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INDONESIA
Jurnal Computech & Bisnis (e-Journal)
Published by STMIK Mardira Indonesia Bandung
ISSN : 19789629     EISSN : 24424943     DOI : https://doi.org/10.56447/ath
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science
The scope of this journal covering the field Computer, Technology and Business. Topic related to these fields can be information systems, informatics, product based knowledge, computer science, knowledge management, business and management, business IT, IT Governance, communication and marketing, enterprise architecture planning, business process management, business process reengineering, modeling and simulation, artificial intelligence, information security, social network, cloud computing, entrepreneurship, human resource management, operation management, financial management, strategic management, research online and other related topics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 385 Documents
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Analysis Of The Success Of The MSMEs Jenang Karomah Industry In Kaliputu Village, Kudus Regency Afrizal Yonanta Chavis Abel; Muhammad Feriady
JURNAL COMPUTECH & BISNIS Vol. 20 No. 1 (2026): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v20i1.04

Abstract

This study aims to identify the determining factors for the success of Jenang Karomah MSMEs in Kudus Regency. This study uses a descriptive method with a qualitative approach. Data collection was carried out through observation, interviews, and documentation. Data analysis was carried out using the Spradley model through domain analysis, taxonomy, componential analysis, and cultural theme stages. The results of the study indicate that the success of Jenang Karomah MSMEs is influenced by the implementation of the 4P marketing mix strategy which includes product quality, appropriate pricing, easily accessible locations, and promotions carried out directly and through digital media. In addition, a production strategy that maintains consistent taste and product quality, managerial skills in managing the business, and government support also contribute to improving business sustainability. Customer orientation is also an important factor, because good service and meeting consumer needs can create customer loyalty. It is recommended that Jenang Karomah MSMEs increase the use of digital marketing and expand cooperation with online sales platforms to expand market reach and improve business competitiveness.
Design and Construction of a Web-Based Inventory Information System Using the First In First Out (FIFO) Method at the Samanda Store Titi Wideratna; Yuri Nurul Hidayah; Ade Supriatna
JURNAL COMPUTECH & BISNIS Vol. 20 No. 1 (2026): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v20i1.06

Abstract

The fashion sector confronts progressively intricate issues in the contemporary digital world. Swiftly evolving fashion microtrends require enterprises to adopt stringent inventory and supply chain management practices to maintain competitiveness. Toko Samanda, a fashion retail establishment, faces immediate consequences of these micro-trends, including ineffective inventory management, intuition-driven restocking, and manual recording inaccuracies that lead to overstocking. As a result, increased warehouse inventory risks diminishing market appeal, thereby decreasing selling value. Progress in information technology underscores the need for effective inventory management, especially for small enterprises such as Toko Samanda, which hitherto relied on manual record-keeping. This research aims to design and develop a web-based inventory information system using the First In First Out (FIFO) method to optimize stock management. The researcher utilized the Object-Oriented Analysis and Design (OOAD) methodology to construct the system. The system's functionality includes managing data for employees, categories, items, suppliers, and customers, processing procurement and sales transactions, and generating inventory reports. System testing through Black-box Testing and User Acceptance Testing (UAT), using Toko Samanda's personnel, resulted in a satisfaction rate of 95.19% (Grade A). The application of the FIFO approach efficiently governs the movement of items, improves accuracy and processing velocity, and facilitates more informed management decision-making.
The Influence of Financial Literacy and Financial Inclusion on the Performance of MSMEs in the Culinary Sector in West District Mike Kusuma Dewi; Dinda Nurazizah; Laynita Sari; Gina Septiana; Lisa Amelia
JURNAL COMPUTECH & BISNIS Vol. 20 No. 1 (2026): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v20i1.08

Abstract

This study examines the partial impacts of financial literacy and financial inclusion on the performance of culinary micro, small, and medium enterprises in the West Padang District. A quantitative research methodology was employed, with data collected through standardized questionnaires. The population comprised 1,922 culinary MSMEs in West Padang District, from which a sample of 95 respondents was selected using the Yamane formula. The data were analyzed via multiple linear regression in SPSS version 26. The statistics demonstrate that financial literacy substantially affects MSME performance, while financial inclusion does not. The results demonstrate that improving financial literacy among MSME participants is crucial for improved business performance, especially profitability. The study emphasizes the importance of improving financial literacy to enable more effective financial decision-making and encourage optimal use of financial services.
The Contribution of Influencer Marketing, Product Quality, and Online Customer Reviews in Forming Purchase Decisions through Brand Trust as a Mediating Variable in the Local Perfume Brand HMNS Sore X Sheila Dara Variant Anindia Rachma; Shandy Puspita
JURNAL COMPUTECH & BISNIS Vol. 20 No. 1 (2026): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v20i1.11

