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THE UTILIZATION OF SOCIAL NETWORKING SITE AS COMMUNICATION STRATEGY TO GAIN LISTENER (Study of Radio Buku’s Communication Via Twitter) Fitria Ayuningtias; Kencana Ariestyani
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

A book is a form of the oldest media, existing since the start of the written language. The books as one of the mass communication tools have significant roles in building the quality of the country. Therefore, the quality of the books must be considered, books not only for entertaining and to inform but should be able to educate. Furthermore, radio also included in category of the mass communication. As one of means in mass communication, radio is the strongest mass communication. Radio can be accessed by several people simultaneously. Anyone can listen to the radio while doing another activity. In addition, radio also can be accessed by the illiterate people. In developing countries and even countries that underdeveloped, radio become famous because of this characteristic. Along with technology development, radio can be listened through streaming. One of the radios using internet technology is Radio Buku. For theoretical approach, the researcher used the mass communication theory, mass media theory, electronic media theory, internet radio theory, broadcast program theory, Computer Mediated Communication theory and the utilization of Twitter as communication media also communication strategy theory. In this research, the researcher used the qualitative methods, the data collection by using the triangulation data. The summary of the research shows that utilization and optimization of Twitter by Radio Buku as their communication strategy to gain the listener

THE EFFECT OF INSTANT MESSENGER USAGE TO INTERNAL COMMUNICATION (Study in The Ministry of Communication and Information Technology of Republic of Indonesia Directorate General of Resources and Equipment for Post and Information Technology) Amaliah Hajah; Astrid Siahaya
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

The research discussed about instant messenger usage for internal communication at The Ministry of Communication and Information Technology of Republic of Indonesia (MCIT of RI) Directorate General of Resources and Equipment for Post and Information Technology. The research purpose was to determine the effect of instant messenger usage to internal communication by using the quantitative method. The results showed that there is a significant and positive effect by the instant messenger usage to employee communications. It showed that instant messenger could accommodate employee communication, particularly for job-related formal communication. However, there are some information that do not convey through instant messenger, particularly the informal communication, such as regarding employee motivation, delivering the thoughts and feelings of employees, and the settlement of the conflict with fellow employees. Therefore, organization should encourage instant messenger usage in informal communication, relating to motivate employees through instant messenger, to create a good working relationship and increase employee relations.

PENGARUH KUALITAS PELAYANAN TERHADAP CITRA PERUSAHAAN LISTRIK NEGARA Nur Rizqi, M. Alfat; Lestari, Puji; Wiendijarti, Ida
Jurnal InterAct Vol 6, No 2 (2017): InterAct, Journal on Communication
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

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Kualitas pelayanan berpusat pada upaya pemenuhan kebutuhan dan keinginan pelanggan serta ketetapan penyampaiannya untuk mengimbangi harapan pelanggan. PT. PLN (Persero) Rayon Kebumen merupakan salah satu kantor cabang dari PT. PLN (Persero) Area Cilacap yang mempunyai harapan besar untuk selalu mendapatkan citra perusahaan yang positif di benak pelanggan. Strategi yang diterapkan PT. PLN (Persero) Rayon Kebumen untuk mendapat citra positif di mata publik adalah dengan menerapkan pelayanan yang berkualitas. Tujuan penelitian ini adalah untuk mengetahui pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap citra perusahaan PT. PLN (Persero) Rayon Kebumen. Teori yang dipakai dalam penelitian ini adalah teori S-R (Stimulus-Response). Metode penelitian ini menggunakan metode kuantitatif dan tipe penelitian survei. Populasi dalam penelitian ini adalah pelanggan PT. PLN (Persero) di Kecamatan Prembun, Kabupaten Kebumen. Teknik sampling menggunakan random sampling (acak) yang berjumlah 99 responden. Teknik analisis data menggunakan korelasi product moment dan regresi linear sederhana. Hipotesis dalam penelitian ini adalah ada pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap citra perusahaan PT. PLN (Persero) Rayon Kebumen. Hasil analisis menggunakan korelasi product moment diperoleh nilai koefisien korelasi (r) sebesar 0,739 dan signifikansi 0,000. Berarti terdapat hubungan yang kuat antara variabel kualitas pelayanan terhadap citra perusahaan PT. PLN (Persero) Rayon Kebumen. Hasil analisis menggunakan regresi linear sederhana didapatkan nilai sebesar 54,7%, yang artinya bahwa citra perusahaan PT. PLN (Persero) Rayon Kebumen dapat dijelaskan melalui kualitas pelayanan yang diterapkan PT. PLN (Persero) Rayon Kebumen, dan sisanya 45,3% dijelaskan oleh faktor lain diluar dari yang diteliti. Faktor lain tersebut misalnya identitas fisik perusahaan, identitas non fisik perusahaan, manajemen perusahaan, aktifitas dan pola hubungan perusahaan. Dari keseluruhan hasil tersebut, maka dapat disimpulkan bahwa teori stimulus-response teruji dan relevan pada populasi di penelitian ini.

