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Jurnal InterAct

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Published by Universitas Katolik Indonesia Atma Jaya

ISSN : 22524630 EISSN : 26141442 DOI : -

Core Subject : Education,

Languange, Linguistic, Communication & Media

The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia.

Arjuna Subject : -

Articles 99 Documents

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The Effects of Integrity Campaign Towards Managing Ethical Change During National Examinationi Nia Sarinastiti
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

The objective of this research is to review the effects of an integrity campaign during the national examination for elementary until high school students. For two years, 2015 and 2016, the Ministry of Education and Culture conducted a campaign that focused on an effort to decrease cheating during examinations by placing the responsibility to each of the municipal/regency throughout Indonesia. The theme “Prestasi penting, jujur yang utama” or in short “Prestige is important, but honesty is first” received many responses, including government officials who are shocked on the results of their schools. The theoretical approach is using Smith’s evaluation of awareness, acceptance and action objectives to help understand government communication efforts in changing the mindset and behavior of its stakeholders. The research method focuses on qualitative data, which are anecdotes (through interviews and documents) and observations, supported by response data managed by the Ministry of Education and Culture for 2015 and 2016 campaigns. The findings of the research indicated that all hierarchy of objectives were reached; and therefore, the campaign was effective

Is There Consumption Convergence In An Information Society?i A Preliminary Survey on Comparing Traditional and Digital Divide Between Two Cities V. Rachmadi Purnomo
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

This article explores the consumption disparities between students in two cities. It wants to know the respond of students in two cities toward the media convergence. The cities are Jakarta and Wonosari Yogyakarta. Jakarta symbolize the city that provide abundant media channel and the other hand Wonosari represent the city that lack of media channel. By using student’s expenditure on traditional and digital expenditure, there are two conclusions temporarily. First, there is consumption disparities between two cities on traditional information. Second, it seems there is no digital divide between two cities.

Identitas Garuda Indonesia dalam Rubrik Garuda Indonesia News Majalah Colors 2016 Holy R Dhona
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

There is no place for in-flight magazine in the heart of Indonesian communication research. As an airline miscellaneous, communication scholars often did not see it as an instrument of corporate communication that laden with corporate identity. Inquiring the Garuda Indonesia News rubric in Colors in-flight magazine, this study focus on how the identity of Garuda Indonesia circulated on the texts. Using quantitative content analysis on how the corporate was represented on the texts, this study argue that Garuda Indonesia identified as national-level corporate rather than international-level corporate. This study suggests contextualizing the concept of a corporate identity rather than apply it as a taken-grated formulation or stages.

The Relationship With Space In The Digital Era: A Reinvention of The Identity and The Environment Hadi Saba Ayon
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Whether resulting from a voluntary act or not on the Internet, digital traces forge the invisible elements of a dynamic ecosystem (Doueihi, 2013), which recomposes and invents our society. The digital increases and rebuilds the metric space combining new types of social practices, while being tracked by different applications, software, and algorithms indexing each data. Defining space as an organized distribution of elements (Beaude, 2012) begs the question on how the link between the digital and space redefines the identity, and most importantly in which environment. Is the digital identity limited to a collection of traces of activities and movements reshuffled by the search engines (Ertzscheid, 2013)? Does this identity define beings as a person-data rather than a human-trace (Galinon-Mélénec, 2011)? How can we define the digital environment born from the new individual and collective practices, and from "mechanic" operations? In our research, we studied the different uses of the "Places" application on Facebook by a group of 30 international students in Paris, by means of a questionnaire and semi-structured interviews. The analysis of these uses shows the introduction of a space dimension in the building of the identity, in addition to the construction of a digital "urbanism" in perpetual elaboration and permanent mutation. Space as a "practiced lieu" (De Certeau, 1994) suggests that the presence produces itself with practice. Being present is the result of a process of experiments and forges itself over time. Thus, the digital environment, as well as the digital presence (Merzeau 2010) are social. They are continuously built in the invention of the everyday lives.

The Implementation of Narrative Content Marketing Comminications Strategy for Community Based E-commerce Products Moses Frans Romual Silitonga; Hifni Alifahmi
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

This research focuses on an analysis of Japanese Station and Simamaung’s e-commerce narrative content marketing communications strategy implementation for consumers who are part of a community, by using Ooden’s concept of content marketing strategy and narrative theory as the research guidance. Although this study relates to narrative, this research was not based on the paradigm of narrative or in other words the construction of the story, but rather the analysis of narrative content marketing communications strategy. This is a qualitative study based on post-positivism paradigm and using two case studies to provide a comprehensive point of view. This study shows that a narrative content marketing communication strategy exists that may be applied through digital media to market community based e-commerce products. The strategy covers related narrative contents publication based on the interest and attraction of the target community that is able to manage and maintain the existence of the target community. Through the application of the said strategy, the owners may drive the community to make e-commerce purchases, while still being influenced by other factors related to their e-commerce businesses model.

