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INDONESIA
Jurnal Promosi Pendidikan Ekonomi
Published by Universitas Muhammadiyah Metro
ISSN : 2337472     EISSN : 24429449     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi, e-ISSN: 2442-9449, p-ISSN: 2337-4721, is the Journal of Economic Education University of Muhammadiyah Metro published two times a year every May and November, to accommodate the results of research, articles and scientific papers, in particular University of Muhammadiyah Metro and the entire course of economic education in Indonesia.
Arjuna Subject : -
Articles 681 Documents
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PENGARUH GAYA HIDUP, LITERASI, SIKAP, DAN LINGKUNGAN SOSIAL TERHADAP MANAJEMEN KEUANGAN(studi pada istri pelayaran di desa lajing kecamatan arosbaya) Nurul Iftitah sr; Aulia Dawam
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10476

Abstract

This research is entitled "The Influence of Lifestyle, Literacy, Attitudes and Social Environment on Financial Management (study of shipping wives in Lajing village, Arosbaya subdistrict).This research was created to determine the influence of lifestyle, literacy, attitudes and social environment on financial management (study of shipping wives in Lajing village, Arosbaya subdistrict) from an economic financial perspective. The independent variables in this research are lifestyle, literacy, attitudes and social environment. The population in this study were all shipping wives in Lajing village, Arosbaya subdistrict. The sample in this study used convenience sampling. Convenience sampling is a sample to obtain information quickly, cheaply and easily. Convenience sampling is often used. The sample was chosen because it was considered suitable for the research and could provide the information needed so there were 95 people sailing in Lajing village. The data collection technique used in this research is by observation, questionnaire and bibliography, while the data analysis technique in this research is the quantitative influence technique. The results of this research show that lifestyle and literacy simultaneously have a positive and significant effect on financial management. Meanwhile, attitudes and social environment simultaneously do not have a positive and significant influence on financial management.
PENGARUH STRATEGI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA STORE SANDAL CROCS TSM BANDUNG Muhammad Prayoga; Nuniek Dewi Pramanik
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10478

Abstract

AbstractThis study aims to determine the influence of promotional strategies on purchasing decisions at the Crocs sandal store  in TSM Bandung. The author conducted the research using a quantitative method with a sample size of 30 respondents. Data was collected by distributing likert-scale questionnaires to the consumers of the TSM store. The author employed data analysis techniques such a validity, reliability, normality, linearity, heteroscedasticity, simple linear regression, coefficient of determination, and t-test. The obtained data was processed using SPSS 2022 by the author. Based on the results of the study using the t-test obtained a count value of 9,954 > r-table 2,037 and also determined a value of significance is 0,000 < 0,05 which means that the bound variable is affected by the free variable. According to the test results determination coefficient obtains a R-squared value of 78%. Therefore, based on the analysis conducted, it can be concluded that purchasing decisions are influenced by promotional strategies. Keywords : Promotional Strategies, Purchasing Decisions AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh strategi promosi terhadap keputusan pembelian pada store sandal Crocs TSM Bandung. Penulis menggunakan metode penelitian kuantitatif dengan jumlah 30 responden. Pengumpulan data yang diperoleh dalam penelitian ini dengan menyebarkan kuesioner berskala likert yang disebarkan kepada para konsumen store TSM. Penulis menggunakan teknik analisis data seperti validitas, reliabilitas, normalitas, linearitas, heteroskedastisitas, regresi linier sederhana, koefisien determinasi, dan uji-t. Data yang diperoleh diolah dengan menggunakan SPSS 2022 oleh penulis, berdasarkan hasil penelitian dengan menggunakan uji-t diperoleh nilai sebesar 9,954 > r-tabel 2,037 dan ditentukan juga nilai signifikansi yaitu 0,000 < 0,05 yang berarti variabel terikat terpengaruh variabel bebas. Berdasarkan hasil uji koefisien determinasi diperoleh nilai R-square 78%. Oleh karena, berdasarkan analisis yang dilakukan maka dapat disimpulkan bahwa keputusan pembelian dipengaruhi oleh strategi promosi.Kata kunci : Strategi Promosi, Keputusan Pembelian 
PENGARUH DEBT TO ASSET RATIO (DAR), RETURN ON ASSET (ROA), DAN SIZE TERHADAP NILAI PERUSAHAAN (PBV) (Studi Kasus Pada Perusahaan Sektor Industrials Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2022) Erny Amriani Asmin; Tini Kartini; Anggita Alvianingsih
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10541

