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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 393 Documents
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From Reviews To Revenue: The Role of Product Quality, Online Customer Review and Brand Image in Samsung's Shopee Application Sales Kuswibowo, Christian; Santoso, Agus; Saberan, Fauzi; Raharjo, Tri
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.530

Abstract

Background: The growth of e-commerce had transformed consumer purchasing behavior, particularly in online marketplaces like Shopee. Samsung, a leading smartphone brand, relied on product quality and online customer reviews to influence consumer decisions. This study examined how these factors shaped purchasing decisions, with brand image serving as a mediating variable in this relationship.Purpose: This study explores how product quality and online customer reviews affect purchasing decisions, considering brand image as a mediating factor.Design/methodology/approach: A quantitative research approach was employed utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze the relationships between the studied variables. Data were gathered from 160 Shopee users through structured questionnaires, analyzing the relationships between product quality, online customer reviews, brand image, and purchasing decisions using convenience sampling.Finding/Result: Findings show that product quality and brand image strongly influenced purchase intent, while online reviews affected brand image but not purchasing decisions, underscoring the key role of brand perception in e-commerce.Conclusion: This study confirmed that product quality and brand image were key determinants of purchasing behavior, emphasizing the importance of brand perception in online consumer decision-making.Originality/value (State of the art): This study enriches the existing digital marketing literature by exploring the integrated impact of product quality and online customer reviews on consumer purchase decisions, with brand image serving as an intermediary factor. The findings provide valuable insights for e-commerce businesses, enabling them to refine branding strategies, strengthen consumer trust, and enhance overall online sales performance. Keywords: product quality, online customer reviews, brand image, purchasing decisions, consumer behavior
Exploring Green Entrepreneurship Research Among University Students: A Bibliometric Perspective on Trends and Future Directions Prasetio, Bayu; Supardi, Endang; Waspada, Ikaputera; Istikomah, Navik
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.648

Abstract

Background: Awareness of sustainability and environmentally friendly practices was increasing in various sectors, including the business world, which had led to the development of green entrepreneurship as a sustainable economic strategy. Despite the growing interest of students in green entrepreneurship, there was still a gap in the literature regarding research trends in this area, which called for a systematic approach to understanding the pattern and direction of its development.Purpose: This study aims to analyze and map the development of green entrepreneurship research among university students through a bibliometric approach. It highlights publication trends, patterns of academic collaboration, and the main topics that dominate the scientific literature.Design/methodology/approach: This study employs a bibliometric analysis of 30 selected publications from the Scopus database to examine the development of green entrepreneurship research among university students. Using VOSviewer and R Studio (Bibliometrix) to map citation networks, research trends, and thematic clusters, the study adopts the theoretical framework of entrepreneurial intention and sustainability to provide a structured understanding of this emerging field. Findings/Result: This study confirms that university students are pivotal in shaping green entrepreneurship through sustainability-oriented education, psychological readiness, and institutional support. These findings highlight the need for universities and policymakers to integrate sustainability values into curricula and provide targeted programs that accelerate students’ transition into green entrepreneurial practices.Conclusion: This study concludes that green entrepreneurship among university students is increasingly shaped by sustainability awareness, psychological drivers, and the integration of entrepreneurship education with environmental values. Universities function as central incubators by embedding sustainability into curricula, fostering experiential learning, and facilitating collaborations with industry to enhance students’ readiness for green ventures. For policymakers, these findings emphasize the urgency of providing supportive regulations, accessible green technologies, and cross-sectoral partnerships to accelerate sustainable entrepreneurship as a pathway to inclusive and environmentally responsible economic growth.Originality/value (State of the art): This study highlights the novelty of applying these principles to entrepreneurship education, expanding the traditional intensity model by integrating environmental awareness and moral responsibility as reinforcing mechanisms. By positioning universities as central incubators connecting education, policy, and industry, this study advances understanding of how academic ecosystems can foster green student entrepreneurial orientation more effectively than previous approaches focused solely on economic concepts. Keyword: green entrepreneurship, university students, bibliometric, academic collaboration, sustainability
The Influence of Social Media Use, E-Commerce, and Korean Wave on The Entrepreneurial Interest of Dharma Andalas University Students Putri, Loli Amanda; Chairoel, Lucy
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.712

