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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 393 Documents
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Development of A Village-Based Organic Vegetable Business Model Using The Business Model Canvas For Sustainability (BMCS) Pranatasari, Nur Army; Hardjomidjojo, Hartrisari; Machfud
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.319

Abstract

Background: Business model changes have far-reaching implications for overall company performance, including social and environmental aspects. Business Model Canvas (BMC) is often used as a framework for designing business models. However, the concept of sustainability involving social and environmental aspects is often not fully integrated into using BMC. In other words, BMC tends to focus more on economic aspects alone. Urban studies have dominated research on business and entrepreneurship. Studies on rural entrepreneurship, especially in developing countries, are still minimal, with 78% (10 documents) of journal article publications in 2021 dominated by social sciences (26%), business, management, accounting (19%), and agriculture and biology (7%). In addition, there is a research gap in economics, especially regarding the role of women in organic farming, although women are more often involved in organic farming than men.Purpose: This research uses the Business Model Canvas for Sustainability (BMCS) to develop a business model centered on village-based sustainability issues, specifically focusing on the Mekar Sari Women Farmers Group (WFG) in Bogor, Indonesia.Design/methodology/approach: The research was conducted in Neglasari Village, Bogor District, West Java, Indonesia. The research was conducted for 3 months for one case study from July to September 2024. The sampling technique used was purposive sampling with a descriptive-qualitative approach. The research used primary and secondary data from literature studies, field observations, and interviews with 20 respondents selected based on the criteria set. It was then analyzed with the business unit's BMCS framework, the results of which were used to identify the 10 main elements of BMCS.Finding/Result: The results showed that the Mekar Sari Women Farmers Group business had implemented most of the BMCS components. Elements identified include vision and mission, value propositions, customer segments, competitors, stakeholders, revenue model, key resources, key activities, key partnerships, and cost structures. Conclusions: Based on the identification of the business model currently implemented by WFG Mekar Sari, it shows that WFG has constraints on market competition, customer segments, and key partnerships that affect the revenue model of Mekar Sari's WFG organic vegetable business. To improve business performance, WFG Mekar Sari needs to adopt a sustainable business strategy for its future business development.Originality/value (State of the art): This study contributes to developing sustainable business models by addressing the gap in integrating sustainability into the BMC framework, especially in village-based businesses. This study shows that BMCS is one of the tools that can be considered for designing more sustainable businesses. Keywords: BMCS, business model, organic vegetables, sustainability, women farmer group (WFG)
Financial Literacy, Usage of Pay-Later Services, and Impulse Buying: The Mediating Role of Shopping Habits Widiastuti, C. Tri; Sumastuti, Efriyani
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.479

Abstract

Background: SPayLater, a Shopee digital payment feature, enables users to buy now and pay later, shaping Generation Z’s shopping habits and contributing to impulsive buying tendencies. Financial literacy plays a crucial role in managing personal finances and avoiding unplanned purchases.Purpose: This study examines the effect of financial literacy and SPayLater usage on impulse buying, with shopping habits serving as a mediating variable among Generation Z consumers in Semarang.Design/methodology/approach: The current study used a quantitative approach, with 100 respondents from Generation Z in Semarang. The survey was conducted using probability sampling with the purposive sampling technique, and the number of respondents was determined using the Cochran formula. Data was collected and analyzed using Smart PLS 3.0.Findings/Results: The results show that financial literacy, SPayLater usage, and shopping habits significantly influence impulse buying. Furthermore, shopping habits mediate the relationships between both financial literacy and SPayLater usage with impulsive buying behavior.Conclusion: Improving financial literacy among Generation Z in Semarang is essential to better regulate shopping habits and reduce impulse buying. Awareness of the risks associated with digital payment tools supports wiser financial decisions.Originality/value: This research emphasizes the mediating role of shopping habits in the relationship between financial literacy and impulse buying, offering new insights into consumer behavior in the context of digital credit services. Keywords: financial literacy, Generation Z, impulse buying, shopping habits, usage of pay-later services
Digital Entrepreneurship: The Role of Digital Marketing, Human Capital and Entrepreneurship Orientation On The Success of Small and Medium Culinary Business Asmawiyah, Asmawiyah; Mukhtar, Afiah; Rahmat, Rahmat
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.331