Abstract

This research aims to determine the influence of Debt to Asset Ratio (DAR), Return on Assets (ROA), and size on company value (PBV), partially and simultaneously. Data processing in this research uses quantitative data analysis and uses SPSS 25 (Statistical Package for Social Science) software. The sample in this research is industrial sector companies listed on the Indonesia Stock Exchange, totaling 31 companies during the 2020-2022 period. The research results show that Debt to Asset Ratio (DAR), Return On Assets (ROA), and Size together or simultaneously influence company value (PBV). Debt to Asset Ratio (DAR) partially has a positive and significant effect on Company Value (PBV). Return on Assets (ROA) partially has a positive and significant effect on Company Value (PBV). Size has a negative and significant effect on Company Value (PBV). And the Return On Assets (ROA) variable is the dominant variable.
PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS PREZI PADA MATA PELAJARAN DASAR-DASAR AKUNTANSI DAN KEUANGAN LEMBAGA DI SMK NEGERI 5 PALEMBANG Pipit Wulandari; Riswan Aradea; Neta Dian Lestari
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10542

Abstract

Abstrak- Tujuan dari proyek ini adalah untuk menciptakan sumber pengajaran berbasis Prezi yang membantu siswa memahami pelajaran dasar persamaan akuntansi. Penelitian fokus pada pembuatan bahan ajar prinsip-prinsip akuntansi dan lembaga keuangan untuk meningkatkan kedudukan siswa dan meningkatkan hasil belajar dan pengetahuan siswa. Model pengembangan empat dimensi (identifikasi, desain, pengembangan, implementasi, dan evaluasi) yang diusulkan oleh Thiagarajan (1976) digunakan dalam penyelidikan ini. Sumber belajar yang dibuat dengan menggunakan Prezi terbukti sangat berhasil, perlunya pengembangan media pembelajaran berbasis Prezi berdasarkan wawancara di kelas menunjukkan hal itu berdasarkan temuan peneliti. Investigasi dinyatakan sah dibuktikan dengan keempat auditor memperoleh skor rata-rata keseluruhan sebesar 87,61%. Berdasarkan angket individu dengan skor 100 persen dan kategori reliabilitas tinggi, serta angket kelompok kecil dengan skor 89,5 persen dan kategori reliabilitas tinggi, dilakukan uji lapangan untuk mengetahui hasil belajar siswa. Dan berdasarkan pengembangan media pembelajaran Dasar-Dasar Akuntansi dan Lembaga Keuangan di SMK Negeri 5 Palembang, hasil belajar siswa terbukti efektif. Hasil pre-test menunjukkan bahwa 38% sampel berada pada kelompok kurang baik, sedangkan 90% sampel berada pada kategori “sangat baik” berdasarkan statistik post-test. Siswa kelas X mengalami peningkatan hasil belajar sebesar 57,22%.
PENGARUH PENDIDIKAN PERKOPERASIAN TERHADAP PARTISIPASI AKTIF ANGGOTA KOPERASI MAHASISWA (KOPMA) DI KOTA BANJARMASIN BERBASIS RASCH MODEL Emma Nur Inayah; Monry Fraick Nicky Gillian Ratumbuysang; Maulana Rizky; Suratno Suratno
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10561

