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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 393 Documents
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Understanding Non-Wage Workers Behavior Towards BPJS Employment Programs: A Boundedly Rational Planned Behavior Analysis Hartono, Sri; Hanan, Sufrin; Purwanto, Agustinus Hariadi Dwi
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.157

Abstract

Background: The ongoing gap in social security protection for informal workers (BPU) presents a significant challenge for BPJS Employment, necessitating a deeper understanding of factors influencing participation in social security programs.Purpose: This study aims to analyze the characteristics of BPU workers and their participation in BPJS Employment programs through an expanded Boundedly Rational Planned Behavior theory.Design/methodology/approach: Conducted in Jakarta, the research employed a convenience sampling method with 130 respondents. Data analysis was performed using Smart PLS software.Findings/Results: The study found that attitudes and subjective norms did not significantly influence rational planning, although some trends were observed. Similarly, perceived behavioral control had no significant effect on rational planning, consistent with previous research suggesting that perceptions of control are more relevant in less complex decision-making contexts. However, knowledge was identified as a significant predictor of rational planning, underscoring its crucial role in fostering engagement. While rational planning did not directly affect participation, positive attitudes were found to significantly influence participation levels. In contrast, subjective norms and perceived behavioral control did not significantly impact participation. Although perceived behavioral control showed a marginal effect on participation, this effect did not reach statistical significance, suggesting that individuals' perceptions of their ability to control participation outcomes may have a limited influence in this context. Knowledge was also a critical factor in encouraging participation, emphasizing the importance of awareness in promoting active involvement.Conclusion: The findings highlight that the attitudes of informal workers significantly drive participation in the BPJS Employment program, while knowledge plays a crucial role in enhancing rational planning and engagement. Although subjective norms and perceived behavioral control have a minimal direct impact, the marginal effect of perceived behavioral control suggests that boosting individuals' confidence in managing their participation could enhance involvement. Overall, addressing knowledge gaps and fostering positive attitudes are essential for increasing participation rates among informal workers and providing insights for targeted interventions to promote social security protection for this vulnerable group.Originality/value (State of the art): This research contributes to the understanding of participation dynamics in social security programs for informal workers, advocating for targeted educational campaigns to enhance knowledge, foster positive attitudes towards BPJS, and address barriers to participation. Keywords: employment programs, informal workers, theory of planned behavior, BPJS
The Influence of Hedonic Consumption Tendency and Scarcity Message on Impulsive Buying Mediated By Positive Emotions Rahma, Arya Emerald Dwiguna; Utami, Christina Whidya
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.199

Abstract

Background: Populix stated the number of impulsive buying increases along with the development of e-commerce, which provides many stimuli for ease in shopping.Purpose: The aims of the research are to measure and analyze the influence of Hedonic Consumption Tendency on Impulsive Buying, Scarcity Message on Impulsive Buying, Hedonic Consumption Tendency on Positive Emotions, Scarcity Message on Positive Emotions, Positive Emotions on Impulsive Buying, and Hedonic Consumption Tendency and Scarcity Message on Impulsive Buying through Positive Emotions. Design/Methodology/Approach: Seven hypotheses were made based on the relationships between the variables. We then tested these hypotheses using PLS-SEM on SmartPLS 4.0. The sample size is set for the minimum of 190 respondents, and the research sample can represent the research population, namely the customers of Shopee Live videos in Surabaya City. We collected primary data from the responses of 195 respondents using Google Forms, surpassing the minimum requirement. The primary data was processed and evaluated to provide research findings that can be used as implications for the company and supporting data for further research. Finding/Result: he findings of this research show that 1) hedonic consumption tendency has a positive and significant effect on positive emotions and impulsive buying, 2) scarcity message has a positive but not significant effect on impulsive buying, 3) scarcity message has a positive & significant effect on positive emotions, 4) positive emotions have a positive & significant effect on impulsive buying, and 5) hedonic consumption tendency and scarcity message have a positive and significant effect on impulsive buying through positive emotions.Conclusion: Impulsive Buying is purchasing decision as a response to external stimulus in the form of marketing strategies such as Scarcity Massages and internal stimulus in the form of shopping behavior such as Hedonic Consumption Tendency which is influenced directly or indirectly by the Organism process in the form of Positive Emotion that created.Originality/Value (State of The Art): The novelty of this research is the research results provide a new perspective on the SOR Theory, that Stimulus can directly create Response without going through the Organism process if the Stimulus is Internal or stimulus comes from the Individual. Keywords: hedonic consumption tendency; scarcity message; positive emotions; impulsive buying; e-commerce
Buy or Bye: Exploring The Trigger of Impulse Buying Behavior Among Gen Z in Lifestyle Retail Maula, The Syifaul; Kurniati, Rini Rahayu; Deka, Rio Era
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.121

