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ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 448 Documents
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HOSPITALITY INDUSTRY CAREERS: ANALYSIS ON STUDENTS INTEREST BASED ON DIFFERENT LOCATION OF UPBRINGING AND SECONDARY SCHOOL BACKGROUND FRASER, R.A
ASEAN Journal on Hospitality and Tourism Vol 7, No 1 (2008)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

One of the many challenges facing the Malaysian hospitality industry is the attraction and retention of young people in highly competitive employment market. Beside other issues, the low numbers and poor transfer rate of graduates into the industry were found to be the most critical problems in the country. One of the causes of poor transition of hospitality students into careers in the industry is that new student have an unrealistic image ofworking life in the industry. This might stem from a number offactors influencing students' interest and attitudes towards hospitality careers. While a number of previous studies have focused on the students ' attitudes and perception of careers in the hospitality industry in general, none investigated pre-tertiary education influences on career attitudes. This study investigated the relationships between geographical location of upbringing, type of secondary schools attended and attitudes and motivation of Malaysian hospitality students towards hospitality career.A sample of students (yearl , 2 and 3) of diploma Culinary Arts, Hotel Management and Food Service Management from Faculty of Hotel and Tourism Management, MARA University of Technology , Malaysia (Shah Alam, Dungun and Penang campuses) were used in this study. A total 469 useable questionnaire were collected comprises of 173 of year -one, 161 of year- two and 135 of year-three. Despite no sustained impact on the perceptions or expectations of hospitality students through the programme, there are some distinct differences at the start of their tertiary programme between students from different types of secondary schooling and areas of upbringing. Students from rural areas identify themselves of having unclear idea and less knowledgeable about the programme and industry at the time of making their career choice as compared to those from towns and cities. Similarly, students from normal secondary schools backgrounds also classify themselves as less informed, having more unrealistic perceptions and views about the industry than those from vocational schools. It is recommended that career guidance and orientation should be made more effective especially at the normal secondary schools to ensure students are informed realistically and sufficiently about careers and working conditions in the hospitality industry. Developing more realistic and lower expectations about working in the industry will allow young people to choose to study in a hospitality programme based on a considered career decision rather than by a chance matching of personal needs with what the industry has to offer. In addition, there is a need to educate parents, as well as young people, in the rural areas about these career options and vocational education should be more highly promoted to the rural youth.
AN INVESTIGATION OF STUDENT SATISFACTION FROM HOSPITALITY INTERNSHIP PROGRAMS IN GREECE MARINAKOU, EVANGELIA
ASEAN Journal on Hospitality and Tourism Vol 12, No 1 (2013)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The purpose of this paper was to investigate internships in the hospitality sector and identify factors that contribute to student satisfaction from this working and learning experience. Students that had completed their internships from both public and private higher education institutions in Greece participated in this study. The findings suggest that overall students demonstrated a favourable perception towards their internship experience. This research also suggests that working in a professional environment, the learning experience, social interaction with supervisors/staff and the working conditions are factors that contribute to motivation and student satisfaction from internships. Finally, student expectations towards the internship experience were focused in learning and working in a professional environment. Long working hours, low or poor pay and lack of coordination are the issues that were raised and contribute to low satisfaction.
Outer Cover Damanik, Fithria Khairina
ASEAN Journal on Hospitality and Tourism Vol 14, No 2 (2015)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

NATIONAL PARKS: THE PARADISE OR PARADOX DENG, JINYANG
ASEAN Journal on Hospitality and Tourism Vol 6, No 2 (2007)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

It is widely recognized that national parks are places set aside for the protection of the ecological integrity of the park environment itself, for scientific research and environmental education, and for tourism and recreational pursuits, among other things. However, national parks also face a myriad of vexing problems, including policy dilemma between use and protection, consumption inequity, etc. From a global perspective, with a strong focus on the United States and Canada, this paper discusses the paradoxical issues associated with national parks in their emerging, development, management and policies. Suggestions to resolve these paradoxes are also presented.
TOURISM IN CHINA:AN OVERVIEWOFTHE CONTRIBUTIONS OF SHANGHAITOURISM INDUSTRY TOTHE NATIONALECONOMIC DEVELOPMENT SAFA, MOHAMMAD SAMAUN
ASEAN Journal on Hospitality and Tourism Vol 8, No 1 (2009)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The present study has attempted to investigate the contribution of tourism to various macroeconomic variables of China. Secondary data has been used in the study for the five-year period of time. The findings of the study shows that over the last five years there was a gradual positive growth in tourist receipt, employment, development of supportive industry and so forth except a sharp fall in 2003. The growth in each variable was lower in 2002 than that of 2004. The study has concluded that there was a positive impact of tourism industry on the macroeconomic development of Shanghai.
HOSPITALITY ON THE FARM: THE DEVELOPMENT OF A SYSTEMS MODEL OF FARM TOURISM KIDD, JEFFREY
ASEAN Journal on Hospitality and Tourism Vol 10, No 1 (2011)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