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan perkoperasian terhadap partisipasi aktif anggota Koperasi Mahasiswa di Kota Banjarmasin. Masalah difokuskan rendahnya tingkat partisipasi aktif anggota Koperasi Mahasiswa, sehingga diperlukan upaya untuk meningkatkan kontribusi anggota melalui pendidikan perkoperasian. Metode penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kuantitatif. Sampel diambil menggunakan teknik Simple Random Sampling sebanyak 219 anggota Koperasi Mahasiswa di Kota Banjarmasin. Teknik pengumpulan data melalui observasi, wawancara dan kuisioner kepada anggota Koperasi Mahasiswa serta dengan mengambil referensi dari jurnal, buku dan sumber relevan lainnya. Analisis instrumen dalam penelitian ini menggunakan Rasch Model. Hasil penelitian menunjukkan terdapat pengaruh positif antara pendidikan perkoperasian terhadap partisipasi aktif anggota Koperasi Mahasiswa di Kota Banjarmasin sebesar 19%. Berdasarkan uji hipotesis diketahui nilai signifikansi (Sig.) sebesar 0,000 < 0,05, sehingga dapat disimpulkan bahwa pendidikan perkoperasian (X) berpengaruh terhadap partisipasi aktif anggota (Y) Koperasi Mahasiswa di Kota Banjarmasin.
THE INFLUENCE OF COMMUNITY EMPOWERMENT THROUGH VILLAGE-OWNED ENTERPRISES (BUMDES) TO IMPROVE THE VILLAGE ECONOMY IN BARITO KUALA REGENCY Ana Aulia; Monry Fraick Nicky Gillian Ratumbuysang; Mahmudah Hasanah; Maulana Rizky
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10564

Abstract

The purpose of this study was to determine the effect of community empowerment through BUMDes on improving the village economy in Barito Kuala Regency. The problem focused on the role of community empowerment through BUMDes to improve the economy of rural communities. Data was collected through observation, interview, questionnaire and documentation methods. Analyzed descriptively with a quantitative approach. The population used in this study were all administrators and parties involved in BUMDes. Sampling method using nonprobability sampling technique. The type of nonprobability sampling used is purposive sampling.  The purposive sampling method obtained 54 samples. The analysis used is simple linear regression analysis, with the t test. The results showed that there was a positive influence between community empowerment through BUMDes on improving the village economy in Barito Kuala Regency. Based on hypothesis testing, it is known that the significance value (Sig.) of 0.036 is smaller than the probability of 0.05, so it can be concluded that there is a positive influence between community empowerment through BUMDes on Village Economic Improvement. The effect of community empowerment through BUMDes to improve the village economy in Barito Kuala Regency is 28.5%.
Strategi Pemasaran Dalam Mempertahankan Eksistensi Industri Pengerajin Tas di Tanggulangin (studi kasus CV. Parikesit) muhammad nuzulaturrayhan; Lilik Indayani; Rizky Eka Febriansah
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10708

Abstract

CV. Parikesit is one of the leather bag artisan industries located in the INTAKO Tanggulangin area. The purpose of this study was to determine the Marketing Strategy in Maintaining the Existence of the Bag Craftsman Industry in Tanggulanin (Case Study of CV. Parikesit). Approach this research method uses descriptive qualitative methods so that data collection techniques are carried out by means of observation, interviews, and documentation. The data analysis technique used in this study uses 3 stages, namely data reduction, data presentation, and conclusion drawing. The results showed that the marketing strategy in maintaining the existence of CV. Parikesit uses 3 ways, namely product marketing strategies, strategies in processing raw materials, and labor management. In marketing its products CV. Parikesit does 2 ways of selling, namely through offline and online. In managing raw materials CV. Parikesit uses 2 leather materials, namely genuine leather derived from cowhide and synthetic leather derived from the remaining raw materials for shoes, by using 2 different skins it can produce products with different selling values. In the labor management of CV employees. Parikesit, like what the owner of CV. Parikesit by organizing 2 classes of employees in his business, namely daily workers and piecework. Daily workers who work 6 days a week who will work on all orders according to the target and the specified deadline, while for piecework workers who work on products only on demand
ANALISIS VALIDASI TERHADAP PENGEMBANGAN EVALUASI PEMBELAJARAN SMART QUIZ EKONOMI BERBASIS HOTS DI SMA KARTIKATAMA Dela Zelpita; Ndari Sukmawati; Renita Tri Nur Hidayah; Afifah Nur Aini Hadika; Devi Kurniasari; Sangidatus Sholiha; Siti Suprihatin
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10751

