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INDONESIA
Jurnal Promosi Pendidikan Ekonomi
Published by Universitas Muhammadiyah Metro
ISSN : 2337472     EISSN : 24429449     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi, e-ISSN: 2442-9449, p-ISSN: 2337-4721, is the Journal of Economic Education University of Muhammadiyah Metro published two times a year every May and November, to accommodate the results of research, articles and scientific papers, in particular University of Muhammadiyah Metro and the entire course of economic education in Indonesia.
Arjuna Subject : -
Articles 681 Documents
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PENGARUH FINANCIAL ATTITUDE DAN FINANCIAL KNOWLEDGE TERHADAP PERSONAL FINANCIAL MANAGEMENT MAHASISWA UNIVERSITAS INTERNASIONAL BATAM Yulfiswandi Yulfiswandi; Ellen Ellen; Florentina Jasmine; Lovis Vernando; Kelvin Kelvin; Vincent Vincent
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10417

Abstract

Each individual has their own assets, but the important thing is how to manage them properly and correctly. A bad investment or even consumptive behavior will cause the person to experience losses and bankruptcy. Lack of knowledge and education about managing finances will be a big challenge, especially for students. This research aims to examine the effect of financial knowledge and financial attitude on the personal financial management of Batam International University students. Data was obtained by filling out questionnaires, which were distributed to 97 students at Batam International University using Google Forms as a data collection tool. The analytical method used in this study is the partial least squares structural equation model (PLS-SEM). Based on the results of the research, it can be concluded that financial knowledge and financial attitude have a significant positive effect on financial management.
PENGARUH LOCUS OF CONTROL, NEED FOR ACHIEVEMENT, DAN PROACTIVE PERSONALITY TERHADAP INTENSI BERWIRAUSAHA SISWA SMA DI KABUPATEN GRESIK Dewita Windiartya Wardana; Muhammad Abdul Ghofur
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10418

Abstract

The role of personality attributes in entrepreneurial intentions is still a hot topic of debate among researchers. This research aims to investigate the influence of locus of control, need for achievement, and proactive personality on the entrepreneurial intentions of high school students in Gresik Regency. A total of 341 high school students in Gresik Regency participated in this research. Research data was collected using three instruments, namely locus of control, need for achievement, and proactive personality, which were then analyzed using a quantitative approach, namely the multiple linear regression model. The results of the research showed that students' intentions to start their own business were significantly positively influenced by locus of control, need for achievement, and proactive personality, both partially and simultaneously. The R-square result is 0.763, which means the contribution of the independent variable to the dependent variable is 76.3%, and the remaining 23.7% is determined by other factors outside the model. This supports recent findings that state that personality attributes have a significant contribution in shaping a person's entrepreneurial intentions. It is recommended that educational institutions or schools be able to provide an entrepreneurship curriculum that facilitates students' personal characteristics, especially locus of control, need for achievement, and proactive personality. develop students' intentions for building a business.
PENGARUH MODEL PEMBELAJARAN KOOPERATIF TIPE MAKE A MATCH BERBANTUAN MEDIA WORDWALL TERHADAP HASIL BELAJAR Gia Aprialda; Ai Nur Solihat; Rendra Gumilar
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10419

Abstract

The low learning outcomes of students in economics subjects are one of the learning problems at Singaparna 1 Public High School. This happened because there were still several students in class. This research was conducted to determine the effect of implementing the Make a Match cooperative learning model assisted by Wordwall media on student learning outcomes. This research uses a quasi-experimental method with a non-equivalent control group design. The data analysis technique uses a paired sample t-test and an independent sample t-test. The research results show that 1) there are differences in student learning outcomes in classes that use the Make a Match type cooperative learning model assisted by Wordwall media before and after treatment, with an average N-Gain value of 0.71 (high). 2) There are differences in student learning outcomes in classes that use conventional learning models before and after treatment, with an average N-Gain value of 0.46 (medium). 3) There is a difference in the increase in student learning outcomes in classes that use the Make a Match type of cooperative learning model assisted by Wordwall media and classes that use conventional learning models after treatment.
DIGITALISASI KUALITAS LAYANAN APLIKASI NEW BIMMA DALAM MENUMBUHKAN MINAT CALON PENCARI KERJA DI DINAS KETENAGAKERJAAN KOTA BANDUNG Widiya Sri Oktaviani; Tiris Sudrartono
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10420

Abstract

This study aims to understand how the digitization and service quality of the New Bimma application can foster the interest of prospective job seekers. This research was conducted using descriptive qualitative methods with data collection techniques through interviews, direct observation, and literature studies. The data analysis process used includes data collection, data reduction, data presentation, and conclusion. The results showed that the New Bimma application provides various employment-related services in Bandung City and provides benefits for its users. Although not fully known by the public, the quality of this application service is considered good based on indicators of reliability, responsiveness, assurance, empathy, and physical evidence. The app managed to attract 32,469 active users, thanks to an effective promotion strategy on social media. However, the Bandung Manpower Office is advised to still need to increase the frequency of promotions, develop creative content, collaborate with influencers, and conduct periodic evaluations of application performance, user response, and market trends to increase relevant innovations.
PENGARUH PEMBAGIAN LABA PERUSAHAAN, PROFITABILITAS DAN STRUKTUR MODAL TERHADAP HARGA SAHAM PERUSAHAAN La Sudarman; Poniasih Lelawatty; Wilda Fatmala
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10421

