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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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PENGARUH TERPAAN IKLAN APLIKASI BIBIT DI PLATFORM YOUTUBE TERHADAP MINAT INVESTASI MAHASISWA DI KOTA DENPASAR dewi, Aulia Anggradita; Suryawati, I Gusti Agung Alit; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Various sectors have developed into the digitalization era, and one of the things in the economy is investment or investment. One of the investment instruments is mutual funds, mutual funds are referred to as the investment instruments of choice for novice investors. One of the mutual fund investment provider applications is Investment Bibit. Various methods are used to increase the number of investors using the Bibit Investment application. one of which is to improve marketing communications by displaying advertisements regarding the Bibit Investment application through various social media. The Bibit application is one of the most downloaded applications by the millennial generation, this is due to the Bibit application being more suitable for novice investors and having features that are easier to understand. Several factors influence someone to use the Bibit application, namely service features. Investment applications that are equipped with service features can facilitate investors. With the appearance of advertisements for the Bibit application through the Youtube Platform and becoming the number one investment application in Indonesia, it is hoped that it will provide information regarding ease of investment in the Bibit investment application and attract students' interest in investing. The purpose of this study was to determine the effect of ad exposure to the Investment Bibit application on interest in investing in student mutual funds in the city of Denpasar. The research method uses quantitative descriptive analysis with data collection, namely distributing questionnaires to respondents. The number of samples used in this study amounted to 80 respondents. The data analysis technique used was inferential statistical analysis, namely a simple linear regression test. The results show that exposure to Investment Bibit advertisements through the Youtube platform has a positive effect on mutual fund investment interest among students in Denpasar City, where the value of the t-test is 8.108 with a p-value of 0.00 (<0.05). The emotional indicators show that respondents have a desire to continue investing and feel happy and satisfied when carrying out investment activities. In addition to the encouragement indikator where the respondent has a desire to find out about investment. Keywords: Investment Bibiti, Ad Exposure, Investment Interest.
Motif Dalam Menonton YouTube Channel RANS Entertainment Pada Kalangan Dewasa Kota Denpasar Meyra, Miranda Sanna; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Abstract The Daily Vlog presented by RANS Entertainment has become a favorite program for RANS YouTube viewers that covers and tells the real life of the daily activities of the RANS family. The purpose of this research is to find out the motives for watching YouTube RANS Entertainment among adults in Denpasar City. Data in quantitative descriptive research using the positivist paradigm were collected through questionnaires and analyzed using descriptive statistical analysis techniques. Based on the uses and gratification theory and a combination of motives according to McQuail, Papacharissi and Rubin, this study found that the motive that most encouraged respondents to watch RANS Entertainment's YouTube Channel was the convenience motive and the lowest motive was integration and social identity and the cross tabulation results obtained, respondents those aged 39-45 years have a higher motive or drive in watching RANS Entertainment's YouTube Channel than the other two age categories. Keywords: Motives, YouTube Video, Vlog, RANS Entertainment, Adults.
Pengaruh Penggunaan Akun Twitter @collegemenfess Terhadap Minat Mahasiswa Mengikuti Kegiatan Kampus Merdeka Maharani, Wanda Erika; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Along with the development of Twitter, there is an autobase that have a functions as an intermediary medium for Twitter users. @collegemenfess is the largest autobase account that share information based on the needs of students and disseminating about Kampus Merdeka activities. The purpose of this study is to describe whether there is an effect of using Twitter @collegemenfess on students' interest in participating in Kampus Merdeka activities. This study using uses and effect theories as well as explanative quantitative methods by survey and measuring up to 100 respondents. The data analysis used simple linear regression analysis with SPSS 26. The result of the study shows the impact of @collegemenfess' twitter account on the interest of university students following 58% of Kampus Merdeka activities. There is a positive and unionized influence on the use of twitter account @collegemenfess on the interest of students attending free Kampus Merdeka Keywords: Social Media, Twitter @collegemenfess, Kampus Merdeka, Interest
STRATEGI KOMUNIKASI PT INDOLAKTO DALAM MENINGKATAN PENJUALAN PRODUK INDOESKRIM Demus, Nico; Suryawati, I Gusti Agung Alit; Pradipta, Ade Devia
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Creative strategy is a planning carried out to achieve a specific goal to be achieved in an advertising. The problems want to be appointed is the thing that concerned with creative strategy Indoeskrim Nusantara "Kisah Legenda Nusantara" ads in cooperation with MullenLowe Indonesia as advertising agency that created the ads. While the aim of research is to find out how creative advertising strategy "Kisah Legenda Nusantara" ads to build brand awareness for Indoeskrim Nusantara. Researchers also use the Belch theory for the exploration of big ideas and the attractiveness of advertising. And using theory advertising in Morrisan’s book that describes ad execution.The research method used is a case study with a type of descriptive research and qualitative approaches. Techniques of data collection was in-depth interviews with some of the data sources and some documentation writers. The results of the study conclude that the creative strategy of the advertisement "Kisah Legenda Nusantara" uses the appeal of 'superior sense' (rational) of authentic Indonesian taste and the emotional appeal of integration that uses a contradictory combination of colossal (nostalgic) and contemporary elements (relevance). In execution in absurd humor, slice of life and dramatization.