Abstract

This study examines the impact of influencer marketing, product quality, and online customer reviews on purchase decisions, with brand trust serving as a mediating variable for the HMNS perfume variant SORE x Sheila Dara. This study employs a quantitative methodology, utilizing a survey of 255 respondents, which was examined via SPSS and the Sobel test. This study's results demonstrate that these three criteria positively and significantly influence brand trust and purchasing decisions. Brand trust significantly influences buying decisions and mediates the relationships among variables. The findings affirm that brand trust is an essential factor that enhances the efficacy of digital marketing techniques in influencing customer purchase behavior.
Expert System For Diagnosing Diseases In Honey Guava Plants Using The Certainty Factor Method Reza Reza Ananda Pandia; Wilda Wilda Rina Hasibuan
JURNAL COMPUTECH & BISNIS Vol. 20 No. 1 (2026): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v20i1.09

Abstract

The rapid development of information technology has encouraged the use of artificial intelligence as a means of supporting decision-making, one of which is through the application of expert systems. Honey guava plants are a superior variety that is widely cultivated. In cultivation practices, the emergence of various diseases is one of the main obstacles, so that effective, fast, and precise handling measures are needed. The development of an expert system in this study was carried out as a solution to help identify diseases that attack honey guava plants through a certainty factor approach. The system's knowledge base is compiled from expert information and scientific references that cover 9 types of diseases and 32 related symptoms. The diagnosis process is carried out by analyzing the combination of symptoms selected by the user, then the system calculates the confidence level using expert weighting values ​​to produce the probability of the disease being detected. Based on the test results, the system output shows a level of accuracy that is in line with manual calculations and expert validation, so this system is considered capable of supporting the process of early disease diagnosis in honey guava plants.
The Effect of User Experience (UX) and E-Service Quality (ESQ) on CustomerLoyalty Through Customer Satisfaction as a Mediating Variable(A Study of Gen-Z Users of the McDonald’s App) Mar Atussha Lihah; Rosyid Nurrohmanr
JURNAL COMPUTECH & BISNIS Vol. 20 No. 1 (2026): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v20i1.13

Abstract

This study seeks to investigate the impact of user experience on customer satisfaction, the effect of e-service quality on customer satisfaction, the relationship between user experience and customer loyalty, the influence of e-service quality on customer loyalty, and the effect of customer satisfaction on customer loyalty among Gen-Z users of the McDonald's app. This study utilizes the Stimulus-Organism-Response (SOR) theory and the Expectation Disconfirmation Theory (EDT) to elucidate how external stimuli, such as user experience and e-service quality, affect users' internal assessments and behavioral responses. The research strategy utilized is a correlational study using a quantitative methodology, and hypothesis testing was performed using a Structural Equation Model (SEM) based on Partial Least Squares (PLS). The sample consisted of 120 respondents who are current users of the McDonald's app in Indonesia, chosen through unintentional sampling. The study's results indicate that service experience positively and significantly influences customer satisfaction; e-service quality positively and significantly affects customer satisfaction; user experience positively and significantly impacts customer loyalty; and e-service quality positively and significantly influences customer loyalty. Moreover, customer satisfaction exerts a positive and substantial influence on customer loyalty and serves as a mediating variable in the relationship between user experience and e-service quality.
Analysis of Factor Affecting MSME Performance in Medan Petisah District, Medan City Ryan Oka Wijaya; Winda Doloksaribu; Jerome Karsten Yapin; Albert
JURNAL COMPUTECH & BISNIS Vol. 20 No. 1 (2026): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v20i1.15