Abstract

Background: Unemployment remains a persistent issue that could be mitigated through entrepreneurship. One cause was the lack of interest in and awareness of entrepreneurship among students.Purpose: This study's objective is to assess the impacts of social media usage, E-commerce, and the Korean wave on the entrepreneurial interest of students at Dharma Andalas UniversityDesign/methodology/approach: A quantitative approach was employed with a sample of 133 students from the University of Dharma Andalas. Data were gathered through online questionnaires and analyzed using multiple linear regression in SPSS.Findings/Results: The research outcomes reveal that (1) the use of social media has a positive and significant effect on the entrepreneurial interest of students at Dharma Andalas University; (2) e-commerce has a positive and significant effect on the entrepreneurial interest of students at Dharma Andalas University; (3) the Korean wave has a positive and significant effect on the entrepreneurial interest of students at Dharma Andalas University; and (4) the use of social media, E-commerce, and  Korean wave has a positive and significant effect on the entrepreneurial interest of students at Dharma Andalas University.Conclusion: Students are encouraged to leverage social media, E-commerce, and the Korean wave for entrepreneurial opportunities, with universities supporting them through training and offering business incubators.  Originality/value: This study offers a novel contribution by highlighting the importance of the Korean Wave in entrepreneurship.  Keywords: social media, e-commerce, Korean wave, business, entrepreneurial interest 
Design, Service Quality, Facilities, Customer Satisfaction and Customer Preferences at Shopping Malls Setiawan, Ricky; Sri Darma, Gede
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.591

Abstract

Background: Indonesia’s economic growth has transformed consumer behavior, driving demand for malls that serve not only as retail centers but also as hubs for leisure, dining, and social interaction. In Bali, this trend is intensified by the mix of local residents and tourists with diverse expectations. The growing number of malls and rising competition highlight the need to identify key attributes that shape customer satisfaction and preferences, as misalignment may reduce competitiveness in the tourism-driven market.Purpose: This study aims to examine how design, service quality, and facilities influence customer satisfaction and preferences in modern shopping malls in Bali, and to assess the mediating role of customer satisfaction in these relationships.Design/methodology/approach: A quantitative research approach was adopted to test the conceptual framework. Data were obtained from 218 respondents who had visited three major shopping malls in Bali, selected through purposive sampling to ensure familiarity with multiple mall environments. A structured online questionnaire was using a Semantic Differential Scale captured perceptions of five latent variables: design, service quality, facilities, customer satisfaction, and customer preferences. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with SmartPLS 4.0, enabling the assessment of direct, indirect, and mediating effects in line with the Stimulus–Organism–Response (S-O-R) framework.Findings/Result: The results indicate that design and service quality significantly enhance customer satisfaction but do not directly influence customer preferences. Facilities emerge as the most influential factor, exerting a direct positive impact on preferences and an indirect effect through satisfaction. Customer satisfaction itself has a significant effect on preferences, underscoring its mediating role in linking mall attributes to behavioral intentions such as loyalty and revisit decisions.Conclusion: Customer satisfaction serves as a central bridge between mall attributes and customer preferences, underscoring the need for mall operators to invest in comprehensive facilities while maintaining high design standards and service quality to foster positive shopping experiences. In Bali’s tourism-driven retail sector, facilities that combine convenience, comfort, and leisure potential are pivotal to securing competitive advantage and encouraging repeat visits.Originality/value (State of the art): This research contributes to retail management literature by applying the Stimulus-Organism-Response (S-O-R) framework to integrate design, service quality, and facilities into a unified behavioral model explaining both satisfaction and preference formation. By focusing on a tourism-driven market, this study offers practical insights for mall operators, investors, and policymakers aiming to enhance customer experiences and strengthen brand loyalty. Keywords: design, service quality, facilities, customer satisfaction, customer preferences, shopping mall
Examining The Interplay of Government Policies, University Support, and Industry Involvement in Driving Startup Performance and Economic Growth Through Innovation Capacity and Entrepreneurial Skills Development Khan, Muhammad Asif; Pangaribuan, David; Nuryati, Tutty; Syamil, Ahmad
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.605