Abstract

Background: In the digital transformation era, digital technology is one of the main strategies for business actors to succeed, especially in facing increasingly tight competition. By utilizing digital technology, entrepreneurs can reach a broader market, increase efficiency in operations, and optimize interactions with customers through various digital platforms.Purpose: This research investigates the influence of digital marketing, the role of human capital, and entrepreneurial orientation on the success of small and medium culinary businesses in Makassar City.Design/methodology/approach: This research uses a quantitative approach focusing on Culinary SMEs in Makassar City. The sample in this research was determined using a purposive sampling method with a sample size of 160 respondents. The collected data were then analyzed using the SEM-PLS method with the help of SmartPLS 4 software.Findings/Result: This research shows that digital marketing significantly influences business success, both directly and indirectly, through entrepreneurial orientation. At the same time, human capital is not directly significant to business success but has a significant influence when mediated by entrepreneurial orientation.Conclusion: The growth of entrepreneurship using digital technology is increasing rapidly, showing the importance of technology in supporting business success. The use of digital marketing and the role of human resources through entrepreneurial orientation are essential factors that can increase the success of culinary SME businesses in the digital era.Originality/value (State of the art): his research jointly analyzes the relationship between digital marketing and human capital in supporting business success through entrepreneurial orientation Keywords: digital entrepreneurship, digital marketing, human capital, entrepreneurial orientation, business success
Does Digital Readiness Matter? The Mediating Role of Digital Readiness Between Organizational Culture and Innovative Work Behavior Among SMEs in Indonesia Azzahra, Fadia; Salendu, Alice; Sengkananingrum, Aisha Nuraini
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.368

Abstract

Background: Innovation in Small and Medium Enterprises (SMEs) in Indonesia is essential for business development, requiring SMEs to foster innovative work behavior. However, some Indonesian SMEs still struggle to implement innovative work behavior, especially in utilizing digital technology for innovation in this digital era.Purpose: This study aims to explore the role of digital readiness in mediating organizational culture’s impact on the innovative work behavior of SME employees in Indonesia. Design/methodology/approach: The research employed a quantitative approach using Structural Equation Modeling - Partial Least Squares (SEM-PLS) analysis. The survey was distributed to SME employees in Indonesia. This research used 185 respondents for further data analyzing.Findings/results: The results reveal that digital readiness only mediates the relationship between market culture and innovative work behavior. On the other hand, digital readiness does not mediate adhocracy and clan culture to innovative work behavior. Conclusion: Results interestingly suggest that digital readiness significantly mediates market culture to innovative work behavior. Adhocracy and clan cultures may directly instill innovative work behavior, as confirmed by previous studies.Originality/value (State of the art): This is the first study to investigate how types of culture are associated with innovative work behavior mediated by digital readiness. Keywords: Innovation, innovative work behavior, organizational culture, digital readiness, SME
The Impact of Personal And Environmental Factors Through Experience Characteristics on Entrepreneurial Performance in Indonesian Start-Ups Danil, Lilian; Jahroh, Siti; Syarief, Rizal; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.306

Abstract

Background: Entrepreneurial performance is essential for start-ups' development, particularly the ability to transition smoothly from experimentation to scaling. Start-ups' performance in Indonesia remains challenging in that the failure rate is up to 90% within the first five years.Purpose: This study aims to assess the direct influence of personal and environmental factors through experience characteristics on entrepreneurial performance in start-ups in Indonesia and the indirect influence of these factors through experience characteristics on entrepreneurial performance.Design/methodology/approach: This study employed a quantitative approach, applying Partial Least Squares Structural Equation Modelling to analyze data collected from questionnaires distributed to 268 start-ups in Indonesia.Finding/Results: The results indicated that personal and environmental factors significantly enhance experience characteristics and entrepreneurial performance. This study also found that personal and environmental factors through experience characteristics significantly enhance entrepreneurial performance in Indonesian start-ups.Conclusion: This study evaluated how experience characteristics as a mediator strengthen the impact of personal factors on entrepreneurial performance and weaken the impact of environmental factors on entrepreneurial performance. This research possesses academic and managerial implications, particularly for advancing scientific progress in entrepreneurial performance models in start-ups in Indonesia.Originality/value (State of the art): Start-ups must enhance their entrepreneurial performance by focusing on personal factors, including entrepreneurial education and passion, as well as environmental factors like developing a more dynamic entrepreneurial ecosystem, improving marketing techniques, and aligning with global market demand. Keywords: business, entrepreneurial ecosystem, entrepreneurial education, entrepreneurship environment, start-ups' development
The Path to Loyalty: Examining Shopee’s Service Attributes and Customer Satisfaction of Customers in Jakarta Ruslim, Tommy Setiawan; Aurellia, Audrey
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.505