Abstract

Background: In today's competitive retail business, many stores, including KKV, are implementing innovative marketing strategies to attract customers, especially Generation Z. However, this generation is known to be more critical and selective in shopping, including in making impulse buying.Purpose: This study explores the influence of product assortment and store atmosphere on impulse buying with hedonic shopping motivation as an intervening variable at KKV outlets.Design/Methodology/approach: This research uses an explanatory research approach. The study's population consisted of all customers, including Generation Z, who had shopped at KKV Mall Olympic Garden Malang City. The sample was selected by purposive sampling of 100 respondents. The Structural Equation Modeling (SEM) techniques were used to analyze data collected through questionnaires.Finding/Result: The results showed that product assortment and store atmosphere positively and significantly influence hedonic shopping motivation. However, these two variables do not directly affect impulse buying. Hedonic shopping motivation is shown to have a positive and significant influence on impulse buying and can function as a mediator between product assortment and impulse buying, but the relationship between store atmosphere and impulse buying cannot be mediated by it.Conclusion: This research provides practical, useful information to retailers on creating more successful marketing campaigns to encourage impulse buying behavior in Generation Z and opens up opportunities for further research on other factors that can influence consumer purchasing decisions in the retail environment. Originality/value (State of the art): This research fills the literature gap by exploring the role of hedonic shopping motivation as a mediator between external stimuli and impulse buying. Previous research has rarely addressed this topic, thus providing significant managerial implications and a valuable contribution to understanding consumer behavior. Keywords: hedonic shopping motivation, impulse buying, product assortment, store atmosphere
An Evaluation of the Covid-19 National Economic Recovery Program: Evidence From MSMEs’ Performance in West Java, Indonesia Apriliana, Agnes Ridla; Masudi, Ahmad Aswin
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.382

Abstract

Background: Micro, Small, and Medium Enterprises (MSMEs) maintain their performance through internal factors, like their characteristics as MSMEs, and external factors, such as government policy. The National Economic Recovery Program (PEN) was expected to improve the performance of MSMEs, especially during the pandemic. Purpose: This study aims to evaluate the impact of PEN (credit restructuring, digitalization, and training) and MSMEs' characteristics (form of business, gender, level of education, type of MSMEs, marketing area) on MSMEs' performance measured by total asset turnover. Design/methodology/approach: The data from a survey conducted by Cooperation and MSMEs Dinas Koperasi dan UMKM, West Java Province, between 2020 and 2021. This survey focuses on 8,469 comprehensive and compliant MSME data points out of 9,046 using the logistic model.Finding/Result: The results show MSMEs who participate in PEN have a higher log odds ratio of total asset turnover above the average than those who do not. The form of business, gender, and marketing area positively affect the log odds ratio of total asset turnover above the average. Vocational education leads to the highest asset turnover, followed by diplomas, universities, and high schools. Service and Industry SMEs outperform other sectors, followed by Convection and Fashion, Food and Beverage, and Craft and Accessories. Conclusion: MSMEs involved in the PEN program are more likely to achieve higher asset turnover, with business form, gender, education, and marketing area significantly influencing performance.Originality/value (State of the art): This study uniquely links MSME characteristics with the government recovery program, providing a fresh evaluation of how policy interventions and internal drive MSME performance during the pandemic. Keywords: MSMEs, PEN, The National Economic Recovery Program, West Java, COVID-19
The Influence of Digital Transformation On The Performance of Culinary SMEs in Bogor District Using The Technology Organization Environment (TOE) Model Putro, Andika Dwi; Cahyadi, Eko Ruddy; Anggraini, Elisa
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.344