Abstract

Background: Startups were pivotal drivers of innovation and economic growth, yet they faced systemic challenges such as limited funding, market volatility, and skill gaps. While government policies, universities, and industries individually supported entrepreneurial ecosystems, their combined impact and mediating mechanisms remained underexplored. This study addressed this gap by introducing the Triplex Model, which investigated how governmental initiatives, academic support, and industrial participation synergistically enhanced startup performance and economic development.Purpose: Our study introduces the Triplex Model, which investigates the dynamic interplay between governmental policies, academic support, and industrial participation in driving startup performance and economic growth. It focuses on the mediating roles of innovation capacity and entrepreneurial skill enhancement within this context.Design/methodology/approach: A structural equation modelling (SEM) approach was utilized to analyze data from 762 startup founders across Indonesia, Malaysia, and Singapore. The study integrated Systems of Innovation Theory and the Triple Helix Model to provide a robust theoretical framework for understanding entrepreneurial ecosystems.Findings/Result: The analysis reveals that governmental initiatives, university support, and industry involvement significantly influence startup success and economic expansion through the intermediary roles of innovation capacity and entrepreneurial skill enhancement. These findings highlight the critical importance of a collaborative and synergistic approach to fostering innovation and entrepreneurship.Conclusion: Our study offered valuable insights for policymakers, academic institutions, and industry leaders. It underscored the need to foster collaborative environments, align strategic initiatives with innovation-driven objectives, and strengthen entrepreneurial ecosystems to promote sustainable economic development.Originality/value: This study comprehensively examines external support mechanisms within entrepreneurial ecosystems. By synthesizing Systems of Innovation Theory and the Triple Helix Model, the study extends their applicability and bridges theoretical and practical knowledge gaps, presenting a strategic blueprint for advancing innovation-led entrepreneurship. Keywords: government policies, industry involvement, university support, entrepreneurial skill development, startup performance
Customer Experience, E-Service Quality, and Loyality in Online Food Delivery: The Case of Mie Gacoan Nurwansyah, Alvin; Hartoyo; Suharjo, Budi
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.581

Abstract

Background: The increasing popularity of online food delivery (OFD) services has prompted many restaurants, including Mie Gacoan, to adopt these platforms. However, in practice, Mie Gacoan frequently encounters customer complaints regarding order discrepancies when placing orders through various OFD platforms.Purpose: This study aims to analyze the factors contributing to customer complaints by examining customer experience and customer satisfaction, particularly in minimizing order discrepancies in online food delivery services. By understanding these factors, Mie Gacoan can enhance customer loyalty while maintaining a positive brand image on the OFD platforms it utilizes.Design/methodology/approach: This study employs a non-probability voluntary sampling method, successfully gathering data from 173 qualified respondents to ensure validity. A descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM) approach are used to test the hypotheses, allowing for the evaluation of multiple relationships among the variables within the research model.Findings/Result: The findings indicate that customer experience and e-service quality significantly influence customer satisfaction, which in turn impacts customer loyalty. The study emphasizes that strengthening customer loyalty requires first enhancing customer satisfaction by improving problem-solving mechanisms within the customer experience and refining compensation policies in e-service quality.Conclusion: The results highlight that customer satisfaction plays a crucial mediating role in fostering customer loyalty, as customer experience and e-service quality exert a stronger influence on satisfaction than on loyalty.Originality/value (State of the art): This study contributes to the existing literature by providing empirical insights into the role of customer experience and e-service quality in shaping customer satisfaction and loyalty in the online food delivery sector. The findings offer practical recommendations for service providers to improve their operational strategies and enhance customer retention. Keywords: customer experience, customer satisfaction, customer loyalty, e-service quality, online food delivery  
Rethinking Perceived Quality Through The Lens of Entrepreneurial Marketing: Pathways To Customer Delight Bramantyo, Paskalis Dio; Herdinata, Christian; Sembiring, Murpin; Utami, Christina Whidya; Dewi, Liliana
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.569

