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INDONESIA
PROFIT : Jurnal Administrasi Bisnis
Published by Universitas Brawijaya
ISSN : 1978743     EISSN : 23384654     DOI : http://doi.org/10.21776/ub.profit
Core Subject : Economy,
Economics, Econometrics & Finance
corporate governance, entrepreneurship, organization and human resource management, marketing management, financial management, operation management, strategic management, information system management, tourism and taxation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 325 Documents
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Does Digital Content Marketing and Destination Branding Improve Visit Intention Lailatus Sa'adah, Siti; Maulidah, Silvana; Elita Dewi, Heptari; Asmara, Rosihan
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.02.6

Abstract

The lack of a social media marketing strategy was challenging for the destination. Café Sawah, as an agrotourism destination, lacks in managing social media, thus hampering the optimization of digital marketing. In response, the destination must improve its intention to visit. This research analyzes the influence of digital content marketing and destination branding on visit intention through electronic word of mouth. This research was designed as quantitative research using the SEM PLS method with a sample of 130 people.  The sampling technique uses purposive sampling. The data in this research was obtained through a survey using a questionnaire. The results show that digital content marketing has a significant effect influence on visit intention. Likewise, destination branding does not have a substantial impact on visit intention. Furthermore, digital content marketing does not significantly affect visit intention through EWOM mediation. Meanwhile, destination branding significantly affects visit intention through EWOM mediation. Then, in the mediation test, Electronic Word of Mouth (EWOM) as a mediator between digital content marketing and visit intention could not mediate.
The Triad of Influence: How Price, Payment, and Trust Shape Online Purchase Behavior Adzirah Muzaffirah; Wahib Muhaimmin, Abdul; Hidayat, Kliwon; Elita Dewi, Heptari; Zulbetti, Rita; Daffa Dezar, Muhammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.03

Abstract

Despite the growing popularity of online grocery shopping, consumers remain hesitant to purchase fresh produce online. All things that lead to practicality are straightforward to find in every business nowadays, even agricultural companies, as well as payment methods that have begun to switch to digital. This study investigates the factors influencing their purchasing decisions on the K platform. This research took place from January to March 2024. The respondents in this study amounted to 88 in The Greater Jakarta area. Data were obtained and analyzed using Structural Equation Models-Partial Least Square (SEM-PLS). Unlike prior research, we examine the moderating role of consumer trust on the relationship between price and purchasing decisions. Our findings reveal that price and payment methods significantly affect consumer purchasing decisions. However, consumer trust can mitigate the negative impact of price increases on sales. By understanding these dynamics, businesses can develop more effective strategies to attract and retain online customers in the competitive market for fresh produce.
How Does Perceived Value Affect Satisfaction in the Pujon Kidul Tourism Village Through Their Experience? Kristiawan, Andreas Tri Purnomo Hijrah; Iqbal, Mohammad; Faisal Riza, Muhammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.02.5

Abstract

Value perception is divided into two aspects: functional and emotional. Both values ​​are thought to influence tourist satisfaction. Value perception certainly does not stand alone but is accompanied by the quality of the tourist experience. Both variables are continuous, linking the causal relationship between stimulus value perception and the response felt through the quality of experience. This study aims to determine the relationship between variables in value perception to experience and visitor satisfaction in Pujon Kidul Tourism Village. Using a descriptive quantitative method, this study collected data from 250 respondents who were visitors to Pujon Kidul Tourism Village through a questionnaire. The data collected were then processed using the SEM-PLS method. The results indicate that the perception of value, encompassing both emotional and functional aspects, positively impacts the quality of the visitor experience. The perception of value, both emotional and functional, has a positive impact on visitor satisfaction in Pujon Kidul Tourism Village. Meanwhile, the quality of visitor experience positively affects visitor satisfaction. This indicates that the quality of visitor experience has successfully mediated the relationship between value perception and visitor satisfaction.
The Implementation of the Theory of Constraints (TOC) to Increase Production Cost Efficiency and Productivity: VAF Case Study Vanomy, Afrianti Elsye; Engellika, Giovanny; Jeffrey, Jeffrey; Vanessa, Jolin; Liliana, Liliana; Te, Richardson; Zhang, Sherles; Stendy, Stendy; Vina, Vina; Viorensa, Viorensa
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.02.10