PENGARUH KUALITAS PELAYANAN TERHADAP CITRA PERUSAHAAN LISTRIK NEGARA Alfat Nur Rizki; Puji Lestari; Ida Wiendijarti
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Kualitas pelayanan berpusat pada upaya pemenuhan kebutuhan dan keinginan pelanggan serta ketetapan penyampaiannya untuk mengimbangi harapan pelanggan. PT. PLN (Persero) Rayon Kebumen merupakan salah satu kantor cabang dari PT. PLN (Persero) Area Cilacap yang mempunyai harapan besar untuk selalu mendapatkan citra perusahaan yang positif di benak pelanggan. Strategi yang diterapkan PT. PLN (Persero) Rayon Kebumen untuk mendapat citra positif di mata publik adalah dengan menerapkan pelayanan yang berkualitas. Tujuan penelitian ini adalah untuk mengetahui pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap citra perusahaan PT. PLN (Persero) Rayon Kebumen. Teori yang dipakai dalam penelitian ini adalah teori S-R (Stimulus-Response). Metode penelitian ini menggunakan metode kuantitatif dan tipe penelitian survei. Populasi dalam penelitian ini adalah pelanggan PT. PLN (Persero) di Kecamatan Prembun, Kabupaten Kebumen. Teknik sampling menggunakan random sampling (acak) yang berjumlah 99 responden. Teknik analisis data menggunakan korelasi product moment dan regresi linear sederhana. Hipotesis dalam penelitian ini adalah ada pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap citra perusahaan PT. PLN (Persero) Rayon Kebumen. Hasil analisis menggunakan korelasi product moment diperoleh nilai koefisien korelasi (r) sebesar 0,739 dan signifikansi 0,000. Berarti terdapat hubungan yang kuat antara variabel kualitas pelayanan terhadap citra perusahaan PT. PLN (Persero) Rayon Kebumen. Hasil analisis menggunakan regresi linear sederhana didapatkan nilai sebesar 54,7%, yang artinya bahwa citra perusahaan PT. PLN (Persero) Rayon Kebumen dapat dijelaskan melalui kualitas pelayanan yang diterapkan PT. PLN (Persero) Rayon Kebumen, dan sisanya 45,3% dijelaskan oleh faktor lain diluar dari yang diteliti. Faktor lain tersebut misalnya identitas fisik perusahaan, identitas non fisik perusahaan, manajemen perusahaan, aktifitas dan pola hubungan perusahaan. Dari keseluruhan hasil tersebut, maka dapat disimpulkan bahwa teori stimulus-response teruji dan relevan pada populasi di penelitian ini.

