiveness with the expected future of environment turbulence level was obtained. Therefore, changes in the competitive strategy that need to be conducted include 1) developing a new customer segment, 2) shifting the value proposition that leads to the extensification of mobile payment, 3) monetizing effective value proposition, and 4) integrating effective collaboration for harmonizing company’s objective with the government's vision. Keywords: business model canvas, Indosat, mobile payment, less cash society, strategic diagnosis AbstrakMobile payment adalah sebuah respon industri terhadap dorongan teknologi global maupun regional, serta dorongan ekonomi nasional berupa pembentukan Masyarakat Non Tunai. Tujuan penelitian ini adalah 1) mengidentifikasi positioning PT. Indosat dalam memberikan respon terhadap pasar mobile payment di Indonesia, 2) menganalisis kesesuaian kapabilitas internal dan model bisnis mobile payment Indosat dengan turbulensi lingkungan, 3) memberikan rancangan pengembangan model bisnis mobile payment yang optimal bagi Indosat. Metode yang digunakan dalam penelitian ini adalah kombinasi analisis kualitatif dan kuantitatif melalui wawancara mendalam kepada narasumber ahli yang ditentukan secara purposive judgement sampling. Alat analisis yang digunakan dalam penelitian ini adalah Model Bisnis Kanvas (MBK) dan Strategic Diagnosis Ansoff. Narasumber penelitian adalah perwakilan manajemen internal PT. Indosat dan pihak-pihak pemangku kepentingan di dalam rantai nilai dasar bisnis mobile payment. Berdasarkan pemetaan MBK yang kemudian dianalisis dengan model strategic diagnosis menghasilkan adanya gap yang cukup jauh (>1) antara lingkungan pasar saat ini dan agresifitas strategi Indosat  dengan tingkat turbulensi lingkungan masa depan yang diharapkan. Oleh karena itu, perubahan strategi kompetitif yang perlu dilakukan adalah 1) membentuk segmen pelanggan baru, 2) melakukan pergeseran proposisi nilai yang mengarah kepada ekstensifikasi mobile payment, 3) monetisasi proposisi nilai yang efektif, dan 4) kolaborasi terpadu yang efektif untuk menyelaraskn tujuan perusahaan dengan visi pemerintah.Kata kunci: model bisnis kanvas, mobile payment, Indosat, masyarakat non tunai, strategic diagnosis
THE DEVELOPMENT STRATEGIES OF CASHEW INDUSTRY IN KENDARI CITY, SOUTHEAST SULAWESI Asriani Asriani
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 3 (2015): IJBE, Vol. 1 No. 3, September 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.3.158

Abstract

The economic development of a region should refer to the agroindustry approach. An industry is not well developed due to the constraints of internal and external factors. This research aimed to identify the internal and external factors which could affect the development of cashew industry and determine the most effective alternative strategies applied in developing the cashew industry in Kendari Southeast Sulawesi Province. The data analysis technique used  Strength, Weakness, Opportuny and Threat (SWOT) methods. The results showed that the internal factors that most influenced the development of the cashew industry were availability of adequate labor and limited capital investment funds while the external factors that influence the development included the government support and limited access to markets. The alternative strategies of the cashew industry development in Kendari Southeast Sulawesi Province  include improving the marketing, maintaining the product quality and increasing the working capital.Keyword: development, strategy, cashew industry, SWOTAbstrakPembangunan ekonomi suatu daerah seharusnya mengacu pada pendekatan industri pertanian (agroindustri).  Suatu industri tidak berkembang dengan baik disebabkan oleh adanya hambatan faktor dari dalam maupun faktor dari luar.  Penelitian ini bertujuan untuk mengidentifikasi faktor internal dan eksternal yang dapat mempengaruhi pengembangan indutri mete serta menentukan alternatif strategi yang paling efektif diterapkan dalam mengembangkan industri  mete di Kota Kendari Provinsi Sulawesi Tenggara. Teknik analisis data yang digunakan adalah metode analisis Strengtsh, Weaknesses, Opportunies and Threats (SWOT). Hasil penelitian menunjukan bahwa faktor internal yang paling mempengaruhi pengembangan industri mete adalah tersedianya tenaga kerja yang memadai dan dana investasi modal yang terbatas, sedangkan faktor eksternal yang mempengaruhi adalah dukungan pemerintah dan terbatasnya akses pasar. Adapun alternatif strategi pengembangan industri mete di Kota Kendari Provinsi Sulawesi Tenggara adalah meningkatkan pemasaran, menjaga kualitas produk dan menambah modal kerja.Kata kunci: strategi pengembangan,industri mete, SWOT
THE INFLUENCE OF RUPIAH, INCREASE OF WAGES AND ELECTRICITY ON WORKING CAPITAL AND PROFITABILITY Maman Sumantri; Bambang Juanda; Dwi Rachmina
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 3 (2015): IJBE, Vol. 1 No. 3, September 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.3.165