Abstract

Background: The post-pandemic period has presented challenges for e-commerce platforms, including Shopee, as they face declining customer loyalty, which affects user experience. Customer loyalty is a critical factor in sustaining business competitiveness, making it essential to understand the role of service attributes. Purpose: This study examines the impact of information quality, privacy, security, and delivery on customer loyalty among Shopee users in Jakarta. Furthermore, it investigates the role of customer satisfaction in mediating the relationship between service attributes and customer loyalty.Design/methodology/approach: The study employed a quantitative approach using the Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.1.0.8 for data analysis. A total of 241 Shopee users in Jakarta were surveyed through a purposive sampling method. Data was collected using Google Forms distributed through various social media platforms, ensuring responses from active Shopee users familiar with the platform's service attributes.Finding/result: Information quality, security, and delivery positively and significantly impact customer loyalty. Information quality, privacy, security, and delivery positively and significantly influence customer satisfaction. Customer satisfaction mediates the effects of information quality, security, and delivery on customer loyalty.Conclusion: Service attributes, namely information quality, security, and delivery, are essential in influencing customer loyalty through customer satisfaction among online shopping platform users. Originality/value (State of the art): This is the first study of how service attributes influence customer loyalty among Shopee users in Jakarta through the mediating role of customer satisfaction. This study contributes to the existing literature by addressing an empirical gap and examining the influence of information quality on customer loyalty and privacy on customer satisfaction. While previous studies have explored these relationships, inconsistencies in findings highlight the need for further empirical validation. By reassessing these variables within the context of Shopee users in Jakarta, this research provides deeper insights into their roles in shaping customer satisfaction and loyalty. Keywords: Service Attributes, customer satisfaction, customer loyalty, Shopee, e-commerce
Apparel Start-Up Business Develovment Strategy Through The Enrichment Program as an Implementation of Kampus Merdeka Noviana, Rosita; Kinding, Dwi Putriana Nuramanah; Iswarini, Fanny; Fathin, Safira
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.291

Abstract

Background: The apparel industry, often called the fashion sector, has a significant attraction for teenagers because it provides space to express themselves and create an identity through the clothes they wear. The independent campus program is an excellent opportunity for students interested in apparel to pioneer skills and experience directly in the business industry. Purpose: The study aims to formulate alternative strategies that can be applied as business development for the Millennial's Project, which operates in the apparel industry due to implementing the Independent Campus program. Design/methodology/approach: SWOT, IFE, EFE, and QSPM analysis determine the best alternative strategies in business activities. Data collection was done using interviews with two experts and six consumers.Result: From the interviews conducted, the IFE value was obtained at 2.551, and the EFE value was 3.364; from the IFE and EFE assessment results, the IE matrix is located in cell 2. The values that indicate the company in quadrant 2 mean that the start-up is in the growth and build phase. The most appropriate strategies used in this phase are market penetration, market development, and product development. This alternative strategy is a priority, as evidenced by the AS value of 67 and TAS of 5.562, compared to the scores of other alternative strategies. Conclusion: So, this study shows that the appropriate alternative strategy for the Millennial Project is the development of new products such as hoodies, pants, and more varied colors.Originality/value (State of the art): The originality of this study lies in integrating SWOT, IFE, EFE, and QSPM analyses to formulate data-driven business development strategies for startups in the apparel industry within the Independent Campus program. Keywords: apparel industry, IE Matrix, Kampus Merdeka, business development, start-up
The Effect of Digitalization and Social Media: Generation Z's Purchase Intentions for Somethinc Skincare Products in Indonesia Lubis, Riska Azzura; Hayu, Rina Suthia
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.430

Abstract

Background: Generation Z, as increasingly dominant consumers with unique shopping behavior characteristics, plays a vital role in the e-commerce market. Therefore, it is essential to evaluate how marketing factors such as brand image, brand credibility, brand advocacy, and electronic word of mouth (eWOM) influence their purchasing decisions, especially in skincare.Purpose: This study aims to analyze the Influence of brand image, brand credibility, brand advocacy, and electronic word of mouth (eWOM) on Generation Z's purchase intention for Somethinc skincare products in Indonesia.Design/methodology/approach: This study uses a quantitative approach and distributes questionnaires online to 260 Generation Z respondents. Samples were taken using the purposive sampling technique with a Likert Scale. Data analysis was carried out using SmartPLS.Findings/Results: The results showed that brand image and advocacy significantly influence Generation Z's intention to purchase skincare in Indonesia. In contrast, brand credibility and electronic word of mouth do not significantly positively influence Generation Z's purchase intention for skin care.Conclusion: The study's results show that digitalization and social media significantly influence company activities, especially in marketing. Referring to the research findings, companies should strengthen the brand image and advocacy through marketing campaigns highlighting the brand's unique value and encouraging customers to share positive experiences, such as loyalty programs or customer communities. On the other hand, strategies related to brand credibility and eWOM need to be re-evaluated to increase their effectiveness or shift to more impactful efforts. Thus, companies can prioritize resources on aspects that significantly drive consumer purchase intention.Originality/value (State of the art): This study's results provide insight into the effectiveness of marketing strategies in influencing Generation Z's purchasing behavior and explain the inconsistency of previous research findings. Keywords: brand image, brand credibility, brand advocacy, electronic word of mouth, purchase intention
Intellectual Capital in SMEs: A Bibliometric Study and Directions for Future Research Anggraini, Raden Isma; Maarif, Mohammad Syamsul; Sukmawati, Anggraini; Asikin, Zenal
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.404