ENVIRONMENTAL NEWS IN MEDIA: AS SOCIAL RESPONSIBILITY AND PRODUCTION COMMODITY Mihardja, Eli Jamilah; Azmawati, Azman Azwan; Kurnia, Ari
Jurnal InterAct Vol 7, No 1 (2018): InterAct, Journal on Communication
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

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Previous studies have suggested that mass media plays a role in raising public awareness on environmental issues (Jurin, 2010), disseminating information to the community (Campbell, 1999) and educating the public on environmental issues. Media is also an important translator of scientific information and policy for audience (Boykoff, 2009). However, there are many barriers to the media to do those, especially in Indonesia (Mihardja, 2017). This paper describes the production process of environmental stories in Indonesia's mainstream media as well as various factors that influencing this process. The description is reviewed with a discussion of Media Theory to understand the challenges and opportunities faced by the media to carry out its role to participate in efforts to maintane the quality of the environment.

STRATEGI PUBLIC RELATIONS PT ANGKASA PURA II DALAM MENYOSIALISASIKAN PROGRAM DIGITALISASI PELAYANAN BANDARA INTERNASIONAL SOEKARNO-HATTA Nugraha, Ananda; Setiawan, Joe Harrianto
Jurnal InterAct Vol 7, No 2 (2018): InterAct, Journal on Communication
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

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Penelitian ini difokuskan pada strategi public relations PT Angkasa Pura II (Persero) Dalam Menyosialisasikan Program Digitalisasi Pelayanan Bandara Internasional Soekarno-Hatta.Teori yang digunakan adalah teori difusi inovasi dan teori pendukung strategic planning for public relations. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Teknik pengumpulan data yang digunakan adalah dengan menggunakan data primer dan sekunder. Data primer didapatkan melalui wawancara mendalam dengan empat narasumber internal dan dua narasumber eksternal adapun data sekunder didapatkan dari arsip dan data-data tertulis yang dimiliki oleh PT Angkasa Pura II (Persero). Hasil penelitian menunjukkan bahwa PT Angkasa Pura II (Persero) telah melaksanakan sosialisasi dengan strategi public relations melalui pendekatan media relations, publikasi, dan pelaksanaan event. Strategi yang dijalankan berjalan dengan baik namun masih terdapat kekurangan di dalam pelaksanaannya.

THE EFFECT OF INTERNAL PUBLIC RELATIONS CAMPAIGN PROGRAMME TOWARDS EMPLOYEES BEHAVIORAL CHANGES Ruth Esther Ken Lestari; Lisa Esti Puji Hartanti
Jurnal InterAct Vol 7, No 1 (2018): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Nowadays, environmental crisis becomes our challenge. Therefore, we must take care of our environmental problems together. Atma Jaya Catholic University of Indonesia as one of the educational institutions in Indonesia also contributes to take care of our environmental problems through an environmental awareness campaign program named #CerMatKerLAP (Saving Papers, Electricity, Water, and Plastics Smartly). The main purpose of this research is to understand the effect of the program towards Atma Jaya’s employee behavioral changes. Then, publication is needed to support the internal public relations campaign program, also as the communications tools, so the messages will be well delivered to the public. The theories used by this research are the types of publication based on the internal public relations campaign (printed materials, spoken & visual words, media gathering) and the five steps of behavioral changes by Everett Rogers (Awareness, Interest, Evaluation, Trial, Adaptation – AIETA Model). The method used by this research is quantitative with questionnaire as the data collection method. The sampling technique used by this research is stratified sampling with Atma Jaya’s permanent employees who know the campaign as the respondents of this research. The sample obtained for this research are 90 respondents. The result shows that the #CerMatKerLAP internal public relations campaign affects positively and significantly contributes to the behavioral changes of Atma Jaya’s permanent employees

STRATEGI PUBLIC RELATIONSPT. KERETA API INDONESIA (PERSERO) DALAM MEMPUBLIKASIKAN LAYANAN KERETA API TARIF KHUSUS Octadiva, Myra; Hayat, Heni
Jurnal InterAct Vol 7, No 2 (2018): InterAct, Journal on Communication
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