Abstract

The purpose of the research was to find out the effects of rupiah exchange per US dollar, and increase of wages and electricity on the ratio of net working capital and profitability. Descriptive methodology using case-study approach was used in PT XYZ as a producer of sewing thread. Secondary data were collected from January 2009 to June 2014. Monthly data of financial ratios consisting of liquidity ratio, activity ratio, and profitability ratio was analyzed with multiple regressions using Minitab 16. The results showed that rupiah impairment per US dollar could lower the ratio of net working capital and profitability. The increase of wages and electricity would increase the ratio of net working capital, but fortunately it would also increase profitability due to the increase of employees’ productivity and efficient use of electricity. All the free variables insignificantly affect net working capital and profitability. The study also showed that the impairment of rupiah exchange and working capital variables that are measured by receivables age, inventory age, and loan age could influence return on asset. The impairment of rupiah exchange rate, receivables age, and inventory age had a negative impact on the return on asset, while loan age had a positive impact on the return on asset. The impairment of rupiah exchange rate, receivables age, and inventory age had a significant influence on the return on asset so that the company’s management must focus more on anticipating rupiah exchange fluctuation, and management of accounts receivables and inventory. Keywords: net working capital, liquidity ratio, profitability ratio, multiple regression analysesAbstrakTujuan dari penelitian adalah untuk melihat dampak dari kurs Rupiah per USD, kenaikan biaya upah dan listrik terhadap rasio modal kerja bersih dan profitabilitas.  Metode deskriptif dengan pendekatan studi kasus dilakukan pada perusahan PT XYZ sebagai produsen benang jahit.  Data sekunder dikumpulkan dari bulan Januari 2009 sampai dengan Juni 2014 dan data bulanan rasio keuangan yang terdiri dari rasio likuiditas, rasio aktivitas, dan rasio profitabilitas dianalisis dengan regresi berganda menggunakan Minitab 16.  Hasil penelitian menunjukkan bahwa pelemahan Rupiah terhadap USD akan menurunkan rasio modal kerja bersih dan profitabilitas.  Kenaikan biaya gaji dan listrik akan meningkatkan rasio modal kerja bersih, namun secara menguntungkan meningkatkan profitabilitas akibat dari peningkatan produktivitas karyawan dan efisiensi pemakaian listrik.  Semua variabel bebas tersebut secara tidak signifikan mempengaruhi modal kerja bersih dan profitabilitas.  Studi juga menunjukan bahwa pelemahan kurs Rupiah dan variabel modal kerja yang diukur dengan umur piutang, umur persediaan, dan umur hutang dapat mempengaruhi return on asset.  Pelemahan nilai tukar Rupiah, umur piutang dan persediaan mempunyai pengaruh negatif terhadap return on asset, dan umur hutang mempunyai pengaruh positif terhadap return on asset.  Pelemahan nilai tukar Rupiah, umur piutang usaha dan persediaan mempunyai pengaruh yang signifikan terhadap return on asset sehingga manajemen perusahaan harus lebih fokus dalam mengantisipasi fluktuasi kurs Rupiah, dan manajemen piutang dan persediaan.Kata kunci:   modal kerja bersih, rasio keuangan, rasio likuiditas, rasio profitabilitas, analisis regresi berganda
THE INFLUENCE OF CORPORATE FINANCIAL PERFORMANCE ON SHARE RETURN Ghulam Nurul Huda; Bonar M. Sinaga; Trias Andati
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 3 (2015): IJBE, Vol. 1 No. 3, September 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.3.177