PENGARUH TERPAAN TEASER WEBCOMIC THE VILLAINESS IS A MARIONETTE TERHADAP BRAND AWARENESS KAKAO WEBTOON (STUDI KASUS REMAJA DI KOTA DENPASAR) Kusumayani, Ni Komang Leni; Pradipta, Ade Devia; Joni, I Dewa Ayu Sugiarica
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Video marketing is one of the most used types of advertising today. Kakao Webtoon is a digital comic platform that often releases unique and creative advertisements for their products in the form of video marketing. The teaser webcomic The Villainess Is A Marrionette is one of Kakao Webtoon's video marketing advertisements that has managed to attract attention because it is the first visual dramatization advertisement that was worked on for a webtoon advertisement, and involves famous South Korean actors/actresses such as Cha Eun Woo, Han Soo Hee and Lee So Hyuk. This study uses Stimulus Organism Response (SOR) theory with a quantitative approach and associative problem formulation. The purpose of this research is to determine the impact of exposure to the teaser webcomic The Villainess Is A Marrionette on Kakao Webtoon's brand awareness for teenagers in Denpasar City. The conclusions of the analysis indicate that the teaser webcomic The Villainess Is Marrioentte has formed a brand awareness of teenagers in Denpasar City towards Kakao Webtoon.
Pembentukan Personal Branding (@nagotejena) Sebagai Psikolog Di Media Sosial Twitter Cahyani, Ni Luh Putu Ika Putri; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Twitter is one medium that can be used to build broader personal branding. Nago Tejena and his account owner @nagotejena is a psychologist who actively writes educational tweets related to mental health issues. This research uses a qualitative approach with a descriptive research type to explain how the creation of Nago Tejena's personal branding as a psychologist on Twitter social media using Hubert K. Rampersad's Criteria for Effective Authentic Personal Branding concept. The results showed that Nago Tejena creates personal branding on Twitter social media as an educative psychologist by sharing insightful tweets with the audience, and Nago Tejena has a sense of concern for mental health issues so that she consistently shares educative tweets. This research also shows that Nago Tejena has complied with Hubert K. Rampersad's Criteria for Effective Authentic Personal Branding concept as the base for personal branding formation. Keeyword : Personal branding, Psychologist, Criteria for Effective Authentic Personal Branding, Twitter.
Analisis Kekerasan Verbal dalam Program Indonesia’s Next Top Model Cycle 2 Triadnyani, Cantika; Suryawati, I Gusti Agung Alit; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Indonesia's Next Top Model Cycle 2 is a reality show program with an R13+ rating and aired during prime time, but this program has verbal violence in it. This study aims to describe the verbal violence displayed in Indonesia's Next Top Model Cycle 2. This qualitative research using John Fiske's semiotic analysis focuses on episodes 1, 32, and 38. Based on the results of the research, the dominant verbal violence seen is 1) cursing with harsh expressions/yelling with a high tone of voice, 2) insulting/mocking, 3) demonizing someone behind, and 4) humiliating/cornering in front of others. At the level of reality, verbal violence is seen in dialog, expressions, and the environment. Verbal violence is also highlighted in the aspects of camera, sound, editing, and lighting. Furthermore, individualism is seen as an ideology of the way to winning and self-defense in competition. Keywords: John Fiske Semiotic Analysis, Verbal Violence, Reality Show
Analisis Komparasi Efektivitas Tayangan Iklan Televisi Situs Belanja Online Shopee Dan Tokopedia pada Masyarakat Kota Surabaya Arofah, Nur; Pradipta, Ade Devia; Suryawati, I Gusti Agung Alit; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Television is one of the most common media for Indonesian citizens. Almost all citizens have television and at least watched television. There are varieties of content in television, and advertisement is one of the most seen contents. One of the most seen advertisements in television is online e-commerce advertisements. Some e-commerces that actively advertising through television are Shopee and Tokopedia. This study aims to compare the effectivity of Shopee and Tokopedia e-commerce Shopee and Tokopedia advertising in television to citizen in Surabaya. This study is using positivist paradigm with descriptive-quantitative method. This study is taking sample by using non-probability sampling and using purposive sampling method. Data was collected by distributing questionnaire. This study is using several analytical techniques to analyse the data, specifically by using arithmetic means analytical technique, and average difference T-test, and conclusion. This study shows different effectivity in Shopee and Tokopedia e-commerce advertising in television on Surabaya citizens. This study shows average score EPIC Model dimension where Shopee e-commerce advertisements excel Tokopedia e-commerce advertisement by 0,06.Keywords: Shopee, Tokopedia, Advertisement through Television, Surabaya Citizen.