Abstract

Background: The culinary sector within SMEs in Bogor District has experienced rapid digital transformation. Key advancements include the adoption of digital payments, enhanced operational efficiency, and increased use of social media for marketing, supported by training initiatives aimed at improving service quality.Purpose: This study aims to analyze the factors that influence technology adoption among culinary SMEs in Bogor District and assess the impact of digital transformation on their performance.Design/methodology/approach: Utilizing the Technology-Organization-Environment (TOE) framework, this study evaluates factors affecting digitalization in culinary SMEs. Data were collected from 125 culinary SME respondents in Bogor District through online and in-person surveys, with purposive sampling. Analysis was conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS).Findings/Results: Out of four tested hypotheses, two yielded significant results. Organizational factors were positively associated with digitalization, while technological factors were not. Although environmental factors were not significant, digitalization demonstrated a positive impact on SME performance. Critical factors in the digital transformation process include the use of digital promotional media and digital payment systems, with sales growth and profitability emerging as indicators of SME success.Conclusion: Organizational factors, along with digital tools such as promotional media and payment systems, play a pivotal role in the successful digital transformation of culinary SMEs. Despite the non-significance of certain factors, digitalization remains a key driver of performance improvement.Originality/value: This study contributes to the understanding of digital transformation in the culinary SME sector, highlighting the role of organizational support and digital strategies in fostering growth and competitive advantage in the digital economy. Keywords: Culinary SMEs, Digital Transformation, Environment, Organization, Technology
The Role of Brand Authenticity, Brand Image, and Brand Love in Driving Repurchases and Advocacy of Indonesian Fashion Brands Kalyana, Azarine Nurfairuz
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.493

Abstract

Background: In this era of globalization, as brand competition intensifies in Indonesia, companies must explore strategies to become consumers' top choice. Strengthening branding efforts is one of the options for local fashion brands to enhance their competitive advantage. By concentrating on effective branding strategies, local brands can distinguish themselves and excel in a saturated market.Purpose: This study aims to investigate the influence of multidimensional brand authenticity constructs (quality commitment, heritage, and sincerity), multidimensional brand image constructs (mystery, sensuality, and intimacy), brand love, and consumer behavior related to continuous purchase intention and positive word-of-mouth (WOM) in Indonesia.Design/Methodology/Approach: This research is quantitative-based, with data collection conducted through an online survey of 265 respondents who purchased products from Indonesian local fashion brands from October 2023 until April 2024. Data analysis was conducted using the Structural Equation Modeling (SEM) method through the SmartPLS application.Findings/Result: The study's findings indicate that intimacy, an emotionally driven dimension of brand image, significantly predicts brand love, continuous purchase intentions, and positive WOM. Furthermore, the study confirms that brand love itself predicts continuous purchase intentions and positive WOM.Conclusion: To achieve loyalty in the form of repeated purchases and positive WOM, Millennials and Generation Z consumers in Indonesia need to experience the stage of affection towards a certain Indonesian local fashion brand, rather than the cognitive or sensory aspects.Originality/Value: This study intends to give a better understanding of several branding-related constructs in the Indonesian local fashion brand setting that can be utilized by marketers to develop consumer-brand relationships with a younger customer base (Millennials and Generation Z), which leads to continuous consumption and spreading positive news. Keywords: brand love, brand authenticity, brand image, repurchase intention, positive word-of-mouth
The Impact of Transformational Leadership and ICT Utilization on MSMEs Performance: Exploring The Mediating Role of Digital Literacy Sunarso, Budi; Ausat, Abu Muna Almaududi; Wanof, M. Indre; Hidayat, Rahmat Al; Raharjo, Itot Bian
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.263

Abstract

Background: Transformational leadership is becoming increasingly relevant in the digital era, where the ability to rapidly adapt to new technologies and market changes is key to success. However, effective adoption of Information and Communication Technology (ICT) will not yield optimal impact without adequate digital literacy among MSME actors.Purpose: This study aims to explore the relationship between transformational leadership, ICT utilization, and MSME performance, with digital literacy as a mediating variable.Design/methodology/approach: This study uses a quantitative technique to investigate the correlations between pertinent variables using the SEM-PLS methodology. One hundred MSMEs in Yogyakarta, Indonesia, were the subject of the study, which used an online questionnaire to gather data.Findings/Results: The findings of this study reveal that transformational leadership and ICT utilization have a positive and significant impact on MSME performance in the culinary, creative, and tourism sectors in Yogyakarta. Digital literacy is proven to be a mediating variable that strengthens the relationship between these two factors and MSME performance.Conclusion: Transformational leadership, ICT utilization, and digital literacy significantly enhance MSME performance in Yogyakarta's culinary, creative, and tourism sectors. Transformational leadership improves productivity, product quality, profitability, and revenue growth, while ICT utilization, supported by digital literacy, strengthens MSME performance. Digital literacy acts as a key mediator, amplifying the effects of leadership and technology adoption through competencies like photo-visual, reproduction, branching, information, and socio-emotional literacy, enabling MSMEs to maximize technological and leadership benefits.Originality/value (State of the art): This study uniquely integrates digital literacy as a mediating variable between transformational leadership, ICT utilization, and MSME performance in Yogyakarta's culinary, creative, and tourism sectors. It fills a gap in existing research by examining how digital literacy enhances the impact of transformational leadership and ICT on MSME success, offering new insights for digital transformation strategies in emerging markets. Keywords: transformational leadership, ICT utilization, digital literacy, MSME performance
The Influence of Consumer Buying Behavior on Continuously Intention the Application of Online Food Delivery (OFD) in Indonesia Perangin-Angin, Fini Anjela; Simanjuntak, Megawati; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.442