Abstract

Background: Intellectual capital (IC) has been recognized as a key driver of business performance and sustainability, particularly for small and medium enterprises (SMEs). IC, which comprises human capital, structural capital, and relational capital, plays a crucial role in fostering innovation, improving knowledge management, and enhancing competitive advantage. However, the comprehensive evolution of IC research in SMEs remains underexplored.Purpose: This research seeks to examine the evolution of intellectual capital (IC) studies in small and medium-sized enterprises (SMEs) over the last ten years, pinpoint major contributors, investigate prevailing themes, and uncover emerging directions in the field.Design/Methodology/Approach: This study uses bibliometric analysis with a database sourced from Scopus and uses VOSviewer for visualization. The study applied various bibliometric techniques, including citation analysis, co-word analysis, and bibliographic coupling, to map the intellectual landscape of IC research in SMEs.Findings/Results: The analysis reveals that IC research in SMEs has grown significantly, with an increasing focus on human, structural, and relational capital. Key research themes include innovation, knowledge management, financial performance, and sustainability. The study also identifies Indonesia, Pakistan, Poland, and Portugal as leading contributors to IC research, reflecting the global recognition of knowledge-based economic growth. The study also observes a significant shift toward IC integration with digital transformation and artificial intelligence.Conclusion: This research offers beneficial perspectives for academics, policymakers, and business practitioners by emphasizing the strategic role of IC in SMEs' sustainability. The findings suggest that future research should further explore the intersection of IC with digital transformation and AI-driven business models.Originality/Value (State of the Art): This study is among the first to provide a comprehensive bibliometric analysis of IC research in SMEs, mapping its chronological development and identifying future research directions. Keywords: bibliometric analysis; competitive advantage; digital transformation; intellectual capital; small and medium enterprises (SMEs)
The The Role of Agencies and Strategy Innovation on Regular Customers at PT. XZY Branch of Ben Line Shipping Kwartama, Agung; Samiyono; Orgunsanya, Victoria Abosede
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.419

Abstract

Background: PT. XYZ faces challenges in ensuring customer and crew satisfaction, as well as inaccuracies in logging ship arrivals and departures, leading to increased waiting costs. As a representative of Ben Line Agencies, PT. XYZ acknowledges the maritime industry's potential and is dedicated to fostering robust cooperation to promote national sector growth.Purpose: The findings indicate that both agency services and business strategy have positive results for customer loyalty at PT. XYZ Ben Line Agencies Indonesia Representative.Design/Methodology/Approach: The research makes a method with quantitative analysis, using main data through questionnaires delivered to 77 customer respondents who are agents of PT. XYZ, specifically at the Jakarta branch of Ben Line shipping. The findings indicate a positive result of agency services on customer satisfaction at PT. XYZ, as well as a notable positive effect of business strategy on customer satisfaction. Furthermore, both factors together significantly influence customer satisfaction at PT. XYZ Ben Line Agencies Indonesia.Findings/Result: The agency services at PT. XYZ, representing Ben Line Agencies Indonesia, have a notable and substantial impact on customer loyalty. This implies that effective agency services are likely to make sure loyalty significantly. Understanding this influence is crucial for assessing the service reach in fulfilling user requirements.Conclusion: We recommend that PT XYZ concentrate on enhancing the response speed of the support team or customer service. This could involve improving communication processes, providing further training for the support team, or implementing systems that accelerate responses to customer needs.Originality/Value (State of the Art): A strong and significant impact of business strategy on customer satisfaction has been observed at PT. XYZ, a representative of Ben Line Agencies Indonesia. This relationship is crucial for assessing business success. An effective business strategy encompasses several factors, including competitive pricing, relevant product or service development, and efficient supply chain management. Keywords: role of agency, bussiness inovation, customer royalty and statisfaction, business strategy, strategy innovation

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