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INDONESIA
PROFIT : Jurnal Administrasi Bisnis
Published by Universitas Brawijaya
ISSN : 1978743     EISSN : 23384654     DOI : http://doi.org/10.21776/ub.profit
Core Subject : Economy,
Economics, Econometrics & Finance
corporate governance, entrepreneurship, organization and human resource management, marketing management, financial management, operation management, strategic management, information system management, tourism and taxation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 335 Documents
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The Influence of Digital Customer Experience on Customer Loyalty Mediated by Customer Satisfaction and Brand Image Sari, Nathania Astrid Amanda; Puspaningrum, Astrid; Hussein, Ananda Sabil
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.3

Abstract

This research examines the impact of Digital Customer Experience (DCE) on Customer Loyalty, with Customer Satisfaction and Brand Image Serving as mediating variables, using data from 200 MyTelkomsel mobile application users in Malang City, Indonesia. Adopting a quantitative approach and employing   Partial Least Squares – Structural Equation Modeling (PLS-SEM), the research examines both direct and indirect relationships among the variables. The results show that DCE has a significant positive impact on customer satisfaction, brand image, and loyalty. Moreover, customer satisfaction mediates the relationship between DCE and loyalty, whereas brand image does not act as a significant mediator. These findings suggest that functional and experiential factors such as usability, security, and responsiveness play a greater role in driving loyalty than perception-based elements like brand image. In mobile app contexts, loyalty is more likely when digital interactions are consistently satisfying. The results support the Service Dominant Logic theory, highlighting the importance of value co creation between users and service providers through digital engagement. Practically, telecommunications companies should focus on enhancing user-centric features, personalisation, and interface optimisation to foster long-term customer retention in an increasingly competitive digital environment.
Enhancing Cooperative Performance Through Innovation: Role of Entrepreneurial Orientation and Knowledge-Sharing Behaviour Firdaus, Mukhammad Yusuf Naufal; Rofiaty, Rofiaty; Susilowati, Christin
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.4

Abstract

This study examined the determinants of performance in consumer cooperatives in Pasuruan Regency, focusing on entrepreneurial orientation (EO), knowledge-sharing behaviour (KSB), and cooperative performance, with innovation as a mediating mechanism. A cross-sectional survey was conducted among 77 cooperatives, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that EO exerts a significant positive effect on both innovation and cooperative performance, whereas KSB influences performance only indirectly through innovation. Innovation thus fully mediates the relationships between EO, KSB, and performance, underscoring its strategic role in transforming internal resources into tangible organisational outcomes. These results corroborate the Resource-Based View (RBV) and highlight the importance for cooperatives of fostering an entrepreneurial culture, enhancing knowledge-sharing practices, and embedding innovation within strategic decision-making.
Expectancy Disconfirmation Theory: A Systematic Literature Review of Satisfaction & Behavioral Intentions Sumantra Yasa, I Kadek Java; Iqbal, Mohammad; Pangestuti, Edriana
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.7

Abstract

Tourist satisfaction is known as one of the main antecedents affecting revisit intention, destination loyalty and word-of-mouth behavior. According to Expectancy Disconfirmation Theory (EDT), satisfaction results when pre-visit expectations are compared with actual experiences. This paper entails an SLR of the applications of EDT in tourism between 1993 and 2025 based on 160 articles indexed by Scopus and WoS, selecting ten for a systematic review. The SLR Methods involving four stages: (1) data base searches from Scopus and Web of Science using targeted EDT-related keywords, (2) screening based on peer-review status and journal quality, (3) eligibility assessment, (4) synthesis using qualitative content analysis. The results strongly highlight the applicability of EDT with regard to heritage tourism, wellness tourism and technology-oriented travel. The empirical findings indicate that effective disconfirmation improves satisfaction and revisit intentions, whereas ineffectual disconfirmation diminishes loyalty. Recent research also emphasizes that it is important to incorporate EDT with other related constructs such as perceived value, memorable tourism experiences and emotional engagement for a more comprehensive explanation of tourist behavior. Implications: This paper adds to theory by providing an overview of the evolution of EDT and also in practice by providing evidence on expectation management and service quality improvement.
Analysis of Factors Influencing Purchase Intention of Local Skincare Products: Mediated by Brand Awareness Qadri, Rizni Aulia; Waty, Indah; Purwianti, Lily
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.10