Abstract

This study was conducted to examine the effect of financial performances of Economic Value Added (EVA), Market Value Added (MVA) as well as financial ratios (Fixed Asset Turnover, Return on Investment, Debt to Equity Ratio, Price to Book Value, Total Asset Turnover) on Stock Return. This study used the data of six representative palm oil companies which were listed in Indonesia Stock Exchange. The analysis models that were used included three multiple regression equations for EVA, MVA and Stock Return. The results indicate that DER significantly influences EVA and PBV, and TATO significantly influences MVA. Return Shares are significantly only affected by EVA. The company's fundamentals, especially EVA, PBV, TATO and DER were used by investors to predict the Stock Return in Indonesia Stock Exchange in 2009–2014 period. This study confirmed the previous studies that these variables are involved on regression model to predict the Stock Return. The results of the analysis of the company's financial performance with EVA and MVA and financial fundamental variables provide a better alternative picture on the achievement of the company so that the benefits in investing in the palm oil business in Indonesia can be maximally managed.Keywords: Indonesia Stock Exchange, investor, market, multiple regression, stockAbstrakPenelitian ini dilakukan untuk menguji pengaruh kinerja keuangan Economic Value Added (EVA) dan Market Value Added (MVA), serta rasio keuangan (Fixed Asset Turnover, Return on Investment, Debt to Equity Ratio, Price to Book Value, Total Aset Turnover) terhadap Return Saham. Penelitian ini menggunakan enam sampel perusahaan produsen minyak sawit yang terdaftar di Bursa Efek Indonesia. Model analisis yang digunakan adalah tiga persamaan regresi berganda untuk EVA, MVA dan Return Saham. Hasil penelitian menunjukkan bahwa DER berpengaruh signifikan terhadap EVA. PBV dan TATO berpengaruh signifikan terhadap MVA. Return Saham hanya dipengaruhi secara signifikan oleh EVA. Faktor fundamental perusahaan terutama EVA, PBV, TATO dan DER digunakan oleh investor untuk memprediksi Return Saham di Bursa Efek Indonesia pada periode 2009–2014. Penelitian ini mempertegas hasil penelitian sebelumnya yang menyebutkan variabel EVA, PBV, TATO dan DER ke dalam model regresi untuk memprediksi Return Saham. Hasil analisis kinerja keuangan perusahaan dengan EVA, MVA, dan Variabel fundamental keuangan memberikan alternatif gambaran yang lebih baik atas pencapaian yang dilakukan perusahaan sehingga keuntungan yang diperoleh didalam melakukan investasi pada bisnis kelapa sawit di Indonesia dapat dikelola dengan maksimal. Kata kunci: bursa efek Indonesia, investor, pasar, regresi berganda, saham
FORESTRY COMPANY SATISFACTION TOWARDS ONLINE INFORMATION SYSTEM IMPLEMENTATION OF FOREST PRODUCT MANAGEMENT (SI-PUHH) Mangatas Simanjuntak; Arief Daryanto; Teddy Rusolono
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 2 No. 1 (2016): IJBE, Vol. 2 No. 1, January 2016
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.2.1.12

Abstract

This research was conducted with the aim 1) to analyze gaps that occurs between perception and expectations of the company implementation of SI-PUHH Online, 2) to analyze the level of satisfaction of the company implementation of SI-PUHH Online 3) Formulate a strategy to improve the quality of service implementation PUHH Information System Online. Analysis of the data used is the Importance Performance Analysis (IPA) and the Customer Satisfaction Index (CSI). The results showed that there are five attributes that considered important in determining customer satisfaction. These five attributes are: 1) System Online has a server that is up to date with internet bandwidth that is large so it is not easy down and can be accessed quickly; 2) response rapid administrator/operator; 3) accurate data in accordance with entrian company; 4) There is a backup server; and 5) Officer SI-Online PUHH always willing to help. The fifth attribute is an attribute that has a high level of importance, but in its implementation or performance is still unsatisfactory. Customer Satisfaction Index (CSI) on the implementation of this SIPUHH Online amounted to 72,07%, meaning that customers "satisfied" on the performance of services carried out by the Ministry of Environment and Forestry, but must maintain and improve the performance SERVQUAL PUHH Information System Online is to be able to satisfy the users company PUHH Information System Online.Keywords: SI-PUHH Online, SERVQUAL, IPA, CSI

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