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Sujarwo
Contact Email
sujarwo@ub.ac.id
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+62341-551665
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agrise@ub.ac.id
Editorial Address
Socio-Economics/Agribusiness, Faculty of Agriculture, University of Brawijaya, Jl. Veteran Malang, 65145
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Kota malang,
Jawa timur
INDONESIA
AGRISE
Published by Universitas Brawijaya
ISSN : 14121425     EISSN : 22526757     DOI : 10.21776/ub.agrise
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
AGRISE adalah Jurnal Sosial Ekonomi Pertanian yang berada di lingkungan Fakultas Pertanian Universitas Brawijaya yang berupa hasil penelitian, studi kepustakaan maupun tulisan ilmiah terkait. Jurnal ini diterbitkan pertama kali pada tahun 2001 oleh Jurusan Sosial Ekonomi Pertanian FPUB. Pada tahun 2011, Jurnal Agrise bekerjasama dengan Perhimpunan Ekonomi Pertanian Indonesia (Perhepi) untuk meningkatkan kualitas dan kuantitas penerbitan. Jurnal Sosial Ekonomi Pertanian Agrise diterbitkan tiga kali setahun (bulan Januari, Mei, dan Agustus). Frekuensi penerbitan akan ditambah bila diperlukan. ISSN cetak : 1412-1425 ISSN Elektronik : 2252-6757
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol. 23 No. 4 (2023): OCTOBER" : 6 Documents clear
THE INFLUENCE OF USER EXPERIENCE, INFORMATION SYSTEM, AND CONSUMER PRODUCT ON CONSUMER LOYALTY OF FRUIT AND VEGETABLE MOBILE APPLICATION Karunia, Karunia; Setiawan, Budi; Riana, Fitria Dina
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.1

Abstract

There are various obstacles in the development of fruit and vegetable mobile applications such as bad user experience, unresponsive service, inaccurate information, and products or prices that do not meet consumer expectations. This study analyzes the effect of user experience, information systems, and consumer products consumer loyalty through of fruit and vegetable online shopping mobile applications. This study uses a survey method by collecting data from 100 respondents selected by accidental sampling. The data in this study is analyzed using descriptive analysis and SEM-PLS. The results show that each variable, including user experience, information systems, and consumer products, positively and significantly affects the satisfaction variable. Furthermore, the direct effect of information systems, consumer products, and satisfaction variables on consumer loyalty is also positive and significant. However, the user experience variable has an insignificant effect on loyalty. The most influential variable was satisfaction. Therefore, customer satisfaction must be maintained and improved to achieve higher loyalty. Furthermore, the indirect effect of each variable which includes user experience, information systems, and consumer products, has a positive and significant effect on the loyalty variable through satisfaction as mediating variable. The most significant variable is consumer product.  However, the average value of this variable is the lowest compared to the other variables. Therefore, companies need to focus more on maintaining and improving it. This research provides valuable insights for companies in developing mobile applications that can improve user experience, provide relevant information through information systems, and produce quality of consumer products to increase consumer satisfaction and loyalty in purchasing fruit and vegetables.
THE LEVEL OF CUSTOMER SATISFACTION WITH THE MARKETING MIX (9P) IN KOPI NAKO SLIPI Djauharie, M. Edo Nanda Pratama; Muhaimin, Abdul Wahib; Haryati, Novi; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.2

Abstract

Marketing strategy is a way to gain competitive advantage for companies that produce goods or services. The importance of analyzing the value of the level of customer satisfaction with the company's marketing mix to determine the characteristics of consumers, the level of importance and performance of the company's marketing mix and the level of customer satisfaction. With this research, it is hoped that the company can improve and develop its marketing strategy and provide recommendations to improve the performance of the marketing mix (9P). This research uses a descriptive quantitative approach and was conducted in December 2021-February 2022. The research method used is Importance Performance Index and Customer Satisfaction Index. The research respondents were 90 people using purposive sampling method and processed using SPSS 26 and Microsoft Excel. Based on the results of the Importance Performance Analysis, the overall results have an average value of the indicator suitability level at the Nako Slipi Coffee Shop of 91.37 %. This value is included in the good category. However, the indicator performance level has not reached 100% so that the store needs to improve the performance indicators of the marketing mix attributes which are still unsatisfactory, especially on the promotional media indicator (X4.2). Based on the results of the analysis using the Customer Satisfaction Index, the general level of customer satisfaction is 87.20 % and is included in the very satisfied category. This explains that most consumers are very satisfied with the performance of the marketing mix attributes (9P) carried out by the Nako Slipi Coffee Shop in general.
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CONSUMER LOYALTY AT LEGENDARY RESTAURANTS IN MALANG CITY Riyadi, Sahrul Dwi; Wahyuningtyas, Agustina Shinta Hartati; Andriani, Dwi Retno
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.3