In this paper the author discusses hospitality in the form of farm tourism, and uses the basics of systems theory to identify the various stakeholders involved in farm tourism. The main factors that are identified that have relevance to farm tourism are those that can be grouped under the following headings: physical, competitive, demographic and socio-cultural, economic, technological and politico-legal influences; together with the inputs (supply) of farm tourism, composed mainly of farmers; and the output (demand) side of the model, which comprises the services provided to guests, and the experiences guests have when visiting farms. This information is then used to create a model which is essentially a review of contemporary understanding of farm tourism, and to briefly discuss the various influences in the model, as well as their interrelationships.
UNDERSTANDING THE IMPACT OF TRAVEL WEBSITES EFFECTIVENESS CHARACTERISTICS ON EXTRINSIC & INTRINSIC MOTIVATIONS OF TRAVEL WEBSITES ADOPTION: MALAYSIAN TRAVELLERS' PERSPECTIVE AZIZ, NORZALITA ABD
ASEAN Journal on Hospitality and Tourism Vol 7, No 1 (2008)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

There is growing reliance on the websites for promotion of tourism and travel related product/services. Thus, identification of travel web site effectiveness attributes based on potential travellers/internet users ' expectation is necessary. This paper explores the web travel effectiveness attributes and their relationships with the intrinsic and extrinsic motivation of Malaysian travellers. Here an attempt is made in the context of explaining internet users ' beliefs using Technology Acceptance Model with data collected from 679 internet users/travellers. Factor analysis results indicate three dimensions of travel web effectiveness were derived, namely: i) technical adequacy & customization,ii) system quality & specific content and iii) web appearance. In testing the model, multiple regression results show that the above dimensions have positive influence on individual extrinsic motivation (perceived usefulness). Meanwhile, web appearance and technical adequacy & customization have positive influence on intrinsic motivation (perceived ease of use and enjoyment) of travel websites.
PUBLIC GOODS AND SUSTAINABLE TOURISM: THE CONSTRUCTION OF WHITE ELEPHANTS BRIDA, JUAN GABRIEL
ASEAN Journal on Hospitality and Tourism Vol 7, No 1 (2008)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

In this paper, following the seminal paper of Robinson and Torvik (2005), we analyze the effects for a sustainable tourism of the construction ofwhite elephants. We present a formal definition and the main characteristics ofwhite elephants. In particular, we introduce this concept in the framework of tourist activities and describe some examples in this economic sector. We show that white elephants are a particular type of investments projects with negative surplus and that it is the very inefficiency that makes them politically attractive. Finally, we analyze the rationality of this kind of investment on the tourism sector showing the existence of a double rationality in the construction of a white elephant: the rationality ofpoliticians that use these investments to obtain electoral benefits and the social rationality based on economic efficiency.
MOTIVATIONS OF RURAL TOURISM ACTORS PRESENTING LOCAL FOOD AS THEIR SPECIAL ATTRACTION IN SLEMAN REGENCY Widiyanto, Dodi; Susanto, Ari; Pranata, Yoga; Rijanta, R.
ASEAN Journal on Hospitality and Tourism Vol 14, No 2 (2015)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Rural tourism is developing due to its unique attractions. One of attractions that can be found in rural tourism is local food. Local food are presented by meals and/or snacks. This paper aims to describe the motivations of rural tourism actors, its obstacles and prospects on how to offer local food in tourism villages. A qualitative approach is employed in this research. The data for this paper were collected from in-depth interview and field notes. There are various motivations why rural tourism actors presenting local food, such as environmentally-friendly, economy, diversification, shows the own products to the tourists, offers local food as an attraction to the tourists in order to show the local wisdom, cultural restoration, uniqueness, offers rural nuance, introducing cultural and rural lifestyle, and empowering surrounding areas. The obstacles on presenting local food in tourism villages: the availability of original ingredients of local food products, availability of the cookers, professionallism on preparing local food, willingness of the skillfull inhabitants to teach others how to produce local food, tourists appetizing, and tourism awareness. Finally, local food still have prospects to be developed in tourism villages with supported on the effort to solve jealousy, the spirit when they sell local food as their tourism village products, environmentally friendly practices, innovation, collaboration with other agencies, and cultural philosophy
TOURISM AND ENVIRONMENTAL QUALITY MANAGEMENT: COMPARATIVE PERSPECTIVES GEORGE, BABU P
ASEAN Journal on Hospitality and Tourism Vol 6, No 1 (2007)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Tourism and the environment are intricately and inseparably interlinked, with many positive  relationships as well as several irreversible negative impacts. Destinations of higher environmental quality attract tourists and in that process are also transmuted, either positively or negatively. Drawing evidences largely from the Indian context, the present paper analyzes the root causes of tourism related degradation in environmental quality and suggests alternatives that synergizes tourism and environment. Two case studies are presented: one to show how tourism produces inferior environmental quality and the other to suggest a practical means to overcome the apparent contradiction between conservation and development. It is concluded that the paradigm of ecocultural tourism and the praxis of community based ecotourism could provide useful global frameworks with reference to which locally informed quality-tourism initiatives could be formulated and customized.

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