Abstract

Evaluasi pembelajaran yang masih menggunakan metode konvensional menyebabkan guru menghadapi tantangan waktu yang panjang saat melakukan penilaian. Penelitian ini bertujuan untuk mengembangkan produk media evaluasi pembelajaran Smart Quiz Ekonomi Berbasis HOTS yang valid dan praktis. Metode penelitian yang digunakan adalah Research and Development (R&D) dengan model pengembangan ADDIE. Subjek penelitian adalah siswa kelas X SMA Kartikatama Metro yang berjumlah 50 orang. Teknik pengumpulan data menggunakan wawancara dan angket. Hasil penelitian menunjukkan bahwa produk Smart Quiz Ekonomi Berbasis HOTS yang dikembangkan memenuhi kriteria valid dengan rata-rata skor 88,5% berdasarkan penilaian ahli materi, ahli media, dan nilai keislaman. Produk juga dinilai praktis berdasarkan respon positif dari siswa. Dapat disimpulkan bahwa Smart Quiz Ekonomi Berbasis HOTS layak digunakan sebagai media evaluasi pembelajaran yang efektif dan efisien.
PENGARUH PENGENDALIAN INTERNAL, KOMITMEN ORGANISASI DAN SISTEM INFORMASI AKUNTANSI TERHADAP PENCEGAHAN FRAUD PADA RSIA ZAINAB PEKANBARU Andini Pratami; Rama Gita Suci
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10826

Abstract

This research aims to determine and analyze the influence of internal control, organizational commitment, and accounting information systems on fraud prevention. This research is quantitative research. The population in the study was 222 employees. The sample in this study used simple random sampling with a sample size of 69 employees. The data source in this research uses primary data which comes from the results of data collection using a questionnaire. Data analysis in this research uses multiple linear regression analysis with the help of the SPSS 25 program. The results of this research show that internal control, organizational commitment and accounting information systems influence fraud prevention.
PENGARUH REGULASI DIRI DAN KARAKTER KERJA KERAS TERHADAP PRESTASI AKADEMIK MAHASISWA PEKERJA PARUH WAKTU Syarifah Naila Kamila; Monry Fraick Nicky Gillian Ratumbuysang; Mahmudah Hasanah; Syaripudin Bahar
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10855

Abstract

This study aims to determine the effect of self-regulation and hard work character on academic achievement in students of the Faculty of Teacher Training and Education, Lambung Mangkurat University class of 2021. The research method used in this research is descriptive-quantitative method, using data collection techniques through questionnaires. The population in this study were students of FKIP Lambung Mangkurat University class of 2021 who worked part-time. The sampling technique in this study used non-random sampling, namely purposive sampling, with a sample of 100 respondents. The analytical tool used is Structural Equation Modeling (SEM) using SmartPLS version 4.0 software.  The results of this study indicate that from the partial calculation results for the self-regulation variable, the p-value is 0.830> 0.05 and the t-statistic value is 0.214 < 1.96 with an original sample value of 0.026, which means that self-regulation has a positive and insignificant effect on the academic achievement of part-time worker students at FKIP ULM. For the hard work character variable, the p-value is 0.000 < 0.05 and the t-statistic value is 6.608> 1.96 with an original sample value of 0.67, which means that hard work character has a positive and significant effect on the academic achievement of part-time working students at FKIP ULM. The results of the simultaneous test with r-square in this study obtained a coefficient of determination of 0.475, which means that 47.5% of academic achievement is determined by self-regulation and hard work character and the remaining 52.5% is influenced by other variables outside this study.

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