Abstract

VAF is a photo frame production company operating in the creative economy sector in Batam, Indonesia. VAF faced declining demand, leading to increased production costs and decreased productivity. After the post-pandemic drop in demand, VAF struggled with inefficiencies, rising costs, and labor constraints. This study applies the Theory of Constraints to diagnose production bottlenecks, quantify inefficiencies, and propose cost-saving strategies. In this quantitative descriptive study, the five steps of TOC and the application of Drum-Buffer-Rope and Buffer Management are implemented to enhance production cost efficiency and productivity. The analysis found that constraints stemmed from limited and unskilled labor, causing machines to operate suboptimally and delaying product delivery when demand fluctuated. Consequently, 84% of production time is allocated to value-added activities, while 16% is spent on non-value-added activities (material preparation and packing), which must be reduced to enhance operational efficiency. VAF achieved cost savings of 2.61% in 2022 and 2.19% in 2023 by minimizing non-value-added activities. Return on Investment in 2022 improved from -1.7% to -1.3%; in 2023, it rose from 3.3% to 4.1%. Total productivity increased by 2.80% in 2022 and 2.61% in 2023. Overall, TOC implementation successfully enhanced VAF’s production cost efficiency and productivity.
The Impact of Greenwashing on Perceived Environmental Performance Toward Brand Avoidance and Brand Switching Ibau, Silviana; Kholid Mawardi, Mukhammad; Rahimah, Anni
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.02.7

Abstract

This study uses a case study of Le Minerale gallon users to examine how greenwashing affects perceived environmental performance, brand avoidance, and brand switching. "Greenwashing" is the practice of misleading consumers by claiming, for a commodity or service, environmental friendliness while it is not. This study uses explanatory quantitative research to examine causal relationships between variables among Le Minerale customers in Malang Raya, with 210 data collected through structured instruments. This study focuses on brand avoidance and switching, especially how perceived environmental performance (PEP) affects them. The study found that greenwashing negatively impacts consumers' PEP, significantly increasing both brand avoidance and brand switching, as consumers become skeptical of misleading environmental claims and prefer more trustworthy, eco-friendly alternatives. The practical implication of this research is its potential to guide marketers and business practitioners in adopting more transparent and authentic green marketing strategies to build consumer trust and loyalty.
Profitability, Capital Structure, and Investment Decisions on Firm's Value in the Pharmaceutical Sector in Indonesia: Before, During, and Post the COVID-19 Pandemic Rahmani, Syifa Afifah; Widyarini, Maria; Intanie Dewi, Vera
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.1

Abstract

ABSTRACT Investors evaluate a firm's valuation and indicate the amount they are prepared to pay should the company be sold. Factors such as profitability, capital structure, and investment decisions can influence this value. This study aims to analyze the impact of profitability (ROE), capital structure (DER), and investment decisions (PER) on the company value (PBV) of pharmaceutical companies listed on the Indonesia Stock Exchange (g) during the periods before (2018-2019), during (2020-2021), and after the COVID-19 pandemic (2022-2023), both individually and collectively. A quantitative descriptive method was employed, utilizing panel data regression analysis with a fixed effect model. The sample comprised data from 4 pharmaceutical companies listed on the IDX, collected quarterly, resulting in 96 data points. The findings indicate that, overall, all three factors significantly impact the value of pharmaceutical companies listed on the IDX during each period of the COVID-19 pandemic. However, only the capital structure (DER) demonstrated a significant influence when analyzed individually. The sampled pharmaceutical companies rely more on debt than equity to finance their operations. This condition implies that these companies still need to optimize their equity management fully and suggests that share prices can negatively impact company value.
Breaking the Turnover Cycle: The Untold Power of Transformational Leadership, Workload, Communication and Satisfaction Riana, Nia; Noerman, Teuku; Sandy Yuliaji, Eliana
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.5