Analisis Resepsi Mahasiswa Universitas Udayana Terhadap Lirik Lagu “Diri” Karya Tulus Wangge, Katarina Miratriana Devi Gayatri; Suryawati, I Gusti Agung Alit; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Songs are a kind of mass communication where messages are sent one-way from performers to listeners. The song Diri by Tulus was released on March 3, 2022 and occupied the 3rd trending on March 9, 2022 in Youtube. The meaning of self-acceptance motivation, or liking yourself, is contained in the song Diri. This research find out the meaning of the message received by Udayana University students by the lyrics of the song Diri by Tulus. The analysis used is Reception Analysis with Stuart Hall's Encoding/Decoding Theory. Descriptive qualitative research methodology is employed. As a result, informants now occupy a more dominant position. Two informants were in the dominating position because they fully agreed with the meaning included in the preferred reading. The positions of the remaining three informants are mixed, namely dominat-position and oppositional-position because the majority agree and reject one meaning contained in the preferred reading. Keywords: Stuart Hall's Reception Analysis, "Diri" Song Lyrics by Tulus, Self-Acceptance Motivation, Encoding/Decoding Theory
Eksistensi Pura Taman Sari di Kelurahan Kampung Baru Kecamatan Buleleng dalam Konteks Komunikasi Budaya. Despitasari, Ni Wayan Putri
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Penelitian ini mengkaji mengenai eksistensi Pura Taman Sari, struktur dari Pura Taman Sari, dan hubungan komunikasi antar umat beragama di Pura Taman Sari Kelurahan Kampung Baru Kecamatan Buleleng (Kajian Komunikasi Budaya Hindu). Jenis penelitian yang dipergunakan adalah dengan penelitian kualitatif, untuk menentukan informan menggunakan metode purposive snowball di mana data dikumpulkan melalui observasi, wawancara yang mendalam, dan dokumentasi. Keabsahan data diperiksa dengan teknik triangulasi. Pura Taman Sari dari sejak berdiri sampai sekarang masih eksis sesuai dengan teori struktural fungsional. Struktur pura mengikuti konsep Tri Mandala, yaitu nista mandala, madya mandala, dan utama mandala. Pura Taman Sari memiliki beberapa fungsi, yaitu: fungsi agama, fungsi religi, fungsi moral, fungsi budaya, dan fungsi sosial. Pura Taman Sari memiliki makna secara teologis, estetika, dan makna kesejahteraan. Untuk prosesi pelaksanaan piodalan dapat dijelaskan bahwa piodalan dilaksanakan setahun sekali yaitu pada Purnama Kalima. Teori komunikasi Lasswell juga banyak diterapkan hampir di setiap kegiatan/interaksi antara jro mangku, panitia, prajuru, dan krama pamaksan pura dengan umat non-Hindu yang dilakukan secara langsung maupun melalui media sosial. Dari semua tahapan prosesi piodalan maupun dalam kehidupan sehari-hari di sekitar pura, ditemukan beberapa kegiatan atau interaksi sosial relegius yang sesuai dengan teori komunikasi budaya Hindu, seperti misalnya implementasi teori komunikasi antar kelompok terhadap aktivitas persembahyangan umat beragama Hindu dengan nonHindu yang “khusuk dan hidmat”. Kata kunci: Eksistensi, Struktur dari Pura Taman Sari, dan Komunikasi Budaya Hindu.

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