Abstract

The competition in the restaurant industry is very tight, with many competitors that have sprung up with various strategies, such as providing the best quality of service to their consumers. This is also experienced by legendary restaurants A, B, C, and D, which have been selling culinary specialties of Malang City for decades with recipes that have been passed down from generation to generation. The experience of non-optimal service quality will affect customer satisfaction and can affect the level of consumer loyalty to legendary restaurants. Therefore, it is very important to conduct this research to determine the effect of service quality on customer satisfaction and loyalty, as well as the role of brand image in moderating it. This research was analyzed using SEM-PLS with 100 respondents. This research shows that the service quality provided by the four restaurants has a positive and significant impact on customer satisfaction, customer delight, and customer loyalty because the quality of service provided by the four restaurants is considered good.
ANALYSES OF COSTS AND RETURN OF DATE PALM FRUITS (Phoenix dactylifera Linn) MARKETING AMONG RETAILER TRADERS IN KADUNA METROPOLIS, KADUNA STATE, NIGERIA Ariyo, Oluyinka Christopher
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.4

Abstract

Date palm trees are an economic crop which fruits are used for food, medicine and income in the arid and semi arid zone of Nigeria. The study was undertaken to analyse the costs and return of date palm fruits marketing among retailer traders in Kaduna metropolis, Kaduna. Two-stage sampling technique was employed which led to random selection of 80 respondents. Structure questionnaires were administered to the respondents and data collected were analysed with descriptive statistics, cost and return, and regression analysis. The results showed that all the respondents are male, 21-30 years of age, married with household size of 6-10 family members and had Qur’anic education. The result further showed that marketing of date fruits was profitable with net marketing income of N 8,400 per respondent per month and return on investment of N 0.11. Variables such as years of marketing experience, quantity of date palm purchased and revenue were significant at (P< 0.01) percent probability level. Also purchase cost and quantity of date palm sold were significant at (P< 0.05) percent while transportation cost and household size were significant at (P < 0.10) percent. The major constraints of date fruits marketing are inadequate capital, pest infestation, inadequate storage facilities and insecurity. The study recommends that unemployed teeming population especially youths should be encouraged to go into the business of date palm fruits marketing to earn a living.
IN THE LIGHT OF ADOPTION THEORIES: WHY DO AGRICULTURAL EXTENSION AGENTS USE SOCIAL MEDIA? Tham-Agyekum, Enoch Kwame; Jones, Ebenezer Osei; Bakang, John-Eudes Andivi; Asiedu, Prince; Aidoo, Danley Colecraft; Mensah, Emmanuel Anobir
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.5

Abstract

This study highlights a significant gap between theoretical understanding and the actual use of social media tools by agricultural extension agents (AEAs). A quantitative study was undertaken to give clear understanding on how various theoretical perspectives in the area of adoption of social media play out in reality among the agricultural extension agents. A sample size of 418 AEAs in the Eastern Region, Ghana were selected using the snowballing sampling technique. The following constructs were rated highest by the respondents; observability, (innovation diffusion theory), continuance intention (theory of task-technology fit), perceived usefulness of social media (theory of reasoned action, theory of planned behaviour, theory of acceptance model) and performance expectancy (unified theory of acceptance and use of technology). Majority of the AEAs highly use social media. High cost of repair of devices, high charges by network providers and lack of knowledge of the best social media use were perceived as substantial challenges. The results show that extension agents must be encouraged to leverage social media platforms to provide personalised support, answer farmers' queries, and offer guidance, leading to better adoption of recommended agricultural practices.
ANALYSIS OF SUPERIOR COMMODITIES AND DETERMINATION OF AGROPOLITAN ACTIVITY CENTER IN SANROBONE Siradjuddin, Irsyadi; Sari, Yuliana; Azizah, Nurul Wafiq
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.6

Abstract

The Takalar Regency Spatial Plan designates the Sanrobone sub-district as an area for the cultivation of food crops, horticultural crops, and plantations. Agriculture in Sanrobone plays a crucial role in fulfilling food needs and driving economic growth in rural areas. The research aims to identify superior commodities, determine the agropolitan activity center, and develop strategies for the agropolitan area in the Sanrobone sub-district. The study was conducted from June to November 2022, covering six villages in the Sanrobone sub-district. The analytical techniques employed include LQ analysis, Shift share analysis, Klassen typology, qualitative descriptive analysis, and SWOT analysis. The research findings reveal that the superior commodity of Sanrobone is Chili Pepper, while prospective commodities are Corn and Paddy, and the lagging commodity is Seagrass. The agropolitan activity center is the main farming town in Banyuanyara, with production centers in the village of Tonasa, and farmer collection towns in Paddinging, Ujung Baji, Lagaruda, and Sanrobone. The recommended strategy is a progressive approach, where empowering farmer groups can enhance the economy, especially in the agricultural sector. Encouraging farmer groups in each village to actively participate in established joint farming groups can boost the potential of food crop agriculture in each village and contribute to the development of the agropolitan area.

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