Abstract

Background: Online food delivery (OFD) is a necessity in today's society. Companies continuously offer innovation to gain consumer loyalty. Consumer loyalty is the highest achievement to which companies in the service sector aspire. However, the switch behavior exhibited by modern consumers compels companies to constantly update their offerings to meet user needs and desires. Purpose: This study aims to analyze the impact of promotion, price value, social influence, perceived usefulness, ease of use, customer experience, restaurant search, and variety of food choices on consumer purchasing behavior, and the influence of consumer purchasing behavior on intention to continue using in the OFD industry. Design/methodology/approach: This study uses a quantitative method supported by qualitative data involving 400 respondents who are users of the GoFood, GrabFood, and ShopeeFood applications. The questionnaire was distributed through social media. The analysis was carried out using SEM LISREL.Conclusion: These findings are valuable for companies in the OFD industry to understand which factors are highly valued by consumers, helping to foster high levels of loyalty to their applications.Originality/value (State of the art): Only a few articles compare these three popular OFD applications in Indonesia Keywords: continuance intention, loyalty, online food delivery (OFD), promotion, social influence
Enhancement of MSME Digitalization With Collaborative Governance: Public Values, Decision-Making, and The Administrative Context Harsono, Subambang; Rinanda, Teja
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.355

Abstract

Background: Micro, Small, and Medium Enterprises (MSMEs) are vital to Indonesia’s economy but struggle with digitalization.Purpose: This study investigates how collaborative governance accelerates MSME digitalization through NVivo 12, focusing on the role of public values, decision-making, and administrative culture in driving digital transformation. It aims to identify key themes that strengthen governance and foster a sustainable digital ecosystem for MSMEs.Design/methodology/approach: This study examines the Fast Track Digitalization (FTD) Program in North Sumatra, a collaboration between the government, private sector, and civil society to support MSME digitalization. Data from 16–24 in-depth interviews were analyzed using thematic analysis to identify key themes in collaborative governance.Findings/Result: The study highlights the role of stakeholder collaboration and public values in accelerating MSME digitalization. It emphasizes public-private partnerships, digital literacy, and financial support, while transparent governance and flexible regulations are key to sustainable growth.Conclusion: Collaborative governance has proven effective in enhancing the competitiveness and sustainability of MSMEs in the digital era. However, research on this topic is limited, especially regarding North Sumatra, and does not fully explore the impact of emerging technologies like AI and blockchain on MSMEs' digital resilience. Future studies should investigate how these technologies can strengthen governance frameworks and contribute to long-term sustainability.Originality/value (State of the art): This research offers novelty by developing a threefold perspective that emphasizes the importance of integrating public values, collaborative decision-making, and the administrative and cultural context of policy. Keywords: MSME, digitalization, collaborative governance, threefold perspective, thematic analysis
The Change of Visitor Intention Toward Virtual Reality Using The Theory of The Acceptance Model Azizah, Aisyah Nur; Cahyadi, Eko Ruddy; Mulyati, Heti
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.454

Abstract

Background: Virtual Reality (VR) is one of the technologies that has experienced significant growth during Industry 4.0. The total value of tourism-related digital industries is estimated to reach US$210 billion by 2025.Purpose: The purpose of this research is to analyze the factors that contribute to VR usage with the Extended Technology Acceptance Model and to analyze changes in the usage intention of VR.Design/methodology/approach: The factors contributing to the utilization of VR in this study can be analyzed using the Extended Technology Acceptance Model (TAM) approach through Structural Equation Modeling Partial Least Squares (SEM-PLS) analysis. The sample of this study was 115 respondents who had visited Malang Night Paradise and showed an interest in Adventure Land, which offered the use of VR.Findings/result: This study revealed that several factors affecting the changes in the usage intention of VR are identified from the change in the hypothesis of perceived usefulness, which no longer has an effect on attitude toward using and price willingness to pay. Conclusion: This phenomenon is attributed to a decline in attractiveness, changes in user familiarity with VR, negative experiences, changes in market conditions, and economic fluctuations.Originality/value (state of the art): This study was conducted in 2022 and 2023 to measure changes in the usage intention of VR, given that the modernization of information and communication technology in the current digital era has transformed human interaction with their environments. Keywords: structural equation modelling, partial least squares, technology acceptance model, tourism, usage intention, virtual reality

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