Abstract

This study examines the determinants of the performance of Micro, Small, and Medium Enterprises (MSMEs) in Medan Petisah District, Medan City. The independent variables analyzed include digital marketing (X1), price (X2), and service quality (X3), whereas MSME performance (Y) functions as the dependent variable. A quantitative research methodology was utilized with 100 respondents chosen by chance sampling. Data were gathered using surveys and processed with Structural Equation Modeling – Partial Least Squares (SEM-PLS). The findings demonstrate that digital marketing has a positive and significant impact on MSME performance (t-statistic = 4.215; p = 0.000), while pricing also has a positive and significant impact (t-statistic = 3.233; p = 0.001). In contrast, service quality does not exhibit a significant effect (t-statistic = 1.693; p = 0.090). All three variables concurrently exert a positive and significant influence on MSME performance, evidenced by an F-value of 22.9 and an Adjusted R-Square of 32.3%.
A Quantitative Study of the Influence of Micro and Macro Influencers on Brand Awareness with Electronic Word of Mouth (eWOM) as a Mediation Variable on TikTok Users Adhelia Qorimah Putri; Shandy Puspita
JURNAL COMPUTECH & BISNIS Vol. 20 No. 1 (2026): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v20i1.17

Abstract

This study seeks to investigate the mediating function of Electronic Word of Mouth (eWOM) in connecting the impact of Micro Influencers and Macro Influencers on Brand Awareness among TikTok users. In the evolution of digital marketing, Electronic Word of Mouth (eWOM) has emerged as a significant force influencing consumer perception and behavior, particularly through user interactions such as comments, reviews, and recommendations on social media. This study employs a quantitative methodology via a poll of 300 current TikTok users who have engaged with material from both Micro and Macro Influencers. Data were gathered via an online questionnaire and evaluated using linear regression and the Sobel Test for mediation in SPSS. The study's findings demonstrate that Micro Influencers and Macro Influencers exert a substantial impact on Electronic Word of Mouth (eWOM). Moreover, Electronic Word of Mouth (eWOM) has been shown to impact Brand Awareness significantly. The mediation test results demonstrate that Electronic Word of Mouth (eWOM) significantly mediates the relationship between influencers and Brand Awareness. The results indicate that influencers' efficacy in enhancing brand awareness relies not solely on audience reach but also on their capacity to foster interaction and communication among users through Electronic Word of Mouth (eWOM).
The Effect Of Green Marketing, Brand Image, And Green Perceived Risk On Aqua Consumer Purchase Decisions With Trust As An Intervening Variable On The BPA Issue In Reusable Gallon Packaging Nabilah; Sutrisno
JURNAL COMPUTECH & BISNIS Vol. 20 No. 1 (2026): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v20i1.18

Abstract

This study examines the impact of Green Marketing, Brand Image, and Green Perceived Risk on the Purchase Decisions of AQUA consumers, with Consumer Trust serving as an intervening variable regarding the BPA concern in reusable gallon containers. This research employed a quantitative approach, disseminating online surveys via Google Forms to 300 participants who had used AQUA products and were aware of the BPA concern. The sample strategy employed was purposive sampling, and the data analysis techniques were validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and Sobel testing. The findings indicated that Green Marketing, Brand Image, and Green Perceived Risk exerted a favorable and significant influence on Purchase Decisions and Consumer Trust. Furthermore, Consumer Trust exerted a favorable, significant impact on Purchase Decisions and effectively mediated the effects of Green Marketing, Brand Image, and Green Perceived Risk on Purchase Decisions among AQUA consumers. This study demonstrates that consumer trust is a crucial factor in sustaining purchasing decisions amid escalating concerns about BPA in reusable gallon packaging.
The Impact of Green Human Resources Management on Employee Productivity at PAM Tirta Mangkaluku in Palopo City Qhesya Septian; Saharuddin; Rifqa Ayu Dasila
JURNAL COMPUTECH & BISNIS Vol. 20 No. 1 (2026): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v20i1.19

Abstract

The Green Human Resources Management (GHRM) theory in the public sector, which has received limited scholarly attention, effectively supports PAM Tirta Mangkaluku in developing HR policies that enhance productivity and environmental sustainability while promoting a socially responsible workplace culture in line with the Sustainable Development Goals (SDGs). This study aims to examine the impact of Green Human Resources Management on staff productivity at PAM Tirta Mangkaluku in Palopo City. This research utilizes a quantitative methodology through the causal-associative technique. The study population comprises 134 individuals, with sampling conducted using the Slovin formula. The employed data analysis approaches include instrument validation, classical assumption testing, simple linear regression, and hypothesis testing. The findings demonstrate that Green Human Resources Management positively influences employee productivity, albeit to a limited extent. This study shows that Green Human Resources Management enhances employee productivity through green training; however, its effect is somewhat constrained and requires integration with additional human resources management strategies.

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