Abstract

Indonesia’s skincare market is expanding quickly, yet ongoing concerns about overstated claims continue to threaten consumer trust and the effectiveness of digital persuasion. Using the Stimulus–Organism–Response (S–O–R) framework, this study examines how influencer credibility, trustworthiness, and attractiveness, along with online customer reviews, influence purchase intention, while positioning brand awareness as a mediator. The research adopted a quantitative, causal-comparative approach with non-probability, judgmental sampling. Data were gathered from 366 residents of Batam City who had purchased, or planned to purchase, local skincare products after encountering influencer content and online reviews between December 2024 and March 2025. Analysis was conducted using SEM-PLS in SmartPLS 4.0. Findings show that all stimulus variables significantly and positively enhance brand awareness, with online customer reviews emerging as the strongest driver of this effect. Brand awareness has a significant positive influence on purchase intention and fully mediates the relationships between each stimulus factor and purchase intention. The results highlight brand awareness as a key cognitive pathway that translates digital marketing inputs into consumer intent to purchase. In practice, local skincare firms should collaborate with credible influencers and strategically cultivate genuine reviews to enhance long-term brand awareness and mitigate skepticism associated with overclaiming.
Unlocking ESG Value in Crisis: A Corporate Life Cycle Perspective from Indonesia’s Pandemic Experience Poespawijaya, Natalia; Mudjilah, Rahayu; Krismiaji, Krismiaji
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.8

Abstract

This study examines how ESG disclosure, funding policy, and corporate life cycle influence firm value, and whether ESG plays a moderating role in these relationships. Using panel data from 149 non-financial firms listed on the Indonesia Stock Exchange from 2021 to 2024, the analysis employs a Fixed Effects Model to control for unobserved firm characteristics. The results show that ESG disclosure, funding policy, and life cycle stage do not have a significant direct impact on firm value. However, ESG significantly moderates the relationship between funding policy and firm value. In practice, this means that when firms adopt prudent leverage, strong ESG performance helps strengthen investor confidence by providing an additional signal of credibility and responsible financial management. In contrast, ESG does not moderate the corporate life cycle–firm value relationship, suggesting that sustainability practices in Indonesia are not yet differentiated across development stages. A robustness check further shows that ESG’s influence weakens during the pandemic years, when firms prioritize liquidity and operational survival, but begins to regain relevance in the post-pandemic period. Overall, the findings imply that ESG contributes to firm value not as a standalone factor, but through its interaction with financing decisions.
Bridging Universities and Small Enterprises for Digital Human Resource Management Adoption Luthfi Imam Fahrudi, Agung Nugroho; Hutahayan, Benny; Hanif Nadanta, Aflah; Ayu Sinta Sekar Jagad, Dyya
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 2 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.02.8

Abstract

Digital HRM adoption has become increasingly important for higher education institutions and micro, small, and medium enterprises, particularly within the education sector, as organizations seek to improve efficiency, service quality, and decision-making through data-driven HR practices. We conducted a SLR following PRISMA. A Scopus search yielded 472 records; after screening 62 remained, and 17 studies were finally included and thematically analyzed. Findings indicate that best practices in academia comprise integrating HRIS/e-HRM to enable data-driven decisions, deploying AI for recruitment/training/performance assessment, orchestrating learning analytics through institutional maturity models, and strengthening staff capability via structured training; university–SME collaboration accelerates adoption; and the most significant factors for successful implementation in education-sector SMEs. The study contributes an “implementation value chain” that links policy infrastructure competence process analytics AI, reinforced by university–SME collaboration, and offers a practical roadmap for higher-education leaders and education-sector SMEs to prioritize investments, build capabilities, and institutionalize measurable outcomes.
Bitcoin Asset Preference in Mutual Fund Portfolio: A Phenomenological Study Dwi Ramadana, Novian; Sumiati, Sumiati; Champaca, Mychelia
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 2 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.02.2