Abstract

Background: Entrepreneurial Marketing (EM), which blends entrepreneurship with marketing principles, is crucial in Indonesia’s competitive mobile phone industry. Perceived quality and customer satisfaction are key success indicators, yet the role of gender differences remains underexplored.Purpose: First, it identifies the entrepreneurial marketing factors influencing perceived quality and customer satisfaction among Indonesian mobile phone users. These factors include performance, reliability, conformance, serviceability, durability, assurance, perceived price, product attributes, branding, and corporate image. Second, it analyzes whether satisfaction levels differ between male and female customers. Design/methodology/approach: This study applied a quantitative research design with survey data gathered from mobile phone users in Jakarta, Bandung, Surabaya, Medan, Semarang, Yogyakarta, Surakarta, and Makassar. These cities represented diverse demographic and economic contexts. A structured questionnaire measured ten factors of perceived service quality, and canonical discriminant analysis was used to test gender-based differences in satisfaction. Findings: The findings provide fresh insights for business professionals. Male and female customers share similar perceptions regarding many aspects of service quality. However, the study highlights that assurance and after-sales services, such as warranty, repair time, and spare parts, are more important for female customers. It indicates the need for firms to design strategies that recognize gender-specific priorities. Notably, the study confirms that female customers represent an equally vital market segment, challenging conventional practices that often prioritize men in marketing approaches.Conclusion: Perceived service quality significantly impacts customer satisfaction within entrepreneurial marketing. Differences in perception and satisfaction levels between male and female customers indicate that gender is crucial in shaping service experiences and evaluations. The ten dimensions of service quality analyzed succeeded in providing a comprehensive overview of the important elements that affect customer satisfaction of mobile phone users in various major cities in Indonesia. Originality/value: This research contributes to entrepreneurial marketing literature by adopting a gender-based lens to analyze customer satisfaction in the Indonesian mobile phone sector. The application of canonical discriminant analysis adds methodological novelty, enabling the detection of subtle but relevant gender differences. The study provides actionable guidance for practitioners designing inclusive marketing campaigns that value male and female customers equally. It offers academics a foundation for extending gender-based EM studies into other industries and cultural settings, bridging theory with practice. Keywords: entrepreneurial marketing, customer satisfaction, perceived quality, gender delight, phone industry
Reframing Social Enterprise Policy in Indonesia Through Regulatory Analysis and Practitioner Insights Palupiningrum, Agustina Widi; Winoto, Joyo; Achsani, Noer Azam; Sunito, Satyawan
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.634

Abstract

Background: Social enterprises (SEs) in Indonesia had increasingly played a significant role in addressing multidimensional societal challenges through innovative, community-based approaches. Despite this progress, their development remained constrained by the absence of a coherent legal and institutional framework.Purpose: This study aims to critically examine the extent to which Presidential Regulation No. 2 of 2022 on National Entrepreneurship Development supports the growth and institutional legitimacy of SEs in Indonesia.Design/methodology/approach: Employing a comparative interpretive approach, the study combines critical legal document analysis with qualitative data from in-depth interviews involving twenty SE practitioners across various regions and sectors.Findings/Result: The analysis reveals a significant policy–practice gap. While SEs are referenced in the regulation, the absence of operational definitions, hybrid legal forms, incentive structures, and ecosystem support limits their recognition and functionality. In contrast, SE practitioners operate in informal and adaptive ways, innovating within fragmented institutional contexts and often without formal policy guidance.Conclusion: The findings underscore the need for institutional innovation and the co-creation of legal and policy mechanisms that are reflective of the hybrid realities of SEs. The study proposes the establishment of a dedicated legal framework, the development of tailored incentives, and the strengthening of a collaborative SE ecosystem in Indonesia.Originality/value (State of the art): This research contributes to the global discourse on social enterprise and open innovation by providing context-specific insights from a non-Western setting. It highlights the need for adaptive, inclusive regulatory approaches that bridge the gap between policy narratives and field-level realities in SE development. Keywords: hybrid organization, policy-practice gap, open innovation, regulatory framework, social enterprise 
The Role of Entrepreneurial Motivation as A Mediator for The Campus Environment and Entrepreneurial Self-Efficacy in Generation Z Herijanto, Beatrix Adelaide; Sitepu, Srinathasya Br
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.660

