cover
Contact Name
Cacik Rut Damayanti
Contact Email
profit@ub.ac.id
Phone
+62341553737
Journal Mail Official
profit@ub.ac.id
Editorial Address
Ruang Jurnal Lt.9 Gd. E Fakultas Ilmu Administrasi Universitas Brawijaya Jl. MT. Haryono 163 Malang
Location
Kota malang,
Jawa timur
INDONESIA
PROFIT : Jurnal Administrasi Bisnis
Published by Universitas Brawijaya
ISSN : 1978743     EISSN : 23384654     DOI : http://doi.org/10.21776/ub.profit
Core Subject : Economy,
corporate governance, entrepreneurship, organization and human resource management, marketing management, financial management, operation management, strategic management, information system management, tourism and taxation.
Articles 325 Documents
The Influence of Digital Customer Experience on Customer Loyalty Mediated by Customer Satisfaction and Brand Image Sari, Nathania Astrid Amanda; Puspaningrum, Astrid; Hussein, Ananda Sabil
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.3

Abstract

This research examines the impact of Digital Customer Experience (DCE) on Customer Loyalty, with Customer Satisfaction and Brand Image Serving as mediating variables, using data from 200 MyTelkomsel mobile application users in Malang City, Indonesia. Adopting a quantitative approach and employing   Partial Least Squares – Structural Equation Modeling (PLS-SEM), the research examines both direct and indirect relationships among the variables. The results show that DCE has a significant positive impact on customer satisfaction, brand image, and loyalty. Moreover, customer satisfaction mediates the relationship between DCE and loyalty, whereas brand image does not act as a significant mediator. These findings suggest that functional and experiential factors such as usability, security, and responsiveness play a greater role in driving loyalty than perception-based elements like brand image. In mobile app contexts, loyalty is more likely when digital interactions are consistently satisfying. The results support the Service Dominant Logic theory, highlighting the importance of value co creation between users and service providers through digital engagement. Practically, telecommunications companies should focus on enhancing user-centric features, personalisation, and interface optimisation to foster long-term customer retention in an increasingly competitive digital environment.
Enhancing Cooperative Performance Through Innovation: Role of Entrepreneurial Orientation and Knowledge-Sharing Behaviour Firdaus, Mukhammad Yusuf Naufal; Rofiaty, Rofiaty; Susilowati, Christin
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.4

Abstract

This study examined the determinants of performance in consumer cooperatives in Pasuruan Regency, focusing on entrepreneurial orientation (EO), knowledge-sharing behaviour (KSB), and cooperative performance, with innovation as a mediating mechanism. A cross-sectional survey was conducted among 77 cooperatives, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that EO exerts a significant positive effect on both innovation and cooperative performance, whereas KSB influences performance only indirectly through innovation. Innovation thus fully mediates the relationships between EO, KSB, and performance, underscoring its strategic role in transforming internal resources into tangible organisational outcomes. These results corroborate the Resource-Based View (RBV) and highlight the importance for cooperatives of fostering an entrepreneurial culture, enhancing knowledge-sharing practices, and embedding innovation within strategic decision-making.
Expectancy Disconfirmation Theory: A Systematic Literature Review of Satisfaction & Behavioral Intentions Sumantra Yasa, I Kadek Java; Iqbal, Mohammad; Pangestuti, Edriana
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.7

Abstract

Tourist satisfaction is known as one of the main antecedents affecting revisit intention, destination loyalty and word-of-mouth behavior. According to Expectancy Disconfirmation Theory (EDT), satisfaction results when pre-visit expectations are compared with actual experiences. This paper entails an SLR of the applications of EDT in tourism between 1993 and 2025 based on 160 articles indexed by Scopus and WoS, selecting ten for a systematic review. The SLR Methods involving four stages: (1) data base searches from Scopus and Web of Science using targeted EDT-related keywords, (2) screening based on peer-review status and journal quality, (3) eligibility assessment, (4) synthesis using qualitative content analysis. The results strongly highlight the applicability of EDT with regard to heritage tourism, wellness tourism and technology-oriented travel. The empirical findings indicate that effective disconfirmation improves satisfaction and revisit intentions, whereas ineffectual disconfirmation diminishes loyalty. Recent research also emphasizes that it is important to incorporate EDT with other related constructs such as perceived value, memorable tourism experiences and emotional engagement for a more comprehensive explanation of tourist behavior. Implications: This paper adds to theory by providing an overview of the evolution of EDT and also in practice by providing evidence on expectation management and service quality improvement.
Analysis of Factors Influencing Purchase Intention of Local Skincare Products: Mediated by Brand Awareness Qadri, Rizni Aulia; Waty, Indah; Purwianti, Lily
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.10

Abstract

Indonesia’s skincare market is expanding quickly, yet ongoing concerns about overstated claims continue to threaten consumer trust and the effectiveness of digital persuasion. Using the Stimulus–Organism–Response (S–O–R) framework, this study examines how influencer credibility, trustworthiness, and attractiveness, along with online customer reviews, influence purchase intention, while positioning brand awareness as a mediator. The research adopted a quantitative, causal-comparative approach with non-probability, judgmental sampling. Data were gathered from 366 residents of Batam City who had purchased, or planned to purchase, local skincare products after encountering influencer content and online reviews between December 2024 and March 2025. Analysis was conducted using SEM-PLS in SmartPLS 4.0. Findings show that all stimulus variables significantly and positively enhance brand awareness, with online customer reviews emerging as the strongest driver of this effect. Brand awareness has a significant positive influence on purchase intention and fully mediates the relationships between each stimulus factor and purchase intention. The results highlight brand awareness as a key cognitive pathway that translates digital marketing inputs into consumer intent to purchase. In practice, local skincare firms should collaborate with credible influencers and strategically cultivate genuine reviews to enhance long-term brand awareness and mitigate skepticism associated with overclaiming.
Unlocking ESG Value in Crisis: A Corporate Life Cycle Perspective from Indonesia’s Pandemic Experience Poespawijaya, Natalia; Mudjilah, Rahayu; Krismiaji, Krismiaji
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.8

Abstract

This study examines how ESG disclosure, funding policy, and corporate life cycle influence firm value, and whether ESG plays a moderating role in these relationships. Using panel data from 149 non-financial firms listed on the Indonesia Stock Exchange from 2021 to 2024, the analysis employs a Fixed Effects Model to control for unobserved firm characteristics. The results show that ESG disclosure, funding policy, and life cycle stage do not have a significant direct impact on firm value. However, ESG significantly moderates the relationship between funding policy and firm value. In practice, this means that when firms adopt prudent leverage, strong ESG performance helps strengthen investor confidence by providing an additional signal of credibility and responsible financial management. In contrast, ESG does not moderate the corporate life cycle–firm value relationship, suggesting that sustainability practices in Indonesia are not yet differentiated across development stages. A robustness check further shows that ESG’s influence weakens during the pandemic years, when firms prioritize liquidity and operational survival, but begins to regain relevance in the post-pandemic period. Overall, the findings imply that ESG contributes to firm value not as a standalone factor, but through its interaction with financing decisions.

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