Abstract

This research examines Indonesian investment managers' attitudes and knowledge toward Bitcoin as an institutional investable asset and reviews the digital asset's worldwide adoption. Indonesian investment managers' role in this job market crisis can be understood through a prudent behaviour mindset, driven by regulatory uncertainty, fiduciary obligations, and risk aversion, even though big global financial houses have already adopted Bitcoin through regulated instruments such as Exchange Traded Funds (ETFs). Using a phenomenological research approach, the study explores the meanings and lived experiences of the strategic leaders of the Indonesian Investment Managers Association (AMII). The results demonstrate that managers are aware of Bitcoin's diversification benefits but prefer asset-backed tokenisation and conventional financial instruments due to concerns about volatility, the market's maturity, and the lack of legal recognition of crypto assets as securities. This study adds to the literature on behavioral finance by exposing loss aversion and status quo bias in developing markets, and it offers policy and industry implications for facilitating judicious digital asset innovation.
From Fast Fashion to Thrift: Generation Z’s Sustainable Consumption Behavior in Bandung Grahadian, Kevin; Widyarini, Maria; Zhukhruffa, Syayu
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 2 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.02.3

Abstract

This study examines the determinants of thrift shopping practices among Generation Z consumers in Bandung, Indonesia, using an extended Theory of Planned Behavior (TPB) framework within the context of sustainable fashion consumption. The research specifically examines how perceived behavioral control, subjective attitudes toward behavior, and influence affect thrift shopping practices. A quantitative approach was employed, using a structured questionnaire distributed to Generation Z individuals with prior thrift-shopping experience. A total of 200 valid responses were collected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the measurement model and test the proposed structural relationships. The results reveal that environmental awareness, social and cultural influences, and psychological factors have significant positive effects on thrift shopping practices. In contrast, economic considerations, barriers, convenience and accessibility, and emotional–hedonic factors do not show significant effects. Notably, perceived behavioral control shows no significant relationship, suggesting that thrift shopping among Generation Z is driven more by social validation and psychological motivation than by utilitarian control considerations. The model explains approximately 63% of the variance in thrift shopping practices.         
A Systematic Literature Review: Theoretical and Conceptual Frameworks of the Determinants of Green Purchase Intention Ekananda, Linda Wahyu; Sunarti, Sunarti; Perwangsa Nuralam, Inggang
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 2 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.02.6

Abstract

The global environmental crisis demands a transformation of people’s consumption patterns toward sustainability. This study synthesizes the theoretical frameworks and determinants of green purchase intention through a Systematic Literature Review (SLR). This study uses the PRISMA protocol to analyze 40 quantitative articles from Scopus between 2015 and 2025. The study’s findings confirm that the Theory of Planned Behavior (TPB) is the most dominant theoretical framework, used both independently and in combination with other theories such as Social Identity Theory and Signalling Theory. The main driving factors of green purchase intention include personal dimensions (attitude, perceived behavioral control, awareness, and environmental knowledge), social dimensions (subjective norms, social media, and cultural values) and marketing dimensions (the green marketing mix). Meanwhile, inhibiting factors include consumer scepticism, price sensitivity, greenwashing practices and limited product accessibility. The theoretical contribution of this study is the creation of a conceptual framework of the determinants of green purchase intention. Meanwhile, its practical contribution guides companies in creating transparent marketing strategies and in cross-sector collaboration to build a sustainable consumption ecosystem.
The Role of Debt Literacy in Shaping Loan Repayment Behavior in P2P Lending Arya Putri, Annisa Maharani; Wijayanti, Risna; Champaca, Mychelia
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 2 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.02.4

Abstract

The rapid proliferation of peer-to-peer (P2P) lending in Indonesia has increased financial inclusion to 85.1% in 2022, with national literacy rising from 38.03% in 2019 to 49.68%. Nevertheless, non-performing loans (NPL) averaged 2.90% in 2023, primarily linked to younger borrowers from Generation Z, underscoring a paradox between greater accessibility/literacy and persistent repayment difficulties. This investigation addresses a pivotal research gap by positing that general financial literacy is insufficient to ensure credit adherence, underscoring the need for specialized debt literacy, which remains inadequately explored. The issue underscores how readily accessible credit amplifies impulsive behavior among Generation Z, driving consumer loans for technological devices and lifestyle expenditures. This study uses structural equation modelling with partial least squares (SEM-PLS) on quantitative data from 300 Generation Z P2P borrowers in East Java, Indonesia, to investigate whether debt literacy positively influences loan repayment behavior and to assess the mediating roles of overspending and money management skills. The findings demonstrate that debt literacy positively affects repayment behavior, with overspending and money management skills acting as significant partial mediators that reflect positive and negative behavioral pathways, respectively.

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