Abstract

This research aims to determine the effect of dividend per share, profitability, and capital structure on share prices, partially and simultaneously, for automotive companies indexed by the Indonesian Sharia Stock Index. Data processing in this research uses quantitative data analysis and uses Views version 9. The samples in this research are automotive subsector companies indexed by the Indonesian Sharia Stock Index (ISSI), totaling 10 companies over the 4-year period 2018–2021. The research results found that partial dividends per share had no effect on share prices, profitability, and capital structure had a significant effect on share prices. Simultaneously, dividend per share, profitability, and capital structure have no effect on share prices.
PENGARUH BUZZ MARKETING, PRICE, PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIP TINT JOLLY TINT PINKROULETTE DI KALANGAN MAHASISWA Hasna Rafifa; Veni Rafida
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10422

Abstract

This study aims to analyze the influence of buzz marketing, price, and perceived quality on the purchasing decisions of Jolly Tint Pinkroulette Lip Tint products among Surabaya University students. Primary data was obtained through a survey using questionnaires distributed to 400 respondents who are students in Surabaya. Data analysis was conducted using a descriptive quantitative approach employing the multiple linear regression method. The research findings indicate that buzz marketing, price, and perceived quality simultaneously have a significant influence on the purchasing decisions of Jolly Tint Pinkroulette Lip Tint products. The practical implications of this research emphasize the importance for companies to consider buzz marketing strategies, competitive pricing, and product quality enhancement to influence consumer purchasing decisions. This study is expected to contribute to understanding consumer behavior in the digital era and serve as a reference for companies in designing effective marketing strategies.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI TERHADAP KINERJA KARYAWAN DI PT BANK DANAMON BANDUNG TIMUR Shandy Aditia Miharja; Novi Ruhkviyanti
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10423

Abstract

This study investigates the impact of transformational leadership style and work motivation on employee performance at PT Bank Danamon Bandung Timur. The quantitative method was used by distributing 1–5 Likert scale questionnaires to 62 permanent employees. Data analysis used SPSS version 27 with the classical assumption test, multiple linear regression, F test, t test, correlation coefficient, and determination. The results show that transformational leadership style has no significant influence on employee performance, while work motivation has a positive and significant influence. However, simultaneously, transformational leadership style and work motivation have a positive and significant impact on employee performance. The results of this study emphasize the importance of strong work motivation factors in improving employee performance in the banking environment.
Pengaruh Literasi Keuangan, Inklusi Keuangan, dan Financial Technology Terhadap Perilaku Keuangan Mahasiswa Eka Cahyani Putri; Susanti Susanti
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10462

Abstract

This research aims to analyze the influence of financial literacy, financial inclusion, and financial technology on student financial behavior. This type of research is quantitative research. The sampling technique used purposive sampling with the Slovin formula to obtain a total sample of 102 active student respondents from the Accounting Education Study Program at Surabaya State University. The data source used is primary data. The data collection method uses a questionnaire in the form of tests and statements. The data processing technique uses multiple linear regression methods which are analyzed using SPSS version 29 software. The research results simultaneously show that financial literacy, financial inclusion and financial technology have a significant influence on student financial behavior. Partially, it shows that financial literacy has no significant effect on financial behavior, while financial inclusion and financial technology have a significant effect on financial behavior.
PERBANDINGAN MODEL ALTMAN, SPRINGATE, ZMIJEWSKI DAN GROVER SEBAGAI PREDIKSI FINANCIAL DISTRESS (Studi Pada Perusahaan Sektor Infrastruktur yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2020-2022) Erny Amriani Asmin; Ismartaya -; Dwi Gemina; Istiyanah -
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10463

Abstract

The financial performance of a company is the prospect or future, the potential growth and development for the company. The economic situation can change, this affects the activities and performance of companies, both small and large companies. One of the company's responsibilities is to produce good performance to avoid financial distress. This research aims to find out whether there are differences in predictions between the Altman, Springate, Zmijewski and Grover models as predictions of financial distress and to find out whether the Springate model is the most accurate prediction of financial distress. This research is quantitative research. The data source is secondary data from infrastructure sector companies listed on the IDX in 2020-2022. Sampling used a nonprobability method with purposive sampling technique. The sample consisted of 44 companies. The data analysis technique uses the Kruskal-Wallis H Test with the SPSS 25 program and the Accuracy Level Test. The results of the research reveal that there are significant differences between the Altman, Springate, Zmijewski and Grover calculation models for predicting financial distress and Springate is the most accurate financial distress prediction model in predicting financial distress with an accuracy level of 73%.
PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP MAERA INDONESIA Sulastri Agustin; Nuniek Dewi Pramanik
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10465

Abstract

This study aims to determine the influence of promotion on purchasing decisions in Maera Indonesia’s online shop. The author investigated using quantitative research methods with a total of 38 respondents. The collection of data obtained in this study by disseminating likert scale questionnaires distributed to consumers and Maera Indonesia partniers. Thie author usies data analysis tiechniquies such as validity, rieliability, normality, hietierocadastisity, simplie liniear riegriession, dietiermination coiefficiients, and tiest-t. Thie data obtainied is prociessied using SPSS 22 by thie author. Basied on thie riesults of thie study using thie t tiest obtainied a count r valuie of 7,856 > r tablie 2,037 and also dietierminied a valuie of significancie is 0,000 < 0,05 which mieans that thie bound variablie is affiectied by thie frieie variablie. According to thie tiest riesults dietiermination coiefficiient obtains a R-squaried valuie of 63.2%. Thierieforie, basied on thie analysis carriied out thien it can bie concludied that thie purchasie diecision is influenced by the promotion. 

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