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INDONESIA
PROFIT : Jurnal Administrasi Bisnis
Published by Universitas Brawijaya
ISSN : 1978743     EISSN : 23384654     DOI : http://doi.org/10.21776/ub.profit
Core Subject : Economy,
Economics, Econometrics & Finance
corporate governance, entrepreneurship, organization and human resource management, marketing management, financial management, operation management, strategic management, information system management, tourism and taxation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
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Does Digital Content Marketing and Destination Branding Improve Visit Intention Lailatus Sa'adah, Siti; Maulidah, Silvana; Elita Dewi, Heptari; Asmara, Rosihan
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.02.6

Abstract

The lack of a social media marketing strategy was challenging for the destination. Café Sawah, as an agrotourism destination, lacks in managing social media, thus hampering the optimization of digital marketing. In response, the destination must improve its intention to visit. This research analyzes the influence of digital content marketing and destination branding on visit intention through electronic word of mouth. This research was designed as quantitative research using the SEM PLS method with a sample of 130 people.  The sampling technique uses purposive sampling. The data in this research was obtained through a survey using a questionnaire. The results show that digital content marketing has a significant effect influence on visit intention. Likewise, destination branding does not have a substantial impact on visit intention. Furthermore, digital content marketing does not significantly affect visit intention through EWOM mediation. Meanwhile, destination branding significantly affects visit intention through EWOM mediation. Then, in the mediation test, Electronic Word of Mouth (EWOM) as a mediator between digital content marketing and visit intention could not mediate.
The Triad of Influence: How Price, Payment, and Trust Shape Online Purchase Behavior Adzirah Muzaffirah; Wahib Muhaimmin, Abdul; Hidayat, Kliwon; Elita Dewi, Heptari; Zulbetti, Rita; Daffa Dezar, Muhammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.03

Abstract

Despite the growing popularity of online grocery shopping, consumers remain hesitant to purchase fresh produce online. All things that lead to practicality are straightforward to find in every business nowadays, even agricultural companies, as well as payment methods that have begun to switch to digital. This study investigates the factors influencing their purchasing decisions on the K platform. This research took place from January to March 2024. The respondents in this study amounted to 88 in The Greater Jakarta area. Data were obtained and analyzed using Structural Equation Models-Partial Least Square (SEM-PLS). Unlike prior research, we examine the moderating role of consumer trust on the relationship between price and purchasing decisions. Our findings reveal that price and payment methods significantly affect consumer purchasing decisions. However, consumer trust can mitigate the negative impact of price increases on sales. By understanding these dynamics, businesses can develop more effective strategies to attract and retain online customers in the competitive market for fresh produce.
How Does Perceived Value Affect Satisfaction in the Pujon Kidul Tourism Village Through Their Experience? Kristiawan, Andreas Tri Purnomo Hijrah; Iqbal, Mohammad; Faisal Riza, Muhammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.02.5

Abstract

Value perception is divided into two aspects: functional and emotional. Both values ​​are thought to influence tourist satisfaction. Value perception certainly does not stand alone but is accompanied by the quality of the tourist experience. Both variables are continuous, linking the causal relationship between stimulus value perception and the response felt through the quality of experience. This study aims to determine the relationship between variables in value perception to experience and visitor satisfaction in Pujon Kidul Tourism Village. Using a descriptive quantitative method, this study collected data from 250 respondents who were visitors to Pujon Kidul Tourism Village through a questionnaire. The data collected were then processed using the SEM-PLS method. The results indicate that the perception of value, encompassing both emotional and functional aspects, positively impacts the quality of the visitor experience. The perception of value, both emotional and functional, has a positive impact on visitor satisfaction in Pujon Kidul Tourism Village. Meanwhile, the quality of visitor experience positively affects visitor satisfaction. This indicates that the quality of visitor experience has successfully mediated the relationship between value perception and visitor satisfaction.
The Implementation of the Theory of Constraints (TOC) to Increase Production Cost Efficiency and Productivity: VAF Case Study Vanomy, Afrianti Elsye; Engellika, Giovanny; Jeffrey, Jeffrey; Vanessa, Jolin; Liliana, Liliana; Te, Richardson; Zhang, Sherles; Stendy, Stendy; Vina, Vina; Viorensa, Viorensa
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.02.10

Abstract

VAF is a photo frame production company operating in the creative economy sector in Batam, Indonesia. VAF faced declining demand, leading to increased production costs and decreased productivity. After the post-pandemic drop in demand, VAF struggled with inefficiencies, rising costs, and labor constraints. This study applies the Theory of Constraints to diagnose production bottlenecks, quantify inefficiencies, and propose cost-saving strategies. In this quantitative descriptive study, the five steps of TOC and the application of Drum-Buffer-Rope and Buffer Management are implemented to enhance production cost efficiency and productivity. The analysis found that constraints stemmed from limited and unskilled labor, causing machines to operate suboptimally and delaying product delivery when demand fluctuated. Consequently, 84% of production time is allocated to value-added activities, while 16% is spent on non-value-added activities (material preparation and packing), which must be reduced to enhance operational efficiency. VAF achieved cost savings of 2.61% in 2022 and 2.19% in 2023 by minimizing non-value-added activities. Return on Investment in 2022 improved from -1.7% to -1.3%; in 2023, it rose from 3.3% to 4.1%. Total productivity increased by 2.80% in 2022 and 2.61% in 2023. Overall, TOC implementation successfully enhanced VAF’s production cost efficiency and productivity.
The Impact of Greenwashing on Perceived Environmental Performance Toward Brand Avoidance and Brand Switching Ibau, Silviana; Kholid Mawardi, Mukhammad; Rahimah, Anni
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.02.7

Abstract

This study uses a case study of Le Minerale gallon users to examine how greenwashing affects perceived environmental performance, brand avoidance, and brand switching. "Greenwashing" is the practice of misleading consumers by claiming, for a commodity or service, environmental friendliness while it is not. This study uses explanatory quantitative research to examine causal relationships between variables among Le Minerale customers in Malang Raya, with 210 data collected through structured instruments. This study focuses on brand avoidance and switching, especially how perceived environmental performance (PEP) affects them. The study found that greenwashing negatively impacts consumers' PEP, significantly increasing both brand avoidance and brand switching, as consumers become skeptical of misleading environmental claims and prefer more trustworthy, eco-friendly alternatives. The practical implication of this research is its potential to guide marketers and business practitioners in adopting more transparent and authentic green marketing strategies to build consumer trust and loyalty.

Page 32 of 32 | Total Record : 315

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