Abstract

Background: Micro, Small, and Medium Enterprises (MSMEs) played a very important role in the national economy, including in the city of Surabaya. Generation Z, who studied at entrepreneurship-based universities, had great potential in the MSME sector through their creative and innovative character. Their success in running a business was determined not only by this potential but also by internal and external factors. A supportive campus environment, individual levels of entrepreneurial self-efficacy, and entrepreneurial motivation were important elements that directly impact the business performance.Purpose: This study aims to analyze the influence of factors that affect business success in Generation Z, consisting of entrepreneurial self-efficacy, campus environment, and entrepreneurial motivation.Design/methodology/approach: This quantitative study used primary data. The respondents of this study were Generation Z as business actors at X University in Surabaya, with a sample of 100 people taken through purposive sampling techniques using questionnaires. Data analysis was performed using SmartPLS 4.0 to determine the relationship between entrepreneurial self-efficacy, campus environment, and entrepreneurial motivation on business success.Findings/Results: The results of the study show that entrepreneurial self-efficacy and campus environment have a significant influence on entrepreneurial motivation in Generation Z as entrepreneurs, which ultimately has a positive impact on their business performance. Entrepreneurial self-efficacy and campus environment shown to not only affect entrepreneurial motivation and business performance directly but also have an indirect influence through entrepreneurial motivation as a mediating variable. This result indicates that Generation Z's business performance is significantly influenced by entrepreneurial self-efficacy, campus environment and entrepreneurial motivation.Conclusion: Generation Z involved in MSMEs will succeed if their campus environment provides adequate support. This support must also be accompanied by efforts to form entrepreneurial character and develop self-efficacy, which play an important role in increasing motivation and supporting business success.Originality/value (State of the art): This study provides new insights into the influence of the campus environment, entrepreneurial self-efficacy, and entrepreneurial motivation on the success of Generation Z businesses in the MSME sector. These findings emphasize the importance of universities in facilitating the development of student businesses, especially in building motivation and entrepreneurial character that increases success in the business world. Keywords: entrepreneurial self-efficacy, campus environment, entrepreneurial motivation, business performance, MSMEs
Assessing The Influence of Digital Entrepreneurial Ecosystem on Competitive Advantage: Insights From Women Digital Entrepreneurs Purbasari, Ratih; Mahira, Siti Alyqha; Suwandi, Imam
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.700

Abstract

Background: The growing importance of the digital entrepreneurial ecosystem (DEE) for business competitiveness, particularly among women digital entrepreneurs, was increasingly recognized. Research suggested that supportive ecosystems offered vital resources and networks. This study investigated this relationship specifically among women digital entrepreneurs in West Java.Purpose: To explain the influence of the DEE on the competitive advantages of women digital entrepreneurs in West Java.Design/methodology/approach: A quantitative method using regression analysis with Smart PLS 4 was applied to data from 135 women digital entrepreneurs in West Java.Findings/Result: The DEE positively and significantly influences the competitive advantages of women digital entrepreneurs in West Java. The relationship is strong and stable, indicating a reliable impact of the digital ecosystem on competitiveness.Conclusion: The DEE is a key driver of competitive advantages for women digital entrepreneurs in West Java, providing essential resources and opportunities. This study offers empirical evidence supporting the relevance of the DEE in fostering competitiveness and contributes to the theoretical understanding.Originality/value (State of the art): This study provides specific empirical evidence on the DEE's influence on the competitive advantages of women digital entrepreneurs in West Java. It offers a theoretical framework and practical insights for leveraging digital network. Future research should explore the role of entrepreneurial communities in this dynamic. Keywords: women digital entrepreneur, digital entrepreneurial ecosystem, competitive advantage, digital entrepreneur

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