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Artikel ini bertujuan untuk mengetahui strategi yang digunakan oleh PT. KAI dalam mempublikasikan Layanan Kereta Api Tarif Khusus Relasi GambirBekasi dan Pasar Senen-Bekasi. Dalam penelitian ini metodologi yang digunakan adalah kualitatif dengan paradigma konstruktivis dan proses pengumpulan data melalui wawancara dan arsip dan studi kepustakaan sebagai data sekunder. Dalam penelitian ini menggunakan metode kualitatif. Teknik analisis data yang digunakan adalah Model Miles dan Huberman. Hasil dari penelitian menunjukkan bahwa Humas PT. KAI telah melakukan NineSteps Strategic Planning for Public Relations diantaranya adalah menggunakan press release, media social, organizational media, dan xbanner. Strategi yang dilaksanakan sudah berjalan cukup baik dan masih terdapat kekurangan dalam pelaksanaanya. -

CHILDREN IN CONFLICT WITH THE LAW WITHIN THE ONLINE MEDIA FRAME Hani Noor Ilahi
Jurnal InterAct Vol 7, No 1 (2018): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

In a variety of mass communication literature, such as McQuail, Baran and Davis, or John Vivian the topic of media and its role toward children is always being discussed. However, although it plays a strategic role in the lives of children, not all media institutions have a child-friendly orientation. These can be seen, one of them through the news of children in conflict with the law that lately often reported, along with a significant increase in numbers from year to year. Although on the one hand the news has a positive impact as a means of public advocacy for victims' families, but on the other hand, media coverage, especially the online mass media, has the potential to form a negative stigma against children in conflict with the law with its tendentious language and trial (trial by the press). Using the Critical Discourse Analysis model of Norman Fairclough, this study reveals how children in conflict with the law are still discriminated through coverage that ignores the best interests of the child. Although there is a policy that regulates the issue of children in conflict with the law, but the in the reality, there is no law enforcement over the mistakes made by the media. The patriarchal ideology that still exists in society and the lack of journalist sensitivity to child-friendly coverage is some of the reasons behind the ignorance.

ANALYSIS OF PERSONAL BRANDING AND LEADERSHIP BRANDING COMPANY OWNER AND COMPANY REPUTATION Fitri Apriyani R Situmorang; Ummi Salamah
Jurnal InterAct Vol 7, No 2 (2018): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Today, many profit or nonprofit organizations, as well as commercial companies, are owned by people who have very strong character in society. With the characteristic of the person's personality, will give the impression to the company as well. Personal branding itself is a planned process in which people make efforts to market themselves. People have to differentiate themselves and stand out from a crowd. Then is to develop an active communication through managing behavior, communication and symbolism. Leadership brand is a reputation for developing exceptional managers with a distinct set of talents that are uniquely geared to fulfill customers 'and investors' expectations. A company with a leadership brand inspires faith that employees and managers will consistently make good on the firm's promises. How is the use of personal and leadership branding, if the person is the owner of a company? What makes the personal and leadership branding matter to the company reputation? Company reputation is the goal as well as an achievement to be achieved for the world Public Relations. For the company, reputation is a form of trust from the society. So, if a company experiences a public trust crisis it will have a negative impact on reputation and will require a lot of effort to grow and rebuild trust, and reputation of course. The reputation that we want to see in this study is from the stakeholders of the company. But how is the relationship between personal branding and leadership branding of company owner on corporate reputation in the eyes of stakeholders?

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Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Andina Dwifatma

Contact Email andinadwifatma@gmail.com

Phone -

Journal Mail Official nsarinastiti@gmail.com

Editorial Address -

Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Andina Dwifatma

Contact Email
andinadwifatma@gmail.com

Phone
-

Journal Mail Official
nsarinastiti@gmail.com

Editorial Address
-

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA