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ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : 27222748     DOI : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 448 Documents
Destination Image of Himachal Pradesh: Foreign Tourist Perception Sunil Kumar; Sandeep Sharma
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 2 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.2.03

Abstract

Destination Image is a psychological set of emotions in a tourist’s mind. This study is aninquiry from 384 Foreign Nationals who included destination Himachal in their visit toIndia. The latent factors of ‘destination image’ were extracted and validated throughstructural equation modeling (SEM). Out of the ten explored latent factors ‘affective’dimension is the major element followed by ‘infrastructure’, ‘culture’ and ‘safety’ are actingas significant persuading forces in destination image formation. The study will help variousorganizations and agencies to position their tourism products. Future researchers caninvestigate the change in destination image with other locations having the samegeographical conditions. This study is limited to the present experience of tourists anddidn’t include the revisit experiences of foreign tourists.
Synthesising Resource-Advantage and Hofstede Cultural Dimensions: Customer Orientation, Knowledge Creation and Firm Performance Melissa Li Sa Liow
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 2 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.2.04

Abstract

There is a dearth of studies on synthesising the resource-advantage theory and Hofstedecultural dimensions that explore the influence of customer orientation and knowledgecreation on the firm performance for small hotels. This paper reviews extant literaturethat provides insights on the influence of customer orientation and knowledge creationon firm performance. In-depth interviews with three hotel owners and three hotelmanagers were performed in this study. The results disclose that forging memorableand positive customer experiences and developing informed knowledge databases arebusiness practices that sustain the firm performance. From the theoretical aspect, it is apreliminary step to blend the culturally relevant customer orientation and knowledgecreation elements into forming a firm performance framework designed for small hotels.
Exploring the Factors Influencing the Selection of Traditional Travel Agencies: A Case of Banjarmasin, Indonesia Jeetesh Kumar; V. S. S. Shreya; Rupam Konar
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 2 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.2.05

Abstract

Highly developed online facilities by travel agents have grown drastically over the past years. Internet is taking over the businesses of traditional travel agents in their existing as well as emerging markets. Due to the dynamic and diverse nature of technology, the travellers are seeking to optimize their travel attitude in an effective manner while implicating several threats. Amidst all changes, this study investigated the attitude of Indonesian travellers visiting traditional travel agents. A self-administrated online survey was used to collect the data from local travellers of Banjarmasin, Indonesia. A sample of 277 respondents showed a significant relationship between the expertise of travel agents, handling capacity, technological adoption towards visiting traditional travel agents. Interestingly, the social interaction factor has no significant influence. Further, the analysis identified that secure transaction shows a partial mediating effect between travellers visiting traditional travel agents and their habitual selection behaviour. The results of the study indicate that Indonesian travellers have an overall positive attitude towards traditional travel agencies due to their expertise and handling capacity of travel services. An important finding reveals transactional security as a vital factor in habitual selection behaviour of Indonesian travellers. In future, there is a necessity for a holistic approach towards the understanding of both demand and supply perspectives of travel services.
The Prospect of “Halal Tourism” Destination: An Strategy for Ponorogo Regency, East Java (Indonesia) Muhammad Ridlo Zarkasyi; Dhika Amalia Kuniawan; Dio Caisar Darma
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 2 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.2.06

Abstract

Tourism is a prima donna sector that has a major contribution to the economy of the people and Indonesia's state income. Foreign tourist visits to Indonesia rank fourth in ASEAN, contributing to a GDP of 4.25% (Central Bureau of Statistics of Indonesia, 2020). In 2019, the number of Indonesians who are Muslim is 39.8 million and that is the majority, so tourism in East Java is very important to revitalize the concept of “halal tourism”, including for Ponorogo Regency. At this opportunity, the study concentrated on tourism objects in the Ponorogo Regency using the PESTLE method (political, economic, social, technological, legal, and environmental) to identify aspects that can meet the requirements of halal tourism. In general, this is a way of expanding and encouraging East Java Province to become an area capable of implementing halal tourism throughout its Regency by meeting certain criteria set by the Ministry of Tourism of the Republic of Indonesia. The weaknesses and limitations of the study have become a symbol of concern for future improvement. The concept of “halal tourism” is interpreted more broadly in various aspects, not only limited to religious tourism, pilgrimage, or visiting places of worship, but is applied to tourism objects that focus on the sharia process through various aspects. “halal tourism” has great potential to be realized, one of which is in Ponorogo Regency
TOURISM LEAKAGE OF THE ACCOMMODATION SECTOR IN BALI I G. A. Oka Suryawardani; I Komang Gde Bendesa; Made Antara; Agung Suryawan Wiranatha
ASEAN Journal on Hospitality and Tourism Vol. 13 No. 1 (2014)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2014.13.1.01

Abstract

Tourism has been a driving force of economic development and has become the leading economic sector in Bali Province. However, the economic impacts of tourism development have not been fully beneficial for the Balinese community. Tourists' expenditure has not been totally remaining in Bali's economy. Some of the expenditures by tourists leak out of the destination, called tourism leakage, in the form of payments for imported products and services, payment of wages for foreign employees, and profits transferred to foreign owners. So far, the amount of tourism leakage in Bali has not been calculated. Therefore, there is a need to ascertain the current amount of leakage in Bali tourism. This paper estimates the amount of tourism leakage from the accommodation sector in Bali through a micro analysis at the industrial level. There were 79 hotels selected as a sample based upon a purposive probability to size sampling method in four main tourist destinations in Bali, namely Kuta, Nusa Dua, Sanur and Ubud. Four types of accommodation were considered in estimating tourism leakage. The results showed that the highest percentage of leakage was in the 4 & 5 Star-rated chain hotels, i.e. 51.0 % of total revenue. It was followed by the 4 & 5 Star-rated non-chain hotels (22.7 %), and 1, 2 & 3 Star-rated hotels (12.0 %). Meanwhile, the lowest leakage was on the Non star-rated hotels (8.8 %). Overall, the average tourism leakage on accommodation sector in Bali was 18.8 %. These results indicate that (i) the higher the level of hotel classifications, the more leakage will be; and (ii) accommodation which was owned by a foreigner and/or managed by an international chain had more leakage than other types of accommodation. The more leakage, therefore the less revenue from tourism will be directly received by hotel and undirectly by the local community as tourism is the main source of economic development of Bali Province.
ASSESSING ECOTOURISM ECONOMICS FOR LIVELIHOOD INTERVENTION- A CASE IN NAMERI NATIONAL PARK OF ASSAM (INDIA) Niranjan Das; Mrinmoy K. Sarma
ASEAN Journal on Hospitality and Tourism Vol. 13 No. 1 (2014)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2014.13.1.02

Abstract

This paper entitled tries to emphasize on the ecotourism initiatives and its impact of on livelihood intervention in the fringe of Nameri National Park in Assam, India. Ecotourism initiatives that have been introduce by Assam (Bhorelli) Angling and Conservation Association (ABACA), an organization started ecotourism ventures in the year 1956 benefiting local populace in terms of income, improved infrastructure, employment opportunities and exposure. The community's capacity to facilitate resource related conflicts has improved following support from development institutions and facilities provided by the organization. An expanding livelihood base is reducing local vulnerability to disaster and man-animal conflicts. The numbers of inhabitant wildlife species in the park have increased due to adequate protection and reduce frequency of livestock in nearby villagers. There is need to build the community's capacity for the promotion of activities that compliment ecotourism. Through the paper the researcher emphasizes such possibilities on the basis of assessment of potential ecotourism resources of the Nameri National Park during field experience gained different parts of the study area.
CONCEPTUALIZING TOURISM RELATIONSHIP MANAGEMENT (TRM) FRAMEWORK AND ASSESSING ITS IMPACT ON TOURISM SERVICE QUALITY, TOURIST SATISFACTION AND DESTINATION LOYALTY Arup Kumar Baksi; Bivraj Bhusan Parida
ASEAN Journal on Hospitality and Tourism Vol. 13 No. 1 (2014)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2014.13.1.03

Abstract

This study attempts to develop a tourist relationship management (TRM) framework by assimilating assorted dimensions. The basic foundation of the TRM framework will be rested on customer relationship management (CRM) model with justified addition of dimensions compatible to tourism dynamics. Further to this the study examines the intervening effects of modified relationship dimensions on service quality perception-tourist satisfaction-destination loyalty link. The study confirmed convergence of dimensions to justify TRM framework with adequate internal reliability and validity of the scale and further revealed that perceived tourist service quality; tourist satisfaction and destination loyalty can be colinked under the intervening effects of TRM dimensional performance. The default model also holds good to lend support to the theoretical findings.
VISITORS’ WILLINGNESS TO PAY FOR VISITING THE PATENGA BEACH, BANGLADESH Mohammad Mahfuzur Rahman
ASEAN Journal on Hospitality and Tourism Vol. 13 No. 1 (2014)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2014.13.1.05

Abstract

Tourism has not yet been recognized as an industry in Bangladesh. There is a great dearth of studies to understand the significance of this sector to the nation. This study is a pioneer effort of its kind to evaluate the services of the Patenga Beach offered to its visitors. A total of 400 visitors were interviewed using a predesigned questionnaire. The study reveals that the maximum willingness to pay for entering into the beach without any reduction in the number of trips was BDT 475.69 inclusive of a beach entrance fee of BDT 100 (USD 1.25) per visitor. The study suggests that if the beach had well-planned facilities for the beach goers, they are willing to pay more for the development of the beach.
ECOTOURISM IN DISASTER-PRONE CONSERVATION AREAS AND ITS UNDERLYING GOVERNANCE: A CASE STUDY IN THE MOUNT MERAPI NATIONAL PARK Marwedhi Nurratyo; Arief Rosyidie; Constanza Parra Novoa
ASEAN Journal on Hospitality and Tourism Vol. 13 No. 1 (2014)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2014.13.1.04

Abstract

Mass tourism is criticized because it jeopardizes environment, economic, socio-integrity of tourism destinations, and it can lead to impoverishment of local societies. Ecotourism emerges as an alternative of tourism which is more environmentally friendly and offers inclusion of social responsibility. This research aims to assess whether the ecotourism practices in disaster-prone conservation area fulfil the ideal ecotourism criteria and to explain the importance of governance in realising ecotourism practices. The result showed that ecotourism practices in the Merapi area are insufficient to fulfil ideal ecotourism criteria. It is found that quality of communication and collaboration, political views and character of planning (reactive or adaptive) determine the practice of ecotourism.
Cover and Editorial Board Vol. 13 No. 1, 2014 asad farag
ASEAN Journal on Hospitality and Tourism Vol. 13 No. 1 (2014)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

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