Abstract

This study investigates the impact of transformational leadership, communication, and workload on job satisfaction and, in turn, turnover intention among loan officers in Indonesian microfinance institutions. Using SmartPLS, the research simultaneously tests both direct and mediating effects, thereby addressing gaps in prior studies that had treated these variables separately. Data were collected through purposive sampling from 159 respondents. The results indicate that transformational leadership and communication have a strong, positive, and significant impact on job satisfaction, whereas workload has a weak and non-significant effect. Regarding turnover intention, job satisfaction has a strong negative association, communication exhibits a significant negative influence, workload shows a significant positive effect, and transformational leadership has no direct significant impact. Job satisfaction partially mediates the relationship between transformational leadership and communication with turnover intention. These findings extend the application of Social Exchange Theory and the Job Demands–Resources Model to mission-driven, resource-constrained settings such as microfinance. Practically, the study suggests that strengthening leadership capability, improving communication systems, and closely monitoring workload can help organizations reduce turnover intention while sustaining performance and service quality for clients in microfinance. The results provide actionable insights for leaders and HR practitioners seeking to enhance employee retention in high-pressure microfinance environments.  
The Role of Service and System Quality in Enhancing User Satisfaction in Digital Systems Arifafarina, Raissa; Sukma Alfandia, Nurlita
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.6

Abstract

This study investigates the influence of system quality and service quality on user satisfaction by applying for tax, namely MSME owners, and extending the DeLone and McLean IS Success Model. Using a quantitative approach, we analyze user perceptions of usability, responsiveness, and support across various IS environments. The study population was all Micro, Small, and Medium Enterprises (MSMEs). Convenient sampling was used, with a sample size of 100 questionnaires. The results indicate that system and service quality significantly influence user satisfaction. System quality, particularly usability and reliability, emerged as strong predictors of satisfaction, while service quality contributed through effective support and communication. These findings underscore the importance of integrating user feedback into the design and improvement process, which fosters user engagement and system acceptance. Practical implications suggest developers prioritize user-centered design, while organizational leaders should foster a culture that values continuous improvement and user support. This study contributes to the IS literature by strengthening the relevance of quality dimensions in digital transformation. Future research could expand on these findings by exploring demographic-specific effects and incorporating new variables such as trust and adaptability into the IS success framework.
Shaping Purchase Intentions: The Impact of Perceived Usefulness, Ease of Use, and Compatibility on Attitudes Toward Behaviour Rahardjo, Kusdi; Afrianty, Tri Wulida; Prakasa, Yudha
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.2

Abstract

The increasing recognition of the potential consequences of environmental degradation has heightened public awareness regarding the significance of sustainability. One notable source of ecological pollution arises from motor vehicles' release of air pollutants. This investigation aims to explore the impact of Attitude Toward Behaviour on Purchase Intention by examining the determinants that influence the adoption of Attitude Toward Behaviour. Four hundred thirty-six online drivers from the Greater Malang area in Indonesia participated in the study using a survey approach. Structural equation modelling, utilising PLS-SEM, was employed for data analysis. The research findings indicate that both Perceived Usefulness and Perceived Ease of Use significantly affect Attitude Toward Behaviour, and Attitude Toward Behaviour, in turn, substantially influences Purchase Intention. These findings could offer valuable insights for online drivers aiming to enhance their inclination towards adopting electric vehicles.
Synergy of Knowledge Management and Dynamic Capabilities Driving Innovation in East Java's SMEs Growth Khurotul Aini, Edlyn; Sandy Yuliaji, Eliana
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.9

Abstract

This study investigates how Knowledge Management Capability (KMC), Dynamic Capability (DC), and Innovation Ambidexterity (IA) relate to Business Performance (BP) among MSMEs in East Java. A quantitative survey design was applied by distributing questionnaires to MSMEs in the province. Using non-probability sampling and Cochran’s formula, the study recruited 96 MSMEs as respondents. The results show that KMC has a significant positive effect on DC and also shapes IA. In addition, DC plays a significant role in strengthening IA, suggesting that adaptive organizational capabilities are crucial for developing balanced innovation. However, IA does not directly improve BP, which differs from common theoretical assumptions. Moreover, Environmental Turbulence (ET) does not moderate the relationship between IA and BP, suggesting that uncertain external conditions do not change whether IA translates into performance outcomes. Overall, the study clarifies the mechanisms through which KMC and DC support IA, while also revealing limits in how IA contributes to performance. These insights offer a more targeted perspective on capability-building for MSMEs in East Java, adding nuance to discussions on innovation and performance in developing economies.

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