Motives that Influence Participatory Culture Internet Meme (A Case Study of Social Media Path Audience of Postgraduate Communication Students University of Indonesia)i Muhamad Bayu Cahya; Pinckey Triputra
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

This Thesis discusses about motives that influence audiences to participate in internet meme social media Path. This study employs motives from Uses and Gratifications theory as a main theory, also using the concept about Participatory Culture. Uses and Gratifications theory was selected because this theory has frequently explained about new media and the new kind of content from the audience point of view. Meanwhile the concept of Participatory Culture of Henry Jenkins has emerged and thrive in this digital era. This research uses positivistic paradigm with quantitative explanatory approach. For data collection, this study used survey as a research method. The conclusion for this research shows that motive on entertainment and self-expression influence audience to participate in internet meme social media Path. Meanwhile socializing and community building motives do not have significant influence to internet meme participation, but this motive still has a connection with internet meme participation. While another motive, informativeness, doesn’t have any connection nor influence to internet meme participation

CONSUMERS’ COMMENTS ON ONLINESHOP: DISRUPTION OR JUST CANDID COMMENTS? Erna Mariana Susilowardhani; Bida Sari
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Online shop is an Internet-based business, which is increasing in Indonesia, such as Lazada, Zalora, Tokopedia, Elevenia, Bukalapak, and so on. They attempt to provide maximum service, especially related with security transactions and interesting promotion to capture consumers as much as possible. In an online shop business, usually C to C business, where online shop serves as an intermediary party between merchants with consumers. This can be the weakness because quality of products and services depend on retailers, not the online shop itself, but the responsibility is imposed to the retailers. In this case, numerous comments are given by the consumers who made purchases. Not only positive comments, but also negative ones. The comments typically are on the quality and condition of item, condition of packaging, delivery time, and so on. In this study, researchers looked at the experiences from the consumers of online shops, who tend to respond to comments of other consumers who bought the goods. This research used the concept of e-commerce, and consumer behavior. To deepen understand the experience of consumers, researchers conducted in-depth interviews as the primary data. The informants are consumers who usually purchase through online shops. Authenticity and triangulation of method are used as data validity technique. The results stated that informants pay attention with the comments from previous buyers. They also noticed whether the goods are a favorite (many buyers) or not, including the number of followers (if sold via Instagram), and star sign. If the online shop and sellers’ partners ignore such comments, it will be a disruption for themselves. These findings provide input to online shops to realize the importance of comments from consumers and increase better services, including coaching to the retail merchant partners.

INDUSTRIES AND THE ROLE OF DIGITAL MEDIUM Adinugroho, Indro
Jurnal InterAct Vol 6, No 2 (2017): InterAct, Journal on Communication
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (28.166 KB)

Rapid growth in information technology forces various industries and business owners to think strategically to reach public attention. This condition also brings the logical consequence of using online medium as their primary marketing tools. Various online medium or usually called as social media such as Twitter, Path, Facebook and Instagram have been used by numerous industries as tools to communicate their ideas, brands and promotion into public. Along with this condition, industries need to think strategically to develop contemporary marketing communication strategy. This is a case study focusing on two brands in Indonesia, Pocari Sweat and Telkom. Result shows these two brands using different approach in twitter as their marketing tool. Pocari sweat focused on brand awareness, whereas Telkom focused on corporate identity as Indonesian company. Despite differences in marketing strategy, there is no significant difference in the degree of valence and arousal from tweets which discussed Pocari Sweat and Telkom.

INTERNET DAN TEKNOLOGI WIRELESS AKSES UNIVERSAL ATAS INFORMASI Salvatore Simarmata
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Internet is the most important aspect of information and communication technologies (ICTs) today. It brings significant changes in many parts of the society, in politics, economy, and in culture. The unprecedented changes happening in those domains are possible, in part, due to the advent of wireless technology that has created a free access of information and makes time and distance irrelevant than before. With the combination of social media, wireless technology, and the internet, we can communicate and access information from and to anywhere, and at any time now despite some obstacles both technical and cultural. This article aims to highlight the system, application of wireless technology, and challenges of its use in Indonesia, especially with the perennial issue of digital divide cause by either technical and cultural factors. The gap is not only on the dimension of physical access, but also on other dimensions which are commonly ignored namely motivation to use, skill access, and usage access.

THE ROLE OF CONSUMER PRIVACY AND SECURITY ON BRAND LOYALTY Drina Intyaswati
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Electronic commerce (e-commerce) touches almost all types of products and services. The increasing volume of online transactions online has raised consumer concerns about the data that has been given, what the company actually do with the information collected and eventually have access to it. Privacy issues have been identified as an important thing for consumers. The perception of online transaction security is also becoming a more important concern. Furthermore, we want to know how consumer security and privacy issues of consumers influence on brand loyalty, also be seen how the role of brand trust as a mediating relationship between consumer safety and brand loyalty, and relationships between consumer privacy and brand loyalty. This research is a quantitative survey method, in an effort to develop an empirical model to test the effect of consumer privacy and security consumers on brand loyalty. Samples used 100 peoples, drawn from the public to the age of 15-64 years (working age) in the region Sawangan - Depok. Analysis of data using regression analysis with SPSS program package. The results show that the consumer security and consumer privacy each affects brand loyalty, and there is a mediator in the influencing consumer privacy on brand loyalty, it means that the existence of brand trust will reduce the influence of consumer privacy on brand loyalty.

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Contact Name
Andina Dwifatma

Contact Email
andinadwifatma@gmail.com

Phone
-

Journal Mail Official
nsarinastiti@gmail.com

Editorial Address
-

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA